Posted by Elena del Valle on November 30, 2007
Rick Najera, vice president, Programming Development, LATV
Photo: LATV
LATV Networks, a bilingual music and entertainment network distributed via digital multicast, signed an agreement with Over-Man Productions for the comedic animated series “Caesar and Chuy.” The second animated series in LATV’s original programming block, “Caesar and Chuy” premiered November 8 at 9:30 p.m. PT.
“Our viewers look to us for edgy and fun programming, reflecting the bicultural and bilingual experience in America. ‘Caesar and Chuy’ provides exactly that, an irreverent slice-of-life commentary that is classic LATV,” said Rick Najera, vice president, Programming Development, LATV. “This series is funny, top-notch and very on-the-mark. We certainly think it will connect with our audience nationwide.”
Caesar and Chuy are animated rockers and music video critics who comment on people and music from their very cheeky point of view. According to the LATV website, Ceasar likes positive energy, meditation and wheat grass. Chuy loves fried food, partying, and get rich quick schemes.
The animated series is the work of Artistic Warfare and Alfonso Arney Designs as Over-Man Productions. The executive producers are Keu Reyes and Alfonso Arney. The voice of Caesar is played by Reyes who is also the creator and writer of Nut’n Nice; the voice of Chuy is played by Najera.
“The Homies Hip-Hop Show,” based on the worldwide figurine created by Dave Gonzales, was the first LATV animated program. Skits on the show parody popular culture and life in general. The stop-motion, one-hour program animated by Nicholas Romero is written by Renee Sandoval, Oskar Toruno and Najera who also wrote for “MAD TV” and “In Living Color” as well as creating “Latinologues.” The program which consists of eight to 10 sketches and music videos, airs Tuesdays and Thursdays at 9 p.m. PT.
Headquartered in Los Angeles, LATV has been on the air in the Los Angeles market since 2001 and launched nationally on April 23, 2007. LATV Networks, LLC is owned by Costa del Oro Media. Post-Newsweek Stations, Inc. is an investor in the national network and has a minority ownership interest in the Company as well as a seat on its Board of Directors. LATV is ad-supported and offers original and live programming, music, lifestyle and entertainment. The network targets 12 to 34 year-old Latinos.
Listen to Cesar Melgoza discuss
“Changing Latino Landscape” audio recording
Presenter Cesar Melgoza, managing director, Latin Force Group
Find out about
• How demographic, social, political and economic factors affect Latinos
• Number of Hispanics in U.S.
• Hispanics as a percent of the mainstream population
• Number of Puerto Ricans in Puerto Rico
• Hispanics, including Puerto Rico, as a percent of U.S. mainstream
• Number of Asians and African Americans
• Estimated size of Hispanic market by 2012
• Percentage growth of new Hispanics per year
• Number of counties where Latinos are majority
• Areas of significant Latino growth
• Area of U.S. with a 950 percent Latino growth
• Role of acculturation
• Hispanicity segmentation
Click here for information on the Changing Latino Landscape
Posted by Elena del Valle on November 29, 2007
Fernando Espuelas, chairman and CEO of Voy
Photo: Voy
Voy recently launched VoyPlaza.com, a digital service for young Latinos offering content and social applications including a Latin-themed virtual reality world, news, blogging, music, and video.
“VoyPlaza.com serves Latinos’ deep desire to connect with both our culture and each other. Based upon the feedback of our audience, we’ve created innovative services to further deepen this connection among Latinos and our friends through the best tools, relevant content and organic Latin design that Voy Plaza embodies,” said Fernando Espuelas, chairman and chief executive office of Voy. “Voy Plaza is the preferred Latin social network for both English and Spanish dominant Latinos in the U.S. We will innovate relentlessly in order to best serve our community of sophisticated and demanding consumers.”
According to promotional materials, Voy features include Voy Plaza Virtual, a 3D version of the Voy Plaza experience where visitors can create a personalized avatar, find virtual environments to socialize, listen to music, dance, watch videos and participate in special programmed events. Voy Scout is a personalized blog and news portal, updated in real-time and offering over three million blog and news articles a day in English, Spanish and Portuguese. Voy Scout allows Voy Plaza users to search for information, view, share and vote on news and blog content, from millions of information sources.
