Posted by Elena del Valle on October 14, 2009
7 Mujeres
Photos: WSBS
In the past, Mega TV, owned by SBS Broadcasting, has offered its Spanish language dominant audience Brazilian programming with success (see WSBS airs Brazilian telenovela) so once again the company will air a made-in-Brazil serialized program. Beginning at 6 p.m. EST and 7 p.m. PST September 21, Mega TV started airing a new Brazilian soap opera, 7 Mujeres based on the romantic novel written by Leticia Wierzchowski by the same title.
The serialized program takes place in the 19th century in southern Brazil, in a town where people, enraged by forced ideals, fight for liberty against the dominion of an empire. One of the central characters is Bento Gonçalves, one of the leaders of the revolution who is married to Uruguayan Caetana. The war has forced Caetana and her daughter, Perpétua, with her three children, and María who is Bento’s younger sister and her three daughters, Rosario, Manuela and Mariana to take refuge.
Cast of 7 Mujeres
The women are joined by Ana Joaquina, Bento’s carefree and spiritual sister, and the owner of the place where they must remain in confinement for many years. These seven women play fundamental roles during the war as they are able to uphold their social structure at the cost of their physical and mental integrity.
Anita and Giuseppe
7 Mujeres will air on Mega TV Channel 22, Channel 57 in West Palm Beach, Channel 32 in Las Vegas, Channel 28.2 in Orlando, Channel 36.2 in Tampa, Florida and Channel 405 on DirecTV Más in the rest of the country.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
Posted by Elena del Valle on October 5, 2009
Bruno Ascenzo (“Alonso”), Gisela Ponce de Leon (“Mirkala”), Jason Day (“Sebastian”) and Carolina Cano (“Viviana”) of Esta Sociedad
Photo: Lucia Arana, Zul Studios
Last month mun2 (moon-dos), a bilingual cable network, began airing Esta Sociedad (Spanish for This Society) nationally Thursday nights, beginning September 10, at 10 p.m. ET/PT. The Spanish language a 17-episode series will be subtitled in English and air weekly through December. Repeat episodes will air Tuesdays at 8 p.m. ET/PT. The network portal, holamun2.com, will stream full episodes with English subtitles.
According to promotional materials, Esta Sociedad has been a success in Latin America, particularly among young adults. The series showcases two families in Lima, Peru who deal with issues of interest to youth including sexuality, addiction and fitting in society.
The series features Jason Day (Mancora 2008) and Gisela Ponce de Leon in the role of the new girl in town. She is outspoken and follows her heart although she finds herself among wealthy and the privileged strangers.
“This acquisition will be a great fit for mun2’s slate of original programming as we’ve seen our audience asking for more of this edgy, scripted material,” said Flavio Morales, vice president, Programming for mun2.
Esta Sociedad was produced by Timeline Producciones in Lima, Peru. The bilingual youth oriented network has purchased other foreign programs in the past including El Cartel, which began airing three nights a week this summer, and Sin Senos No Hay Paraiso, which aired earlier this year. Twenty-five percent of the network’s programming is in Spanish with English subtitles, according to a company representative.
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Posted by Elena del Valle on September 23, 2009
Time Warner Cable El Paquetazo board - click to enlarge
Photo: Gotham, Inc.
Earlier this year, the cable operator hired Gotham Inc., a New York-based advertising firm, to spread the word about the launch of El Paquetazo, is new bilingual entertainment brand, to bilingual families in New York. El Paquetazo was launched in Los Angeles first. Gotham relied on broadcast, radio, and grassroots community-driven efforts with the tag line I am La Mezcla (Spanish for I am the mix), to introduce the brand in the Big Apple.
“El Paquetazo is unique as it an entertainment package built from the ground up for the Latino American consumer. Blending Spanish and English entertainment seamlessly much like the community itself moves seamlessly between Spanish and English creating its own unique mix,” said Peter McGuinness, chief executive officer of Gotham, in a press release.
