Posted by Elena del Valle on February 7, 2008
Enrique Iglesias
Photos: Universal Music Latino
Last Friday, Pepsi, mun2 and Yahoo! Telemundo launched the two-hour premier of a new version of “Pepsi Música,” a bi-coastal multiplatform program highlighting select music, lifestyle and youth culture themes. Producers hoped to attract viewers to the show’s debut program with appearances by Enrique Iglesias and Jeremias, a Venezuelan singer-songwriter.
“Pepsi Música” will air Fridays from 5 to 7 pm EST. A bilingual host and a guest DJ will lead the audience through a top 20 video countdown, news segments, entertainment trivia, artist profiles, video premieres, and in-studio contests.
Alex Pels, general manager, mun2
“The bicultural youth space is at a tipping point, and mun2’s partnership with Pepsi and Yahoo! Telemundo on a show of this magnitude is a great indication of the potential of this marketplace and mun2’s ability to reach it in a culturally relevant way,” said Alex Pels, general manager, mun2.
The weekly two-hour show, produced live in front of a studio audience from mun2 studios in Miami and Los Angeles, will include live music, celebrity guests, user-generated content and a weekly video contest. To maximize the program’s reach organizers are cross promoting it on Telemundo, mun2 sister network, and online via Yahoo! Telemundo.
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
-
Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
-
Discover what questions to ask, steps to take to be a Best in Class company
Click here for information on “Best in Class Hispanic Strategies” audio recording
Telemundo will air a customized “Pepsi Música” segment within Telemundo programs “Nitido” and “Cine Nuestro.” Show promoters hope viewers will also visit a related website to vote for their favorite videos and submit user-generated content via mobile devices and the Web.
The program’s website, set to launch January 30, 2008, will also feature the Pepsi Música video player with clips and music videos from the show and the Pepsi Música radio station with streaming play lists. Additional features include the Pepsi Música “Question of the Week” and the “Viewers Choice Web Poll.”
Pop singer Jeremias
“Pepsi Música is going to be bigger and even more exciting this year with the help of mun2 and Yahoo! Telemundo,” said Gustavo Perez, director of multicultural marketing, Pepsi-Cola North America. “This show is really for the fans and now there will be a number of opportunities for them to shape the look and feel of each episode.”
Launched in 2001, mun2 offers bilingual programming for young U.S. Latinos. The multi-platform youth entertainment network, available nationwide to 17 million viewers on cable and television, focuses on emerging trends among Latino youth and features music, movies, sports, fashion, and social activism. The network is part of Telemundo Cable Networks, a division of NBC Universal TV Networks Distribution.
New York-based Pepsi-Cola North America is the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada. Yahoo! Telemundo is a commercial venture between Yahoo! Inc. and Telemundo Communications Group, Inc.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competion with “Hispanic Projections”
Posted by Elena del Valle on January 31, 2008
H para Hombres Extremo October 2007 cover
Last year, Notmusa USA, the Mexican parent company of Maya Magazines, Inc. launched H para Hombres Extremo, an ad free adult photo magazine targeting Spanish dominant Latino men 18 and older in the United States. Partner to H para Hombres magazine, the new magazine averages 128 pages per issue and is published bimonthly.
It is available in California, Chicago, Florida, Georgia, New Jersey, New York, and Texas by subscription and at newsstands. It has a cover price of $6.95. The annual subscription costs $35.
Circulation started at 5,000 in the United States and has already reached 25,000. The Mexican edition has a circulation of 400,000. The magazine features scantily dressed and nearly naked young women in provocative poses in themed settings and costumes. Magazine representatives are considering building a matching website for H para Hombres Extremo this year.
Notmusa has been in business for 51 years in Latin America. Other publications in its roster include Veintitantos, Ser Mama, and Notas Para Ti. In the United States, where it is represented by Miami Beach based Maya Magazines, its first publication was TVnotasUSA.
Comments:
Filed Under: Media
Posted by Elena del Valle on January 24, 2008
Monica Gil, vice president,
Communications and Community Affairs, The Nielsen Company
Photos: The Nielsen Company, Todobebé, Inc.
