Posted by Elena del Valle on October 12, 2007
Hugo Medrano and Gabriela Fernandez-Coffey
Photo: GALA Hispanic Theatre
For the last 32 years theater lovers in Washington D.C. have been able to attend performances at the GALA (Grupo de Artistas Latino Americanos) Theater at Tivoli Square. For the 2007-08 season the theater will receive support from Target, American Airlines, Starbucks Coffee Company, Telemundo Washington, DC and Viva 900 am; and partner with, to name a few, Embassy of Spain, The San Francisco International Arts Festival, La Peña Cultural Center, Mexican Cultural Institute, New Performing Arts Center, National Endowment for the Arts, National Performance Network, Program for Cultural Cooperation between Spain’s Ministry of Culture and U.S. Universities, and Washington Performing Arts Society.
“As one of the leading Latino theaters in the nation, GALA is proud to be at the heart of DC’s dynamic and diverse cultural landscape,” said Hugo Medrano, founder and producing artistic director of the theater. “At GALA culture is never a barrier but always a bridge, uniting us across boundaries and awakening our identity, pride, and endless passion.”
GALA’s 2007-08 season features works by and about some of masters of the Spanish language, such as Jorge Luis Borges and Federico García Lorca. The season also embraces Latino authors and performers whose language is forging a new chapter in Latino culture. There are works by spoken word poets and hip-hop performance artists like Chicano-Cubano Paul Flores, Nuyorican La Bruja, and DC’s Quique Aviles, and a new play by Venezuelan Gustavo Ott. The theater will also hold its annual flamenco festival and showcase the work of Mexican composer-poet Agustin Lara.
Some of the performances this year, in Spanish with English subtitles, include “Cita a ciegas” (Blind Date) by Argentinean Mario Diament, directed by José Carrasquillo and starring Hugo Medrano from September 20- October 14, 2007; the U.S. premiere of “Tu ternura Molotov” (Your Molotov Kisses) by Venezuelan Gustavo Ott and directed by Abel López from January 31-February 24, 2008; “Bodas de sangre” (Blood Wedding) by Spaniard Federico García, directed by Hugo Medrano and with guest artist Mel Rocher, April 3-27, 2008; and the world premiere of “Boleros & Blues, The Legacy of Lara,” a musical by Abel López with pianist Mari Paz and mezzo-soprano Anamer Castrello, June 5–29, 2008.
Over the past 15 years GALA and the Washington Performing Arts Society partnered to commission over 20 new works of theater, music, dance and spoken word and presented hundreds of established and emerging artists such as Tito Puente, Guillermo Gómez Peña, and Gilberto Gil.
GALA is a nonprofit, tax-exempt organization supported in part by the DC Commission on the Arts and Humanities, the National Endowment for the Arts, the DC Mayor’s Office on Latino Affairs, private foundations, corporations and individuals. GALA is a member of the League of Washington Theaters, the Cultural Alliance of Greater Washington, the Theatre Communication Group, the National Association of Latino Arts and Culture, the National Performance Network, the Association of Performing Arts Presenters, and the Latino Federation of Greater Washington.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
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Posted by Elena del Valle on October 8, 2007
DeSoL’s “On My Way” album
Photo: DeSoL
Latin Rockers deSoL’s recently released album “On My Way” blends English and Spanish rock and Latin rhythms. The new CD from Asbury Park’s deSoL is described in promotional materials as “a spiritually charged musical journey that reverberates the confidence of a band that knows exactly where they are going and has just what it takes to get them there.” DeSoL was released through saZon Records/Two22 Music with distribution through ADA.
Over the course of their six years together, deSoL has toured extensively and shared marquees with R.E.M., The Legendary Wailers, Los Lonely Boys, Blues Traveler, Particle and Widespread Panic at Bonnaroo, Lollapalooza, and Austin City Limits.
deSoL
The band’s first single, “Karma,” released in 2005, became a Top 5 hit on the AAA radio format. DeSol has Puerto Rican, Salvadorian, and Mexican influences and the band members’ musical heroes include Fania All Stars, Tito Puente, Buena Vista Social Club, Los Lobos, and Santana.