El Paquetazo is a package of 140 of the Spanish and English language channels, including news, comedy, sports, music and family as well as channels from Colombia, Mexico and Puerto Rico. No further information was available according to a company representative.
Gotham, a 160-employee company, provides communication services for clients in fashion and beauty, retail, healthcare, financial services, and packaged goods such as: Lindt, Fresh Direct, Yellowbook.com, Sony Ericsson, Bausch & Lomb, Maybelline, Remington, RSM McGladrey and Newman’s Own. The Time Warner mission according to the company website is to “Connect people and businesses with information, entertainment and each other. Give customers control in ways that are simple and easy.”
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
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Posted by Elena del Valle on September 21, 2009
Luis Silberwasser, SVP and GM, Discovery Networks U.S. Hispanic Group
Photo, video: Discovery en Español
Discovery en Español will celebrate Hispanic Heritage Month 2009 with four original productions scheduled to begin airing September 20 and continue every Sunday night at 9 pm E/P during Hispanic Heritage Month (traditionally celebrated September 15 to October 15 see Getting Ready for Hispanic Heritage Month). The theme for this year is the optimism, determination, perseverance and courage of Hispanics to survive and conquer adversity. Scroll down to watch a Discovery en español video in Spanish about the 2009 Hispanic Heritage Month campaign.
The programs will explore the pilgrimage that transformed the lives of field workers and gave rise to César Chávez, a well known Latino leader, in La Marcha de las Uvas. Un Continente Tiembla, Vivir Para Contarlo, and Atrapados, focus on the fighting spirit of Latinos and their a shared drive and aspirations.
“During Hispanic Heritage Month, we look to offer our audience programming that is objective, enriching, and relevant. This Hispanic Heritage Month Discovery en Español will celebrate Hispanics, not only through original programming, but also via a national sweepstakes that will offer one lucky winner the chance to get a head start and to make his or her dreams come true,” said Luis Silberwasser, senior vice president and general manager of Discovery Networks U.S. Hispanic Group.
La Marcha de las Uvas, scheduled to air Sunday, September 20 at 9 p.m. is a one-hour special about Hispanic farm workers’ fight for equality in March of 1966 in Delano’s Fields, California. At that time, 70 grape pickers left the field to protest accompanied by the banner of the Virgin of Guadalupe and led by a humble farmer. The march culminated 25 days later, in Sacramento, with 10,000 people. The program name means The March of the Grapes in Spanish. The production required nine months and was filmed mostly in Delano and Sacramento, California by Eye Works/Cuatro Cabezas under the supervision of Michela Giorelli, director of production and development, Discovery en español.
Un Continente Tiembla, scheduled to air the following Sunday at the same time is a documentary about some of the worst natural disasters of Latin America. The goal of the program is to capture the spirit of survival of that region’s inhabitants. Using archival footage and dramatizations the producers showcase people’s resourcefulness when dealing with earthquakes and volcanic eruptions in Venezuela, Colombia, Peru, Guatemala, El Salvador, Mexico and Chile.
Atrapados airs the first Sunday in October and shares the story of 65 miners who died after an explosion at a coal mine in Mexico. The producers address the dangers of mining, what they believe may be one of the world’s most dangerous industries. The human story of the Mexican disaster is the central theme of the program which examines what happened at the Pasta de Conchos mine in Coahuila; how the trapped miners were cut off behind caved-in roofs with insufficient oxygen, and how and why the rescue workers, even after days of courageous efforts, were unable to reach them in time.
A series of six episodes,Vivir para Contarlo, is scheduled to begin airing Sunday, October 11) at 9 p.m. It is about some of the most terrible tragedies in Latin America, from the view point of the survivors, the rescue teams and the journalists who covered them. Each of the episodes will cover one particular tragedy, mixing archival footage, interviews, where-are-they-now sequences and dramatization. The series begins with Avalancha, Spanish for Avalanche, and runs every Thursday starting on October 29.
