Posted by Elena del Valle on June 28, 2010
Victor Parada, vice president, Advertising Sales, Discovery Networks U.S. Hispanic Group
Photo: Discovery Networks
A podcast interview with Victor Parada, vice president, Advertising Sales, Discovery Networks U.S. Hispanic Group is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Victor discusses Discovery Familia with Elena del Valle, host of the HispanicMPR.com podcast.
Victor oversees sales for Discovery’s portfolio of Hispanic networks in the United States, Discovery en Español and Discovery Familia. He has led the portfolio’s strategy since 2005. Under his leadership, the portfolio has surpassed objectives and increased advertising revenue. Victor first joined Discovery in 1999 as account manager for Discovery Networks in Mexico. Two years later, he was promoted to account director and over time he was promoted to regional director of advertising sales for Discovery Networks Latin America/Iberia.
Prior to joining Discovery, Victor was an account executive at Galavision. He began his ad sales career as an account executive at American Radio, Inc. in Boston. He is a native of Mexico City and currently resides in Miami.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Victor Parada” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the June 2010 section of the podcast archive.
Posted by Elena del Valle on April 23, 2009
Photos: Discovery en Español, La Onda Verde
In an effort to spread the word among Spanish speakers about environmental issues and the state of our planet, Discovery en Español will launch a three part awareness campaign beginning this month. The company celebrated Earth Day, April 22, and began the campaign earlier in April with a multifaceted approach featuring on-air, online, and grass roots elements.
They hope these efforts will inform and inspire viewers to reflect on the state of the world, create awareness and motivate them into becoming an active part of the solution. The three parts of the campaign are a new Green Block Programming Initiative, two airings of the documentary An Inconvenient Truth, and “3 Pasos 3 Personas,” a new grassroots campaign in partnership with La Onda Verde. Scroll down to watch videos.
Discovery en Español premiered, for the first-time on Spanish network television in the United States, the movie An Inconvenient Truth with a Spanish language voice over April 19 at 9 p.m. ET/PT. The program will air again at the same time April 25. The famous documentary narrated by Al Gore and released by Paramount Vantage addresses environmental issues. It received an Oscar and a Grammy and Gore received the Nobel Peace Prize for his film related work.
“The Earth has always defined our brand. Programming is a key tool in our arsenal to communicate our love for the planet. Yet we view our commitment as more than the spectacular specials we bring to our audiences. That is why we continually look for additional ways to enlist and inspire,” said Luis Silberwasser, senior vice president and general manager of Discovery Networks U.S. Hispanic Group.
Discovery en Español is also unveiling the first component of a new partnership with La Onda Verde de NRDC, the division of the Natural Resources Defense Council created to inform and involve Hispanics in the protection of the environment. The joint campaign, dubbed “3 Pasos 3 Personas,” to be released on-air and online is a call to action for viewers to become involved by visiting discoveryenespanol.com/3pasos. See video below.
“The goal of this campaign and the online application developed for this purpose is to motivate viewers to make three simple eco-changes in their lives that can make a difference, and then inspire three friends to do the same,” said Adrianna Quintero, director of La Onda Verde. “The applications will make it easy for people to learn about simple actions to save the planet. It will enable them to easily challenge friends to do the same by kindling conversations on social networks such as Facebook and Myspace as well as via e-mail.”
Discovery en Español will also launch an environmental series of one hour programs for green living oriented audiences scheduled to air Saturday nights at 9 p.m. ET and 6 p.m. PT as part of the network’s Green Block programming. Stuff Happens, hosted by Bill Nye the “Science Guy,” will be the first part of the series to air May 2, 2009. The program explores the source of things, what happens after we use them and how their disposal impacts our environment.
Discovery en Español is the Spanish-language voice of Discovery. The network offers Spanish speaking viewers in the United States science and technology, world culture and history, nature and wildlife and real-life drama from a selection of the Discovery networks and in house original Spanish-language content.
Promotion video for 3 Pasos 3 Personas