Posted by Elena del Valle on October 5, 2009
Bruno Ascenzo (“Alonso”), Gisela Ponce de Leon (“Mirkala”), Jason Day (“Sebastian”) and Carolina Cano (“Viviana”) of Esta Sociedad
Photo: Lucia Arana, Zul Studios
Last month mun2 (moon-dos), a bilingual cable network, began airing Esta Sociedad (Spanish for This Society) nationally Thursday nights, beginning September 10, at 10 p.m. ET/PT. The Spanish language a 17-episode series will be subtitled in English and air weekly through December. Repeat episodes will air Tuesdays at 8 p.m. ET/PT. The network portal, holamun2.com, will stream full episodes with English subtitles.
According to promotional materials, Esta Sociedad has been a success in Latin America, particularly among young adults. The series showcases two families in Lima, Peru who deal with issues of interest to youth including sexuality, addiction and fitting in society.
The series features Jason Day (Mancora 2008) and Gisela Ponce de Leon in the role of the new girl in town. She is outspoken and follows her heart although she finds herself among wealthy and the privileged strangers.
“This acquisition will be a great fit for mun2’s slate of original programming as we’ve seen our audience asking for more of this edgy, scripted material,” said Flavio Morales, vice president, Programming for mun2.
Esta Sociedad was produced by Timeline Producciones in Lima, Peru. The bilingual youth oriented network has purchased other foreign programs in the past including El Cartel, which began airing three nights a week this summer, and Sin Senos No Hay Paraiso, which aired earlier this year. Twenty-five percent of the network’s programming is in Spanish with English subtitles, according to a company representative.
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Posted by Elena del Valle on April 24, 2009
Danny D and Steve Styles
Beginning May 7, mun2 will air Xtreme: on the Verge, a seven part reality series, a joint effort of the cable network and Xtreme, a Latin R&B duo. The program will air at 7 p.m. ET on mun2. The show follows the day-to-day lives of the New York residents, Danny D and Steve Styles, as they juggle their daily routine and their search for music industry success. Scenes show them while they handle business, rush from planes to hotels to interviews, record in-studio sessions, perform for thousands and are pursued by fans.
“’Xtreme: On The Verge’ is a show that stays true to the mun2 brand by showcasing the uniquely American experience of bicultural Latinos in the U.S. today,” said Flavio Morales, vice president, Programming for mun2. “We’re excited to bring our viewers a true Bronx story with a universal appeal.”
The series, produced by Diamante Pictures, is designed to showcase the lives of the Bronx-based and raised artists. The program will be part of a multi-platform effort featuring a multi-screen component via the network’s online platform. The show characters, Steve and Danny, Ben, their manager, and Gladys, Danny’s mom, plan to participate in the mun2 social media platform; provide text message updates on their profile pages, and interact with viewers on each episode’s video page. Holamun2.com, the network’s online portal, will stream complete episodes as they hit the air. Advertisers include Verizon VCAST and Toyota.
“We’re excited to show viewers and our fans our day-to-day lives,” said Danny D. “Even though we’re blessed to have our singing careers going strong, we also have our moments of struggle like anyone else.”
“Being a young Latino in the entertainment business is great but not always easy,” said Steve Styles. “We want to show the public what it’s like to have one foot in the spotlight and the other in our hometown of the Bronx.”
Xtreme’s album Haciendo Historia (Spanish for Making History) achieved platinum sales. They received a 2009 Premio Lo Nuestro award nomination for Best Tropical Group of the Year, and are finalists for the 2009 Billboard Latin Music Awards for Hot Latin Song of the Year (No Me Digas Que No) and Tropical Album of the Year Duo or Group (Chapter Dos).
Launched in 2001, mun2 (pronounced moon-dos) offers bilingual programming for U.S. Latinos 18 to 34 years old. The multi-platform youth entertainment network is available nationwide to 29 million households on cable and television. The network is part of Telemundo Group, a division of NBC Universal Cable Entertainment.
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