In an effort to expand their reach among Latino families, The Nielsen Company and Todobebé, Inc. will collaborate and provide measurements for Todobebé’s upcoming Viva la Familia Fiestas, a program for Hispanic mothers. As part of the agreement, Nielsen will provide Todobebé and participating advertisers audited data about the event hosts and the guest participants. At the same time, Todobebé will promote The Nielsen Company and its services for Hispanic ratings participation among its Viva la Familia Fiestas audiences.
“As Nielsen continues to grow its measurements of the Hispanic consumer, part of our mission is to inform the community about who we are, what we do and the importance of accurately measuring television viewing behavior,” said Monica Gil, vice president of Communications and Community Affairs, The Nielsen Company. “Our agreement with Todobebé will have an important role in strengthening and expanding our relationships with the Hispanic communities.”
Nielsen and Todobebé plan to also explore ways to seek ongoing input from clients and consumers and to develop new and enhanced metrics to measure advertising exposure among Hispanic audiences. The Todobebé Viva la Familia Fiestas is a 60-day media campaign expected to generate 30,000 consumer impressions via national television, radio DJ endorsements, online promotions and direct mail. Planned national public relations activities include celebrity appearances with Todobebe hosts Aracely Arámbula, Karen Martinez and Jeannette Kaplun and center around making “family miracles” happen.
Discover from a new mom market expert how to reach Latino moms by listening to
“Marketing to New Hispanic Moms – a case study” audio recording
Presenter Cynthia Nelson, COO, Todobebe
Find out about
• New Latina mom market
• Baby demographics including market size, profile
• New moms’ language preferences
• Latino baby market trends
• Factors influencing Hispanic baby market
• Location of new Hispanic moms’ market
• Issues affecting new Latino moms
• Todobebe strategies
Click for information on “Marketing to New Hispanic Moms – a case study”
Todobebe representatives are inviting 10,000 moms to host simultaneous parties on April 26, 2008 for 100,000 of their friends and family members in 150 cities. Organizers hope the gathering will be the largest known party held on a single day dedicated to celebrating family life and motherhood. Nielsen staff plan to conduct on-line surveys to gather attendance and attitudinal information.
“This is an ongoing integrated media campaign which culminates in these large events so it is an ongoing multi-year program,” said Cynthia Nelson, chief operating officer Todobebé. “This relationship presents an opportunity for both companies to leverage their respective strengths in order to reach and measure this dynamic and growing market. There are four million births per year and of those 25 percent are to Hispanic parents. Every year, new moms, new babies. This is a growing and dynamic market year over year and reaching them via an integrated plan that also leverages in-home events plus our celebrities and Nielsen research is very compelling for our clients.”
Cynthia Nelson, chief operations officer, TodoBebe
“In addition to the numerous Latino clients we serve (Spanish and bilingual networks, television stations, Hispanic ad agencies, etc) Nielsen works with dozens of community based organizations that reach Hispanic/Latino audiences, both Spanish dominant and bilingual. We are always looking for ways to enhance our outreach to ethnic markets. The Todobebe agreement is one example of how we work with community organizations and programs that have relationships with the diverse Latino population,” said Gil.
In the past, Nielsen has worked on similar projects with National Council of La Raza, Para Los Ninos in Los Angeles, and Spanish Coalition for Jobs in Chicago. The Nielsen Company offers marketing information, audience measurement, and business media products and services. The privately held company is active in more than 100 countries. It has headquarters in Haarlem, the Netherlands, and New York in the United States.
Todobebé Inc. reaches United States Spanish speaking Latino parents with books, television programs, radio, events and online. Todobebé focuses on families planning, expecting and raising babies through varied media platforms.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
Comments:
Filed Under: Media
Posted by Elena del Valle on January 23, 2008
Nelly Furtado interview on “LatinEyes”
Photo, video: Luminacion
“LatinEyes,” a 30-minute English language lifestyle and travel program that began airing nationally two years ago, is targeting acculturated Latinos within the United States and beyond its borders. Promoters are relying on a multiplatform approach to capture the show’s many feminine viewers wherever they may be. Scroll down to watch a short video about “LatinEyes.”