Starting on September 15, the Spanish language network will invite viewers to participate in its national Dreams come True initiative, which incorporates a sweepstakes and a virtual online share at discoveryenespanol.com. On the website visitors are in invited to exchange stories of aspiration and triumph via video and photo uploads.
Executives hope to receive submissions online that illustrate the dreams and achievements of Hispanics in the United States. They also anticipate 8 million impressions. Visitors can register for a chance to win a $5,000 cash prize towards a dream of their choice by calling 1.877.345.GANA or visiting the network’s website before midnight on October 15, 2009.
Discovery en Español, the Spanish-language voice of Discovery, offers Spanish speaking viewers in the United States science and technology, world culture and history, nature and wildlife and real-life drama from a selection of the Discovery networks and in house original Spanish-language content.
Posted by Elena del Valle on August 14, 2009
Mexican journalist Alfonso “Poncho de Anda”
Photo: Victor Rodriguez
Beginning August 17, 2009 Mega TV will launch Los Implicados, a late night “infotainment” show which, according to promotional materials, combines entertainment, news and top personalities. The program will be hosted initially by journalists Alfonso “Poncho de Anda” and Camilo Egaña. Los Implicados is scheduled to air Monday through Friday at 10 p.m. (EST), 11 p.m. (PT). Producers plan to draw viewers with text messages, the Internet and cell phone technologies.
“I’m very excited to be part of Los Implicados,” said Poncho de Anda in a press release. “It’s a modern, fresh and innovative show that is a unique alternative to other Hispanic programs. Los Implicados is bringing a completely new and different approach to helping our viewers get up to date news and information and we are very eager for our debut on August 17. I’m also looking forward to announcing my new co-host in the coming weeks!”
“Poncho de Anda is a great talent with a very modern style,” said Cynthia Hudson Fernandez, chief creative officer and executive vice president, SBS and managing director, Mega TV. We are confident that Los Implicados will have a tremendous and long lasting impact on our audience.”
De Anda, “Poncho” as many know him, started his career in Mexico in 1997 with group Radio Centro as a DJ in Alfa 91.3FM, in Mexico City. At 91.3 he also worked as producer and host of his own shows. As a DJ, he also hosted Alfa’s Top Ten and the news segment Alfa Entertainment News. That same year, he started working for Mexican TV as part of Alfa Dance, a TV Azteca music video show. In 1999, he became host of Estudio 7, a youth magazine show.
In 2001, he became the main anchor on Fuzion, an entertainment news show on MUN2 television. In 2002, he became part of Telemundo – NBC where he worked for six years as co-host of the morning show De Mañanita and Nuevas Voces de America. He also participated in specials at Telemundo including, Miss Universe, The Billboard Latin Music Awards, and the Macy’s Thanksgiving Day Parade.
Camilo Egaña, co-host, Los Implicados
Egaña began his career in his early twenties in Cuba writing for several publications and entertaining on radio as an on air personality for the show El Sonido de la Ciudad. He took time off to study radio and television in Madrid, before returning to television as the host of La Noche Se Mueve and Decida Usted, a reality program.
In 1996, Egaña arrived in Miami where he worked as a reporter and media consultant. He also worked for the United Nations Children’s Fund (UNICEFz0, press and publicity agencies, as an actor and master of ceremonies for different events.
“Camilo has been transcending stereotypes with his irreverent and original style throughout his entire career and that is one of the reasons we see him as the perfect fit to co-host our new, unique Mega TV show,” said Hudson Fernandez. “I’m confident that Camilo, with his expertise will captivate our audience who are constantly searching for good interviews and more.”
