Posted by Elena del Valle on August 30, 2007
Photo: Spanish Broadcasting System
Since 2004 Gloria Broussard, known to her listeners as Gloria B, has called WPAT AMOR 93.1 FM, a New York radio station, home. Nearly 600,000 Latinos in New York listen to her show from 10 am to 3 pm every week.
According to promotional materials, one of the main attractions to the show is Gloria B’s real life close relationship with her listeners many of whom call in daily to speak with her. She created “La encuesta del día,” a daily segment that airs everyday at noon. During the show Gloria B corresponds through e-mail and fax with her fans while she is on air. Listeners can also get in contact with Gloria B through her private cell phone and when they leave her voice messages she plays them on the air throughout the show.
The Gloria B show was ranked 15 during its first two years. According to the Arbitron Radio Market Ratings for New York Spring 2007 (New York, New Jersey, and Connecticut), her show has skyrocketed to the top third spot in the tri-state area. It is also the second most popular among women overall.
Perhaps what attracts fans is her humanity and willingness to share painful and embarrassing aspects of her life. During the show, Gloria B has shared her struggles with life from a hangover to ovarian cancer. She apologized on the air for failing to make her credit card payment on time.
Broussard’s radio career began in 1993. She first worked as an assistant program director for WSKQ 97.9. She rose to Metro Traffic’s news and traffic reporter for radio stations WADO, WSKQ, WXLX, and WLIR from 1994 to 1996. In 2000, Broussard worked with “Al Despertar,” a Univision Channel 41 news program. In 2002, she shared entertainment news and gossip from New York as part of “Cotorreando” on Telemundo.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico.
“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida. Receive a free downloadable copy by completing our Visitor Survey.
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Posted by Elena del Valle on August 8, 2007
Photo: Terra Networks
Coral Gables, Florida – Terra Networks recently relaunched its Turismo (Travel) Channel, part of the original Terra offerings in 2000. Relying on Travelocity to power the searches and with content from Google and Fodors, the online portal plans to expand its advertising revenue by reaching the growing number of bilingual U.S. Hispanics hoping they will book trips online.
“Given the propensity for Hispanics to travel, both domestically and internationally, for leisure and to maintain close ties with family and friends as well as the above average household income of the Hispanic Internet user, it’s not surprising that travel marketers are targeting Hispanic consumers online,” said Fernando Rodriguez, chief executive officer, Terra Networks.
The company is relying on recent Hispanic market data that indicates Latinos like to travel. According to the Synovate U.S. Diversity Markets Report 2006, 48 percent of Hispanics enjoy traveling domestically, 61 percent like to travel to their country of heritage, and 32 percent enjoy traveling to other countries.
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Through the revamped Travel channel Latino travelers can buy airline tickets and make hotel and car reservations. Users are able to share their experiences with others through reviews and tips. Although when we visited the site, almost all the content was in English, the portal plans to have content and services in the new travel channel in Spanish and English.
According to promotional materials, the channel includes: Travelocity booking engine, Fodors destination guides for 300 cities/destinations, country fact sheets, 360 degree video tours of some hotels, Google interactive maps, lists of Top 10s, search capability, weather, currency converter, and a newsletter.
Terra advertisers on board for the Travel channel are Choice Hotels, Royal Caribbean Cruise Lines, Continental Airlines, Rio Hotel and Casino, Tourism Boards of Spain, Florida, Mexico and Kissimmee. Terra Networks is a global Internet group with a presence in the U.S. and Latin America. The group operates websites in the United States, Spain and Latin America. Terra.com is the U.S. Hispanic arm of the Terra Networks group, providing a portal and services to Spanish speaking users.
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Posted by Elena del Valle on July 24, 2007
Demian Bellumio, president of Hoodiny Entertainment Group, LLC
Photo: Houdiny
Miami, Florida – Billboard and Hoodiny Entertainment Group agreed recently to a strategic alliance to strengthen the positioning of Hoodiny’s Latin music portal, elHood.com, and develop ad-supported online communities for music labels in the United States.