VoyPlaza Music promises the largest network of 40 originally-programmed, free Latin radio stations on the Internet. It allows users to create, broadcast and syndicate customized stations, rank music, send songs to their friends and listen to stations created by other Voy Plaza community members.
At Voy Plaza Games, Latino gamers can connect with other like minded gamers and find hundreds of games. The website has a library of music, sports, cooking, travel, films, TV, celebrities, and urban-Latino culture videos. Video channels are also available at Voy Plaza Virtual. Voy Plaza media players can be embedded into users’ blogs as single clips or full channels. Voy Plaza is also syndicated across Verizon’s VCAST network, Vuze and Joost.
At Voy eLabel, musicians can make music without the help of traditional record companies, reaching Voy Plaza’s users to develop a fan base that can sample their music through free downloads, and eventually buy it. Voy Plaza hopes to reach users in 150 countries. Visitors can Voy Plaza services through voyplaza.com on the Internet, Verizon’s VCAST Mobile TV service, and IPTV services Joost and Vuze.
“Search Engine Marketing to Hispanics” audio recording
Presenter Matias Perel, founder and president, Latin3
Find out about
- The 16 million Latino online users
- Types of online access among Hispanics
- Latino online user language preferences
- What they do online
- Usage by age
- Income levels among Hispanics who visit the Internet
- Internet use by Hispanics
Click here for information on “Search Engine Marketing to Hispanics”
Posted by Elena del Valle on November 26, 2007
Playwright David Gonzalez, D.A.
Photo: David Gonzalez, D.A.
A podcast interview with Playwright David Gonzalez, D.A. is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses his work and reaching Latino audiences with Elena del Valle, host of the HispanicMPR.com podcast.
David is a storyteller, musician, poet, actor, therapist and educator. He was nominated for a 2006 Drama Desk Award for Unique Theatrical Experience for his production of “The Frog Bride” at Broadway’s New Victory Theater. He has created numerous productions including ¡Sofrito!
“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida. Receive a free downloadable copy by completing our Visitor Survey.
Click here for your free copy of Emotional Branding
In 1998, he received the Helen Hayes Performing Artist of the Year Award. David also wrote “The Secret of the Ceiba Tree.” He recently completed Rise for Freedom!, a libretto commissioned by the Cincinnati Opera for the 2007 season. “Mariel,” an Afro-Cuban musical co-written with Grammy-nominated songwriter John Forster, is set at the turbulent times of the Mariel boat-lift from Cuba in 1981. The play, commissioned by the Cincinnati Playhouse in the Park, premiered in March 2007 and was winner of the Macy’s “New Play Prize for Young Audiences.”
David’s poetry has been featured on Bill Moyers’ documentary “Fooling with Words” on Public Broadcasting Service and National Public Radio’s “All Things Considered.” He was the host of “New York Kids” on WNYC for eight seasons and is a contributor to Studio 360 on National Public Radio. David received his doctorate in Music Therapy from New York University’s School of Education. In 2006, he climbed to the summit of Mount Kilimanjaro in Tanzania.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR David Gonzalez, D.A.” click on the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. You can also subscribe to the podcast by right clicking over the podcast box and selecting “copy shortcut” then inserting the URL address in the podcast section of your iTunes program listed under the “advanced” column. The podcast will remain listed in the November 2007 section of the podcast.
Click the button to hear the interview with David Gonzalez podcast:
Click the button to hear the song “Sofrito Radio Mix”
Click here to purchase Sofrito!
Posted by Elena del Valle on November 16, 2007
Posted by Elena del Valle on November 9, 2007
“Frekuensia Kolombiana” poster
Photos/video: Frekuensia Kolombiana, Choquib Town, Por Razones de Estado
The United States premiere of a 58-minute documentary film that explores traditional forms of Colombian music and their relationship to hip hop will be at this year’s International Latino Film Festival in the San Francisco Bay Area. Produced in Spanish with English subtitles, “Frekuensia Kolombiana” will be screened Saturday, November 17 at 8 pm at the Macla Castellano Playhouse in San Jose, California. Scroll down to watch the film trailer.
Promoters are planning a tour of the film for early 2008 with stops in Chicago, New York, Dallas, Austin, Miami, Los Angeles and Puerto Rico. Also in the works is a special fundraising event and screening in Chicago to raise funds for non profit hip hop organizations in Colombia.