Los Implicados will be available on Mega TV channel 22, channel 57 in West Palm Beach, channel 32 in Las Vegas, channel 169 on de DirecTV in Puerto Rico, channel 30 in Puerto Rico, channel 38.2 in Orlando, channel 36.2 in Tampa, Florida, and channel 405 on DirecTV Más in the rest of the United States.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
Make Latinos loyal to your brand
Listen to Author Isabel Valdes in
“Hispanics Customers for Life” audio recording
Isabel Valdes gives a presentation and participates in an extended Q&A discussion about
• Immigrants adaptation to their new country, culture
• Latino cultural values and their role
• Case studies, insights on Latinos as long term customers
• Acculturation
• Latinos and how they adapt to their host country
• Adaptation, assimilation
• Difference between assimilation and acculturation
Click here for information on Hispanic Customers for Life audio recording
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Posted by Elena del Valle on April 24, 2009
Danny D and Steve Styles
Photo: mun2
Beginning May 7, mun2 will air Xtreme: on the Verge, a seven part reality series, a joint effort of the cable network and Xtreme, a Latin R&B duo. The program will air at 7 p.m. ET on mun2. The show follows the day-to-day lives of the New York residents, Danny D and Steve Styles, as they juggle their daily routine and their search for music industry success. Scenes show them while they handle business, rush from planes to hotels to interviews, record in-studio sessions, perform for thousands and are pursued by fans.
“’Xtreme: On The Verge’ is a show that stays true to the mun2 brand by showcasing the uniquely American experience of bicultural Latinos in the U.S. today,” said Flavio Morales, vice president, Programming for mun2. “We’re excited to bring our viewers a true Bronx story with a universal appeal.”
The series, produced by Diamante Pictures, is designed to showcase the lives of the Bronx-based and raised artists. The program will be part of a multi-platform effort featuring a multi-screen component via the network’s online platform. The show characters, Steve and Danny, Ben, their manager, and Gladys, Danny’s mom, plan to participate in the mun2 social media platform; provide text message updates on their profile pages, and interact with viewers on each episode’s video page. Holamun2.com, the network’s online portal, will stream complete episodes as they hit the air. Advertisers include Verizon VCAST and Toyota.
“We’re excited to show viewers and our fans our day-to-day lives,” said Danny D. “Even though we’re blessed to have our singing careers going strong, we also have our moments of struggle like anyone else.”
“Being a young Latino in the entertainment business is great but not always easy,” said Steve Styles. “We want to show the public what it’s like to have one foot in the spotlight and the other in our hometown of the Bronx.”
Xtreme’s album Haciendo Historia (Spanish for Making History) achieved platinum sales. They received a 2009 Premio Lo Nuestro award nomination for Best Tropical Group of the Year, and are finalists for the 2009 Billboard Latin Music Awards for Hot Latin Song of the Year (No Me Digas Que No) and Tropical Album of the Year Duo or Group (Chapter Dos).
Launched in 2001, mun2 (pronounced moon-dos) offers bilingual programming for U.S. Latinos 18 to 34 years old. The multi-platform youth entertainment network is available nationwide to 29 million households on cable and television. The network is part of Telemundo Group, a division of NBC Universal Cable Entertainment.
“Moving Beyond Traditional Media Measurement: measuring conversations and social media” audio recording
Presenter Katie Delahaye Paine, founder, KDPaine & Partners
Find out about
- Issues affecting online public relationships today
- Testing relationships as part of a survey
- Measuring ethnic group relationships
- Measuring foreign language communications in a similar ways to English
- Biggest challenges measuring conversations and social media
- Measuring online relationships with little or no money
Click here for information on “Moving Beyond Traditional Media Measurement”
Posted by Elena del Valle on April 23, 2009
Luis Silberwasser
Photos: Discovery en Español, La Onda Verde
In an effort to spread the word among Spanish speakers about environmental issues and the state of our planet, Discovery en Español will launch a three part awareness campaign beginning this month. The company celebrated Earth Day, April 22, and began the campaign earlier in April with a multifaceted approach featuring on-air, online, and grass roots elements.
