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Listen to song – teenage pop rock Latinas release first album

Posted by Elena del Valle on August 31, 2007

First Sight cover 

“First Sight” cover

Photo: HardKandy Records Inc.

Latina vocalist and guitarrist Florencia Bourdin and her music partner keyboardist Diana Dulanto, Alphafemes, like pop rock. Inspired by the likes of Gwen Stefani, Pink, and Guns N’ Roses they are about to see some of their dreams come true with the release of their first album, “First Sight,” by Record Label HardKandy Records Inc. Coincidentally it’s the New Jersey record label’s tenth album and its tenth year in business.

Live Alphafemes perform as a trio or a quartet. In the studio they are a duo. The album “First Sight” was produced by veteran independent producer Brother Noyze the Mad Musician (G.L.Hines).

Alphafemes
  Alphafemes

The teenagers, Bourdin, a native of Uruguay, and Dulanto from Peru, met at a high school history class and hit it off. While Bourdin likes to sing, Dulanto’s love is song writing. They each grew up with music in their lives and developed the passion for music that eventually brought them together.

To listen to the single “A Moment” from the “First Sight” album click the button to hear the podcast:


“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording

Jay Gronlund Mario Quiñones

Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida. Receive a free downloadable copy by completing our Visitor Survey.

Click here for your free copy of Emotional Branding


New Deal Productions releases Latino themed movie August 24

Posted by Elena del Valle on August 10, 2007

 Illegal Tender

The DeLeon family in “Illegal Tender”

Photo: New Deal Productions  

New Deal Productions will release a new film, shot in New York and Puerto Rico in only 28 days, about a young Latino man and his mother who flee from their home when the gang thugs who killed his father come looking for him, August 24, 2007. Cast members include Rick Gonzalez, Wanda De Jesus, Dania Ramirez, Tego Calderon, Manny Perez, and Gary Perez. The action drama was written by Franc Reyes (“Empire”) and produced by Reyes and John Singleton (“Four Brothers,” “Hustle & Flow”).

Wilson De Leon, Jr. (Rick Gonzalez) a university student, and his mother Millie DeLeon (Wanda De Jesus) must face ghosts from the past, the men who killed the family patriarch. The R rated movie is two and a half hours long.

“I respect Franc. as a filmmaker,” said Singleton, who after seeing “Empire,” thought the two might one day collaborate. “I asked him what he was working on, and he told me about this story he had in his head.  I loved the idea because it was about a mother and son, and I’m always trying to explore human connections in my films.” 


“Latino Family Dynamics” audio recording

Brenda Hurley Liria Barbosa

 Brenda Hurley and Liria Barbosa

Discuss
  • Latino purchasing habits and products they favor
  • Latino family characteristics
  • Latinos and extended families
  • Division of duties, responsibilities within the family
  • Who is the decision maker in the Latino family
  • Who is the information provider in the Latino family

    Click here to buy “Latino Family Dynamics”


    The challenge for Reyes was Singleton’s request to write and complete his screenplay in  three weeks during the Christmas holiday. “I was writing five, six, seven hours a day,” said Reyes. He started writing December 27 and finished on January 17. “When I took it to John, he said, ‘Let’s do it!’  I couldn’t believe it.  I said, ‘This is crazy, ’cause who does that?  Nobody does what John did.” 

  • Millie, described as a modern day heroine, is an educated upper-class widow, raising her college honors and elementary school student sons alone. She has made a comfortable new life by investing the fortune made by her husband, a drug dealer, 20 years earlier.

    After a past acquaintance spots Millie she decides to relocate her family to avoid the killers coming after her family. This time, Wilson, her oldest son, decides to stay against his mother’s wishes. He survives an attack by the assassins determined to protect his family at all costs.

    “Illegal Tender” includes music from Latin Hip Hop artist Tego Calderón. A native of Puerto Rico, Calderón gained recognition in the Latin music world in 2002 with the underground release of a remix collection entitled “El Abayarde.” In his music, he mixes rhythmic styles from the Caribbean, Latin and American hip-hop with salsa, dance hall, bomba, rumba and blues. 