Every week, 26 million viewers, 65 percent women and 10 percent non Hispanic, watch the program on television. About 40 percent of the show’s television adult audience is 18 to 49 years old and 52 percent is between 25 and 54.
The year round program, winner of a 2006 Northern California Emmy, can be seen on television and online. Soon it will become available on cell phones and aboard some international flights. Marketers for the show hope to leverage the program’s offline presence to drive its online and other platform distribution.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
Online, some segments of the program are available on the “LatinEyes” website, reaching between 10,000 and 20,000 fans. “LatinEyes” joined Joost in October 2007 as part of the online video collection’s catalog allowing Joost subscribers in the United States to watch the program online at a time and date of their choice. Beginning February 2008, the show will be available on mobile devices on the LatinEyes mobile social network with a built in audience of 50,000 subscribers.
“On November 2007, I came across a study from the Center for Media Research that stated 80 percent of marketers plan to spend between 10-30 percent of their marketing dollars against new and/or emerging media formats in the next two years. ‘LatinEyes’ offers marketers with access to the fast growing Hispanic market via a unique platform that encompasses online, offline and in-flight entertainment. This is a unique opportunity for marqueters that want to test new media offerings,” said Ivan Cevallos, chief executive officer of Luminacion, the program’s exclusive marketing representative.
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
-
Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
-
Discover what questions to ask, steps to take to be a Best in Class company
Click here for information on “Best in Class Hispanic Strategies” audio recording
In May 2008, some “LatinEyes” shows are expected to become part of the in-flight entertainment on board AeroMexico and LAN airlines in destinations to and from the U.S. to Mexico and Latin America. Between 10,000 and 30,000 passengers are exposed to the in-flight entertainment features every month.
“LatinEyes,” owned by LatinEyes Media and Andres Pruna, has been on the air since 1999, when it began broadcasting in San Francisco as a sample show for AT&T’s local television affiliate. Now, the program is broadcast to 80 markets in the U.S. via local stations, America One and CoLours networks.
Topics include music entertainment, celebrities, food, sports and travel. Celebrities LatinEyes staff have interviewed include Benjamin Bratt, Salma Hayek, Jennifer Lopez, Juanes, Nelly Furtado, Cachao, Los Amigos Invisibles, Café Tacuba and Andy Garcia. The show, produced by Pruna, has also featured trips to Argentina, Peru, Cuba, Guatemala, Ecuador and Mexico. There are seven “LatinEyes” employees, including first and second generation reporters and producers from El Salvador, Ecuador, Mexico, Venezuela, Brazil and Cuba.
In spite of the program’s enviable growth, “LatinEyes” execs are not sitting on their laurels. In addition to the expanded viewing platforms, plans are in the works for a website revamp. The new portal is expected to feature an enhanced Web 2.0 experience with social and mobile interaction as well as sponsor driven contests.
Posted by Elena del Valle on January 15, 2008
John Paton, chairman and CEO of ImpreMedia
Photo: ImpreMedia
ImpreMedia recently acquired Rumbo, a network of three Texas Spanish language newspapers with a combined print circulation of about 100,000. Company representatives declined to disclose the purchase price. The acquisition expands the company’s already extensive Spanish-language print and online audience to reach Rumbo’s market in Houston, San Antonio and the Rio Grande Valley.
Circulation for the newly acquired publications distributed via street racks is 40,000 for the Houston newspaper and 31,000 each for the Rio Grande and San Antonio publications. Rumbo Digital reached 4,000 readers a week at the end of 2007.
“We will continue Rumbo’s mission of providing the Hispanic community in Houston, San Antonio and the Rio Grande Valley with unsurpassed journalism,” said John Paton, chairman and chief executive officer of ImpreMedia. “We look forward to furthering that mission and building the Rumbo newspapers using the combined resources of our company.”
