Posted by Elena del Valle on November 8, 2007
Maria C. Garza, host, “Agenda del Inmigrante“
Photo: Spanish Broadcasting System
Mega TV, a Spanish Broadcasting System (SBS) station, launched “Agenda del Inmigrante,” a weekly hour long show that will focus on immigration issues in the United States. The program is scheduled to air simultaneously on television and over the Internet every Sunday at 7 pm.
“Agenda del Inmigrante” is hosted by Maria C. Garza, co-founder and president of the Mexican-American Council (MAC) and an immigrant from Mexico herself. During the program, she interviews guests and invites viewers to visit the station website and pose questions.
Garza has worked on behalf of immigrants in the U.S. since she was an adolescent. After Garza joined the Homestead, Florida based Mexican-American Council, the organization granted over two million dollars in academic scholarships to children of immigrants.
Mexican born Garza grew up on the U.S. Mexico border and immigrated to the United States as a child with her family. She and her family were migrant workers. According to promotional materials, these personal experiences allow her to understand first hand some of issues faced by Mexican immigrants.
Prior to her work with Mega TV, she hosted a weekly show, “El Show de Maria Garza” in Miami, Florida as well as a daily radio show, “Tus Temas con Maria Garza,” in Phoenix, Arizona.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competion with “Hispanic Projections”
Comments:
Filed Under: Media
Posted by Elena del Valle on October 31, 2007
October/November 2007 Ser Padres cover
Photos: Meredith Corporation
Meredith Corporation will merge Healthy Kids en Español and Ser Padres, a parenting publication, to create one of the largest Spanish-language consumer magazines in the United States targeting Latino parents. The revamped free magazine, Ser Padres, will be published eight times a year with a circulation of 700,000. The February/March re-launched issue of Ser Padres, featuring a fresh look and new logo, will be available January 11, 2008.
Ruth Gaviria, executive director, Meredith Hispanic Ventures
“Ser Padres was first-to-market in the Hispanic parenting space and has been a trusted resource for more than 17 years,” said Ruth Gaviria, executive director of Meredith Hispanic Ventures. “Now, we are growing the brand and offering a superior publication to readers and advertisers. Readers will get more culturally-relevant editorial that focuses on the well-being of the Hispanic family, including finances, health, family activities and meal planning.”
The new Ser Padres promises concise articles for the multi-tasking parent, new sections on home décor, women’s health, pregnancy news and shopping guides. The magazine will also include articles on cultural heritage, values and education and signature sections like “Profile of a Hispanic Mom.”
“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida. Receive a free downloadable copy by completing our Visitor Survey.
Click here for your free copy of Emotional Branding
Ser Padres staff hope to encourage reader interaction with sections like “My Favorite Photo,” where parents are invited to submit family shots that may be considered for inclusion in a future issue of the magazine. Ser Padres is expected to feature a new look with more sophisticated visuals and photographs taken shot outside of the studio.
McDonald’s, Clorox, Fisher Price, Publix and the Milk Processor Education Program (PEP) plan to advertise in 2008. Meredith launched Ser Padres in the fall of 1990 as an off-shoot of Parents magazine. The magazine is distributed via pediatrician and gynecology offices.
Alberto Oliva, editor-in-chief, Ser Padres
“We’ll be able to get to know our reader better and deliver even more information to help her raise healthy and happy kids,” said Alberto Oliva, editor-in-chief, Ser Padres. “I’m excited for the next phase of Ser Padres.”
Meredith Corporation is a leading media and marketing company with businesses centering on magazine and book publishing, television broadcasting, integrated marketing and interactive media. The Meredith Publishing Group features 25 subscription magazines and publishes 180 special interest publications under 80 titles. Meredith has more than 400 books in print and owns 13 television stations.
Additionally, Meredith has an online presence that includes more than 40 websites and two broadband channels, Better.tv and Parents.tv. Meredith has a consumer database of 85 million names available for magazine and television marketing and advertising campaigns. Meredith publishes three other Spanish language magazines, Espera, with a circulation of 375,000 and 12 Meses with a circulation of 300,000, published twice a year; and Siempre Mujer, a bi-monthly magazine for Hispanic women. Siempre Mujer averages 115 pages and has a circulation of 400,000. It is available in newsstands and by subscription.
