Posted by Elena del Valle on September 3, 2020
Photo: Penguin Random House/Riverhead Books
James Hamblin, a former radiology resident at the University of California Los Angeles turned health writer, begins the Prologue of his new book by letting readers know he hasn’t showered in five years. Several researchers and experts he interviewed indicated they too showered infrequently. He wets his hair daily and washes his hands, but he mostly stopped using soap on his body and shampoo, he said in the book. Beyond that there is little more to guide readers on the topic of showers and hygiene (other than a list of references at the end of the book).
In Clean The New Science of Skin (Riverhead Books, $28) he explores the history of soap and discusses beauty and cosmetic products at length, interviews researchers and wraps up with a discussion of toilets and public health. The 280-page hardcover book published this year is divided into: Prologue, Immaculate, Purify, Lather, Glow, Detoxify, Minimize, Volatile, Probiotic, Refresh and Epilogue.
In the Epilogue he points out that one of the most dangerous places to catch an infection is a hospital. Health care providers, he says, spread infections around hospitals. He points to government data indicating that one in every thirty-one patients in hospitals in the United States acquires an infection while at the facility. He suggests that what might make our skin look good is eating and sleeping well, keeping our anxiety under control and spending time in nature.
Based in Brooklyn, New York Hamblin is a staff writer at The Atlantic and a lecturer at the Yale School of Public Health. His first book, If Our Bodies Could Talk, addressed topics such as dimples, tattoos, getting rid of eyelashes, stomach rumbling and how to sit. Although he responded to an initial email he failed to respond to questions as of this writing.
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Posted by Elena del Valle on July 30, 2020
The Body A Guide for Occupants
In The Body A Guide for Occupants (Doubleday, $30) Bill Bryson, an American writer (born in Des Moines, Iowa) living in England, explores the human body. The 450-page hardcover book was published in 2019. Using some lesser known and unexpected tidbits he entertains readers with a curious and light exploration of some aspects of the human body, dispensing with gory descriptions. Often his discussion includes history and historic figures or quotes from authors, researchers and academics.
For example, in the chapter on Nerves and Pain he quotes Patrick Wall as a leading British neuroscientist and author of Pain: The Science of Suffering; and Oliver Sacks, who in a book on migraines described almost one hundred types of migraines. In The Outside: Skin and Hair chapter he quotes Peter Stark in Last Breath: Cautionary Tales from the Limits of Human Endurance, saying that a man who weighs 155 pounds has about 42 quarts of water in his body; and he will lose one and a half quarts of water a day via urination, sweat and respiration.
The hardcover book is divided into 23 chapters: How to Build a Human; The Outside: Skin and Hair; Microbial You; The Brain; The Head; Down the Hatch: The Mouth and Throat; The Heart and Blood; The Chemistry Department; In the Dissecting Room: The Skeleton; On the Move: Bipedalism and Exercise; Equilibrium; The Immune System; Deep Breath: The Lungs and Breathing; Food, Glorious Food; The Guts; Sleep; Into the Nether Regions; In the Beginning: Conception and Birth; Nerves and Pain; When Things Go Wrong: Diseases; When Things Go Very Wrong: Cancer; Medicine Good and Bad; and The End.
Bryson is author of 19 other books, including A Walk in the Woods, The Life and Times of the Thunderbolt Kid, and A Short History of Nearly Everything. He was chancellor of Durham University, England’s third oldest university, from 2005 to 2011, and is an honorary fellow of Britain’s Royal Society.
According to his FaceBook page he met his wife in England, where they settled; he wrote for The Times and The Independent before moving back to the United States with his wife and four children. He and his family moved back to England in 2003.
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Posted by Elena del Valle on July 6, 2020
Susan J. Douglas, author, In Our Prime
Photo: H. Nash
A podcast interview with Author Susan J. Douglas is available in the Podcast Section of Hispanic Marketing and Public Relations, HispanicMPR.com. We will discuss her new book In Our Prime: How Older Women are Reinventing the Road Ahead (W.W. Norton and Company, $25.95).
