Posted by Elena del Valle on April 18, 2011
Paulina Abascal, host, Pastelería.mx
Photos: Vme
Vme boasts about its Spanish language cooking block in Vme Cocina which accounts for 5 percent of its overall programming. Earlier this month Vme announced a new schedule starting at 12:30 p.m. Features in the daily two hour block Sunday to Friday showcase the knowledge and styles of chefs from varied countries including Colombia, Mexico, Spain and Venezuela. Vme hosts the block of programs call Vme Cocina and produces the interstitials. The programs within the block, 12 hours per week, come from its production partners, elgourment.com, Scripts and Localia.
In Nuevos Sabores (Spanish for new flavors) shot in Mexico Isabella Dorantes and Gerardo Rivera, two young Mexican chefs, share cooking advice from their home kitchen. Chef Alfredo Oropeza of Más Sabor en Menos Tiempo (Spanish for more flavor in less time) demonstrates how to prepare quality recipes quickly at home for those on a budget. Orígenes con Catalina Vélez, a Colombian chef, prepares Colombian food, with grocery store and Colombian products.
In Puro Sumo, Sumito Estévez, a Venezuelan chef, mixes Venezuelan dishes and Asian styles and strives for a “modern and uniquely international” cuisine. Estévez also presents Sumo Placer dedicated to Venezuelan cuisine.
Chef Sumito Estevez, host, Puro Sumo
Cocinando con Fernando Canales is hosted by Fernando Canales, a restaurateur from Bilbao. During the program, he presents his best recipes and practical tricks to help home cooks; shares advice on buying the best groceries and provides dietary and nutrition tips, and recipes for children.
In Gourmet Light, Enrique Fleischmann, a Mexican chef, offers ideas for healthy, delicious dishes with an eye on the waist line. For chocolate lovers there is El Cacao hosted by Mexican José Ramón Castillo.
During Donato Cucina, Donato De Santis, an Italian chef, shares recipes from the diverse regions of his home country. Paulina Abascal spends time sharing baking advice, and Mexican pastry recipes with viewers in Pastelería.mx.
Vme (pronounced veh-meh) is a national Spanish-language television network presented by public television stations. The 24-hour Spanish network available in 10 million homes, offers drama, music, sports, news, current affairs, Latin cinema, food, lifestyle, nature and educational preschool content.
Vme, the first venture of the media production and distribution company, Vme Media Inc., is available free over-the-air, on basic digital cable, nationally via satellite in the basic and Hispanic packages of Dish Network and DirecTV and, in some areas, on Verizon FiOS and AT&T U-verse.
Posted by Elena del Valle on April 13, 2011
Juan Carlos López of CNN en Español
Photo: CNN en Español
Starting this week CNN en Español is offering special coverage from Havana, Cuba. Cuba en la Encrucijada (Cuba at the Crossroads), hosted by Juan Carlos López, is scheduled to air April 14 to April 20. As part of the coverage López plans to keep the audience informed on the Sixth Congress of the Cuban Communist Party taking place between April 16 and April 19, 2011. The purpose of the event is to draft the guidelines for the economic and social policy of the country. López will report live for several of the network’s programs, Encuentro, NotiMujer, Directo USA, Panorama Mundial, Café CNN and Conclusiones.
On Thursday April 14, from 9 to 10 p.m.(ET), Patricia Janiot, Fernando del Rincón, Claudia Palacios, Camilo Egaña and Juan Carlos Lopez from the network and guests from Havana are expected to offer analysis of the Sixth Congress of the Cuban Communist Party and its potential effects on Cuba and other countries in the region. They also plan to elaborate on the 50 anniversary of the proclamation of the socialist character of the Cuban revolution and its effects on Latin America and the world.
Anchor Ismael Cala is scheduled dedicate the Friday, April 15 edition of Cala at 9 p.m. (ET) to a special program named Playa Girón during which he is scheduled to interview Alfredo Durán, one of the young men trapped on the beaches of the Bay of Pigs, who revisited Cuba ten years ago for the 40 anniversary of the invasion. Plans are in place for a local guest to join the conversation, the person from Havana, Cuba who confronted Durán on the opposite side of the invasion fifty years ago. Together they are expected to analyze the invasion and its impact fifty years later.
According to a network spokesperson CNN en Español has had a news bureau in Cuba for years. López, who has been a reporter with CNN since 1993, is the head of the Washington D.C. bureau for CNN en Español. Prior to working with CNN he worked with CNN International and WLTV Channel 23. A native of Bogota, Colombia, he is a journalism graduate of the Universidad Javeriana in that city.
