Posted by Elena del Valle on March 2, 2005
Elena del Valle, principal, LNA World Communications
Elena is principal of LNA World Communications, a marketing and communications company, where she is responsible for media training, strategic planning and client relations. She is the director and editor of Hispanic Marketing & Public Relations (Poyeen Publishing, $49.95) and host of the companion website and podcast. A 25 year plus marketing and public relations veteran, she has worked extensively in health care and with U.S. and international markets.
Prior to founding her own marketing and public relations firm 18 years ago, she was a key member of the health care team and headed the Hispanic practice at the largest independent public relations firm in Florida. Before that, she attended law school nights while she was in charge of domestic and international Hispanic marketing and public relations for a major private South Florida health care company.
She is the recipient of the 2004 D. Parke Gibson Pioneer Award Multicultural Communications Professional Interest Section of the Public Relations Society of America (PRSA) and the 1988 Up & Comers Award in Public Relations. She was a 2003 Women in Communications Woman of the Year Award finalist.
Multilingual and a published author, she is a graduate of Leadership Florida, Leadership Miami, the Center for Creative Leadership, the National Hispana Leadership Institute, the Embassy of Spain Young Hispanic Americans, the Cuban American National Council, and the Harvard John. F. Kennedy School of Government leadership programs.
Elena, a graduate of a Florida university with Master in Business Administration and a Juris Doctor, is also founding president of the Hispanic Marketing & Communication Association, and past chairwoman of the National Public Relations Society of America, PRSA, Multicultural Section. She is a past member of the prestigious PRSA Counselors Academy, a past judge of the PRSA Silver Anvil Awards and a past member of the PRSA National Advocacy Committee.