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
Plans are for Rumbo publications, previously created and published by Meximerica Media, Inc., to continue publishing full-color, Spanish-language tabloid newspapers. According to online sources, Meximerica Media is a U.S.-based publishing company of Spanish-language daily newspapers targeted at the United States Hispanic population. The Company was formed in 2003 by a group of media professionals.
“Acquiring Rumbo’s network of newspapers in Texas expands ImpreMedia’s national footprint to 7 of top 10 Hispanic markets, which allows ImpreMedia to provide advertisers a larger, national platform to present their brand messages while building sales volume locally,” said Erich Linker, senior vice president of Sales for ImpreMedia.
ImpreMedia is one of the leading publishers of Spanish language newspapers in the U.S. The company owns publications in 17 cities. According to an ImpreMedia spokesperson, following the purchase of the three Texas newspapers, ImpreMedia will reach 2.1 million Spanish speakers every week via nine newspapers and one magazine.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competition with “Hispanic Projections”
Comments:
Filed Under: Media
Posted by Elena del Valle on December 20, 2007
Will Cain, president of Quince Media, LLC
Photo: Quince Media
According to Synovate, a market research company, last year 11.6 percent of the Hispanic population was made up of young girls 0-11 years old with 5 percent between the ages of 12-17 years. This means the growth potential for Latina girls celebrating their coming of age is significant. QuinceGirl.com and Terra.com hope to cater to this market segment together.
The two online companies recently teamed up to share bilingual content and create strategic advertising packages connecting both sites in the United States, Mexico, Colombia, Argentina and Central America. As part of the agreement the Terra sales team is offering targeted media packages on QuinceGirl.com.
“We are excited to broaden the Quince Girl brand, content and unique online features to Terra’s international audience,” said Will Cain, president of Quince Media, LLC. “Our popular social network, dress gallery, videos, and quinceañera planning articles should provide existing Terra users with a ‘one-stop-shop’ for quinceañera needs and attract new, young visitors to both sites.”
“Beyond the 30 Second Spot” audio recording
Listen to a 105-minute discussion
Panelists Ivan Cevallos, Hunter Heller, Kitty Kolding and Cynthia Nelson
Our panel of national experts discuss
• Challenges of measuring the impact of the 30-second ad spot
• Innovative tools are useful to reach Latinos
• Changes in marketing to Hispanics
• On which market segment are the changes most relevant
• Effects of technology and time shift on consumer behavior
• Role of multi-screens
• Getting started
• Tips for marketing professionals
Click here to find out about Beyond the 30 Second Spot
Consumers can access the website for Hispanic fifteen year old girls from the Terra homepage, as well as on the Woman, Music, and Entertainment channels. And visitors to QuinceGirl.com can access the Terra.com Music Channel through a link on the site’s homepage. The websites plan combined features with event planning tips, entertainment and social networking opportunities, video and photo uploads, blogs and message boards.
Fernando Rodriguez, chief executive officer for Terra Networks
“The Hispanic population is a young and growing market segment that has held on to deeply rooted traditions like the coming-of-age quinceañeras. Terra.com constantly reinvents itself to provide the best and most culturally relevant content,” said Fernando Rodriguez, chief executive officer for Terra Networks. “The addition of QuinceGirl.com’s key target-specific features will work to expand the presence among consumers for both partners.”
Terra Networks is a global Internet group with a presence in the U.S. and Latin America. The group operates websites in the United States, Spain and Latin America and has content and sales agreements with several companies including V-me, Condo.com, Azteca America and Cars.com.