“Marketing to New Hispanic Moms – a case study” audio recording
Presenter Cynthia Nelson, COO, Todobebe
Find out about
• New Latina mom market
• Baby demographics including market size, profile
• New moms’ language preferences
• Latino baby market trends
• Factors influencing Hispanic baby market
• Location of new Hispanic moms’ market
• Issues affecting new Latino moms
• Todobebe strategies
Click for information on “Marketing to New Hispanic Moms – a case study”
Comments:
Filed Under: Media
Posted by Elena del Valle on October 24, 2007
John Begert, chief marketing and branding officer, V-me and Michele Azan, vice president, sales and business development Terra Networks
Photos: V-me, Terra Networks
Terra Networks, a popular Internet portal for Spanish speaking U.S. Hispanics, and V-me, a new national Spanish network developed with public television, recently established a strategic partnership. As part of the agreement, the media entities join forces for online sponsorship sales, shared content, cross-platform promotion, and the creation of packages targeting V-me’s Hispanic demographics. In addition to handling V-me online sales efforts, Terra.com will provide operational and support services including inventory and campaign management for V-me.
As part of the agreement, the sales teams for both companies plan to offer new options for national clients looking to connect to U.S. Latinos. The national sales effort is jointly led by V-me’s Michael Ginn, senior vice president, sponsorship and sales and Terra.com’s Michele Azan, vice president of sales and business development. They expect to work closely with V-me and Terra’s programming, marketing and online teams.
“The relationship that we have established with V-me provides a unique win-win situation. The strengths and growth opportunities that both Terra.com and V-me have as separate entities become magnified when we work together,” said Azan. “This is a perfect marriage of online/offline content integration and provides increased opportunities for future TV web partnerships.”
V-me and Terra.com plan to integrate online content to reflect and enhance V-me’s lifestyle, current affairs and entertainment options, and offer community-enhancing tools and resources for U.S. Hispanics. V-me executives hope to eventually reach 30 million Spanish speaking and bilingual Hispanics.
“V-me is building a new national Hispanic media presence in partnership with world-class brands like Terra.com, who share our mission to reach consumers with quality TV and web content, educational programs, and events,” said John Begert, V-me’s chief marketing and branding officer. “Combining Terra.com’s reach and expertise with V-me’s innovative online presence and a TV universe approaching 30 million homes, takes our offer to a whole new level.”
V-me, pronounced veh-meh, offers original and exclusive programs about: kids, lifestyle, nature, science, history, current affairs, music, arts, and nightly movies. The 24-hour digital broadcast network is presented by public television stations and carried on basic digital cable and satellite. V-me is the first venture announced by newly formed media production and distribution company, V-me Media Inc. Terra Networks is a global Internet group with a presence in the U.S. and Latin America. The group operates websites in the United States, Spain and Latin America.
“Beyond the 30 Second Spot” audio recording
Listen to a 105-minute discussion
Panelists Ivan Cevallos, Hunter Heller, Kitty Kolding and Cynthia Nelson
Our panel of national experts discuss
• Challenges of measuring the impact of the 30-second ad spot
• Innovative tools are useful to reach Latinos
• Changes in marketing to Hispanics
• On which market segment are the changes most relevant
• Effects of technology and time shift on consumer behavior
• Role of multi-screens
• Getting started
• Tips for marketing professionals
Click here to find out about Beyond the 30 Second Spot
Comments:
Filed Under: Media
Posted by Elena del Valle on October 23, 2007
Marlene Urbay
Photos: Yahoo! Telemundo
In celebration of Hispanic Heritage Month, Yahoo! Telemundo created two mini-sites to honor the successes and contributions of their picks of Latinos. The sites, Mosaico Hispano and Battle of the Bands, were designed to celebrate the personal and professional achievements and musical talents, respectively, of Hispanics from across the United States. The sites will be live from September 17 through October 31, 2007.