Susan is the Catherine Neafie Kellogg Professor and Arthur F. Thurnau professor of Communication and Media at The University of Michigan. In Our Prime was recommended as an “Editors’ Choice/Staff Picks” by The New York Times and hailed by the Associated Press as a “masterful takedown of gendered ageism.” She is author of Celebrity: A History of Fame, The Rise of Enlightened Sexism: How Pop Culture Took us from Girl Power to Girls Gone Wild; The Mommy Myth: The Idealization of Motherhood and How it Undermines Women with Meredith Michaels; Listening In: Radio and the American Imagination, which won the Hacker Prize in 2000 for the best popular book about technology and culture; Where The Girls Are: Growing Up Female with the Mass Media; and Inventing American Broadcasting, 1899-1922.
To listen to the interview, scroll down and click on the play button below or locate the “Podcast” section on the right hand side, then choose “HMPR Susan J. Douglas” or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the July 2020 section of the podcast archive.
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Posted by Elena del Valle on June 8, 2020
Engelina Jaspers, author, Marketing Flexology
Photo: Curtis Myers
A podcast interview with Engelina Jaspers, author, Marketing Flexology (Flex Pro Media, $26), about the need for marketing agility is available in the Podcast Section of Hispanic Marketing and Public Relations, HispanicMPR.com.
Over a rewarding 30-year corporate career, Engelina experienced revolving-door CEOs, business course-corrections and lots of reinventions. After leading multiple company wide transformations, she learned what separates the career winners from the career losers during change and transformation. She shares what she’s learned through customized workshops, presentations, consulting engagements and her book.
To listen to the interview, scroll down and click on the play button below or locate the “Podcast” section on the right hand side, then choose “HMPR Engelina Jaspers” or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the June 2020 section of the podcast archive.
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Posted by Elena del Valle on April 27, 2020
Hilary Topper, author, Branding in a Digital World
Photo: HJMT Public Relations
A podcast interview with author Hilary Topper is available in the Podcast Section of Hispanic Marketing and Public Relations, HispanicMPR.com. During the podcast, she discusses her book Branding in a Digital World with Elena del Valle, host of the HispanicMPR.com podcast.
Since 1992 Hilary has been the chief executive officer of HJMT Public Relations. She is also adjunct professor at Hofstra University, where she teaches digital communication, public relations tools, and persuasive presentation for undergraduate and graduate students.
Since 2011 she is the host of a weekly podcast (Hilary Topper On Air) and chief curator of HJMT Media Company, LLC, where she writes for two blogs, NYLifestyleBlog.com and ATriathletesDiary.com. According to her biography her blogs receive more than 50,000 unique visitors a month.
She wrote Branding in a Digital World to offer small business owners information on how to grow their businesses through digital media. Her first book, Everything You Ever Wanted to Know About Social Media, but were afraid to ask… was published in 2009.
To listen to the interview, scroll down and click on the play button below or locate the “Podcast” section on the right hand side, then choose “HMPR Hilary Topper” or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the April 2020 section of the podcast archive.
Click to buy Branding in a Digital World
Posted by Elena del Valle on April 22, 2020
Aline and the Blue Bottle
Photos: Damonza (book cover), Farshad Khoshroo (author photo)
Carolina Ugaz-Moran, a native of Spain raised in South America and the United States with degrees in biochemistry and creative writing from the University of Wisconsin, spent ten months spread over 15 years writing Aline and the Blue Bottle, her first book. The 303-page softcover book published in 2019 includes Spanish and Quechua words, a map at the beginning as well as a page of Spells and a glossary at the end. Her target audience? Children eight to twelve years old and older.
“The cover depicts Aline standing on the House of Haunted Gargoyles facing her future, a magical floating castle with mysterious creatures flying around,” the author said by email when asked about the cover art. “She is at the entrance of a forest, with vines that surround her and behind her are her two loyal and close magical friends carrying the blue bottle. The cover also holds secrets (just like within the book).”
She went on to explain, “The title highlights Aline, her adventure, and her first quest to find the blue bottle and save many worlds. It also shows strength, courage,passion, and empowerment – in this case for a girl, depicting mysteries and magic which Aline and her friends will have to face together.”