Just before going into the studio to record “On My Way,” deSoL spent a month in the Middle East under contract by the Department of Defense’s Armed Forces Entertainment program. They entertained the men and women of the U.S. troops stationed in Bahrain, Qatar, Djibouti, and Kuwait.
“We’ve been together for more than six years now and the musical and spiritual bonds between the band members just keeps growing stronger all the time,” said Albie Monterrosa, vocalist and guitarist of deSol.
“A Snapshot of the U.S. Hispanic Market” audio recording
Presenter Michele Valdovinos, Phoenix Cultural Access Group
Click here for information on “A Snapshot of the U.S. Hispanic Market”
Click the button to hear the song Sing It All Night Long:
Posted by Elena del Valle on September 28, 2007
RBD is Anahi, Dulce, Maite, Alfonso, Christian and Christopher
Photo: Terra
Latin pop band RBD, MTV Tr3s and Roptus joined efforts to promote the band’s “Tour Celestial 2007” in the United States. RBD’s U.S. tour, produced by Roptus, kicked off September 15, 2007 in San Juan, Puerto Rico and will end November 10 in Miami. After Puerto Rico it’s scheduled to stop in Chicago, Houston, San Antonio, Dallas, Phoenix, Sacramento, San Jose, Fresno, Los Angeles, and San Diego before closing in Miami.
On September 20, RBD was scheduled to perform its single “Besame Sin Miedo” and a surprise track during a special appearance on “Mi TRL.” On October 9, they will appear in “Tour-ismo,” sharing with fans an intimate side of RBD as the group members explore New Mexico, shop for vintage clothing, meet with Native Americans who explain the city’s celestial spirit, and ride low-riders before performing in concert.
“We are thrilled to bring MTV Tr3s viewers these unique connections to RBD,” said Michael Galbe, vice president, Music and Talent, MTV Tr3s. “Our sponsorship of RBD’s ‘Tour Celestial 2007’ connects MTV Tr3s viewers with one of the biggest selling Latin acts of the past several years and gives our viewers unique and exclusive access to RBD from exciting new programming to texting to live mega events.”
“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida. Receive a free downloadable copy by completing our Visitor Survey.
Click here for your free copy of Emotional Branding
RBD is Anahi, Dulce, Maite, Alfonso, Christian and Christopher. The group was born in 2004 from Mexican soap opera “Rebelde.” According to promotional materials, before arriving in the U.S., “Tour Celestial 2007” sold out venues in Brazil, Ecuador, Spain, Romania and Japan.
MTV Tr3s is a television network dedicated to bicultural Latino youth with a fusion of American and Latino music, cultures, lifestyles and languages. Music programming is at the core of MTV Tr3s and the channel features popular performers, emerging artists and new sounds. In addition to music programming, MTV Tr3s also features lifestyle series, news, and documentaries.
Roptus is an international marketing and concert production company that specializes in live entertainment marketing events for the Latin market. Roptus operates in 14 countries. Properties include the RBD 2006 and 2007 world tours, and active divisions in soccer and theater events in Los Angeles and Hollywood, California.
Posted by Elena del Valle on September 17, 2007
“Viva la Guantanamera” cover
Photo: Nacional Records
Self described Latino-Jewish urban collective Hip Hop Hoodíos recently released a new five-song digital-only extended play recording, “Viva la Guantanamera EP” on Nacional Records. The Hip Hop Hoodios is Josh Norek and Abraham Velez. The duo will donate 18 percent of net profits from digital sales of the “Viva la Guantanamera” single to Amnesty International earmarked toward efforts to close the Guantanamo Bay Prison and encourage the full restoration of due process.
“Music has an infectious quality, particularly a song as joyous and entertaining as ‘Viva la Guantanamera.’ It is our hope that this song will inspire action against the continued human rights abuses carried out at the Guantanamo Bay detention facility, where for more than five years now, individuals have been held without charge, without trial and without end,” said Larry Cox, executive director, Amnesty International USA.
Produced by Wildog of Ozomatli, “Viva la Guantanamera” track guests include Wildog, Frank London and Lorin Sklamberg of The Klezmatics, Kemo the Blaxican of Latin hip hop pioneers Delinquent Habits, and instrumentalists Walter Miranda and Chris Washburne.