Hoodiny expects to leverage Nielsen’s United States digital sales organization and Billboard content to solidify elHood’s position as a Latin music website for artists and fans. As part of the agreement, Hoodiny will add Billboard content, music industry news, and chart information to elHood.com and make it available in Spanish and Portuguese. Hoodiny and Billboard plan to start in the Latin market in order to develop monetization platforms based on ad-supported revenue models.
“This alliance validates the importance of the work that Hoodiny has done over the past year in developing our content and community management technology, and we believe that our combined service will set a standard for the global music industry,” said Demian Bellumio, president of Hoodiny Entertainment Group, LLC. “This alliance comes at a very important time, as we prepare to launch the latest version of our platform, which will allow us to extend our reach beyond a single domain to powering other leading music and entertainment destinations.”
Brian Kennedy, vice president, Integrated Sales, Billboard
Although Hoodiny representatives would not disclose exact audience numbers for elHood, they indicate the website has a reach in the hundreds of thousands of visitors. About 40 percent of the music website’s target audience is made up of English dominant Hispanics in their 20s and 30s with an annual income in excess of $30,000.
“We are thrilled to join forces with Hoodiny Interactive and augment Billboard’s platform opportunities in the Latin genre,” said Brian Kennedy, vice president, Integrated Sales, Billboard. “This alliance will offer brand marketers the opportunity to one-stop-shop at Billboard for 360 degree programs targeting the Hispanic music enthusiast.”
Billboard, known for its Latin music ventures, such as the Billboard Latin Music Conference, has longstanding partnerships with Telemundo, Univision Radio, MSN Latino and Azteca America. Billboard is the flagship property for the Billboard Information Group. Other producst include Billboard.biz, Billboard.com, Billboard Chart Alert, Billboard Information Network (BIN), Billboard Directories, Billboard Books, Billboard Licensing & Events and Radio & Records.
ElHood, Hoodiny Interactive, and Hoodiny Productions are the three business units of Hoodiny Entertainment Group. Hoodiny Interactive, the digital solutions arm of Hoodiny, creates custom online destinations for content providers based on Hoodiny’s proprietary Content and Community Platform. Hoodiny has offices in Miami Beach, Florida, Los Angeles, California and Madrid, Spain.
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Posted by Elena del Valle on July 17, 2007
The “Paparazzi” team from left to right, Alan Jacott, Daisy Ballmajó, Frank Cairo, Lourdes Ruiz Toledo and Allan Villafaña
Photo: MegaTV
Miami, FL – Miami station Mega TV’s “Paparazzi” show was so successful at the local level that it’s going national. Starting July 2, 2007, the SBS produced program began airing in other markets. “Paparazzi” will be syndicated across various television stations owned by Pappas Telecasting Companies, one of the largest privately-held commercial television broadcast groups in the United States.
“Paparazzi,” on the air since April 2006, offers viewers insights on celebrity lives accompanied by talent commentary. The show, hosted by Frank Cairo, airs every weekday for one hour at 7 p.m. Eastern, (5 p.m. Central, and 6 p.m. Pacific). He discusses each story with panelists Daisy Ballmajó, Alan Jacott, Lourdes Ruiz Toledo, and Allan Villafaña. Celebrities featured in past episodes include Ángel Lopez, Noelia, Celia Cruz, Roberto Carlos, Cristian Castro, Pepe Aguilar, Lupillo Rivera, Vicente Fernandez, Maria Conchita Alonso, and Victor Manuel.