    Listen to Songs – La Corporacion Muzic releases two new albums

    Posted by Elena del Valle on August 6, 2007

    Infinito Palmeras by Galapago cover 

     “Infinito Palmeras” from Mexican DJ producer Galapago

    Photos: La Corporacion Muzic

    Pasadena, California – Independent record label La Corporación Muzic recently released two new titles from the Nopalbeat Records catalog, “Musica Moderna” from DJ producers Sussie 4 (cuatro) and “Infinito Palmeras” from Mexican DJ producer Galapago. They are the second and third releases from the La Corporación Muzic/Nopalbeat Records deal.
    “Musica Moderna” is described as a blend of chill out, lounge, jazz, house and trip hop music. “Infinito Palmeras,” an experimental project that fuses diverse rhythms and colors of Latin American music with tones of vanguard, combines house, lounge, funk, and hip hop with a touch of reggae and cumbia music.

    Musica Moderna by Sussie 4 cover
    Sussie 4’s “Musica Moderna” album

    Electronica and house music maker Sussie 4, made up of DJ producers Cesar Gudino and Odin Parada, was created in 1998 in Guadalajara, Mexico. They have performed in national festivals Techno Geist 2001, Union Fest 2001, Art 01, Mexican Electronics Festival, Beach MTV 2002, and Festival Rock To Park 2001 in Bogota, Colombia. Additionally, Sussie 4 has shared the stage with artist’s Bentley Rhythm Ace, Gus Gus, DJ Hell, Sven Väth, Deep Dish and Buscemi. “Musica Moderna” was originally released in Mexico in 2002. Galapago has played in Venezuela, Colombia, Cuba, France and Spain.

    La Corporación Muzic, based in Pasadena, California, is an independent record label that specializes in signing and developing Latino talent for the U.S. bilingual market with exclusive distribution by Navarre. Other titles released on La Corporación Muzic include Maxim! En Espanol Rockz, Latin Explosión and Peter Michael Escovedo Moments.


     

    Discover how to reach Latinos in language today with

    “Hispanic Market Translation Issues” audio recording

    Martha E. Galindo

    Presenter Martha E. Galindo

    Translation company owner Martha E. Galindo explains

    • Why it’s important to reach your clients in language 
    • Ins and outs of translations issues
    • How to select a translator
    • What to expect
    • How to save on translation costs
    • Much more

    Click here to purchase ”Hispanic Market Translation Issues”


    Click the button to hear the song Solo Voy:

    Click the button to hear the song Salsa y Control:


    Rums of Puerto Rico sponsors El Cantante movie premier

    Posted by Elena del Valle on August 3, 2007

    Puerto Rico rum bottles 

    Bottles of Puerto Rican rum

    Photo: Rums of Puerto Rico

    New York, New York — Rums of Puerto Rico was the spirit sponsor for the recent global premiere of the Picturehouse Productions movie “El Cantante” about singer Hector Lavoe starring Marc Anthony and Jennifer López.

    El Cantante” is the story of the Puerto Rican salsa singer Hector Lavoe (Anthony), his relationship with his wife, Nilda Ramón Pórez, known as Puchi (López), his skyrocket to international fame and the personal pain he faced toward the end of his life. The film was directed by Leon Ichaso (Piñero) and produced by Jennifer López, Julio Caro, Simon Fields and David Maldonado. It was written by Leon Ichaso, David Darmsteader and Todd Anthony Bello.


    “Latino Family Dynamics” audio recording

    Brenda Hurley Liria Barbosa

     Brenda Hurley and Liria Barbosa

    Discuss
  • Latino purchasing habits and products they favor
  • Latino family characteristics
  • Latinos and extended families
  • Division of duties, responsibilities within the family
  • Who is the decision maker in the Latino family
  • Who is the information provider in the Latino family

    Click here to purchase “Latino Family Dynamics”


    “Rums of Puerto Rico is honored to be a part of the debut of this important film which tells the story of the beloved singer Hector Lavoe, who was called El Cantante de Cantantes (the singer of singers). On the occasion of the film’s premiere events, Rums of Puerto Rico’s mixologists created six cocktails. Each cocktail was named after Lavoe or one of his songs,” said Karen Garnik, chief marketing officer for Rums of Puerto Rico.

  • The Rums of Puerto Rico new cocktails, served for the first time at the three movie premieres, are: Capitan Lavoe, Murgariña, Che Che Cole, Todopoderoso, Bleu Lavoe, and La Gran Fuga. See complete recipes below.