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Posted by Elena del Valle on April 4, 2011
Lucia Navarro, co-anchor, Café CNN
Photos: CNN en Español
As part of a comprehensive slate of changes that began late last year, CNN en Español expanded its programming in March 2011 with the launch of three new shows, Café CNN, CNN Dinero and Conclusiones. The new shows bring the total number of new programs on air to ten. The other seven programs are Showbiz, Mirador Mundial, Notimujer, Cala, Panorama, Documentales and Choque de Opiniones.
Carlos Montero, co-anchor, Café CNN
Café CNN, a three hour program that airs weekdays between 6 a.m. and 9 a.m. (ET), was designed to blend hard news with human interest and lifestyle improvement information to help viewers “stay ahead in today’s competitive world.” It is hosted by Carlos Montero, a CNN en Español anchor, and Lucia Navarro and Alejandra Oraa, two journalists making their CNN en Español debut on the show.
CNN Dinero, a one-hour show about finance, economy and money issues hosted by Gabriela Frías and Xavier Serbia, who will make his official debut as a full-time anchor, airs weeknights from 8 p.m. to 9 p.m. (ET). Frías returns an hour later with co-anchor Fernando del Rincón, in Conclusiones at 10 p.m. (ET) featuring key events of the day, analysis, and news headlines.
Gabriela Frías and Xavier Serbia, co-anchors, CNN Dinero
A native of Buenos Aires, Argentina Montero joined the network in 1997. Prior to working at CNN es Español he was host of Buenos Días América and América Noticias in Argentina. He also worked as a reporter and producer in the news department at Univision in Miami.
Alejandra Orra, co-anchor, Café CNN
Oraa, a native of Venezuela, has a bachelor’s degree from Saint Thomas University. She started her career at the age of 18 working as a correspondent and creative producer for TV Azteca in Miami. In 2009, Oraa worked as a radio personality for Romance 106.7 FM, a Miami radio station, where she hosted the show Paparazzi Radio Sensacional along with Fernando del Rincón. In late 2009, Oraa joined the team of television network Mega TV as a producer and on-air talent for the newscast Mega News.
A native of Monterrey, Mexico, Navarro received her degree in Communications from the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM). Her career began in 1984 in Monterrey with her debut as morning anchor for Al Aire on TV Azteca. She has won three Emmys for Investigative Reporting, and for insightful reports in the categories of Medical and Social Issues and in the Hard News. In addition, she has won two Golden Mike awards as Anchor of the Best Newscast: Telemundo 52 and for Best Breaking News coverage.
Fernando del Rincón, co-anchor, Conclusiones
Frías joined the network in early 2000 as a producer for Economía y Finanzas, CNN en Español’s former prime time business news program. As the show’s producer, Frías was responsible for the overall creation of the daily newscast, selecting the show’s content and guests, and participating in the writing, research and editing of news stories. She also served as a substitute anchor for the program. Before joining CNN en Español, Frías worked as a business reporter for Reforma in Mexico.
Serbia is author of two books, La Riqueza en Cuatro Pisos, published in 2009, and Pregúntale a Xavier, published this year. Since 2006 he has been a contributor to Yahoo Finanzas en Español. His column has been published in El Nuevo Día de Puerto Rico and El Diario La Prensa.
Del Rincón, a resident of Miami, Florida, was born and raised in Yautepec, Mexico where he started his communications, television and radio career at the age of 16. Most recently, he was on the air six days a week as the host of Primer Impacto and Ver Para Creer on Univision.
CNN en Español, CNN’s independently produced 14-year old network in Spanish, provides 24-hour news coverage of major world events, live breaking coverage, business and financial news, weather updates, sports and feature programming on health, technology and entertainment. It is currently available in 25 million cable and DTH households throughout Latin America, and 5 million households in the United States.
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Posted by Elena del Valle on January 17, 2011
Mariela Encarnación, cohost, Showbiz
Photos: CNN en Español, Rolando de la Fuente (for photo of Eduardo Suarez)
Two hosts on opposite coasts will lead Showbiz, a newly launched hour long celebrity entertainment program in Spanish on CNN en Español targeting Spanish dominant and Spanish preferred Latinas. The show, modeled after Showbiz Tonight on CNN, was scheduled to premiere Monday, January 10, 2011 at 3 p.m. ET. Juan Carlos Arciniegas from Hollywood and Mariela Encarnación from Miami are the two talent tapped to lead a discussion on “the most talked about and most controversial celebrity entertainment news stories breaking every day.”