Por Razones de Estado, producers of political lyrics of Colombian hip hop
According to promotional materials, the film uses interviews, events, situations and landscapes to uncover the voice of the street in Colombia and a youth that “constructs from exclusion a movement of hope and truth.” The documentary showcases Camajan Club, Por Razones de Estado, DJ Fresh, Fondo Blanco, Choc Quib Town, K Music, Por Razones de Estado, SMA, Kamahan Club, La HeroiK and Zona Marginal.
Directed by Vanessa Gocksch and produced by Vanessa Gocksch and Walter Hernandez “Frekuensia Kolombiana” is the second documentary by Gocksch about this theme in Colombia. The first, “Testimonios Hip Hop Colombiano: Año 2000,” won Best Documentary Short in the first edition of the H20 Film Festival in New York City. In the United States, the film is represented by Tinta Roja Projects.
Afro-Colombian hip hop group Choquib Town from Quibdo on the Pacific coast of Colombia
Gocksch is based in Cartagena de Indias on the Caribbean coast of Colombia. She studied visual arts with an emphasis in sculpture at Florida International University, La Cambre and Universidad Autonoma de Mexico. She has worked with sculpture, etching, photography, installation, performance and video. Her work has been exhibited in galleries and festivals in Mexico, Colombia, United States, Canada, Finland and England. In 2000, she began working with multimedia. She performs as a video jockey under the name of Pata de Perro, and develops the communication project Intermundos.
Hernandez, a professor in a Bogota university, has been an active participant and creator of Colombian hip hop since 1989. He has produced events such as Rapkiya, one of the first hip hop events on the Caribbean coast of Colombia and hosted hip hop radio programs in Barranquilla and Bogotá, Colombia.
Posted by Elena del Valle on November 7, 2007
Karyme Lozano, Valentino Lanus, Elizabeth Alvarez, and Carlos de la Mota, some of the 2007 Fama Magazine awards winners
Photo: Fama Magazine
Miami based Fama Magazine recognized 17 Latino artists during this year’s Fama Awards. The honorees were selected by the magazine’s readers and had to be present to win. More than 700 party goers and 100 celebrities attended this year’s Fama Awards in South Beach, Florida. The Fama Awards are designed to “rescue the value and the idea of awarding in general, to honor achievement.”
“All the awards in the U.S. Hispanic market are for music and usually only for one network; Univision will not mention the Billboards Awards and Telemundo will do the same with Premio lo Nuestro. The award like Premios TVNovela is only for the novelas in Televisa,” said Al Vazquez, owner, Fama Magazine.
Each Fama Award is cast in bronze and weighs six pounds
The most representative of TV’s continuing drama presentations, music, cinema and entertainment, according to Fama Magazine readers were: Cachao, Golden Lifetime Achievement; Christian Meier, Best Actor, TV Drama; Elizabeth Alvarez. The Best Actress, TV Drama; Elluz Peraza, “Toda una vida” Fama Award; Héctor Suárez, “Toda una vida” Fama Award; Karyme Lozano, The Best Actress TV Drama; Mauricio Zeilic, Outstanding Communicator Fama Award; María Elena Salinas, TV Journalist of the year Fama Award; Miguel Varoni, Best Actor Cinema Fama Award; Natalia Streignard, Best Actress International TV Drama Fama Award.
Also recognized were Osvaldo Rios, Best Actor Fama Award; Sergio Sendel, Best Actor in the role of a villain Fama Award; Fama Recognition for Alfonso de Anda Best Presentor Special Events for TV; Fama Recognition for Arap Bethke for Best young actor; Fama Recognition for Candela Ferro, Best Presenter TV; Fama Recognition for Carlos de la Mota; Fama Recognition for Felipe Viel; and Fama Recognition for Marger.
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
Discusses
- Assimilation versus acculturation
- Factors that affect Latino acculturation
- How to know if someone is acculturated
- Number of years necessary for acculturation
- Effects of immigration debate on acculturation
- Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
Previous Fama Awards recipients include Celia Cruz, Don Francisco, La India, José José, Kate del Castillo, Guy Eckerd, Vico C, Adamaris López, Ariel López Padilla, Marlene Favela, Walter Mercado, Itatí Cantoral, Gabriela Spanic, Mario Cimarro, and Charytín Goyco.Fama Magazine was first published in 1997 under the title Osmus.