“Hip Hop Hoodios wanted to bring attention to the need for due process at Guantanamo Bay Prison, and are willing to put their money where their mouths are,” said Norek, band co-founder. “Our group is concerned about America’s place in the world – how can we lead the ‘war on terrorism’ and claim to be about ‘freedom’ when we are keeping people locked up indefinitely without trials or presenting evidence?”
“Hip Hop Hoodios is of course against terrorism, but feels America’s policies are quite contradictory at times,” said Velez. “Amnesty International’s efforts to close Guantanamo Bay Prison were a good fit for us, and we are honored to be working with them.”
Amnesty International plans to include the Hip Hop Hoodíos track on multiple Amnesty and Amnesty-related websites including AmnestyUSA.org, MusicForHumanRights.org, and TearItDown.org, and amnestyusa.org/espanol.
The “Viva la Guantanamera EP” includes remixes of tracks from the Hip Hop Hoodios previous album “Agua pa’ La Gente.” DJ Niño of Barcelona-based electronic duo The Pinker Tones put a dancefloor-friendly spin on the track “Agua pa’ la Gente”, while Hector Coulon a.k.a Leo Sidran (producer of Jorge Drexler’s Oscar-winning “Al Otro Lado del Rio”) recast “1492” with jazz bass.
Also included on the mini-album is a new mix of “Havana Nagila” from the forthcoming V2 France release “Nu Jewish Musique.” The iTunes edition of the EP includes two bonus tracks, a live Hip Hop Hoodíos performance of “Ocho Kandelikas” on LATV and “Tu Margarita.”
Nonprofit Amnesty International, a 1977 Nobel Peace Prize recipient, is represented by more than 2.2 million human rights activists worldwide. Amnesty International investigates and exposes abuses, educates and mobilizes the public and strives to transform societies to create a safer, more just world.
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
Click here to learn about “Best in Class Hispanic Strategies” audio recording
To listen to the single “Viva la Guantanamera” from the “Viva la Guantanamera EP” album click on the play button below.
Posted by Elena del Valle on August 31, 2007
“First Sight” cover
Photo: HardKandy Records Inc.
Latina vocalist and guitarrist Florencia Bourdin and her music partner keyboardist Diana Dulanto, Alphafemes, like pop rock. Inspired by the likes of Gwen Stefani, Pink, and Guns N’ Roses they are about to see some of their dreams come true with the release of their first album, “First Sight,” by Record Label HardKandy Records Inc. Coincidentally it’s the New Jersey record label’s tenth album and its tenth year in business.
Live Alphafemes perform as a trio or a quartet. In the studio they are a duo. The album “First Sight” was produced by veteran independent producer Brother Noyze the Mad Musician (G.L.Hines).
Alphafemes
The teenagers, Bourdin, a native of Uruguay, and Dulanto from Peru, met at a high school history class and hit it off. While Bourdin likes to sing, Dulanto’s love is song writing. They each grew up with music in their lives and developed the passion for music that eventually brought them together.
To listen to the single “A Moment” from the “First Sight” album click the button to hear the podcast:
“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida. Receive a free downloadable copy by completing our Visitor Survey.
Click here for your free copy of Emotional Branding
Posted by Elena del Valle on August 10, 2007
The DeLeon family in “Illegal Tender”
Photo: New Deal Productions
New Deal Productions will release a new film, shot in New York and Puerto Rico in only 28 days, about a young Latino man and his mother who flee from their home when the gang thugs who killed his father come looking for him, August 24, 2007. Cast members include Rick Gonzalez, Wanda De Jesus, Dania Ramirez, Tego Calderon, Manny Perez, and Gary Perez. The action drama was written by Franc Reyes (“Empire”) and produced by Reyes and John Singleton (“Four Brothers,” “Hustle & Flow”).
Wilson De Leon, Jr. (Rick Gonzalez) a university student, and his mother Millie DeLeon (Wanda De Jesus) must face ghosts from the past, the men who killed the family patriarch. The R rated movie is two and a half hours long.
