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RBD, MTV Tr3s, Roptus launch Tour Celestial 2007 in U.S.

Posted by Elena del Valle on September 28, 2007


RBD is Anahi, Dulce, Maite, Alfonso, Christian and Christopher

Photo: Terra

Latin pop band RBD, MTV Tr3s and Roptus joined efforts to promote the band’s “Tour Celestial 2007” in the United States. RBD’s U.S. tour, produced by Roptus, kicked off September 15, 2007 in San Juan, Puerto Rico and will end November 10 in Miami. After Puerto Rico it’s scheduled to stop in Chicago, Houston, San Antonio, Dallas, Phoenix, Sacramento, San Jose, Fresno, Los Angeles, and San Diego before closing in Miami.    

On September 20, RBD was scheduled to perform its single “Besame Sin Miedo” and a surprise track during a special appearance on “Mi TRL.” On October 9, they will appear in “Tour-ismo,” sharing with fans an intimate side of RBD as the group members explore New Mexico, shop for vintage clothing, meet with Native Americans who explain the city’s celestial spirit, and ride low-riders before performing in concert. 

“We are thrilled to bring MTV Tr3s viewers these unique connections to RBD,” said Michael Galbe, vice president, Music and Talent, MTV Tr3s. “Our sponsorship of RBD’s ‘Tour Celestial 2007’ connects MTV Tr3s viewers with one of the biggest selling Latin acts of the past several years and gives our viewers unique and exclusive access to RBD from exciting new programming to texting to live mega events.”

“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording

Jay Gronlund Mario Quiñones

Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida. Receive a free downloadable copy by completing our Visitor Survey.

Click here for your free copy of Emotional Branding

RBD is Anahi, Dulce, Maite, Alfonso, Christian and Christopher. The group was born in 2004 from Mexican soap opera “Rebelde.” According to promotional materials, before arriving in the U.S., “Tour Celestial 2007” sold out venues in Brazil, Ecuador, Spain, Romania and Japan.

MTV Tr3s is a television network dedicated to bicultural Latino youth with a fusion of American and Latino music, cultures, lifestyles and languages. Music programming is at the core of MTV Tr3s and the channel features popular performers, emerging artists and new sounds. In addition to music programming, MTV Tr3s also features lifestyle series, news, and documentaries.

Roptus is an international marketing and concert production company that specializes in live entertainment marketing events for the Latin market. Roptus operates in 14 countries. Properties include the RBD 2006 and 2007 world tours, and active divisions in soccer and theater events in Los Angeles and Hollywood, California.