In 1991, the magazine was restructured and renamed to Fama (Spanish for fame). About 70 percent of the magazine’s readers are women with a median age of 34. According to a company spokesperson, Fama Magazine has a national verified circulation of 150,000 with half sold to subscribers and the remainder sold at newsstands. The online edition has two million page hits per months.
“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida. Receive a free downloadable copy by completing our Visitor Survey.
Click here for your free copy of Emotional Branding
Posted by Elena del Valle on November 5, 2007
“Loteria Beats Mixtape, Vol. 1” album cover
Photo, song: Nacional Records
Raul Campos, host of “Nocturna” show on Santa Monica public radio station KCRW, just released “Loteria Beats Mixtape, Vol. 1,” one of the first of its kind in this genre with the flow of a mixtape; well known electronic acts like Nortec Collective (Tijuana), The Pinker Tones (Barcelona), Pacha Massive (The Bronx) and Mexican Institute of Sound (Mexico City); rare remixes of the work of Thievery Corporation, David Byrne and Sergio Mendes; and up-and-comers Cuarto Poder, Los Rumbers, and Choc Quib Town.
The new album tracks include DJ Bitman, Shine; Nortec Collective, Olvidela Compa (Rosco Remix);Los Rumbers, Como Mi Ritmo No Hay Dos; Pacha Massive, Don’t Let Go; Cuarto Poder, Arenita Playita; Papashanty, Roots; Choc Quib Town, Somos Pacificos; Brothers Behind the Light with SBL, If You Wanna Be Yourself (ESJK Remix); Thievery Corporation, Exilio (Rewound by Thievery Corporation); Stolen Identity, Playa De Musica; David Byrne, Like Humans Do (Los Amigos Invisibles Remix); Sergio Mendes feat. Black Eyed Peas, Mas Que Nada (Masters at Work Remix); The Pinker Tones, Aonido Total (The Million Guitar Remix); Digi & Gabo, Color; Mexican Institute of Sound, Cha Cha Cha; and Territorio Comanche, Cumbian Dub.
Listen to Cesar Melgoza discuss
“Changing Latino Landscape” audio recording
Presenter Cesar Melgoza, managing director, Latin Force Group
Find out about
• How demographic, social, political and economic factors affect Latinos
• Number of Hispanics in U.S.
• Hispanics as a percent of the mainstream population
• Number of Puerto Ricans in Puerto Rico
• Hispanics, including Puerto Rico, as a percent of U.S. mainstream
• Number of Asians and African Americans
• Estimated size of Hispanic market by 2012
• Percentage growth of new Hispanics per year
• Number of counties where Latinos are majority
• Areas of significant Latino growth
• Area of U.S. with a 950 percent Latino growth
• Role of acculturation
• Hispanicity segmentation
Click here for information on the Changing Latino Landscape
Campos, a native Angelino, is a tastemaker DJ and host of the annual Latin Alternative Music Conference for the second year in a row. He also hosts Saturday night’s mega-mixes for Power Tools on Power 106 FM, one of the longest running underground mix shows in Los Angeles. Campos has also opened for musical acts including Stevie Wonder, Martin Gore of Depeche Mode, Sheila E, Supreme Beings of Leisure and Lionel Richie.
To listen to the single “Olvidela Compa” (Rosco Remix) by Nortec Collective from the Raul Campos “Loteria Beats Mixtape Vol. 1″ album click on the play button below.
Click the button to hear the song:
Posted by Elena del Valle on October 23, 2007
Marlene Urbay
Photos: Yahoo! Telemundo
In celebration of Hispanic Heritage Month, Yahoo! Telemundo created two mini-sites to honor the successes and contributions of their picks of Latinos. The sites, Mosaico Hispano and Battle of the Bands, were designed to celebrate the personal and professional achievements and musical talents, respectively, of Hispanics from across the United States. The sites will be live from September 17 through October 31, 2007.
A tribute site to 10 individuals, Mosaico Hispano features video profiles of Hispanics whose successes and triumphs Yahoo! Telemundo representatives believe have left an imprint on their communities and are a source of inspiration.
Among the stories featured are those of New York City’s Tats Cru, a group that has elevated graffiti to an art form; Concha Rodriguez, a Chicago funeral director who visits schools and community centers to talk about the dangers of gang violence; and Juan Diaz, a Mexican immigrant who is a boxer and law student. Information about Yolanda Aguilar, Carlos Mejia, Hugo Ortega, Annette Taddeo, John Trasviña and Marlene Urbay also appears on the website.