A tribute site to 10 individuals, Mosaico Hispano features video profiles of Hispanics whose successes and triumphs Yahoo! Telemundo representatives believe have left an imprint on their communities and are a source of inspiration.
Among the stories featured are those of New York City’s Tats Cru, a group that has elevated graffiti to an art form; Concha Rodriguez, a Chicago funeral director who visits schools and community centers to talk about the dangers of gang violence; and Juan Diaz, a Mexican immigrant who is a boxer and law student. Information about Yolanda Aguilar, Carlos Mejia, Hugo Ortega, Annette Taddeo, John Trasviña and Marlene Urbay also appears on the website.
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
Discusses
- Assimilation versus acculturation
- Factors that affect Latino acculturation
- How to know if someone is acculturated
- Number of years necessary for acculturation
- Effects of immigration debate on acculturation
- Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
Battle of the Bands showcases the artistry and musical talents of 10 up-and-coming U.S. Hispanic bands battling it out for instant online fame. The site features videos of the bands performing one song and interviews with band members and fans. Website visitors are invited to vote for a fan favorite.
We found no criteria for inclusion on the mini websites or promotional materials. A planning team of Yahoo! producers, and marketing and public relations executives worked together with Hardee Productions, a productions company, to select individuals and bands for inclusion. Several music festival producers also shared input for the battle of the bands selections. Website representatives declined to share budget numbers or impressions. “We can’t discuss budget specifics, but it was a project that was months in the planning and included filming, production in five major Hispanic markets,” said a company spokesperson.
“Each year, Yahoo! Telemundo honors our Hispanic Heritage by paying tribute to the richness and diversity of the U.S. Hispanic market,” said Jose Rivera Font, general manager, Yahoo! Hispanic Americas. “Mosaico Hispano and Battle of the Bands are, however, more than showcases of success and talent; they are also online venues that allow our users to interact and engage with the U.S. Hispanic community at large.”
Juan Diaz and Hugo Ortega
The websites are promoted online throughout the Yahoo! network of sites, via a news release, in the case of Battle of the Bands on band fan pages and promotional event materials. The sites were also promoted on the Telemundo television network.
“These sites have been designed to complement Yahoo! Telemundo’s broad offering for the U.S. Hispanic market while giving our users more of what they yearn for, the chance to discover hidden gems within their community and share in that discovery with others,” said Peter Blacker, senior vice president, Digital Media, Telemundo Network Group.
Mosaico Hispano and Battle of the Bands feature Yahoo! Telemundo Respuestas, which allows users to ask and answer questions related to any topic of interest, as well as forums, voting and polls. Yahoo! Telemundo is a commercial venture between Telemundo Communications Group, Inc., a unit GE’s NBC Universal, and Yahoo! Inc.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
Posted by Elena del Valle on October 16, 2007
Cynthia Hudson-Fernandez, executive vice president, Mega TV
Photo: Spanish Broadcasting System
As a result of an exclusive contract signed recently by Spanish Broadcasting System, Inc. (SBS) and DirecTV, beginning October 17, Mega TV Spanish language programming will be broadcast via the DirecTV Más platform on channel 405. According to promotional materials, MegaTV’s programs will be available to DirecTV viewers in 210 markets across the country. No specific information was available from company representatives on Spanish language programming or viewer numbers.
During the last year and a half, Miami based Mega TV has been beefing up its content and growing steadily and quickly. The Emmy Award winning channel has leveraged programming with nationally recognized personalities Jaime Bayly and Maria Elvira Salazar and shows like Paparazzi TV to expand its reach beyond South Florida.
“This is the first step in our strategy for expansion and growth for Mega TV in the United States,” said Raul Alarcón Jr, chief executive officer of SBS. “We are reaching the Hispanic consumer with greater strength each and every day, and we will continue to integrate radio, TV, and the Internet as part of our overall strategy of disseminating original content through different media outlets.”