They hope these efforts will inform and inspire viewers to reflect on the state of the world, create awareness and motivate them into becoming an active part of the solution. The three parts of the campaign are a new Green Block Programming Initiative, two airings of the documentary An Inconvenient Truth, and “3 Pasos 3 Personas,” a new grassroots campaign in partnership with La Onda Verde. Scroll down to watch videos.
Discovery en Español premiered, for the first-time on Spanish network television in the United States, the movie An Inconvenient Truth with a Spanish language voice over April 19 at 9 p.m. ET/PT. The program will air again at the same time April 25. The famous documentary narrated by Al Gore and released by Paramount Vantage addresses environmental issues. It received an Oscar and a Grammy and Gore received the Nobel Peace Prize for his film related work.
“The Earth has always defined our brand. Programming is a key tool in our arsenal to communicate our love for the planet. Yet we view our commitment as more than the spectacular specials we bring to our audiences. That is why we continually look for additional ways to enlist and inspire,” said Luis Silberwasser, senior vice president and general manager of Discovery Networks U.S. Hispanic Group.
Discovery en Español is also unveiling the first component of a new partnership with La Onda Verde de NRDC, the division of the Natural Resources Defense Council created to inform and involve Hispanics in the protection of the environment. The joint campaign, dubbed “3 Pasos 3 Personas,” to be released on-air and online is a call to action for viewers to become involved by visiting discoveryenespanol.com/3pasos. See video below.
Adrianna Quintero
“The goal of this campaign and the online application developed for this purpose is to motivate viewers to make three simple eco-changes in their lives that can make a difference, and then inspire three friends to do the same,” said Adrianna Quintero, director of La Onda Verde. “The applications will make it easy for people to learn about simple actions to save the planet. It will enable them to easily challenge friends to do the same by kindling conversations on social networks such as Facebook and Myspace as well as via e-mail.”
Discovery en Español will also launch an environmental series of one hour programs for green living oriented audiences scheduled to air Saturday nights at 9 p.m. ET and 6 p.m. PT as part of the network’s Green Block programming. Stuff Happens, hosted by Bill Nye the “Science Guy,” will be the first part of the series to air May 2, 2009. The program explores the source of things, what happens after we use them and how their disposal impacts our environment.
Discovery en Español is the Spanish-language voice of Discovery. The network offers Spanish speaking viewers in the United States science and technology, world culture and history, nature and wildlife and real-life drama from a selection of the Discovery networks and in house original Spanish-language content.
Promotion video for 3 Pasos 3 Personas
Posted by Elena del Valle on March 18, 2009
TecnoPadres.com - click to enlarge
Photos: AOL Latino
AOL is now in the publishing business. Earlier this year, the company established MediaGlow, a publishing business unit and plans to launch 30 websites this year. Latinos in the United States (and Latin America) are part of AOL’s target audience. As part of its efforts to reach Spanish dominant Hispanic women through a series of websites, AOL Latino recently launched TecnoPadres.com, a new website offering new technology information for parents. Company executives expect about 60 percent of the website’s audience to be Hispanic.
The idea is for the Spanish language website to become a resource for parents to learn and understand technology, especially in relation to their children and their online safety. The website, sponsored exclusively by Verizon Wireless, is part of part of AOL Latino’s women’s lifestyle network Tu Vida y Más.
Miguel Ferrer, director, AOL Latino
“TecnoPadres.com will be a valuable resource for parents to learn how to keep their children safer online and to understand and relate to the technology that is increasingly shaping their children’s lives,” said Miguel Ferrer, director of AOL Latino. “TecnoPadres is an important new venture for AOL Latino, not only because the Latino parent market is largely untapped but also because it shows we continue to be forward thinking when it comes to showing leadership within the Latino category.”
The site features regular updates of content from several bloggers including translated content from The Online Mom, a content partner; as well as articles by TecnoDad, Carlos Cano, Laura Rendon, Sarah Klein, Barry Myers and TecnoBlogger. Topics planned include social networking sites like Bebo, Facebook, MySpace, Twitter, and mobile devices including cell phones and game units.
