Saturday, June 25, 2022

Watch video – Discovery en espanol offers new content to celebrate Hispanic Heritage Month

Posted by Elena del Valle on September 21, 2009

Luis Silberwasser

Luis Silberwasser, SVP and GM, Discovery Networks U.S. Hispanic Group

Photo, video: Discovery en Español

Discovery en Español will celebrate Hispanic Heritage Month 2009 with four original productions scheduled to begin airing September 20 and continue every Sunday night at 9 pm E/P during Hispanic Heritage Month (traditionally celebrated September 15 to October 15 see Getting Ready for Hispanic Heritage Month). The theme for this year is the optimism, determination, perseverance and courage of Hispanics to survive and conquer adversity. Scroll down to watch a Discovery en español video in Spanish about the 2009 Hispanic Heritage Month campaign.

The programs will explore the pilgrimage that transformed the lives of field workers and gave rise to César Chávez, a well known Latino leader, in La Marcha de las Uvas. Un Continente Tiembla, Vivir Para Contarlo, and Atrapados, focus on the fighting spirit of Latinos and their a shared drive and aspirations.

“During Hispanic Heritage Month, we look to offer our audience programming that is objective, enriching, and relevant. This Hispanic Heritage Month Discovery en Español will celebrate Hispanics, not only through original programming, but also via a national sweepstakes that will offer one lucky winner the chance to get a head start and to make his or her dreams come true,” said Luis Silberwasser, senior vice president and general manager of Discovery Networks U.S. Hispanic Group.

La Marcha de las Uvas, scheduled to air Sunday, September 20 at 9 p.m. is a one-hour special about Hispanic farm workers’ fight for equality in March of 1966 in Delano’s Fields, California. At that time, 70 grape pickers left the field to protest accompanied by the banner of the Virgin of Guadalupe and led by a humble farmer. The march culminated 25 days later, in Sacramento, with 10,000 people. The program name means The March of the Grapes in Spanish. The production required nine months and was filmed mostly in Delano and Sacramento, California by Eye Works/Cuatro Cabezas under the supervision of Michela Giorelli, director of production and development, Discovery en español.

Un Continente Tiembla, scheduled to air the following Sunday at the same time is a documentary about some of the worst natural disasters of Latin America. The goal of the program is to capture the spirit of survival of that region’s inhabitants. Using archival footage and dramatizations the producers showcase people’s resourcefulness when dealing with earthquakes and volcanic eruptions in Venezuela, Colombia, Peru, Guatemala, El Salvador, Mexico and Chile.

Atrapados airs the first Sunday in October and shares the story of 65 miners who died after an explosion at a coal mine in Mexico. The producers address the dangers of mining, what they believe may be one of the world’s most dangerous industries. The human story of the Mexican disaster is the central theme of the program which examines what happened at the Pasta de Conchos mine in Coahuila; how the trapped miners were cut off behind caved-in roofs with insufficient oxygen, and how and why the rescue workers, even after days of courageous efforts, were unable to reach them in time.

A series of six episodes,Vivir para Contarlo, is scheduled to begin airing Sunday, October 11) at 9 p.m. It is about some of the most terrible tragedies in Latin America, from the view point of the survivors, the rescue teams and the journalists who covered them. Each of the episodes will cover one particular tragedy, mixing archival footage, interviews, where-are-they-now sequences and dramatization. The series begins with Avalancha, Spanish for Avalanche, and runs every Thursday starting on October 29.

Starting on September 15, the Spanish language network will invite viewers to participate in its national Dreams come True initiative, which incorporates a sweepstakes and a virtual online share at discoveryenespanol.com. On the website visitors are in invited to exchange stories of aspiration and triumph via video and photo uploads.

Executives hope to receive submissions online that illustrate the dreams and achievements of Hispanics in the United States. They also anticipate 8 million impressions. Visitors can register for a chance to win a $5,000 cash prize towards a dream of their choice by calling 1.877.345.GANA or visiting the network’s website before midnight on October 15, 2009.

Discovery en Español, the Spanish-language voice of Discovery, offers Spanish speaking viewers in the United States science and technology, world culture and history, nature and wildlife and real-life drama from a selection of the Discovery networks and in house original Spanish-language content.

Watch videos – Discovery en espanol launches green initiative, airs An Inconvenient Truth in Spanish

Posted by Elena del Valle on April 23, 2009

Luis Silberwasser

Luis Silberwasser

Photos: Discovery en Español, La Onda Verde

In an effort to spread the word among Spanish speakers about environmental issues and the state of our planet, Discovery en Español will launch a three part awareness campaign beginning this month. The company celebrated Earth Day, April 22, and began the campaign earlier in April with a multifaceted approach featuring on-air, online, and grass roots elements.

They hope these efforts will inform and inspire viewers to reflect on the state of the world, create awareness and motivate them into becoming an active part of the solution. The three parts of the campaign are a new Green Block Programming Initiative, two airings of the documentary An Inconvenient Truth, and “3 Pasos 3 Personas,” a new grassroots campaign in partnership with La Onda Verde. Scroll down to watch videos.

Discovery en Español premiered, for the first-time on Spanish network television in the United States, the movie An Inconvenient Truth with a Spanish language voice over April 19 at 9 p.m. ET/PT. The program will air again at the same time April 25. The famous documentary narrated by Al Gore and released by Paramount Vantage addresses environmental issues. It received an Oscar and a Grammy and Gore received the Nobel Peace Prize for his film related work.

“The Earth has always defined our brand. Programming is a key tool in our arsenal to communicate our love for the planet. Yet we view our commitment as more than the spectacular specials we bring to our audiences. That is why we continually look for additional ways to enlist and inspire,” said Luis Silberwasser, senior vice president and general manager of Discovery Networks U.S. Hispanic Group.

Discovery en Español is also unveiling the first component of a new partnership with La Onda Verde de NRDC, the division of the Natural Resources Defense Council created to inform and involve Hispanics in the protection of the environment. The joint campaign, dubbed “3 Pasos 3 Personas,” to be released on-air and online is a call to action for viewers to become involved by visiting discoveryenespanol.com/3pasos. See video below.

Adrianna Quintero

Adrianna Quintero

“The goal of this campaign and the online application developed for this purpose is to motivate viewers to make three simple eco-changes in their lives that can make a difference, and then inspire three friends to do the same,” said Adrianna Quintero, director of La Onda Verde. “The applications will make it easy for people to learn about simple actions to save the planet. It will enable them to easily challenge friends to do the same by kindling conversations on social networks such as Facebook and Myspace as well as via e-mail.”

Discovery en Español will also launch an environmental series of one hour programs for green living oriented audiences scheduled to air Saturday nights at 9 p.m. ET and 6 p.m. PT as part of the network’s Green Block programming. Stuff Happens, hosted by Bill Nye the “Science Guy,” will be the first part of the series to air May 2, 2009. The program explores the source of things, what happens after we use them and how their disposal impacts our environment.

Discovery en Español is the Spanish-language voice of Discovery. The network offers Spanish speaking viewers in the United States science and technology, world culture and history, nature and wildlife and real-life drama from a selection of the Discovery networks and in house original Spanish-language content.


Promotion video for 3 Pasos 3 Personas