    • Capitan Lavoe, 1/2 oz. Captain Morgan Original Spiced Rum, 1/2 oz. Captain Morgan Parrot Bay, 2 oz. guava juice and 2 oz. pineapple juice
    • Murgariña, 1 1/2 oz. Don Q Limón, 1/2 oz. Don Q Cristal, 2 tbsp. sugar
    • Che Che Cole, 1 oz. Captain Morgan Parrot Bay, 1/2 oz. Don Q Cristal, 1/2 oz. guava juice, 1 oz. pineapple juice and a splash of tonic
    • Todopoderoso, 1 oz. Don Q Reserva Añejo, 1/2 oz. sour mix and splash of grenadine
    • Bleu Lavoe, 1 1/4 oz. Bacardi Razz, 2 oz. sour mix, 2 oz. pineapple juice and 1/2 oz. blue Curaçao
    • La Gran Fuga, 1/2 oz. Bacardi Peach Red, 1/2 oz. Bacardi Superior, 1 1/2 oz. pineapple juice and 1 oz. grenadine

    Billboard, Hoodiny Entertainment develop digital music alliance to target U.S. Latinos

    Posted by Elena del Valle on July 24, 2007

    Demian Bellumio

    Demian Bellumio, president of Hoodiny Entertainment Group, LLC

    Photo: Houdiny

    Miami, Florida – Billboard and Hoodiny Entertainment Group agreed recently to a strategic alliance to strengthen the positioning of Hoodiny’s Latin music portal, elHood.com, and develop ad-supported online communities for music labels in the United States.

    Hoodiny expects to leverage Nielsen’s United States digital sales organization and Billboard content to solidify elHood’s position as a Latin music website for artists and fans. As part of the agreement, Hoodiny will add Billboard content, music industry news, and chart information to elHood.com and make it available in Spanish and Portuguese. Hoodiny and Billboard plan to start in the Latin market in order to develop monetization platforms based on ad-supported revenue models.

    “This alliance validates the importance of the work that Hoodiny has done over the past year in developing our content and community management technology, and we believe that our combined service will set a standard for the global music industry,” said Demian Bellumio, president of Hoodiny Entertainment Group, LLC. “This alliance comes at a very important time, as we prepare to launch the latest version of our platform, which will allow us to extend our reach beyond a single domain to powering other leading music and entertainment destinations.”

    Brian Kennedy

    Brian Kennedy, vice president, Integrated Sales, Billboard

    Although Hoodiny representatives would not disclose exact audience numbers for elHood, they indicate the website has a reach in the hundreds of thousands of visitors. About 40 percent of the music website’s target audience is made up of English dominant Hispanics in their 20s and 30s with an annual income in excess of $30,000.

    “We are thrilled to join forces with Hoodiny Interactive and augment Billboard’s platform opportunities in the Latin genre,” said Brian Kennedy, vice president, Integrated Sales, Billboard. “This alliance will offer brand marketers the opportunity to one-stop-shop at Billboard for 360 degree programs targeting the Hispanic music enthusiast.”

    Billboard, known for its Latin music ventures, such as the Billboard Latin Music Conference, has longstanding partnerships with Telemundo, Univision Radio, MSN Latino and Azteca America. Billboard is the flagship property for the Billboard Information Group. Other producst include Billboard.biz, Billboard.com, Billboard Chart Alert, Billboard Information Network (BIN), Billboard Directories, Billboard Books, Billboard Licensing & Events and Radio & Records.

    ElHood, Hoodiny Interactive, and Hoodiny Productions are the three business units of Hoodiny Entertainment Group. Hoodiny Interactive, the digital solutions arm of Hoodiny, creates custom online destinations for content providers based on Hoodiny’s proprietary Content and Community Platform. Hoodiny has offices in Miami Beach, Florida, Los Angeles, California and Madrid, Spain.


        

    Reach Hispanics online today with

    “Marketing to Hispanics Online” audio recording

    Identifying and characterizing the booming Hispanic online market

    JoelBary Alex Carvallo Matias Perels

    Joel Bary, Alex Carvallo and Matias Perel

    Find out about

    • The 16 million Latino online users
    • Latino online users by gender
    • What they do online
    • Their language preferences
    • How to reach Hispanic urban youth online
    • What affects their online behavior
    • What influences their purchases

    Click here to purchase “Marketing to Hispanics Online”


                

    Local Latino paparazzi show goes national

    Posted by Elena del Valle on July 17, 2007

    Paparazzi team

    The “Paparazzi” team from left to right, Alan Jacott, Daisy Ballmajó, Frank Cairo, Lourdes Ruiz Toledo and Allan Villafaña

    Photo: MegaTV

    Miami, FL – Miami station Mega TV’s “Paparazzi” show was so successful at the local level that it’s going national. Starting July 2, 2007, the SBS produced program began airing in other markets. “Paparazzi” will be syndicated across various television stations owned by Pappas Telecasting Companies, one of the largest privately-held commercial television broadcast groups in the United States.