Under the agreement, “Paparazzi” eventually will be televised on more than 20 Pappas television stations in California, Texas, Wisconsin, Iowa, Nebraska, Arizona, and Nevada, as Pappas Telecasting implements its new Spanish-language programming initiative. In California, Iowa, Nebraska, and Nevada, the show will available on KTNC-TV and KTNC-DT, which cover the San Francisco-Oakland-San Jose and Sacramento-Stockton-Modesto areas; KAZR-CA, in Reno, Nevada; KAZO, Omaha, Nebraska and KAZJ, Sioux City, Iowa will broadcast the program. Over the next six months, KFRE-CA in Fresno, KEAZ-LP in Eureka, and KBBV-CA in Bakersfield will be added.
In Texas, “Paparazzi” initially will appear on KAZH-TV and KAZH-DT in Houston, Texas. KXLK-CA in Austin, and KXCC-CA in Corpus Christi, Texas, WWAZ-TV and WWAZ-DT in Milwaukee, Wisconsin, will be added later in 2007. South of the border, viewers in Mexico also will be able to watch “Paparazzi” in a few months on KDBC-DT.3 in El Paso, Texas, which covers Juarez, Mexico, and KSWT-DT.3 from Yuma, Arizona, which reaches Mexicali, Mexico.
Pappas Telecasting Companies is one of the largest privately-held, commercial television broadcast groups in the United States in terms of U.S. household coverage as defined by Nielsen Media Research. The company owns 27 stations, including FOX, The CW, ABC, CBS, and MyNetworkTV affiliates, and operates four other stations. Additionally, Pappas owns 16 on-air digital channels, operates three others, and holds construction permits to build 10 additional television stations.
According to Nielsen statistics provided by the network, Pappas Telecasting television stations serve more than 16 percent of all U.S. television households. In addition, the company owns or operates television stations in markets reaching nearly 36 percent of U.S. Hispanic households and 38 percent of all U.S. Hispanics two and older.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
“Latino Media and Hispanic Media Training” audio recording
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Posted by Elena del Valle on July 12, 2007
Joel “El Intruso” Santiago and Epi Colon, hosts, “El Jukeo”
Photo: WSKQ Mega 97.9 FM
Miami, Florida – “El Jukeo” of WSKQ Mega 97.9 FM, a Spanish Broadcasting Systems (SBS) evening four-hour radio show, reaches more than 600,000 Spanish language listeners aged 21 to 39 in New York City. Hosted by Joel “El Intruso” Santiago and Epi Colon, “El Jukeo” derives its name from an invented word in Puerto Rican slang which means to get hooked. “El Jukeo” receives higher ratings than any of the station’s other programs.
According to promotional materials, the made up word “Jukéate,” illustrates the producer’s desire to attract a large audience with its music and entertainment programming. “El Jukeo,” started in September 2006, airs Monday through Friday from 3 pm to 7 pm.
Prior to joining the New York station, Santiago worked at La Mega 106.9 FM in Puerto Rico, the sister station for La Mega 97.9 FM. He also worked for an English language music radio station.
“Joel was born and raised in New York. He knows the New York market,” said Jackie Torres, director of Marketing and Promotions for Mega 97.9 FM. “Epi also has an impressive background and worked for La Mega for two years before joining ‘El Jukeo.’ After those two years, he returned to Puerto Rico, but came back to La Mega for a chance to work with Joel. These two bright radio personalities have an incredible chemistry that allows them to work well together and attract a great audience.”
Colon began his career in radio in 1987 at WPAB 550 in Puerto Rico. He started at WPAB as promotions producer for station programs. After a few months, Colon was on the air as a DJ for Coqui FM Power 93, known then as “The Fat Rocker.”
In New York, he collaborated on the show “Vacilón de la Mañana” with Luis Jiménez on Mega 97.9 before returning to Puerto Rico as producer for “El Bayú” and “La Buya” for Mega 98.1 in Orlando. In January 2001, he returned to New York to co-host “La Buya” on 105.9 Latino Mix. A year later, Colon returned to Puerto Rico to work on “A To’ Fuete” on Salsoul with Luisa de Los Ríos, before returning to New York City.