“I respect Franc. as a filmmaker,” said Singleton, who after seeing “Empire,” thought the two might one day collaborate. “I asked him what he was working on, and he told me about this story he had in his head. I loved the idea because it was about a mother and son, and I’m always trying to explore human connections in my films.”
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
Discuss
Latino purchasing habits and products they favor
Latino family characteristics
Latinos and extended families
Division of duties, responsibilities within the family
Who is the decision maker in the Latino family
Who is the information provider in the Latino family
Click here to buy “Latino Family Dynamics”
The challenge for Reyes was Singleton’s request to write and complete his screenplay in three weeks during the Christmas holiday. “I was writing five, six, seven hours a day,” said Reyes. He started writing December 27 and finished on January 17. “When I took it to John, he said, ‘Let’s do it!’ I couldn’t believe it. I said, ‘This is crazy, ’cause who does that? Nobody does what John did.”
Millie, described as a modern day heroine, is an educated upper-class widow, raising her college honors and elementary school student sons alone. She has made a comfortable new life by investing the fortune made by her husband, a drug dealer, 20 years earlier.
After a past acquaintance spots Millie she decides to relocate her family to avoid the killers coming after her family. This time, Wilson, her oldest son, decides to stay against his mother’s wishes. He survives an attack by the assassins determined to protect his family at all costs.
“Illegal Tender” includes music from Latin Hip Hop artist Tego Calderón. A native of Puerto Rico, Calderón gained recognition in the Latin music world in 2002 with the underground release of a remix collection entitled “El Abayarde.” In his music, he mixes rhythmic styles from the Caribbean, Latin and American hip-hop with salsa, dance hall, bomba, rumba and blues.
Posted by Elena del Valle on August 6, 2007
“Infinito Palmeras” from Mexican DJ producer Galapago
Photos: La Corporacion Muzic
Pasadena, California – Independent record label La Corporación Muzic recently released two new titles from the Nopalbeat Records catalog, “Musica Moderna” from DJ producers Sussie 4 (cuatro) and “Infinito Palmeras” from Mexican DJ producer Galapago. They are the second and third releases from the La Corporación Muzic/Nopalbeat Records deal.
“Musica Moderna” is described as a blend of chill out, lounge, jazz, house and trip hop music. “Infinito Palmeras,” an experimental project that fuses diverse rhythms and colors of Latin American music with tones of vanguard, combines house, lounge, funk, and hip hop with a touch of reggae and cumbia music.
Sussie 4’s “Musica Moderna” album
Electronica and house music maker Sussie 4, made up of DJ producers Cesar Gudino and Odin Parada, was created in 1998 in Guadalajara, Mexico. They have performed in national festivals Techno Geist 2001, Union Fest 2001, Art 01, Mexican Electronics Festival, Beach MTV 2002, and Festival Rock To Park 2001 in Bogota, Colombia. Additionally, Sussie 4 has shared the stage with artist’s Bentley Rhythm Ace, Gus Gus, DJ Hell, Sven Väth, Deep Dish and Buscemi. “Musica Moderna” was originally released in Mexico in 2002. Galapago has played in Venezuela, Colombia, Cuba, France and Spain.
La Corporación Muzic, based in Pasadena, California, is an independent record label that specializes in signing and developing Latino talent for the U.S. bilingual market with exclusive distribution by Navarre. Other titles released on La Corporación Muzic include Maxim! En Espanol Rockz, Latin Explosión and Peter Michael Escovedo Moments.
Discover how to reach Latinos in language today with
“Hispanic Market Translation Issues” audio recording
Presenter Martha E. Galindo
Translation company owner Martha E. Galindo explains
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Why it’s important to reach your clients in language
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Ins and outs of translations issues
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Click the button to hear the song Solo Voy:
Click the button to hear the song Salsa y Control:
Posted by Elena del Valle on August 3, 2007
Bottles of Puerto Rican rum
Photo: Rums of Puerto Rico
New York, New York — Rums of Puerto Rico was the spirit sponsor for the recent global premiere of the Picturehouse Productions movie “El Cantante” about singer Hector Lavoe starring Marc Anthony and Jennifer López.