Quince Media is a web publisher, national magazine publisher, and exposition provider centered on young women and their families planning a quinceanera party, a Hispanic tradition associated with a girl’s 15 birthday. Quince Media offers QuinceGirl.com, Quince Girl magazine, the True Q Room social network at QuinceGirl.com, and Quince Girl and Latino Bridal Expos.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations book
Comments:
Filed Under: Media
Posted by Elena del Valle on December 19, 2007
Jose Uzal, general manager of Channel 57
Photos: WBWP, WSBS
Miami station WSBS-Mega TV Channel 22 and WBWP Channel 57 in West Palm Beach, Florida recently entered into a programming agreement, for an undisclosed time period, for the retransmission of some of Mega TV’s Spanish language programming on Channel 57 between 2 p.m. and 11:30 p.m. beginning in December 2007.
“We are very happy with our association with Mega TV. It provides us varied programming in Spanish,” said Jose Uzal, general manager of Channel 57. “Channel 57 recognizes the growth of U.S. the Hispanic population in Palm Beach and Martin County. Our new programming agreement with Mega TV offers our audiences original, exclusive Spanish-language content. We look forward to working with Mega TV and building a strong relationship.”
In January 2008, WBWP will air on Comcast channel 231 reaching Spanish speakers from Vero Beach to Boca Raton, Florida. The agreement is the first of many similar programming agreements SBS is planning in the coming months across the United States. In 2008, SBS executives hope to have over the air stations in major markets where the company already has radio stations and carriage via cable.
Cynthia Hudson-Fernandez, executive vice president, Mega TV
“We are delighted to launch our programming expansion strategy with our neighbors at WBWP Channel 57 in Palm Beach and Martin County,” said Cynthia Hudson-Fernandez, creative director and executive vice president at Spanish Broadcasting System, Inc. “As a leader in U.S. Spanish language content creation, we are committed to capitalizing on our resources to entertain the Hispanic community. Expanding our presence in South Florida demonstrates the strength of the Mega TV brand and our ability to connect with Spanish-speakers around the country.”
“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Subervi, Ph.D. and Elena del Valle, MBA
Find out
• About the hundreds of Latino media
• Who are the major Hispanic media
• Type of media outlets they represent
• Languages in which they are produced
• Programming and content they offer
• Hispanic media geographic reach
• Hispanic media challenges
Click here for information about ”Latino Media and Hispanic Media Training”
As part of the agreement WBWP Channel 57 airs the following programs “22 Minutos,””Lamusica.com,” “Handyman,” “El Círculo,” “Código Astral,” “Raíces y Recuerdos,” “Mis 15,” “Agenda del Inmigrante” and “Mega News” re-runs during the day. The prime time line-up consist of a live retransmission of the Miami station’s shows: “Maria Elvira,” “Paparazzi TV,” “Handyman,” “Xpediente,” “El Circulo,” “Lamusica.com,” “Código Astral,” “Tremenda Corte,” “Bayly” and Brazilian telenovela “Chocolate con Pimienta.”
Maggie Salas-Amaro, director of Affiliate Relations for Mega TV
“Mega TV is in conversations with various stations in different U.S. cities to establish affiliations in the near future. The affiliation with WBWP is the first of many steps that we are taking in expanding Mega TV nationally. Palm beach County has a total population of 1.2 million, of which 213, 261 are Hispanics.* Our brand is the perfect alternative for this fast growing market of Hispanics,” said, Maggie Salas-Amaro, director of Affiliate Relations for Mega TV.
WBWP Channel 57, who until the new agreement with Mega TV transmitted MTV3 programming, was also the first TV station in Palm Beach and Martin counties in Florida to transmit Spanish-language programming 24 hours a day weekly. Initially the channel aired music videos and local programs.
WBWP Channel 57, launched in 2000, reaches 125,000 Latinos between 18 and 45 years of age in Palm Beach and Martin counties. The station holds the number one spot among the area’s Spanish speaking Hispanics.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates Mega TV in Miami as well as 20 radio stations located in New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico.
*Source: Census 2006/Quickfacts.census.gov.
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
-
Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
-
Discover what questions to ask, steps to take to be a Best in Class company
Click here for information on “Best in Class Hispanic Strategies” audio recording
Comments:
Filed Under: Media
Posted by Elena del Valle on November 30, 2007
Rick Najera, vice president, Programming Development, LATV
Photo: LATV
LATV Networks, a bilingual music and entertainment network distributed via digital multicast, signed an agreement with Over-Man Productions for the comedic animated series “Caesar and Chuy.” The second animated series in LATV’s original programming block, “Caesar and Chuy” premiered November 8 at 9:30 p.m. PT.