Santiago began his career in 1996 with Sonocolor 97.7 FM in Puerto Rico. He continued to host in radio shows in Puerto Rico on stations Cosmos 94.7 FM, from 1997-2000, and Mega 106.9 FM.
In 2002, he made his acting debut in “Todo sobre mi pene” filmed in Puerto Rico. Two years later, he made an appearance in the Telemundo film “Encuentros.” That same year, Santiago started his career in television with Univision’s “Anda Pal Cará” in Puerto Rico. In 2005, he made another movie with Telemundo titled “La caja de problemas.”
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Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA
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Posted by Elena del Valle on July 9, 2007
Fernando Rodríguez, CEO, Terra Networks USA
Photo: Terra Networks USA
A podcast featuring an interview with Fernando Rodríguez, chief executive officer, Terra Networks USA is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses The Current State and Future of User-Generated Content, a Portal Perspective: What Terra Networks is Doing to Encourage Online Dialogue and Why with Elena del Valle, host of the HispanicMPR.com podcast.
Fernando joined Terra Networks USA in 2000 as chief financial officer and a founding member of the team that launched Terra.com. In 2004, he took on the position of CEO. Now he oversees the operations of Terra Networks in the United States.
He has dedicated his time to growing the organization and consolidating Terra Networks USA’s position in the U.S. Hispanic market. Prior to joining Terra Networks USA, Fernando worked at the Telefonica Group, a telecommunication company. He held various financial positions at the Telefonica de España corporate headquarters. During those years he led a team that worked with McKinsey and Company in analyzing the performance and valuation of several Telefonica global business units, from mobile and fixed telephony to Internet access and corporate business solutions.
Fernando began his career working for the Madrid Chamber of Commerce in Mexico City as a foreign trade expert. He holds a Masters of Business Administration from the Universidad Autónoma de Madrid, and several other executives programs including the Harvard Business School. He lives in Miami with his wife and his two year old son
Terra headquarters are in Miami. Terra Networks USA is a division of Terra Latin America, a wholly owned subsidiary of the Telefonica Group, and one of the largest Internet companies in Latin America, reaching over 40 million unique visitors monthly.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Fernando Rodríguez” click on the play button below or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the July 2007 section of the podcast archive.
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Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
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• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
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Posted by Elena del Valle on July 5, 2007
“Codigo Astral” co-hosts Mauricio Puerta and Carolina Perpetuo
Photo: Mega TV
Miami, Florida – Mega TV Channel 22 began airing “Código Astral,” an astrology show, Thursday, June 14 at 9 p.m. Each episode of the program will feature three different astrology cases highlighting special guests and real-life situations. The show is co-hosted by Mauricio Puerta and Venezuelan Carolina Perpetuo of Venevisión network.
Like its predecessor, “Puerta Astral,” “Código Astral” will begin every show by giving an astrology chart reading to a member of the studio audience. Puerta will analyze the reading and give that person advice on what to expect in the years ahead and how to cope with their predicted future.
“The birth chart is the navigation manual to a person’s soul,” said Puerta. “A person’s birth month determines their astrological sign, the year they were born indicates the role the planets will play in their life, and their birth place sets the scene for their story. I’m looking forward to sharing my astrological readings on ‘Código Astral.’”
The show’s main focus is on the audience, their personal stories and their birth charts interpreted by Puerta, who believes that everyone’s destiny begins on the hour, date, and place of their birth and the only tools Puerta needs to read a person’s life story.
Born in 1950 in Bogota, Colombia to an affluent family Mauricio Puerta considers himself an anthropologist and archeologist with a keen interest in astrology. Puerta began hosting the station’s previous program, “Puerta Astral,” in 2006.
According to promotional materials, he became known during the 1980’s after forecasting the assassination of Luis Carlos Galán, a candidate to the presidency of Colombia at the time. He also forecasted the downfall and death of drug czar Pablo Escobar and Ernesto Samper’s rise as the next leader of the South American nation.
