Posted by Elena del Valle on January 15, 2008
John Paton, chairman and CEO of ImpreMedia
ImpreMedia recently acquired Rumbo, a network of three Texas Spanish language newspapers with a combined print circulation of about 100,000. Company representatives declined to disclose the purchase price. The acquisition expands the company’s already extensive Spanish-language print and online audience to reach Rumbo’s market in Houston, San Antonio and the Rio Grande Valley.
Circulation for the newly acquired publications distributed via street racks is 40,000 for the Houston newspaper and 31,000 each for the Rio Grande and San Antonio publications. Rumbo Digital reached 4,000 readers a week at the end of 2007.
“We will continue Rumbo’s mission of providing the Hispanic community in Houston, San Antonio and the Rio Grande Valley with unsurpassed journalism,” said John Paton, chairman and chief executive officer of ImpreMedia. “We look forward to furthering that mission and building the Rumbo newspapers using the combined resources of our company.”
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Plans are for Rumbo publications, previously created and published by Meximerica Media, Inc., to continue publishing full-color, Spanish-language tabloid newspapers. According to online sources, Meximerica Media is a U.S.-based publishing company of Spanish-language daily newspapers targeted at the United States Hispanic population. The Company was formed in 2003 by a group of media professionals.
“Acquiring Rumbo’s network of newspapers in Texas expands ImpreMedia’s national footprint to 7 of top 10 Hispanic markets, which allows ImpreMedia to provide advertisers a larger, national platform to present their brand messages while building sales volume locally,” said Erich Linker, senior vice president of Sales for ImpreMedia.
ImpreMedia is one of the leading publishers of Spanish language newspapers in the U.S. The company owns publications in 17 cities. According to an ImpreMedia spokesperson, following the purchase of the three Texas newspapers, ImpreMedia will reach 2.1 million Spanish speakers every week via nine newspapers and one magazine.
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