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
Discusses
- Assimilation versus acculturation
- Factors that affect Latino acculturation
- How to know if someone is acculturated
- Number of years necessary for acculturation
- Effects of immigration debate on acculturation
- Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
Battle of the Bands showcases the artistry and musical talents of 10 up-and-coming U.S. Hispanic bands battling it out for instant online fame. The site features videos of the bands performing one song and interviews with band members and fans. Website visitors are invited to vote for a fan favorite.
We found no criteria for inclusion on the mini websites or promotional materials. A planning team of Yahoo! producers, and marketing and public relations executives worked together with Hardee Productions, a productions company, to select individuals and bands for inclusion. Several music festival producers also shared input for the battle of the bands selections. Website representatives declined to share budget numbers or impressions. “We can’t discuss budget specifics, but it was a project that was months in the planning and included filming, production in five major Hispanic markets,” said a company spokesperson.
“Each year, Yahoo! Telemundo honors our Hispanic Heritage by paying tribute to the richness and diversity of the U.S. Hispanic market,” said Jose Rivera Font, general manager, Yahoo! Hispanic Americas. “Mosaico Hispano and Battle of the Bands are, however, more than showcases of success and talent; they are also online venues that allow our users to interact and engage with the U.S. Hispanic community at large.”
Juan Diaz and Hugo Ortega
The websites are promoted online throughout the Yahoo! network of sites, via a news release, in the case of Battle of the Bands on band fan pages and promotional event materials. The sites were also promoted on the Telemundo television network.
“These sites have been designed to complement Yahoo! Telemundo’s broad offering for the U.S. Hispanic market while giving our users more of what they yearn for, the chance to discover hidden gems within their community and share in that discovery with others,” said Peter Blacker, senior vice president, Digital Media, Telemundo Network Group.
Mosaico Hispano and Battle of the Bands feature Yahoo! Telemundo Respuestas, which allows users to ask and answer questions related to any topic of interest, as well as forums, voting and polls. Yahoo! Telemundo is a commercial venture between Telemundo Communications Group, Inc., a unit GE’s NBC Universal, and Yahoo! Inc.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
Posted by Elena del Valle on October 19, 2007
The Sugar Babies film poster (click on image to enlarge)
Photos: Joe Serrano, Amy Serrano
A recent 99 minute documentary, directed by Miami filmmaker Amy Serrano, outlines the plight of the children who work in the sugar cane fields and their families. “The Sugar Babies: The Plight of the Children of Agricultural Workers in the Sugar Industry of the Dominican Republic,” zooms in on the “disturbing remnants of colonial slavery” carefully hidden in paradise on the Caribbean island of Hispaniola. The documentary is in Spanish, Creole, French and English. Two versions are available, one with English subtitles; another with French subtitles.
According to promotional materials, the film explores the lives of the descendants of the first Africans brought to the island of Hispaniola to work in the sugar cane fields. Sugar was at one time a highly valuable commodity. The poor and disenfranchised who remain on the island, now shared by Haiti and the Dominican Republic, the film makers argue, continue to be trafficked to work in the production of sugar under circumstances they describe as modern day slavery.
The documentary was recently featured in the Montreal International Haitian Film Festival. The next showing will be in November 8, 2007 at the Denver, Colorado National Hispana Leadership Institute annual conference.
Child on border that separates Haiti from the Dominican Republic
“The Sugar Babies” examines the moral price of sugar from the perspective of the conditions surrounding the children of sugar cane cutters of Haitian ancestry in the Dominican Republic, and the denial of their basic human rights.
The film showcases field testimonies and hidden camera footage obtained during 18 months of documentation. There are also interviews with experts and diplomats: Haiti’s Ambassador to the United States, Ambassador Raymond Joseph; the U.S. Department of States’ Ambassador John Miller from the Office of Human Trafficking; Sidney Mintz, an anthropologist and sugar historian; Carol Pier from Human Rights Watch; and Bill Quigley and Greg Schell, public interest attorneys.
The film makers included interviews with local activists: Noemi Mendez, a Dominican human rights lawyer; Colette Lespinase of G.A.R.R. Haiti, the Organization for Refugees and the Repatriated; Batey Activist Jhonny Belizaire; Television Journalist Huchi Lora, and missionaries Pierre Ruquoy and Father Christopher Hartley.