    “Paparazzi,” on the air since April 2006, offers viewers insights on celebrity lives accompanied by talent commentary. The show, hosted by Frank Cairo, airs every weekday for one hour at 7 p.m. Eastern, (5 p.m. Central, and 6 p.m. Pacific). He discusses each story with panelists Daisy Ballmajó, Alan Jacott, Lourdes Ruiz Toledo, and Allan Villafaña. Celebrities featured in past episodes include Ángel Lopez, Noelia, Celia Cruz, Roberto Carlos, Cristian Castro, Pepe Aguilar, Lupillo Rivera, Vicente Fernandez, Maria Conchita Alonso, and Victor Manuel.

    Under the agreement, “Paparazzi” eventually will be televised on more than 20 Pappas television stations in California, Texas, Wisconsin, Iowa, Nebraska, Arizona, and Nevada, as Pappas Telecasting implements its new Spanish-language programming initiative. In California, Iowa, Nebraska, and Nevada, the show will available on KTNC-TV and KTNC-DT, which cover the San Francisco-Oakland-San Jose and Sacramento-Stockton-Modesto areas; KAZR-CA, in Reno, Nevada; KAZO, Omaha, Nebraska and KAZJ, Sioux City, Iowa will broadcast the program. Over the next six months, KFRE-CA in Fresno, KEAZ-LP in Eureka, and KBBV-CA in Bakersfield will be added.

    In Texas, “Paparazzi” initially will appear on KAZH-TV and KAZH-DT in Houston, Texas. KXLK-CA in Austin, and KXCC-CA in Corpus Christi, Texas, WWAZ-TV and WWAZ-DT in Milwaukee, Wisconsin, will be added later in 2007. South of the border, viewers in Mexico also will be able to watch “Paparazzi” in a few months on KDBC-DT.3 in El Paso, Texas, which covers Juarez, Mexico, and KSWT-DT.3 from Yuma, Arizona, which reaches Mexicali, Mexico.

    Pappas Telecasting Companies is one of the largest privately-held, commercial television broadcast groups in the United States in terms of U.S. household coverage as defined by Nielsen Media Research. The company owns 27 stations, including FOX, The CW, ABC, CBS, and MyNetworkTV affiliates, and operates four other stations. Additionally, Pappas owns 16 on-air digital channels, operates three others, and holds construction permits to build 10 additional television stations.

    According to Nielsen statistics provided by the network, Pappas Telecasting television stations serve more than 16 percent of all U.S. television households. In addition, the company owns or operates television stations in markets reaching nearly 36 percent of U.S. Hispanic households and 38 percent of all U.S. Hispanics two and older.

    Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.


      

    “Latino Media and Hispanic Media Training” audio recording

    Federico Subervi, Ph.D. Elena del Valle, MBA

    Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA

    Find out

    • About the hundreds of Latino media
    • Who are the major Hispanic media
    • Type of media outlets they represent
    • Languages in which they are produced
    • Programming and content they offer
    • Hispanic media geographic reach
    • Hispanic media challenges

     Click here to purchase ”Latino Media and Hispanic Media Training”


        

    Listen to song – Los Bunkers release Live in Concert album

    Posted by Elena del Valle on July 16, 2007

    Los Bunkers

    Los Bunkers

    Photo: Nacional Records

    Chilean rockers Los Bunkers released a “Live in Concert” DVD earlier this year. The album was recorded during the five-member band’s sold out show at the Teatro Teleton in Santiago, Chile. In addition to the DVD, the band’s record label Nacional Records, introduced an iTunes audio edition at the same time it released the DVD.

    The DVD features live performances of Los Bunker’s U.S. radio hits like “Llueve Sobre la Ciudad,” “Ven Aquí” and “Ahora Que No Estás” as well as previous hits that were never released in the United States. The DVD also includes six music videos for “Ven Aquí”, “Llueve Sobre la Ciudad”, “Ahora que No Estás” and “Mientele” from the album “Vida de Perros,” and two videos from previous albums until now only seen in Chile.

    Los Bunkers hit the U.S. scene last year with their North American debut “Vida de Perros.” At the same time, the album struck a chord among Mexican fans. In just the last year, Los Bunkers visited Mexico five times. Last year, the band also played at Vive Latino and they are slated to perform there again this year. “Ahora que no estás” has played on MTV Tr3s, LATV and mun2. Los Bunkers were nominated for Univision’s Premios Lo Nuestro for Best Rock Album.