“El Cantante” is the story of the Puerto Rican salsa singer Hector Lavoe (Anthony), his relationship with his wife, Nilda Ramón Pórez, known as Puchi (López), his skyrocket to international fame and the personal pain he faced toward the end of his life. The film was directed by Leon Ichaso (Piñero) and produced by Jennifer López, Julio Caro, Simon Fields and David Maldonado. It was written by Leon Ichaso, David Darmsteader and Todd Anthony Bello.
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
Discuss
Latino purchasing habits and products they favor
Latino family characteristics
Latinos and extended families
Division of duties, responsibilities within the family
Who is the decision maker in the Latino family
Who is the information provider in the Latino family
Click here to purchase “Latino Family Dynamics”
“Rums of Puerto Rico is honored to be a part of the debut of this important film which tells the story of the beloved singer Hector Lavoe, who was called El Cantante de Cantantes (the singer of singers). On the occasion of the film’s premiere events, Rums of Puerto Rico’s mixologists created six cocktails. Each cocktail was named after Lavoe or one of his songs,” said Karen Garnik, chief marketing officer for Rums of Puerto Rico.
The Rums of Puerto Rico new cocktails, served for the first time at the three movie premieres, are: Capitan Lavoe, Murgariña, Che Che Cole, Todopoderoso, Bleu Lavoe, and La Gran Fuga. See complete recipes below.
- Capitan Lavoe, 1/2 oz. Captain Morgan Original Spiced Rum, 1/2 oz. Captain Morgan Parrot Bay, 2 oz. guava juice and 2 oz. pineapple juice
- Murgariña, 1 1/2 oz. Don Q Limón, 1/2 oz. Don Q Cristal, 2 tbsp. sugar
- Che Che Cole, 1 oz. Captain Morgan Parrot Bay, 1/2 oz. Don Q Cristal, 1/2 oz. guava juice, 1 oz. pineapple juice and a splash of tonic
- Todopoderoso, 1 oz. Don Q Reserva Añejo, 1/2 oz. sour mix and splash of grenadine
- Bleu Lavoe, 1 1/4 oz. Bacardi Razz, 2 oz. sour mix, 2 oz. pineapple juice and 1/2 oz. blue Curaçao
- La Gran Fuga, 1/2 oz. Bacardi Peach Red, 1/2 oz. Bacardi Superior, 1 1/2 oz. pineapple juice and 1 oz. grenadine
Posted by Elena del Valle on July 24, 2007
Demian Bellumio, president of Hoodiny Entertainment Group, LLC
Photo: Houdiny
Miami, Florida – Billboard and Hoodiny Entertainment Group agreed recently to a strategic alliance to strengthen the positioning of Hoodiny’s Latin music portal, elHood.com, and develop ad-supported online communities for music labels in the United States.
Hoodiny expects to leverage Nielsen’s United States digital sales organization and Billboard content to solidify elHood’s position as a Latin music website for artists and fans. As part of the agreement, Hoodiny will add Billboard content, music industry news, and chart information to elHood.com and make it available in Spanish and Portuguese. Hoodiny and Billboard plan to start in the Latin market in order to develop monetization platforms based on ad-supported revenue models.
“This alliance validates the importance of the work that Hoodiny has done over the past year in developing our content and community management technology, and we believe that our combined service will set a standard for the global music industry,” said Demian Bellumio, president of Hoodiny Entertainment Group, LLC. “This alliance comes at a very important time, as we prepare to launch the latest version of our platform, which will allow us to extend our reach beyond a single domain to powering other leading music and entertainment destinations.”
Brian Kennedy, vice president, Integrated Sales, Billboard
Although Hoodiny representatives would not disclose exact audience numbers for elHood, they indicate the website has a reach in the hundreds of thousands of visitors. About 40 percent of the music website’s target audience is made up of English dominant Hispanics in their 20s and 30s with an annual income in excess of $30,000.
“We are thrilled to join forces with Hoodiny Interactive and augment Billboard’s platform opportunities in the Latin genre,” said Brian Kennedy, vice president, Integrated Sales, Billboard. “This alliance will offer brand marketers the opportunity to one-stop-shop at Billboard for 360 degree programs targeting the Hispanic music enthusiast.”