“Our viewers look to us for edgy and fun programming, reflecting the bicultural and bilingual experience in America. ‘Caesar and Chuy’ provides exactly that, an irreverent slice-of-life commentary that is classic LATV,” said Rick Najera, vice president, Programming Development, LATV. “This series is funny, top-notch and very on-the-mark. We certainly think it will connect with our audience nationwide.”
Caesar and Chuy are animated rockers and music video critics who comment on people and music from their very cheeky point of view. According to the LATV website, Ceasar likes positive energy, meditation and wheat grass. Chuy loves fried food, partying, and get rich quick schemes.
The animated series is the work of Artistic Warfare and Alfonso Arney Designs as Over-Man Productions. The executive producers are Keu Reyes and Alfonso Arney. The voice of Caesar is played by Reyes who is also the creator and writer of Nut’n Nice; the voice of Chuy is played by Najera.
“The Homies Hip-Hop Show,” based on the worldwide figurine created by Dave Gonzales, was the first LATV animated program. Skits on the show parody popular culture and life in general. The stop-motion, one-hour program animated by Nicholas Romero is written by Renee Sandoval, Oskar Toruno and Najera who also wrote for “MAD TV” and “In Living Color” as well as creating “Latinologues.” The program which consists of eight to 10 sketches and music videos, airs Tuesdays and Thursdays at 9 p.m. PT.
Headquartered in Los Angeles, LATV has been on the air in the Los Angeles market since 2001 and launched nationally on April 23, 2007. LATV Networks, LLC is owned by Costa del Oro Media. Post-Newsweek Stations, Inc. is an investor in the national network and has a minority ownership interest in the Company as well as a seat on its Board of Directors. LATV is ad-supported and offers original and live programming, music, lifestyle and entertainment. The network targets 12 to 34 year-old Latinos.
Listen to Cesar Melgoza discuss
“Changing Latino Landscape” audio recording
Presenter Cesar Melgoza, managing director, Latin Force Group
Find out about
• How demographic, social, political and economic factors affect Latinos
• Number of Hispanics in U.S.
• Hispanics as a percent of the mainstream population
• Number of Puerto Ricans in Puerto Rico
• Hispanics, including Puerto Rico, as a percent of U.S. mainstream
• Number of Asians and African Americans
• Estimated size of Hispanic market by 2012
• Percentage growth of new Hispanics per year
• Number of counties where Latinos are majority
• Areas of significant Latino growth
• Area of U.S. with a 950 percent Latino growth
• Role of acculturation
• Hispanicity segmentation
Click here for information on the Changing Latino Landscape
Posted by Elena del Valle on November 29, 2007
Fernando Espuelas, chairman and CEO of Voy
Photo: Voy
Voy recently launched VoyPlaza.com, a digital service for young Latinos offering content and social applications including a Latin-themed virtual reality world, news, blogging, music, and video.
“VoyPlaza.com serves Latinos’ deep desire to connect with both our culture and each other. Based upon the feedback of our audience, we’ve created innovative services to further deepen this connection among Latinos and our friends through the best tools, relevant content and organic Latin design that Voy Plaza embodies,” said Fernando Espuelas, chairman and chief executive office of Voy. “Voy Plaza is the preferred Latin social network for both English and Spanish dominant Latinos in the U.S. We will innovate relentlessly in order to best serve our community of sophisticated and demanding consumers.”
According to promotional materials, Voy features include Voy Plaza Virtual, a 3D version of the Voy Plaza experience where visitors can create a personalized avatar, find virtual environments to socialize, listen to music, dance, watch videos and participate in special programmed events. Voy Scout is a personalized blog and news portal, updated in real-time and offering over three million blog and news articles a day in English, Spanish and Portuguese. Voy Scout allows Voy Plaza users to search for information, view, share and vote on news and blog content, from millions of information sources.
