SBS, DirecTV deal expands MegaTV reach to national level
Posted by Elena del Valle on October 16, 2007
Cynthia Hudson-Fernandez, executive vice president, Mega TV
Photo: Spanish Broadcasting System
As a result of an exclusive contract signed recently by Spanish Broadcasting System, Inc. (SBS) and DirecTV, beginning October 17, Mega TV Spanish language programming will be broadcast via the DirecTV Más platform on channel 405. According to promotional materials, MegaTV’s programs will be available to DirecTV viewers in 210 markets across the country. No specific information was available from company representatives on Spanish language programming or viewer numbers.
During the last year and a half, Miami based Mega TV has been beefing up its content and growing steadily and quickly. The Emmy Award winning channel has leveraged programming with nationally recognized personalities Jaime Bayly and Maria Elvira Salazar and shows like Paparazzi TV to expand its reach beyond South Florida.
“This is the first step in our strategy for expansion and growth for Mega TV in the United States,” said Raul Alarcón Jr, chief executive officer of SBS. “We are reaching the Hispanic consumer with greater strength each and every day, and we will continue to integrate radio, TV, and the Internet as part of our overall strategy of disseminating original content through different media outlets.”
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
- Assimilation versus acculturation
- Factors that affect Latino acculturation
- How to know if someone is acculturated
- Number of years necessary for acculturation
- Effects of immigration debate on acculturation
- Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
“Mega TV will add tremendous value to what is already the most comprehensive Spanish-language programming offer available nationwide,” said John A. de Armas, vice president of WorldDirect, DirecTV, Inc. “As an exclusive channel on the DirecTV Más platform, Mega TV will provide our customers with a unique and compelling viewing experience. We look forward to having SBS join the DirecTV Más family.”
“We are excited to start our national expansion by partnering with DirecTV,” said Cynthia Hudson-Fernandez, executive vice president and chief creative officer of Mega TV. “To be able to offer original programs that deal with topics of national and international importance, while covering the events that truly concern the Hispanic community, confirms that Mega TV has the quality and originality to become a major player at a national level.”
Several original productions will be incorporated into the new channel concept of Radio en Television with SBS radio shows “El Cucuy” from Los Angeles’ La Raza 97.9 and “El Vacilón de la Mañana” from New York’s Mega 97.9 serving to expand the radio brands onto television. According to Mega TV promotional materials, DirecTV Más customers will be able to watch the following Mega TV programs “María Elvira Live,” “Bayly,” “Paparazzi TV,” “Mega News,” “Chocolate con Pimienta,” “Xpediente,” “El Círculo,” “Lamusica.com,” “Código Astral,” “Handyman,” “Raíces & Recuerdos,” “Mis 15,” “Agenda del Inmigrante” and “Mega Cine.”
DirecTV is a leading satellite television service provider. DirecTV Más offers Spanish and English language programming and satellite technology for digital quality picture and sound. The service provides access to 55 Spanish-language channels with programming from Mexico, Central and South America, Spain, Puerto Rico, and the Dominican Republic
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
hola mi nombre es monserrrat y les quero desir que esto sobre megatv esta muy vien me gusta mucho y les agradesco que lo aygan puesto en mi area ok eso esto y selo agradesemos toda mi familya ok adios y que tengan mucha suerte y les mando mucha suerte mas ok bye.
Fue una total falta de respeto al público que ve el programa de Jaime Bayly cortarle la onda de forma tan abrupta. Cuando Jaime canta las verdades de Cuba o de Venezuela le daban tiempo adicional. Cuando las verdades son contra la gerencia del canal le coartan su derecho de expresión. Es el único programa en español que merece verse por lo abierto de sus comentarios y el humor solapado dentro de las verdades que expresa. Demostró la gerencia que Jaime tenía razón cuando los comparó con los Castro y Chavez. Ustedes estan haciendo lo mismo. La única diferencia es que ellos lo hacen abiertamente mientras que la gerencia de la Mega es tan cobarde que no da la cara. Sepan que no volveré a ver la Mega. . No hay nada digno de ver en la Mega sin Jaime Bayly.
Whew! I’m glad to hear that Jaime Bayly’s program isn’t going off air! I have a choice of watching english programming at 10:00pm but I love Jaime’s audacity, intellect and his humour.
Verdad que es unico en el medio de television.
MegaTv has a class act in Jaime Bayly. He’s like the hispanic Charlie Rose but with more “chispa”.
By the way, is MegaTv available in El Paso, TX so my relatives there can watch him?
It’s a good thing DirecTV is broadening their Spanish channel offering because they are still lagging when it comes to price. I work for DISH and DirecTV’s basic Latino package costs more than two of DISH Network’s Latino packages combined. DISH also has an all-Spanish package, check them out.