Amy Serrano, producer and director, The Sugar Babies
Narrated by author Edwidge Danticat, the film features original music by composer Bill Cruz including the songs “Branded” and “The Devil’s Work.” There is also music of Bola de Nieve, Alberto Beltran, Kenny Rankin, Solomon Burke, the Blind Boys of Alabama and original field recordings by The Sugar Babies.
“The Sugar Babies” was produced by Miami based Siren Studios in association with The Hope, Courage and Justice Project ofNew Orleans and The Human RIghts Foundation of New York. Others involved in the production were Jason A. Ocasio, editor and art director; Salvador Longoria, production associate and legal counsel; Thor Halvorssen, associate producer; Constance Haqq, co-producer; and Claudia Chiesi, executive producer.
Serrano wrote, shot, produced and directed the film. The Sugar Babies was made possible by The Crowley Children’s Fund, Tico Pujals, Cindy Nord, and The Fund for a Just Society.
“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida. Receive a free downloadable copy by completing our Visitor Survey.
Click here for your free copy of Emotional Branding
Posted by Elena del Valle on October 12, 2007
Hugo Medrano and Gabriela Fernandez-Coffey
Photo: GALA Hispanic Theatre
For the last 32 years theater lovers in Washington D.C. have been able to attend performances at the GALA (Grupo de Artistas Latino Americanos) Theater at Tivoli Square. For the 2007-08 season the theater will receive support from Target, American Airlines, Starbucks Coffee Company, Telemundo Washington, DC and Viva 900 am; and partner with, to name a few, Embassy of Spain, The San Francisco International Arts Festival, La Peña Cultural Center, Mexican Cultural Institute, New Performing Arts Center, National Endowment for the Arts, National Performance Network, Program for Cultural Cooperation between Spain’s Ministry of Culture and U.S. Universities, and Washington Performing Arts Society.
“As one of the leading Latino theaters in the nation, GALA is proud to be at the heart of DC’s dynamic and diverse cultural landscape,” said Hugo Medrano, founder and producing artistic director of the theater. “At GALA culture is never a barrier but always a bridge, uniting us across boundaries and awakening our identity, pride, and endless passion.”
GALA’s 2007-08 season features works by and about some of masters of the Spanish language, such as Jorge Luis Borges and Federico García Lorca. The season also embraces Latino authors and performers whose language is forging a new chapter in Latino culture. There are works by spoken word poets and hip-hop performance artists like Chicano-Cubano Paul Flores, Nuyorican La Bruja, and DC’s Quique Aviles, and a new play by Venezuelan Gustavo Ott. The theater will also hold its annual flamenco festival and showcase the work of Mexican composer-poet Agustin Lara.
Some of the performances this year, in Spanish with English subtitles, include “Cita a ciegas” (Blind Date) by Argentinean Mario Diament, directed by José Carrasquillo and starring Hugo Medrano from September 20- October 14, 2007; the U.S. premiere of “Tu ternura Molotov” (Your Molotov Kisses) by Venezuelan Gustavo Ott and directed by Abel López from January 31-February 24, 2008; “Bodas de sangre” (Blood Wedding) by Spaniard Federico García, directed by Hugo Medrano and with guest artist Mel Rocher, April 3-27, 2008; and the world premiere of “Boleros & Blues, The Legacy of Lara,” a musical by Abel López with pianist Mari Paz and mezzo-soprano Anamer Castrello, June 5–29, 2008.
Over the past 15 years GALA and the Washington Performing Arts Society partnered to commission over 20 new works of theater, music, dance and spoken word and presented hundreds of established and emerging artists such as Tito Puente, Guillermo Gómez Peña, and Gilberto Gil.
GALA is a nonprofit, tax-exempt organization supported in part by the DC Commission on the Arts and Humanities, the National Endowment for the Arts, the DC Mayor’s Office on Latino Affairs, private foundations, corporations and individuals. GALA is a member of the League of Washington Theaters, the Cultural Alliance of Greater Washington, the Theatre Communication Group, the National Association of Latino Arts and Culture, the National Performance Network, the Association of Performing Arts Presenters, and the Latino Federation of Greater Washington.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competion with “Hispanic Projections”