Billboard, known for its Latin music ventures, such as the Billboard Latin Music Conference, has longstanding partnerships with Telemundo, Univision Radio, MSN Latino and Azteca America. Billboard is the flagship property for the Billboard Information Group. Other producst include Billboard.biz, Billboard.com, Billboard Chart Alert, Billboard Information Network (BIN), Billboard Directories, Billboard Books, Billboard Licensing & Events and Radio & Records.
ElHood, Hoodiny Interactive, and Hoodiny Productions are the three business units of Hoodiny Entertainment Group. Hoodiny Interactive, the digital solutions arm of Hoodiny, creates custom online destinations for content providers based on Hoodiny’s proprietary Content and Community Platform. Hoodiny has offices in Miami Beach, Florida, Los Angeles, California and Madrid, Spain.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
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Posted by Elena del Valle on July 17, 2007
The “Paparazzi” team from left to right, Alan Jacott, Daisy Ballmajó, Frank Cairo, Lourdes Ruiz Toledo and Allan Villafaña
Photo: MegaTV
Miami, FL – Miami station Mega TV’s “Paparazzi” show was so successful at the local level that it’s going national. Starting July 2, 2007, the SBS produced program began airing in other markets. “Paparazzi” will be syndicated across various television stations owned by Pappas Telecasting Companies, one of the largest privately-held commercial television broadcast groups in the United States.
“Paparazzi,” on the air since April 2006, offers viewers insights on celebrity lives accompanied by talent commentary. The show, hosted by Frank Cairo, airs every weekday for one hour at 7 p.m. Eastern, (5 p.m. Central, and 6 p.m. Pacific). He discusses each story with panelists Daisy Ballmajó, Alan Jacott, Lourdes Ruiz Toledo, and Allan Villafaña. Celebrities featured in past episodes include Ángel Lopez, Noelia, Celia Cruz, Roberto Carlos, Cristian Castro, Pepe Aguilar, Lupillo Rivera, Vicente Fernandez, Maria Conchita Alonso, and Victor Manuel.
Under the agreement, “Paparazzi” eventually will be televised on more than 20 Pappas television stations in California, Texas, Wisconsin, Iowa, Nebraska, Arizona, and Nevada, as Pappas Telecasting implements its new Spanish-language programming initiative. In California, Iowa, Nebraska, and Nevada, the show will available on KTNC-TV and KTNC-DT, which cover the San Francisco-Oakland-San Jose and Sacramento-Stockton-Modesto areas; KAZR-CA, in Reno, Nevada; KAZO, Omaha, Nebraska and KAZJ, Sioux City, Iowa will broadcast the program. Over the next six months, KFRE-CA in Fresno, KEAZ-LP in Eureka, and KBBV-CA in Bakersfield will be added.
In Texas, “Paparazzi” initially will appear on KAZH-TV and KAZH-DT in Houston, Texas. KXLK-CA in Austin, and KXCC-CA in Corpus Christi, Texas, WWAZ-TV and WWAZ-DT in Milwaukee, Wisconsin, will be added later in 2007. South of the border, viewers in Mexico also will be able to watch “Paparazzi” in a few months on KDBC-DT.3 in El Paso, Texas, which covers Juarez, Mexico, and KSWT-DT.3 from Yuma, Arizona, which reaches Mexicali, Mexico.
Pappas Telecasting Companies is one of the largest privately-held, commercial television broadcast groups in the United States in terms of U.S. household coverage as defined by Nielsen Media Research. The company owns 27 stations, including FOX, The CW, ABC, CBS, and MyNetworkTV affiliates, and operates four other stations. Additionally, Pappas owns 16 on-air digital channels, operates three others, and holds construction permits to build 10 additional television stations.
According to Nielsen statistics provided by the network, Pappas Telecasting television stations serve more than 16 percent of all U.S. television households. In addition, the company owns or operates television stations in markets reaching nearly 36 percent of U.S. Hispanic households and 38 percent of all U.S. Hispanics two and older.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA
Find out
• About the hundreds of Latino media
• Who are the major Hispanic media
• Type of media outlets they represent
• Languages in which they are produced
• Programming and content they offer
• Hispanic media geographic reach
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Click here to purchase ”Latino Media and Hispanic Media Training”