Carolina Ugaz-Moran, author, Aline and the Blue Bottle
When asked why she included Quechua she said, “I think the more exposed we are to languages as children, the more neurons we connect and the better we can develop the ability to become multilingual, so why not add Quechua and Spanish! But for me, it is more than learning a new language, it is about understanding a culture and exposing oneself to the abundance fountain of knowledge that each language provides.
Also, a few years ago, I found out that even though several people can speak Quechua (8-10 million people) very few people can actually read and write it due to the lack of printed material in Quechua. There have been efforts from the Peruvian, Ecuadorian, and Bolivian governments to introduce the language as an intercultural bilingual education; however, some indigenous people in each of these countries are having their children study in Spanish for the purpose of social and economical advancement. I thought I tried to help out a little plus I can learn on the way. Fun fact: there are about 45 varieties of Quechua which are all classified as separate languages and in addition, there are several dialects.”
When asked if her biochemistry studies help her or play a role in the project she said, “Yes, as well as my love for science and nature. This can be seen in several places. The chimera twins. They are powerful sylph sisters who have an important role in the book series. A chimera is a single organism that contains two sets of DNA with the code to make two separate organism. Simply put, it is an organism made up of cells from two or more different individuals.
The explanation of magic and how it flows, it somewhat reflects the states of energy as well as the law of conservation of energy. The blue and red stars and how from earth, the cooler stars appear red, and the high temperature stars appear blue. The symbiotic relationship between sharks and remora fish, I am an animal lover and I am looking for ways for people to admire and be kind to even the scariest of animals.”
She is working on the second book in the Aline series. It will be called Aline and the Kron Queen.
Click to buy Aline and the Blue Bottle
Posted by Elena del Valle on April 1, 2020
Photos: Simone Delerme
Simone Pierre Delerme, Ph.D. is McMullan associate professor, University of Mississippi’s Center for the Study of Southern Culture and Department of Sociology and Anthropology. Targeting college students, educators, policy makers, and others interested in migration experiences she wrote Latino Orlando Suburban Transformation and Racial Conflict (University of Florida Press, $80), a 181-page hardcover book mainly about Puerto Ricans in the Orlando area published this year.
“The intended academic audience includes undergraduate students and scholars in the disciplines of Anthropology, Sociology, Latino Studies, American Studies, Southern Studies, and Florida Studies,” she said by email. “The book is concise and intentionally written in simple enough language to be adopted by introductory undergraduate courses in all of these disciplines, but the engagement with critical race theory will appeal to more theoretically driven, advanced audiences.”
The most significant finding or takeaway from the book? “Latino migrants are complicating racial categorizations and challenging the deep-rooted black-white binary that has long prevailed in the American South. Language and the changing soundscape became a way of racializing and segregating Latino communities, leading to the growth of suburban ethnic enclaves,” she said.
“The research was conducted in the counties that are referred to as Greater Orlando or the Orlando Metropolitan Statistical Area,” she said when asked about the title. “Therefore, I wanted to include the term ‘Orlando’ in the title so audiences knew the part of the south that I focus on. The population I focus on is primarily Puerto Rican, but does include the voices of other Latinos. Therefore, the term ‘Latino’ was more inclusive and representative of the population documented in the book.”
The book features Introduction: New Destinations; Buenaventura Lakes; Latinization, Landscapes, and Soundscapes; The Fractured American Dream; Social Class Distinctions and the Latino Elite; The Encargado System; and Conclusion. The first three chapters focus mainly on Puerto Ricans and a Puerto Rican concentrated residential and commercial enclave, the author said. The next two chapters, about Latinos involved in business networking organizations and the Encargado System, features Cuban, Colombian, Guatemalan, Venezuelan, and Mexican perspectives.
When asked about the term Latino or Hispanic she said, “In the book, I use the terms Latino and Hispanic interchangeably, although there is a difference. Most of my informants and interviewees preferred to be identified as ‘Mexican,’ ‘Venezuelan,’ or ‘Colombian,’ for example. When they did use one of the umbrella ethnic terms, the preference was actually Hispanic, not Latino. It really depended on the individual’s preferences though, which is why I use both terms. I try to use the language that my interviewees and informants use to describe themselves. The term Puerto Rican is also tricky because those from the diaspora are sometimes identified and perceived as Nuyorican, and there is a distinction made between those from the island of Puerto Rico and those that were born and raised in New York City, for example. I use the term Puerto Rican if my interviewees and informants identified that way. Usually those who were born on the island of Puerto Rico or have family from Puerto Rico identified as Puerto Rican.”