Puerta graduated from the University of the Andes in 1973 majoring in anthropology. He was a professor at the school of Education at the University of Los Andes where he founded one of the first schools of higher learning in astrology in Latin America. Puerta has authored 27 anthropology and archeology publications and more than 30 astrology books.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
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Posted by Elena del Valle on July 3, 2007
Hispanic Enterprise magazine cover June/July 2007
Photo: PageOne Media
Beginning with the June/July 2007 issue Hispanic Trends magazine is changing its name to Hispanic Enterprise magazine. Editorial Televisa executives decided to take the official plunge following positive responses from a trial run of the April/May 2007 issue with the name Enterprise. The magazine had been published under the name Hispanic Trends since 2002.
“We were going to wait until 2008, but we could not ignore the great feedback we received from readers to the new name. We have received more letters to our editor than for any previous issue and more new subscribers are calling in signing up for the magazine,” said Mariano M. Faget, publisher of Hispanic Enterprise.
Hispanic Enterprise magazine will continue publishing six times a year. The magazine has a circulation of 125,000. Billed as the “only magazine targeting Hispanic entrepreneurs,” its editorial focus is on tips to grow and manage businesses. The magazine also features success stories, follows the progress of corporations diversifying and getting involved in the Hispanic market and examines Latino culture from a business perspective. Hispanic Enterprise plans to continue its two annual events, the Hispana Leadership Summit and Best in Business Awards.
“Back in 2002 when the magazine started, Hispanic entrepreneurs starting their own businesses were a growing trend. Today, with over 2 million of them and over 120 billion in annual revenues, it’s no longer about the if but the how. We believe the new name will more accurately reflect the editorial content and direction of the magazine,” said Carlos Alfaro, editor of Hispanic Enterprise magazine. “We will continue to serve the needs of our readers by providing beginners with ideas and inspiration, current business owners with tools for managing and growing their companies, lessons from the most experienced professionals in business and advice and courage for those seeking a second chance.”
Hispanic Enterprise, supported by a partnership with the United States Hispanic Chamber of Commerce (USHCC), is owned by Editorial Televisa, a Hispanic publishing company. The magazine is produced for Editorial Televisa by Page One Media. Mexico based Editorial Televisa is a division of Grupo Televisa, one of the largest Spanish-language media companies in the world.
“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA
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• About the hundreds of Latino media
• Who are the major Hispanic media
• Type of media outlets they represent
• Languages in which they are produced
• Programming and content they offer
• Hispanic media geographic reach
• Hispanic media challenges
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Posted by Elena del Valle on June 21, 2007
Danny Crowe, president and founder, LATV
Photos: LATV Networks
Los Angeles, California – LATV Networks, a national bilingual music and entertainment network distributed via digital multicast, expanded its coverage. Six new affiliates will reach 14 additional markets. The affiliates are: WSJP (CW) Puerto Rico; KVIA (ABC) El Paso; KRNV (NBC) Reno; KYMA (NBC) Yuma/El Centro; KFDA (CBS) Amarillo; and KWES (NBC) Midland/Odessa. In addition to LATV’s new affiliates, Post-Newsweek stations in Houston, KPRC (NBC); Miami, WPLG (ABC); Orlando, WKMG (CBS); and San Antonio, KSAT (ABC) are also multicasting the network.
“All of us at LATV are very excited about extending our brand to the national audience. We look forward to creating a new community of viewers, advertisers and affiliates. LATV has always been forward-thinking, creating content for the young U.S. Latino audience,” said Danny Crowe, president and founder, LATV. “Our bilingual fare isn’t a response to focus groups or the latest trends. It’s what we have been about since our inception in 2001.”