The Nuevo Esta Semana (New This Week) section will highlight staff picks of the newest and most relevant weekly features in websites, helpful tips and games. There are also plans in place for company produced videos visitors can watch, along with pre-roll commercials, on an embedded video player.
In the works is a video on how parents can set parental controls. Online safety for children is a topic AOL has addressed in the past in other forums. In September 2008, AOL launched SafetyClicks.com, offering online safety education. It recently introduced an updated version of its free, downloadable parental controls software for parents who want to supervise their children’s activities online.
AOL Latino, a bilingual portal for U.S. Hispanics, offers U.S. and Latin American news, financial tools, music and entertainment, personal finance, sports, fashion and beauty content as well as fee free email and instant messages. The website had 1.6 million unique visitors according to January 2009 comScore Media Metrix data, ranking it as one of the top three bilingual portals for Hispanics.
MediaGlow is designed to centralize AOL’s programming efforts, AOL.com and its content verticals, dozens of niche sites, and studios in Los Angeles and New York City. MediaGlow operates more than 70 sites and attracts more than 70 million unique visitors each month, according to comScore Media Metrix. MediaGlow, Platform-A for ad sales, and People Networks for social media efforts are AOL’s three strongest business divisions.
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
Discusses
- Assimilation versus acculturation
- Factors that affect Latino acculturation
- How to know if someone is acculturated
- Number of years necessary for acculturation
- Effects of immigration debate on acculturation
- Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
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Posted by Elena del Valle on February 9, 2009
XM2 Group
Photo: Spanish Broadcasting System
In April, Mega TV, part of Spanish Broadcasting System (SBS), and Worldvibe Entertainment will broadcast Batalla de las Américas, a new prime time musical reality show to find the newest member of the XM2 Group. As part of the process in late January, Mega TV invited men singers between 18 and 30 years old from Miami, Los Angeles, New York and Puerto Rico to compete to represent the United States, including Puerto Rico, in the grand finale.
Auditions were held in Miami, New York and Los Angeles earlier this year. The representative from Puerto Rico, selected at the SBS studios at Guaynabo in late February, will compete in the final event in April 2009 in Miami.
During the grand finale of the musical competition in South Florida Thursday, March 19, 2009 the four semi-finalists from Miami will compete against the four semi-finalists from Los Angeles and New York.
Batalla de las Américas, expected to have 20 contestants from 15 countries competing in originality, creativity, heart and talent, was created to be similar to Making the Band, another reality program in English. XM2 Group members are Rawy Torres, Jonathan Montenegro and Sergio Blass.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami. WorldVibe Entertainment is an entertainment company specializing in television production, touring, merchandising and tech marketing to Hispanics in North America as well as audiences in Latin America for television, film, music, tours, events and video products.
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids” audio recording
Posted by Elena del Valle on January 26, 2009
Shira Simmonds, president and co-founder, Ping Mobile
Photos: Ping Mobile, impreMedia
Ping Mobile and impreMedia recently announced a partnership designed to offer mobile advertising and marketing to advertisers via Ping Mobile’s PingRewards platform. According to an impreMedia press release, the company aspires to be the leading U.S. mobile coupon site in Spanish. It is offering Hispanics a series of sweepstakes through print publications and online portals.
The company will offer Spanish speakers discounts through a portal, impreRewards, which is free for users. Its executives hope Latinos will be particularly receptive to marketing offers due to the current economic climate. The idea is to motivate consumers to accept the offers and information directly to their mobile phones by inviting them to carry the coupon content and redemption information on-the-go or in a viral format.
“This partnership represents a tremendous opportunity for advertisers interested in reaching the Hispanic consumer and we are excited to partner with impreMedia, given their unparalleled Hispanic audience in both online and print. Because of the current economic climate, consumers are turning to mobile couponing and it’s these consumers who will benefit from the impreRewards portal,” said Shira Simmonds, president and co-founder of Ping Mobile.