Simone Delerme, author, Latino Orlando
“The term Hispanic, which the United States Census Bureau created in the 1970s, refers to all people in the United States whose ancestry is from one or more Spanish-speaking countries,” she said to explain how she distinguished Hispanic from Latino in the book. “The term thus emphasizes language, not geographic origin, as the identifying factor. The term Latino, which originated within the community, instead focuses on geography and is ‘an attempt to embrace all Latin American nationalities, including those which neither have ties to Spain nor are necessarily Spanish-dominant groups,’ such as Brazilians and various indigenous groups living in Latin America.”
Delerme specializes in migration to the United States South, with interests in race relations, integration and incorporation, community development, and social class inequalities. The book cover is based on a photograph Delerme took of a house in the Buenaventura Lakes suburb that had an American flag and Puerto Rican flag flying in the front lawn. She is conducting fieldwork for a second book, International Memphis: Migration and Transformation in the Mid-South. She is researching “how migrants are being incorporated into the social, political, and economic life of Memphis, Tennessee, a city with a history of segregation and a historic black-white racial binary.”
From idea to publication the project required 10 years. She received an in-residence fellowship from the Center for Puerto Rican Studies at City University of New York (CUNY) Hunter College after she completed her data collection. She is also Truman Scholar, which includes a financial award, which facilitated the fieldwork and data collection for the book. None of the informants or interviewees mentioned in the book was compensated financially, she said.
The book is part of the Southern Dissent series, which seeks to explore and analyze the role of dissent in the south, and document the experiences of dissenting groups during different time periods and in different places.
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Posted by Elena del Valle on March 25, 2020
Branding in a Digital World
Photos: HJMT Public Relations
Hoping to reach an audience of small businesses Hilary Topper, chief executive officer, HJMT Public Relations, wrote Branding in a Digital World How to Take an Integrated Marketing Approach to Building a Business (iUniverse, $20.99), a 278-page softcover book published last year. Written in an easy to read style the book, divided into 38 chapters, emphasizes positive outcomes. Each chapter ends with the author’s observations on the topic. The author funded the book with her savings. She said by email that no third parties donated to or funded her book project in any way; she didn’t compensate anyone for interviews or for permission to share their story.
In response to a question on what prompted her to write the book the adjunct professor at Hofstra University said, “I have been teaching a course in Digital Communications for the last six years. To make it more fun for the students, I ask them to develop their brand. Then we work on an integrated marketing plan together. I decided to write this book last year and started writing it in April 2019. I had it finished and at the publisher in December 2019.”
Her goal? “I hope that I can help business owners learn to become a little more structured and think more about how to brand and market themselves so that they have a direction. The most important thing is determining who your buyers are and then developing a plan.” Asked what makes her book stand apart she said, “It’s more of a workbook so that a small business owner can use it as a tool to get them to the next level.”
Asked about the importance of diversity she said, “Diversity in almost any business is important. But, different groups are in different places. Once you know who your buyers are, you will know where they live and how to market to them.”
When asked about her greatest challenge writing the book, she replied, “This book was a challenge. I interviewed 30+ people, did a ton of research and used some of the materials from my course. Pulling it together was a great accomplishment. Seeing it in my students hands makes me feel proud.”
When asked about the ethical line readers such be mindful of when promoting their businesses she said, “You need to feel good about what you promote and be able to sleep at night. If I don’t want to work with someone, I won’t do it, no matter how much I could get paid.”
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Posted by Elena del Valle on January 30, 2020
Photos: Maria Esquinca
In Ordinary Girls A Memoir (Algonquin Books of Chapel Hill, $26.95), Jaquira Diaz describes the struggles she suffered growing up in a mixed race family first in Puerto Rico and then Florida. The 321-page hardcover non fiction book was published in 2019. Before finding success as a writer the neglected daughter of a drug addicted schizophrenic mother and absent father was a self described juvenile delinquent who was repeatedly arrested, and a drug abusing high school dropout.