LATV’s programming lineup will include audience favorites such as “Rokamole,” “LATV en Concierto” and “Mex 2 the Max” as well as “LATV Does Hollywood” and “Jukebox Requests.” The centerpiece of the new lineup is “LATV Live.” Running daily from 7 p.m. ET and 4 p.m. PT, it is described as “an interactive, edgy town hall-type” show. The audience is able to send text messages and call the program’s three hosts in real time. The live program features English and Spanish music videos, comedy, politics, pop culture and new artists.
Howard Bolter, president and COO, LATV
“LATV is here for the long haul, forging partnerships with such blue-chip companies as Post-Newsweek and affiliates nationwide. By utilizing ground-breaking technology, we are leap-frogging the traditional methods of program distribution to reach today’s bilingual youth market,” said Howard Bolter, president and chief operating officer, LATV. “LATV is about the hip Latino identity which is an integral part of today’s mainstream. Whether it’s through music, comedy or politics, LATV is a thoroughly new type of creative, right-on-the-mark outlet for young Hispanics’ ideas, aspirations and culture.”
An extensive search and 200 auditions, led to the selection of three Latino newcomers to anchor the three-hour “LATV Live.” They are Alexis de la Rocha, Christiann Castellanos and Guad Venegas.
“WSJP was planning on launching LATV later in May, but once we saw the network on the air, we wanted to be up immediately,” said Liliana Savulescu, general manager, WSJP, Puerto Rico. “Seven hundred thousand homes in Puerto Rico will get to see this very different, energized bilingual network that has created an incredible excitement at our station.”
Headquartered in Los Angeles, LATV has been on the air in the Los Angeles market since 2001. The network targets 12 to 34 year-old Latinos. LATV Networks, LLC is owned by Costa del Oro Media.
“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA
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Find out
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• Who are the major Hispanic media
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• Programming and content they offer
• Hispanic media geographic reach
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Posted by Elena del Valle on June 13, 2007
Click image to enlarge
Photo: GE Money, Yahoo! Telemundo
Stamford, Connecticut and Miami, Florida – GE Money and Yahoo! Telemundo are teaming up to offer U.S. Hispanics financial services information in the “Tu Dinero” content section of Yahoo! Telemundo Finanzas under the marketing tag “Soluciones Financieras.” The “Tu Dinero” content section is unrelated to former Tu Dinero magazine and the new partnership between Julie Stav and ImpreMedia.
“GE Money recognizes the Hispanic financial education challenge and is doing something positive about it,” said Steve Liguori, chief marketing officer for GE Money – Americas. “All consumers need to be empowered with the tools necessary to manage their finances wisely. Through this partnership, each of these organizations is demonstrating a commitment to help Hispanic consumers improve the health and stability of their household finances.”
Organizers plan easy-to-digest information in four areas they believe will be of particular interest to U.S. Hispanics: understanding and managing credit, preventing identity theft, navigating loans and mortgages, and establishing a personal budget. In addition to the slate of existing Yahoo! Telemundo financial content that includes financial columnists and economic news, the site will also offer interactive budgeting, credit card and mortgage calculators.
Promotional materials tout the interactive budgeting tool with step-by-step instructions and designed to help consumers build their own budget, establish savings goals and stick to a plan to reach their goals.
“The online tools offered by our ‘Soluciones Financerias’ section are designed to assist U.S. Hispanics in making better financial decisions, achieve success and further empower a market that is undoubtedly an integral part of the economic engine that drives this country’s growth,” said José Rivera Font, general manager, Audience, Yahoo! Hispanic Americas.
Yahoo! Telemundo is a commercial venture between Telemundo Communications Group, Inc., a unit GE’s NBC Universal, and Yahoo! Inc. With more than $190 billion in assets, GE Money, a unit of General Electric Company (NYSE:GE), provides credit services to consumers, retailers and auto dealers in 55 countries around the world.
GE Money, based in Stamford, Connecticut offers financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans, and credit insurance.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here to purchase a recording on marketing to Hispanics online
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