Posted by Elena del Valle on August 30, 2007
Photo: Spanish Broadcasting System
Since 2004 Gloria Broussard, known to her listeners as Gloria B, has called WPAT AMOR 93.1 FM, a New York radio station, home. Nearly 600,000 Latinos in New York listen to her show from 10 am to 3 pm every week.
According to promotional materials, one of the main attractions to the show is Gloria B’s real life close relationship with her listeners many of whom call in daily to speak with her. She created “La encuesta del día,” a daily segment that airs everyday at noon. During the show Gloria B corresponds through e-mail and fax with her fans while she is on air. Listeners can also get in contact with Gloria B through her private cell phone and when they leave her voice messages she plays them on the air throughout the show.
The Gloria B show was ranked 15 during its first two years. According to the Arbitron Radio Market Ratings for New York Spring 2007 (New York, New Jersey, and Connecticut), her show has skyrocketed to the top third spot in the tri-state area. It is also the second most popular among women overall.
Perhaps what attracts fans is her humanity and willingness to share painful and embarrassing aspects of her life. During the show, Gloria B has shared her struggles with life from a hangover to ovarian cancer. She apologized on the air for failing to make her credit card payment on time.
Broussard’s radio career began in 1993. She first worked as an assistant program director for WSKQ 97.9. She rose to Metro Traffic’s news and traffic reporter for radio stations WADO, WSKQ, WXLX, and WLIR from 1994 to 1996. In 2000, Broussard worked with “Al Despertar,” a Univision Channel 41 news program. In 2002, she shared entertainment news and gossip from New York as part of “Cotorreando” on Telemundo.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico.
“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida. Receive a free downloadable copy by completing our Visitor Survey.