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
Discusses
- Assimilation versus acculturation
- Factors that affect Latino acculturation
- How to know if someone is acculturated
- Number of years necessary for acculturation
- Effects of immigration debate on acculturation
- Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
“Mega TV will add tremendous value to what is already the most comprehensive Spanish-language programming offer available nationwide,” said John A. de Armas, vice president of WorldDirect, DirecTV, Inc. “As an exclusive channel on the DirecTV Más platform, Mega TV will provide our customers with a unique and compelling viewing experience. We look forward to having SBS join the DirecTV Más family.”
“We are excited to start our national expansion by partnering with DirecTV,” said Cynthia Hudson-Fernandez, executive vice president and chief creative officer of Mega TV. “To be able to offer original programs that deal with topics of national and international importance, while covering the events that truly concern the Hispanic community, confirms that Mega TV has the quality and originality to become a major player at a national level.”
Several original productions will be incorporated into the new channel concept of Radio en Television with SBS radio shows “El Cucuy” from Los Angeles’ La Raza 97.9 and “El Vacilón de la Mañana” from New York’s Mega 97.9 serving to expand the radio brands onto television. According to Mega TV promotional materials, DirecTV Más customers will be able to watch the following Mega TV programs “María Elvira Live,” “Bayly,” “Paparazzi TV,” “Mega News,” “Chocolate con Pimienta,” “Xpediente,” “El Círculo,” “Lamusica.com,” “Código Astral,” “Handyman,” “Raíces & Recuerdos,” “Mis 15,” “Agenda del Inmigrante” and “Mega Cine.”
DirecTV is a leading satellite television service provider. DirecTV Más offers Spanish and English language programming and satellite technology for digital quality picture and sound. The service provides access to 55 Spanish-language channels with programming from Mexico, Central and South America, Spain, Puerto Rico, and the Dominican Republic
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
Comments:
Filed Under: Media
Posted by Elena del Valle on October 9, 2007
Journalist María Elvira Salazar hosts “María Elvira Live”
Photo: Spanish Broadcasting System (SBS)
In an effort to reach a wider and more diverse audience, Spanish Broadcasting System (SBS) launched a nightly news magazine program on its Miami station Mega TV Channel 22. Hosted by journalist María Elvira Salazar, “María Elvira Live” airs weekdays at 8 pm.
Producers promise to feature sophisticated television technology, cutting edge graphics and visuals while highlighting “Salazar’s energetic and animated personality.” Show segments in “María Elvira Live” are: leading news stories of the day including in-studio discussions among guests; “Fuente Confidencial” featuring unconfirmed news; “Sin Anestesia,” Salazar’s one-minute editorial opinions on breaking news; “Fuera de Foco,” Salazar’s opinions on politically incorrect comments from on-air personalities; “Tiro al Blanco con Urdaneta,” a bi-weekly, political satire presented by Orlando Urdaneta, a humorist and actor; and “In Fraganti,” where the audience is invited to be reporters for “María Elvira Live” by sending in their own photos, videos, complaints and opinions.
Listen to Cesar Melgoza discuss
“Changing Latino Landscape” audio recording
Presenter Cesar Melgoza, managing director, Latin Force Group
Find out about
• How demographic, social, political and economic factors affect Latinos
• Number of Hispanics in U.S.
• Hispanics as a percent of the mainstream population
• Number of Puerto Ricans in Puerto Rico
• Hispanics, including Puerto Rico, as a percent of U.S. mainstream
• Number of Asians and African Americans
• Estimated size of Hispanic market by 2012
• Percentage growth of new Hispanics per year
• Number of counties where Latinos are majority
• Areas of significant Latino growth
• Area of U.S. with a 950 percent Latino growth
• Role of acculturation
• Hispanicity segmentation
Click here for information on the Changing Latino Landscape
Salazar has worked in journalism for 22 years and received several Emmy awards. She worked as a news anchor, as a war correspondent for El Salvador’s 12-year civil conflict, and as a White House correspondent. Prior to joining SBS, she worked with CNN en Español, Telemundo and Univision and hosted her own debate show, “María Elvira Confronta.”
