Tuesday, May 14, 2024

Change in frequency, distribution points leads to higher TVNotas USA sales

Posted by Elena del Valle on February 1, 2012

TVNotas February 2012

TVNotas USA cover February 2012

Photo: Maya Publishing Group

In 2010, TVNotas USA, a weekly Spanish language editorial gossip magazine launched in 1999 in the United States and sold mainly at newsstands, had a circulation of 150,000. Due to the economic downturn the magazine reduced publication to twice a month (26 issues per year) in November 2010 (see Maya institutes publication changes effective immediately). By 2011, circulation had increased to 220,000 boosting the magazine’s points of distribution nationally.

Sales rose 18 percent between 2010 and 211, marketing staff believe, due in part to the lesser frequency of publication which provided more exposure time, and the added points of distribution. TVNotas USA targets Spanish dominant women 18 to 44 years of age and publishes 1.2 million magazines per year with an estimated reach of 7.9 million thanks to a pass along rate of 6.4. More than 50 percent of the readership is of Mexican origin.

Jusmir Gonzalez, editor, TVNotas USA

Jusmir Gonzalez, editor, TVNotas USA

The magazine’s 96 interior pages and four cover pages are divided into 70 percent editorial content and 30 percent ads. Editorial, produced in the United States and Mexico, is 57 percent entertainment; 11 percent each celebrity interviews, fashion and beauty, and lifestyle; and 5 percent each food and recipes and other content. Jusmir Gonzalez is the new editor of the magazine.

The magazine also has an online presence, tvnotasusa.com, with frequent updates published by Grupo Editorial Notmusa of Mexico, the parent company of Maya Publishing Group. The website had an audience of one million its first year of operations.

Maya institutes publication changes effective immediately

Posted by Elena del Valle on December 15, 2010

Record, Fútbol al Máximo

Photos: Maya Publishing Group

Economic hardship is affecting many across the United States. Mira,  a 10-year old magazine, publishes its last issue this month. Also in the Spanish language print publishing space Maya Publishing Group instituted changes to adjust to market contractions. Last month, Maya began publishing TVnotas, a gossip oriented publication sold in the United States since 1999, twice a month instead of every week.

Starting January 2011 the publisher will convert Récord Semanario de Fútbol, a sports magazine published in the United States since the last quarter of 2008 (see Publisher launches magazine for Spanish speaking Latino soccer fans), from a weekly magazine to a monthly.

Récord Semanario de Fútbol will change its name to Record, Fútbol al Máximo. Plans are in place to add a new section and 32 pages to each issue for a total of 116 pages. The revamped magazine, sold within a bag to allow promotional ad opportunities, will have a change in design slated to include more graphics and less copy.


“We are changing the frequency in two of our titles to optimize our resources, while we are committed with our readers and advertisers to continue delivering excellence in our editorial content, Latin celebrities news and interviews, as well as photographic and top quality printing,” said Alexandra Zanic, marketing manager, Maya Publishing Group, by email.

In addition to TVnotas and Récord Semanario de Fútbol Maya publishes H para Hombres and H para Hombres Extremo, adult magazines for men with a circulation of 50,000 (see Publisher pursues elusive demographic with men’s magazine in Spanish and Florida publisher targets affluent Latino men with adult magazine).

The three Spanish language magazines will be available in the United States in California, Texas, New York, Illinois, New Jersey, Georgia and Florida at airports, newsstands and via retailers including Walgreens, CVS, Publix, HEB, Superior Grocers, and Fiesta Mart. TVnotas is also available in Puerto Rico and online through Zinio.com. Maya Publishing Group, previously Maya Magazines, is the United States arm of Mexico City, Mexico based Notmusa.