Her fluid writing and storytelling belie dark gritty memories of maternal child abuse, deep sibling rivalry with her older brother, rape (references to violence remain off screen), suicidal tendencies and rage. Spanish words are peppered liberally as she paints a vivid image of her life and her childhood friends.
The book is divided into four main sections: Made Patria, Monstruo, Familia and Regresando. It includes bits about the history of the island and the failed efforts of some Puerto Ricans for independence from the United States.
Jaquira Diaz, author, Ordinary Girls
Questions submitted twice by email to her publishing company, by email and via Twitter to the author received no reply by the publication date for this article. Diaz received two Pushcart Prizes, an Elizabeth George Foundation grant, and fellowships from the MacDowell Colony, the Kenyon Review and the Wisconsin Institute for Creative Writing.
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Posted by Elena del Valle on January 22, 2020
Mapping Out Marketing
Photos: Routledge Taylor & Francis Group
Ronald Hill, Ph.D. and Cait Lamberton dedicated two years to editing Mapping Out Marketing Navigation Lessons From The Ivory Trenches (Routledge,$39.95), a book targeting marketing students and marketing practitioners. The 193-page softcover book co-edited with Jennifer Swartz, a graduate student, features 55 entries (23 men and 22 women) from multiple academics. Submissions were limited to 500 words each as was the introduction. Proceeds from the book were earmarked for scholarships for underrepresented doctoral students.
“The American Marketing Association played a significant role in helping us find a publisher for our work,” Hill said by email (when approached by email Lamberton referred questions to Hill). “That is an important step that required putting their reputation on the line for our idea.”
When asked what prompted them to search this topic now Hill said “There is so much accumulated wisdom among marketing professors from around the world that does not get to folks interested in marketing practice. Most the self-help books have one good idea that they expand into an entire book. Why not have a book with many such ideas that cover a vast terrain!
Why not now? This wisdom is as necessary today as it ever will be. Let marketing professionals learn what we have to say and use what is most relevant!”
Referring to the meaning of the subtitle he said, “Ivory trenches are the difficult environments professors must navigate every day. So many outsiders think that we stay in our ‘ivory towers’ and ignore the world around us. Instead, we are embedded in a very difficult environment to maneuver and the lessons learned are profound!”
Beyond the distribution of a press release how has the book been promoted? “Our hope is that all contributors will tell two friends and so on and so on … It should be in every class and executive program around the world!”
Another book may follow. Hill said, “I’d like a new volume on marketing ethics that takes practice and infuses it with values. For example, marketers are good at deciding who they want to sell to, but does it align with all the people who could gain from purchase despite societal prejudices, poverty, and other forms of restriction? We CAN make the world a better place and still thrive as an organization. We just need to consider deeply what that means.”
When asked by email about the scholarship funds an American Marketing Association spokesperson declined to respond on the record. When asked the same question Hill said, “All royalties received from sales of this book go directly to the AMA, and we have no other financial connection with the publisher.”
Hill is a visiting professor of Marketing and holds a Dean’s Excellence Faculty Fellowship at the American University, Kogod School of Business. He is chair, Transformative Consumer Research Committee and recipient of 2019 American Marketing Association Wilkie Marketing for a Better World Award. He has authored over 200 journal articles, books, chapters, and conference papers on impoverished consumer behavior, marketing ethics, corporate social responsibility, human development, and public policy.
According to promotional materials, Lamberton is associate professor and Ben L. Fryrear Chair in Marketing at the University of Pittsburgh’s Katz Graduate School of Business, where she researches and teaches consumer behavior and applied behavioral economics at the MBA and Ph.D. levels, in addition to providing consulting services in government and the private sector.
In 2018, Swartz was a full-time MBA student at George Washington University with a focus on operations, strategy, and brand management. Prior to George Washington, she worked in Corporate Communications at Marsh & McLennan Agency in San Diego, overseeing various aspects of digital media strategy, branding, public relations, and non-profit fundraising efforts.
Click to buy Mapping Out Marketing