    Los Bunkers is made up of two sets of brothers and a friend: Gonzalo Lopez (bass), Mauricio Duran (guitar and vocals), Alvaro Lopez (vocals and acoustic guitar), Mauricio Basualto (drums) and Francisco Duran (guitars, keyboards, harmonica and vocals). 

    Los Bunkers was formed in 1999 in Concepcion, Chile. Later they moved to Santiago, Chile and released three albums, “Los Bunkers” (2001), “Cancion de Lejos” (2002) and “La Culpa” (2003) before signing to Nacional Records for their first U.S. release, “Vida de Perros.”

    To listen to the single “Lueve Sobre la Ciudad (live)” from the “Live in Concert” album click the button to hear the podcast:


    “Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording

    Jay Gronlund Mario Quiñones

    Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida. Receive a free downloadable copy by completing our Visitor Survey.

     Click here to receive a free copy of Emotional Branding


    New York radio show reaches Latinos in Spanish

    Posted by Elena del Valle on July 12, 2007

     

    Joel “El Intruso” Santiago and Epi Colon
    Joel “El Intruso” Santiago and Epi Colon, hosts, “El Jukeo

    Photo: WSKQ Mega 97.9 FM

    Miami, Florida – “El Jukeo” of WSKQ Mega 97.9 FM, a Spanish Broadcasting Systems (SBS) evening four-hour radio show, reaches more than 600,000 Spanish language listeners aged 21 to 39 in New York City. Hosted by Joel “El Intruso” Santiago and Epi Colon, “El Jukeo” derives its name from an invented word in Puerto Rican slang which means to get hooked. “El Jukeo” receives higher ratings than any of the station’s other programs.

    According to promotional materials, the made up word “Jukéate,” illustrates the producer’s desire to attract a large audience with its music and entertainment programming. “El Jukeo,” started in September 2006, airs Monday through Friday from 3 pm to 7 pm.

    Prior to joining the New York station, Santiago worked at La Mega 106.9 FM in Puerto Rico, the sister station for La Mega 97.9 FM. He also worked for an English language music radio station.

    “Joel was born and raised in New York. He knows the New York market,” said Jackie Torres, director of Marketing and Promotions for Mega 97.9 FM. “Epi also has an impressive background and worked for La Mega for two years before joining ‘El Jukeo.’ After those two years, he returned to Puerto Rico, but came back to La Mega for a chance to work with Joel. These two bright radio personalities have an incredible chemistry that allows them to work well together and attract a great audience.”

    Colon began his career in radio in 1987 at WPAB 550 in Puerto Rico. He started at WPAB as promotions producer for station programs. After a few months, Colon was on the air as a DJ for Coqui FM Power 93, known then as “The Fat Rocker.”

    In New York, he collaborated on the show “Vacilón de la Mañana” with Luis Jiménez on Mega 97.9 before returning to Puerto Rico as producer for “El Bayú” and “La Buya” for Mega 98.1 in Orlando. In January 2001, he returned to New York to co-host “La Buya” on 105.9 Latino Mix. A year later, Colon returned to Puerto Rico to work on “A To’ Fuete” on Salsoul with Luisa de Los Ríos, before returning to New York City.

    Santiago began his career in 1996 with Sonocolor 97.7 FM in Puerto Rico. He continued to host in radio shows in Puerto Rico on stations Cosmos 94.7 FM, from 1997-2000, and Mega 106.9 FM. 

    In 2002, he made his acting debut in “Todo sobre mi pene” filmed in Puerto Rico. Two years later, he made an appearance in the Telemundo film “Encuentros.” That same year, Santiago started his career in television with Univision’s “Anda Pal Cará” in Puerto Rico. In 2005, he made another movie with Telemundo titled “La caja de problemas.”


    “Latino Media and Hispanic Media Training” audio recording

    Federico Subervi, Ph.D. Elena del Valle, MBA

    Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA

    Find out

    • About the hundreds of Latino media
    • Who are the major Hispanic media
    • Type of media outlets they represent
    • Languages in which they are produced
    • Programming and content they offer
    • Hispanic media geographic reach
    • Hispanic media challenges

     Click here to purchase ”Latino Media and Hispanic Media Training”


    MegaTV renames, revamps astrology show

    Posted by Elena del Valle on July 5, 2007

    Mauricio Puerta Carolina Perpetuo

    Codigo Astral” co-hosts Mauricio Puerta and Carolina Perpetuo

    Photo: Mega TV

    Miami, Florida – Mega TV Channel 22 began airing “Código Astral,” an astrology show, Thursday, June 14 at 9 p.m. Each episode of the program will feature three different astrology cases highlighting special guests and real-life situations. The show is co-hosted by Mauricio Puerta and Venezuelan Carolina Perpetuo of Venevisión network.