Eduardo Suarez, vice president, Programming, CNN en Espanol
Showbiz “targets a broad bilingual audience, from pop culture mavens to viewers casually interested in the showbiz culture, news and stars. That what sets this show apart is perspective – the access and inside info that only we can deliver. It’s a fun yet factual take on a topic that genuinely interests almost everyone,” said Eduardo Suarez, vice president, Programming, CNN en Espanol. “This is the first time our audience will see a show with this type of production value in entertainment.”
Promoters promise contributions from New York and Latin America as well as regular segments produced in the United States: Alfombra Roja (Mondays) set to showcase dresses and personalities at premiers; La Lista (Tuesdays), a weekly top five list; Al Desnudo (Wednesdays) featuring what stars like and wear; Flash (Thursdays) about the celebrity of the moment; and Ticker (daily) expected to showcase breaking celebrity news stories.
Mariela Encarnación and Juan Carlos Arciniegas, hosts, Showbiz
Arciniegas, a native of Bogota, Colombia, is the anchor and correspondent of entertainment for CNN en Español. He anchors Ojo Crítico, a weekly half-hour program that reviews the latest movie hits and box office bombs, and is a correspondent for Escenario, a 30 minutes entertainment news program on the network.
Arciniegas specializes in movies. Before joining CNN en Español in 1997, he worked as an assistant editor for Reuters America, Inc., in Miami, Florida. He also worked as a television reporter and international editor for Q.A.P. Noticias in Bogotá, Colombia, covering assignments in the United States and Latin America.
Encarnación, a native of the Dominican Republic and a resident of Mexico, worked as a correspondent on Levántate, a morning show on Telemundo, prior to joining CNN en Español. She also worked on Ritmo y Sabor, a weekly program on the same Spanish language network. On Mega TV she hosted Lamusica.com. She made her debut in the entertainment business on Sábado Gigante where she was a model for two years.
CNN en Español, CNN’s independently produced 24-hour network in Spanish, provides continuous news coverage of major world events, live breaking coverage, worldwide business and financial news, weather updates, sports and programming on health, technology and entertainment. It is currently available in 25 million cable and DTH households throughout Latin America, and five million households in the United States.
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Posted by Elena del Valle on December 15, 2010
Record, Fútbol al Máximo
Photos: Maya Publishing Group
Economic hardship is affecting many across the United States. Mira, a 10-year old magazine, publishes its last issue this month. Also in the Spanish language print publishing space Maya Publishing Group instituted changes to adjust to market contractions. Last month, Maya began publishing TVnotas, a gossip oriented publication sold in the United States since 1999, twice a month instead of every week.
Starting January 2011 the publisher will convert Récord Semanario de Fútbol, a sports magazine published in the United States since the last quarter of 2008 (see Publisher launches magazine for Spanish speaking Latino soccer fans), from a weekly magazine to a monthly.
Récord Semanario de Fútbol will change its name to Record, Fútbol al Máximo. Plans are in place to add a new section and 32 pages to each issue for a total of 116 pages. The revamped magazine, sold within a bag to allow promotional ad opportunities, will have a change in design slated to include more graphics and less copy.
TVnotas
“We are changing the frequency in two of our titles to optimize our resources, while we are committed with our readers and advertisers to continue delivering excellence in our editorial content, Latin celebrities news and interviews, as well as photographic and top quality printing,” said Alexandra Zanic, marketing manager, Maya Publishing Group, by email.
In addition to TVnotas and Récord Semanario de Fútbol Maya publishes H para Hombres and H para Hombres Extremo, adult magazines for men with a circulation of 50,000 (see Publisher pursues elusive demographic with men’s magazine in Spanish and Florida publisher targets affluent Latino men with adult magazine).
The three Spanish language magazines will be available in the United States in California, Texas, New York, Illinois, New Jersey, Georgia and Florida at airports, newsstands and via retailers including Walgreens, CVS, Publix, HEB, Superior Grocers, and Fiesta Mart. TVnotas is also available in Puerto Rico and online through Zinio.com. Maya Publishing Group, previously Maya Magazines, is the United States arm of Mexico City, Mexico based Notmusa.
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Posted by Elena del Valle on June 28, 2010
Victor Parada, vice president, Advertising Sales, Discovery Networks U.S. Hispanic Group
Photo: Discovery Networks
A podcast interview with Victor Parada, vice president, Advertising Sales, Discovery Networks U.S. Hispanic Group is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Victor discusses Discovery Familia with Elena del Valle, host of the HispanicMPR.com podcast.