Salazar has interviewed political and public figures, including Presidents Bill Clinton and George Bush. In 1996, she was the first Spanish-language U.S-based television reporter to obtain a one-on-one interview with Cuban leader Fidel Castro. In 2003, she interviewed Chilean President Augusto Pinochet.
A Cuban-American, Salazar was raised between Puerto Rico and Miami. She holds a Masters Degree in Public Administration from the Harvard University’s John F. Kennedy School of Government. She began her broadcast career in 1983 as a reporter for Channel 23 in Miami.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
Comments:
Filed Under: Media
Posted by Elena del Valle on September 27, 2007
By Elena del Valle, MBA
Principal, LNA World Communications
Elena del Valle, MBA, principal, LNA World Communications
Photo: Cristian Lazzari
Did you ever wonder what you said or did to annoy a Hispanic media representative? Why the story you were working on went to a competitor and your company was mentioned in a lesser light or, worse yet, ignored completely by Hispanic media? As you’re sitting at your desk in the aftermath of the proverbial storm wondering what went wrong consider some sure fire ways to be left out in the future.
Read the complete article Five tips to ensure Hispanic media don’t cover your story
“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Subervi, Ph.D. and Elena del Valle, MBA
Find out
• About the hundreds of Latino media
• Who are the major Hispanic media
• Type of media outlets they represent
• Languages in which they are produced
• Programming and content they offer
• Hispanic media geographic reach
• Hispanic media challenges
Click here for information on Latino Media and Hispanic Media Training
Posted by Elena del Valle on September 20, 2007
Arturo Duran, CEO of ImpreMedia Digital, LLC
Photo: ImpreMedia Digital, LLC
ImpreMedia plans to expand its reach by targeting Hispanics through its newly launched online arm, ImpreMedia Digital, LLC. Company representatives are unsure if the outreach will be in Spanish only. Arturo Duran will be chief executive officer of the new company and Mary Zerafa, general manager of ImpreMedia’s digital efforts since March of 2006, will be vice president, Strategy of ImpreMedia Digital, LLC.
“The creation of ImpreMedia Digital, LLC is an important event in the history of our young company,” said John Paton, chairman and chief executive officer, ImpreMedia. “We intend to rapidly build upon our online strengths to better serve our audience and our advertisers. We will aggressively expand our digital offerings, which will not only include updates to our existing industry leading newspaper online sites, but also the development of new digital content sites as well. We will develop the new sites internally as well as through acquisition.”
Prior to joining ImpreMedia, Duran was president of Interactive and Business Integration for Canwest Mediaworks, where he led the growth of online revenue of that organization and converted it into one of the largest Canadian news and information networks on 50 sites. Most of this growth came from the launch of a suite of online classified ads.
“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Subervi, Ph.D. and Elena del Valle, MBA
Find out
• About the hundreds of Latino media
• Who are the major Hispanic media
• Type of media outlets they represent
• Languages in which they are produced
• Programming and content they offer
• Hispanic media geographic reach
• Hispanic media challenges
Click here for information about ”Latino Media and Hispanic Media Training”
Before joining ImpreMedia he was vice president, Multicultural, AOL Media Networks and vice president Marketing and Interactive Content, AOL Canada; and director of Business Development for AOL Mexico as member of the Team that launched AOL Latin America. Prior to his work at AOL, Duran was director of Business Development for the Iternet Division of the Polaroid Corporation.
“Hispanics online are an under-served market and serving this market requires an innovative approach. Impremedia assets are the perfect entry points to help build this new robust community,” said Duran.
Zerafa was previously corporate director of Marketing for ImpreMedia and vice president of Market Development and New Media for La Opinión. From 2000 to 2005, Zerafa served as director of New Media for La Opinión, ImpreMedia’s largest newspaper and launched laopinion.com.
ImpreMedia is one of the largest Spanish language newspaper and online news publishers in the United States. ImpreMedia estimates its reach in print and online to be in excess of 10 million Spanish speaking Latinos.