VoyPlaza Music promises the largest network of 40 originally-programmed, free Latin radio stations on the Internet. It allows users to create, broadcast and syndicate customized stations, rank music, send songs to their friends and listen to stations created by other Voy Plaza community members.
At Voy Plaza Games, Latino gamers can connect with other like minded gamers and find hundreds of games. The website has a library of music, sports, cooking, travel, films, TV, celebrities, and urban-Latino culture videos. Video channels are also available at Voy Plaza Virtual. Voy Plaza media players can be embedded into users’ blogs as single clips or full channels. Voy Plaza is also syndicated across Verizon’s VCAST network, Vuze and Joost.
At Voy eLabel, musicians can make music without the help of traditional record companies, reaching Voy Plaza’s users to develop a fan base that can sample their music through free downloads, and eventually buy it. Voy Plaza hopes to reach users in 150 countries. Visitors can Voy Plaza services through voyplaza.com on the Internet, Verizon’s VCAST Mobile TV service, and IPTV services Joost and Vuze.
“Search Engine Marketing to Hispanics” audio recording
Presenter Matias Perel, founder and president, Latin3
Find out about
- The 16 million Latino online users
- Types of online access among Hispanics
- Latino online user language preferences
- What they do online
- Usage by age
- Income levels among Hispanics who visit the Internet
- Internet use by Hispanics
Click here for information on “Search Engine Marketing to Hispanics”
Posted by Elena del Valle on November 15, 2007
Arturo Duran, CEO of ImpreMedia Digital, LLC
Photo: ImpreMedia Digital, LLC
LaVibra.com, an ImpreMedia website, will feature the official Spanish-language version for the Presidential Dialogue Series hosted by MySpace and MTV’s Choose or Lose which promise live, “candid conversations” with presidential candidates.
A dialogue with Senator Barack Obama on the campus of Coe College in Cedar Rapids, Iowa was streamed. MTV News Correspondents Gideon Yago and Sway Calloway, as well as WashingtonPost.com political reporter Chris Cillizza moderated the session. Pollsters John McLaughlin and Geoffrey Garin oversaw the real-time polling data and questions submitted via MySpaceIM and Think.MTV.com. No Hispanic media moderators or pollsters participated in the process. A translated video of the first Presidential Candidate Dialogue with former Senator John Edwards is archived on LaVibra.com.
“ImpreMedia Digital is using the Internet in a unique way to inform and educate our readers, and U.S. Hispanics alike, in the political process of the country in which they live, work and progress,” said Arturo Duran, chief executive officer of ImpreMedia Digital, LLC.
According to promotional materials, the Presidential Dialogue series marks the first time home viewers are able to submit questions in real-time to the candidates. MySpaceIM will provide the platform for users to submit questions during the event on MySpace, Choose or Lose and in Spanish on LaVibra.com. Each event, held at a college campus, is an hour long.
The Presidential Dialogue series promises to feature frontrunner candidates from the Republican and Democratic parties. In addition to the Spanish language content on LaVibra.com, print publications La Opinión in Los Angeles and El Diario La Prensa in New York will make the dialogues available to readers in print and online advertising.
LaVibra.com entertainment magazine and website targets Hispanics between 18 and 34. LaVibra is not yet measuring audience reach. ImpreMedia is one of the largest Spanish language newspaper and online news publishers in the United States. MTV Networks, a unit of Viacom, is a leading creator of programming and content with more than 130 channels. MySpace, a unit of Fox Interactive Media Inc., is a lifestyle portal.
“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Subervi, Ph.D. and Elena del Valle, MBA
Find out
• About the hundreds of Latino media
• Who are the major Hispanic media
• Type of media outlets they represent
• Languages in which they are produced
• Programming and content they offer
• Hispanic media geographic reach
• Hispanic media challenges
Click here for information about ”Latino Media and Hispanic Media Training”
Comments:
Filed Under: Media