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
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Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
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Discover what questions to ask, steps to take to be a Best in Class company
Click here for more about “Best in Class Hispanic Strategies” audio recording
ImpreMedia plans to provide users access through a keyword and short code to text in to receive individual coupons and encourage platform sign-up. Through their mobile phones, users should be able to text in a short code to receive their coupon and be able to double opt-in into the platform.
ImpreMedia is targeting Spanish Preferred Hispanics 18 to 44 with a household income over $40,000 via its 14 print publications in 17 Hispanic markets and 11 states: Arizona, California, Connecticut, Florida, Illinois, Massachusetts, New Jersey, New Mexico, New York, Pennsylvania and Texas.They plan to measure results and track coupon redemption by looking the exposure of print and online advertising along with opt-in and double opt-in metrics.
They expect to offer advertisers low cost introductory packages up to a specific message count (until messages are served) with the ability to control their message through the promotional period. They are also planning to offer tie-in to SMS offers (text keyword and code) to other ongoing promotional materials that the advertiser has, such as print receipts, online banners, TV or radio spots.
Arturo Duran, chief executive officer, impreMedia Digital
“Given the heavy mobile usage among Hispanic consumers, impreRewards is the perfect solution for any advertiser looking to target the Hispanic market,” said Arturo Duran, chief executive officer of impreMedia Digital. “The solid technology behind Ping’s platform and the ease of use from both the advertisers’ and consumers’ viewpoint, will allow our users to feel comfortable using this exciting, new and innovative marketing tool in their preferred language. Using impreRewards brands nationwide will be able to drive traffic directly to the point of sale within minutes.”
ImpreRewards, built on the same platform and relying on identical back-end technology as PingRewards, promises advertisers full control over campaign details including the content and timetable of each promotion.
ImpreRewards allows users to opt-out anytime by replying with the keyword “Stop.” The company promises that it will keep all consumer information secure. Ping Mobile boasts a coupon campaigns redemption rate of 56 percent on average. Executives at Ping believe high conversion rates are due to the method of SMS distribution they use designed to facilitate that the right messages be being sent to the right consumers. Current advertisers include Footlocker, ESPN Shop, 1-800 Flowers.com, Ice.com, Mikasa, Diamonds International, and World of Watches.
“WorldofWatches.com is thrilled to be a part of this exciting new venture between impreMedia and Ping Mobile. We anticipate the success of mobile couponing to be of great value to us and look forward to offering customers amazing offers on over 3,500 name brand watches, straight to their mobile phones,” said Izac Ben-Shmuel, chief executive officer of the SWI Group.
ImpreMedia is a leading publisher of Spanish language newspapers in the country. The company owns publications in 17 cities and has 26 online and print properties targeting the United States Hispanic population.
Ping Mobile is a full-service mobile agency, that offers a range of mobile marketing, offers, promotions and content services, with a specialization in mobile offers and promotions. The company focuses on consumers, consultancy, reporting, data analysis and client services packages. Ping Mobile is headquartered in Englewood Cliffs, New Jersey and has offices in Los Angeles, California and Tel Aviv, Israel. Ping is comprised of three wholly owned and fully-integrated units: Israel-based Ping Mobile Ltd. (formerly Regisoft Ltd.); Pop Solutions LLC, a Los Angeles-based mobile marketing company; and Ping Mobile, a New Jersey-based mobile marketing company.
“Beyond the 30 Second Spot” audio recording
Listen to a 105-minute discussion
Panelists Ivan Cevallos, Hunter Heller, Kitty Kolding and Cynthia Nelson
Our panel of national experts discuss
• Challenges of measuring the impact of the 30-second ad spot
• Innovative tools are useful to reach Latinos
• Changes in marketing to Hispanics
• On which market segment are the changes most relevant
• Effects of technology and time shift on consumer behavior
• Role of multi-screens
• Getting started
• Tips for marketing professionals
Click here for information on Beyond the 30 Second Spot