Comments:
Filed Under: Media
Posted by Elena del Valle on September 18, 2007
Kate del Castillo, host, The History Channel en español Hispanic Heritage Month programs
Photo: Michael Grecco
Beginning this fall, Mexican actress Kate del Castillo will be the spokesperson for The History Channel en español Fall Programming Initiative. During Hispanic Heritage Month, the television and film star will accompany Spanish speaking viewers on a Latino history journey. From mid-September through mid-October, del Castillo will join the network in a special tribute, highlighting Latin American history and some of its protagonists, introducing seven documentary films to Spanish speaking television viewers.
The films are “The Pinochet Case,” (airing September 11), “The Sugar Curtain” (airing September 15), “Señorita Extraviada” (Missing Young Woman, airing September 16), “Mexican Migration to the U.S.” (airing September 23), “The Private Archives Of Pablo Escobar” (airing September 30), “The True Story of Che Guevara” (airing October 7) and “A Place Called Chiapas” (airing October 14).
“I’m honored to be able to share with a diverse audience some of the remarkable achievements and important aspects of the history and culture of our people,” said del Castillo. “And I’m proud to introduce these important films as we celebrate The History Channel en español new Fall Programming Initiative.”
Reach Latinos consumers with electronic publicity tools with
“Electronic Publicity and Broadcast Public Relations” audio recording
David Henry presenter
Broadcast publicity expert David Henry shares insights drawn from years of experience to help you target Latinos effectively during this presentation and interview.
Find out
- How to reach Latinos with electronic publicity
- How many TV stations offer news programming in Spanish in the U.S.
- Which markets have the number one newscasts in Spanish
- Which markets offer bilingual news TV programming
- Much more
Click here for information on Electronic Publicity and Broadcast Public Relations
“The Pinochet Case,” a 109-minute production directed by Patricio Guzmán, describes the landmark legal case against General Augusto Pinochet of Chile, before and after his arrest in London in 1998. It explores how a small group of people in Madrid laid the groundwork to catch a dictator 25 years after his rise to power. “The Sugar Curtain” is described in promotional materials as an intimate portrait of a generation that began its studies in primary school when the Cuban regime was at its best economically, the mid-1970s. The film recounts this generation’s childhood and explores what happened later, when the socialist regimes of Eastern Europe ceased to exist. It was at that moment that Cuba was left without allies, money or petroleum and the ideals of this generation were dismantled under the paralysis of the system. The 90-minute film was directed by Camila Guzmán Urzúa.
The 74-minute “Señorita Extraviada” documentary, directed by Lourdes Portillo tells the story of the hundreds of women who have been kidnapped, raped and murdered in Juárez, Mexico since 1993 without any hope of bringing the perpetrators to justice. The film investigates the circumstances of the murders and the horror, fear and courage of the families whose children have been taken.
The two-hour special “Mexican Migration to the U.S.” looks at President George W. Bush’ signing of Resolution 6061 in October 26, 2006 authorizing exploration of a wall extending 1.123 kilometers to be constructed along the Mexico and United States border. During the program, The History Channel en español explores the key historical events leading up to this act, from the Mexican-American War in 1846 to today’s efforts to deny entry to Mexican immigrants attempting to cross illegally into the country.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on Hispanic Marketing & Public Relations
The 70-minute production “The Private Archives Of Pablo Escobar,” directed by Marc de Beaufort, provides viewers a glimpse into the life of Pablo Escobar, one of Colombia’s most infamous drug lords. With the help of his surviving family members, former associates, and over 600 hours of rare archival footage, the documentary gives viewers an idea of his former home, fortune, and daily routine. It also offers some explanation of his contradictory reputation, and chronicles his rise from a small-time crook to a politically influential drug lord.
“The True Story Of Che Guevara” 120-minute special offers an new look into Ernesto “Che” Guevara’s life with interviews from family members and associates. The film depicts his affluent upbringing in Argentina, the blood-soaked battlefields of the Cuban revolution, his victories and defeats and his eventual assassination in the presence of the CIA in the jungles of Bolivia.