    Like its predecessor, “Puerta Astral,” “Código Astral” will begin every show by giving an astrology chart reading to a member of the studio audience. Puerta will analyze the reading and give that person advice on what to expect in the years ahead and how to cope with their predicted future.

    “The birth chart is the navigation manual to a person’s soul,” said Puerta. “A person’s birth month determines their astrological sign, the year they were born indicates the role the planets will play in their life, and their birth place sets the scene for their story. I’m looking forward to sharing my astrological readings on ‘Código Astral.’”

    The show’s main focus is on the audience, their personal stories and their birth charts interpreted by Puerta, who believes that everyone’s destiny begins on the hour, date, and place of their birth and the only tools Puerta needs to read a person’s life story.

    Born in 1950 in Bogota, Colombia to an affluent family Mauricio Puerta considers himself an anthropologist and archeologist with a keen interest in astrology. Puerta began hosting the station’s previous program, “Puerta Astral,” in 2006.

    According to promotional materials, he became known during the 1980’s after forecasting the assassination of Luis Carlos Galán, a candidate to the presidency of Colombia at the time. He also forecasted the downfall and death of drug czar Pablo Escobar and Ernesto Samper’s rise as the next leader of the South American nation.

    Puerta graduated from the University of the Andes in 1973 majoring in anthropology. He was a professor at the school of Education at the University of Los Andes where he founded one of the first schools of higher learning in astrology in Latin America. Puerta has authored 27 anthropology and archeology publications and more than 30 astrology books.

    Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.


    Discover how to reach Latinos in language today with

    “Hispanic Market Translation Issues” audio recording

    Martha E. Galindo

    Presenter Martha E. Galindo

    Translation company owner Martha E. Galindo explains

    • Why it’s important to reach your clients in language 
    • Ins and outs of translations issues
    • How to select a translator
    • What to expect
    • How to save on translation costs
    • Much more

    Click here to purchase “Hispanic Market Translation Issues”


    Listen to song – MIS to release new album July 24

    Posted by Elena del Valle on July 2, 2007

    MIS Piñata album cover

    Piñata album cover

    Photo: Nacional Records

    Mexican Institute of Sound’s follow up album to the successful 2006 debut “Méjico Máxico” album will be released to the public by Nacional Records July 24, 2007. Described as an “infectious pastiche of electronica, dub, cha cha, spoken word and musical surprises,” Piñata’s first single is “El Microfono.” The track will also be featured on the upcoming EA Games release “FIFA 2008.”

    Guests in the new album include members of Tom Tom Club, Cornelius, and Babasonicos.  According to promotional materials, in the past year, MIS has received widespread acclaim from outlets like Spin, The New York Times, and Urb, as well as radio support from KCRW (Los Angeles), Indie 103 (Los Angeles), KEXP (Seattle) and KUT (Austin). MIS music has also been featured in a recent episode of ABC’s sitcom “Ugly Betty” and the Dos Equis national advertising campaign.

    Camilo Lara, the one-man musician behind Mexican Institute of Sound, hails from Mexico City. He channels his inner rock star while holding down a day job as head of a major label. He creates his music with only the help of his computer, his imagination, and his collection of vinyl. 

    Lara’s talent is described as his ability to select and blend diverse musical references in his music. Lara’s hobby to compile the year’s best tracks led him to collaborate on remixes, under the moniker of Mexican Institute of Sound, for bands and friends like Placebo, Le Hammond Inferno, Gecko Turner, and Babasónicos.
     
    With “Piñata” Lara hopes to continue the vision he launched with his debut album, which was meant to serve as a collage of musical influences that combine to reflect his impression of life in busy Mexico City. 

    To listen to the single “El Microfono” from the “Piñata” album Click the button to hear the podcast:


    “Latino Family Dynamics” audio recording

    Brenda Hurley Liria Barbosa

     Brenda Hurley and Liria Barbosa

    Find out

  • Latino purchasing habits and products they favor
  • Latino family characteristics
  • Latinos and extended families
  • Division of duties, responsibilities within the family
  • Who is the decision maker in the Latino family
  • Who is the information provider in the Latino family

    Click here to purchase “Latino Family Dynamics”