Victor oversees sales for Discovery’s portfolio of Hispanic networks in the United States, Discovery en Español and Discovery Familia. He has led the portfolio’s strategy since 2005. Under his leadership, the portfolio has surpassed objectives and increased advertising revenue. Victor first joined Discovery in 1999 as account manager for Discovery Networks in Mexico. Two years later, he was promoted to account director and over time he was promoted to regional director of advertising sales for Discovery Networks Latin America/Iberia.
Prior to joining Discovery, Victor was an account executive at Galavision. He began his ad sales career as an account executive at American Radio, Inc. in Boston. He is a native of Mexico City and currently resides in Miami.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Victor Parada” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the June 2010 section of the podcast archive.
Posted by Elena del Valle on May 24, 2010
Rebecca E. Tellez-Higgins, director, Research Discovery Networks U.S. Hispanic Group
Photo: Discovery Networks
A podcast interview with Rebecca E. Tellez-Higgins, director, Research Discovery Networks U.S. Hispanic Group is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Rebecca discusses the Mi Mundo Es en Español study about Discovery en español viewers with Elena del Valle, host of the HispanicMPR.com podcast.
Rebecca is charged with providing insightful and actionable research strategies for all divisions of the Company. While at Discovery, she was a Cable Beacon award winner with the Discovery U.S. Hispanic’s group’s “Moving Forward,” an in-depth look at issues facing Hispanic’s today with interviews of 21 key Hispanic and non-Hispanic thought leaders. Most recently, she championed an extensive research study using varied techniques (quantitative, qualitative focus groups and ethnography) to communicate a comprehensive look at the Discovery en Español viewer. The study can be seen at mimundoes.com.
Prior to Discovery she was a web brand consultant for Liberty Mutual, estimated to be the eight largest insurer in the world. At Liberty Mutual, Rebecca was in charge of libertymutual.com. She and a team of designers relaunched the site and increased web traffic by over a 100 percent. In order to truly understand the user’s experience, she was responsible for the analysis of all site traffic which included measurement online (analysis of web logs, online surveys) and offline (focus groups, phone surveys and other field studies).
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Rebecca Tellez-Higgins” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the May 2010 section of the podcast archive.
Posted by Elena del Valle on March 4, 2010
Ivette Mendez-Kelly, vice president, Sales and Distribution, Olympusat
Photo: Olympusat
Tomorrow night, at 8 p.m. ET, TV Chile will launch a 24-hour telethon to raise what executives hope will be $27 million in funds to assist the victims of the 8.8-magnitude earthquake that struck Chile February 27, 2010. In the United States, TV Chile is available in select Cablevision, Charter, Comcast, Cox, Suddenlink, Time Warner Cable and Verizon FiOS markets.
TV Chile plans to telecast the marathon commercial-free with live performances from Don Francisco, a TV personality, singer Ricardo Montaner and Tito Bambino, a reggaeton musician. The funds are being designated to build 30,000 emergency homes and buy relief supplies for those affected by the earthquake.
“We are honored, on behalf of TV Chile, to be able to provide an international platform to reach a millions of potential donors in the U.S.,” said Ivette Mendez-Kelly, vice president of Sales and Distribution for Olympusat’s Hispanic networks, in a press release. “Our hearts go out to our brothers and sisters in Chile who have been impacted by this unprecedented natural disaster.”
The Bank of Chile will collect the funds for the project. Supporters include El Hogar de Cristo (Christ’s Home), Un Techo para Chile (A Home for Chile), and the Fundación para la Superación de la Pobreza (Foundation to Overcome Poverty) and its program Servicio País (Country Service).
TV Chile is a family-oriented general entertainment television channel with 18 hours a day of live programming for Spanish speaking Latinos distributed across five continents. The company is based in Chile and programming is distributed in the United States, where it has an audience of about 500,000, by Olympusat. Formed in 1999, Olympusat, Inc. owns, operates and distributes independent linear and video on demand digital networks.
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Posted by Elena del Valle on February 15, 2010
Fernando del Rincón, host, Mega News Nocturno
Photo: MegaTV
The nightly news on WSBS Mega TV has become popular among Spanish speaking men 25 to 54 years old in the Miami-Ft. Lauderdale area. According to a January 19, 2010 Nielsen Hispanic Station Index ranking, some 15,000 people watch Mega News Nocturno which airs Monday to Friday nights; making it the second most popular news program in Spanish in that metropolitan area between 10:30 p.m. and 11 p.m. after WAMI, the TeleFutura Network-owned station.