The last program, “A Place Called Chiapas” is an 89-minute documentary directed by Nettie Wild, based on firsthand accounts of the lives of the Zapatistas, led by Subcomandante Marcos. It takes viewers deep into rebel territory in Mexico’s Chiapas region, where the Zapatista rebels live and die challenging the Mexican government. Some of the documentaries of The History Channel en español are available for purchase and download for $1.99 for episodic TV programs and $3.99 for specials on the iTunes(R) Store including “State of Fear,” biographies of Frida Kahlo, Diego Rivera, and Che Guevara, and “The True Story of Killing Pablo.”
Del Castillo can be seen in “Trade,” sharing scenes with Kevin Kline; and “Black Pimpernel,” the Sweden,Norway and Mexico co-production where she portrayed a revolutionary in Allende’s Chile, with Michael Nykvist. Upcoming projects include “Julia,” with Tilda Swinton, and “La Misma Luna,” with Eugenio Derbez. Del Castillo was nominated for an Ariel Award in Mexico for her performance as a dancer and prostitute from Bolivia in “American Visa.”
The History Channel is a leading cable television network featuring original, non-fiction specials and series that bring history to life across multiple platforms. The History Channel en español is one of four domestic television networks of The History Channel brand. The others are The History Channel, History International and Military History Channel.The History Channel en español is available on the Hispanic tier on the nation’s top cable systems including Comcast, Charter, Adelphia, Insight, Cox, Cablevision, and NCTC, representing more than 29 million subs in Hispanic markets including Atlanta, Boston, Dallas-Fort Worth, Miami, New Jersey, Las Vegas, Philadelphia, Southern California, and Tucson.
Comments:
Filed Under: Media
Posted by Elena del Valle on September 6, 2007
Fredrick Ackourey, chief executive officer of TeleGalería
Photo: TeleGalería
Spanish speaking Latinos who like shopping will have a new alternative in one Hispanic market this fall, TeleGalería, a Spanish-language lifestyle home shopping channel. The company plans to launch in stages beginning this fall on Spanish-language television nationwide. TeleGalería will broadcast its original programming first in one market, then four markets and eventually 20 markets via Spanish language networks.
Although the company website is in beta testing now, TeleGaleria plans to offer online shopping in the future. TeleGalería is led by Frederick Ackourey, co-founder and chief executive officer, Alan Cordover, executive vice president and Dean Schnider, co-founder and vice president of Business Development.
“TeleGalería will engage customers by focusing on the entire shopping experience rather than just the products,” said Ackourey. “By embracing the language, culture and preferences of Hispanics, TeleGalería will connect brands to the Hispanic consumer’s lifestyle. Home shopping continues to grown in popularity globally. In the U.S., the home shopping market will exceed $13 billion and that growth trend is expected to continue as demographics widen due to a more diverse product mix, better media distribution and more entertaining and engaging formats.”
TeleGalería will rely on fulfillment centers on both coasts of the country and offshore its customer support to call centers in South America and Mexico. The shopping channel plans to offer alternative payment options and a 30-day money back guarantee on purchases.
TeleGalería marketers hope to offer episodic-themed entertainment segments, produced in house, featuring popular brand name products in fashion, jewelry, home, entertainment and electronics. TeleGalería plans include product demonstrations, guests, celebrities and experts that appeal to Hispanic sensibilities.
TeleGalería’s segments include “Cocinado a Moda Latino” featuring guest chefs, culinary artists from Latin America and chefs to the stars who prepare meals with kitchenware available on TeleGalería; “Unicos” will sell one-of-a-kind jewelry including one collection with never before seen designs made from exotic metals like titanium and magnesium fused in a vacuum furnace with colored silicates; and “Al Estilo Hollywood” offering a sneak peek in to the closets of Hispanic celebrities.
TeleGalería is a wholly owned subsidiary of Perceval Interactive Media, LLC. Perceval Interactive Media is a multi-channel media company focusing on high-touch interactive experiences.
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
Discuss
- Latino purchasing habits and products they favor
- Latino family characteristics
- Latinos and extended families
- Division of duties, responsibilities within the family
- Who is the decision maker in the Latino family
- Who is the information provider in the Latino family
Click here to find out about Latino purchasing habits and “Latino Family Dynamics”
Comments:
Filed Under: Media