Mexico born and raised Fernando del Rincón anchors the 30-minute news program launched October 27, 2009, and a staff of 10 make the show, which focuses on international news analysis. Station representatives boast that it is the only and first interactive newscast using an internet platform, social networks and Skype.
Prior to joining Miami-based Mega TV, del Rincón was the host of Primer Impacto, an investigative news program, and Ver Para Creer, a Believe It or Not type of program, on Univision. According to a station biography, del Rincón started his communications, television and radio career when he was 16. In Mexico, he worked with Televisa Monterrey, a local newscast, and Reforma, a political magazine.
The Nielsen Hispanic Station Index (NHSI) estimates local viewing information for Spanish-language television stations in 16 large Hispanic markets. Spanish Broadcasting System, Inc., one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States, owns and operates 21 radio stations in Hispanic markets; it also owns and operates Mega TV in Miami, a television operation with over-the-air, cable and satellite distribution and affiliates in the U.S. and Puerto Rico.
“Moving Beyond Traditional Media Measurement: measuring conversations and social media” audio recording
Presenter Katie Delahaye Paine, founder, KDPaine & Partners
Find out about
- Issues affecting online public relationships today
- Testing relationships as part of a survey
- Measuring ethnic group relationships
- Measuring foreign language communications in a similar ways to English
- Biggest challenges measuring conversations and social media
- Measuring online relationships with little or no money
Click here for information on “Moving Beyond Traditional Media Measurement”
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Posted by Elena del Valle on December 18, 2009
A scene in Falling Awake
Photos, video: Mega Films, IFC Entertainment
IFC Entertainment and Spanish Broadcasting System (SBS) are partnering to promote Falling Awake, a new film due to be released January 2010. The marketing partnership will be between IFC Film, part of IFC Entertaiment, and Mega Films, the film division of SBS. Scroll down to watch a 60-second video clip of Falling Awake.
IFC Films is scheduled to release the new movie in late January in New York and Miami with a simultaneous release nationwide on demand while SBS is scheduled to promote the film with a multi-million dollar advertising and promotion campaign on the company’s television, radio and online outlets.
Jonathan Sehring, president, IFC Entertainment
“SBS and IFC together are a potent team and are ideal partners for the release of Falling Awake,” said Jonathan Sehring, president of IFC Entertainment, in a press release. “Our combined areas of expertise should ensure this terrific film finds the widest possible audience.”
Falling Awake, Mega Films’ first English-language production, stars Jenna Dewan (Step Up), Nicholas Gonzalez (Melrose Place) and Andrew Cisneros. The film was directed by Agustin (Gabriel, El Vacilon) and produced by Andrew Adelson. The executive producers were Steven Molasky, Dean Valentine, Brad Friedmutter and Raul Alarcon, (president, chief executive officer and chairman of SBS).
According to promotional materials, the movie sets out to illustrate the story of Jay (Andrew Cisneros), a young Latino musician in the Bronx who struggles to find his identity in a home crowded with family members and a neighborhood of loyal friends and dangerous enemies. His determination to find himself grows after he meets a beautiful Brooklynite, Alessandra (Jenna Dewan).
At the same time he is dealing with life issues like the loyalty he feels to his friends, his brother (Nicholas Gonzalez), who recently returned home from the war, and the expectations of his frustrated, angry father (Nestor Serrano). As Jay fights to break free of the cycles of anger and violence that grip his life, he finds that only love can give him a chance at happiness, and comes to a new understanding that helps him take the long, uncertain leap into his future.
Agustin, director, Falling Awake
“It is fantastic to have the opportunity to work with a company like IFC Films that understands the strength and reach of SBS and Mega Films within the 40 million strong U.S. Hispanic market. I think the coming together of our audiences is precisely what Falling Awake is about,” said Agustin.
Spanish Broadcasting System (SBS), is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. The company owns or operates 21 radio stations, Mega TV, and LaMusica.com.
IFC Entertainment consists of multiple brands devoted to bringing specialty films to IFC Films, IFC Festival Direct, IFC Productions, and the IFC Center. IFC Films is a distributor of independent films. Its day and date distribution model, IFC In Theaters, releases independent films simultaneously in theaters, on cable’s On Demand platform and through Pay-Per-View. IFC Entertainment’s companies are subsidiaries of Rainbow Media Holdings LLC which in turn is a subsidiary of Cablevision Systems Corporation.
