Posted by Elena del Valle on November 7, 2008
Lady Q: The rise and fall of a Latin queen book cover
Photo: Independent Publishers Group/Chicago Review Press
Sonia was born to a poor and uneducated mother in Puerto Rico in 1967. That already promised her a life of economic hardship. Her mother also neglected her and allowed the men in her life to abuse Sonia physically and sexually starting at the age of five. When Sonia had the courage to tell her mother, she disbelieved her and heaped physical and verbal abuse on her. This childhood of neglect and suffering eventually led Sonia, a shy and love starved young girl, to seek solace in gang life in the city where she spent her growing years, Chicago.
In Lady Q: The rise and fall of a Latin queen (Chicago Review Press, $24.95), Reymundo Sanchez, a former gang member, and Sonia Rodriguez, a former Queen of Kings gang member, share the tale of Sonia’s life among the Almighty Latin King and Queens Nation, one of Chicago’s most prominent gangs in a 269-page hard cover book published earlier this year.
The book is divided into 16 chapters beginning with her early childhood years in Puerto Rico and her move to Chicago with her abusive step father Juan and her family; and ending with her life today and her efforts to find herself outside the gang that she once belonged to and that shaped her life in so many ways.
According to promotional materials, Lady Q is the first Latin Queen to go public with her story, sharing a woman’s perspective of gang life. The book was born after Sanchez invited Sonia to describe her life story and her experience in the gang known for its violent tendencies and criminal activities.
Reymundo Sanchez is the pseudonym of a former Latin Kings gang member. He is the author of My Bloody Life and Once a King, Always a King. Sonia Rodriguez is also a pseudonym.
Click here to buy
Lady Q: The Rise and Fall of a Latin Queen
My Bloody Life: The Making of a Latin King
Once a King, Always a King: The Unmaking of a Latin King
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Filed Under: Books
Posted by Elena del Valle on November 6, 2008
María Antonieta Collins, spokersperson for UnitedHeathcare
Photo: UnitedHeathcare
Although in general the Latino population skews young, there are 2.3 million Hispanic seniors in the United States over the age of 65 and eligible for Medicare. In an effort to reach part of that audience, UnitedHeathcare, a Medicare provider, and María Antonieta Collins, a journalist and author, have joined forces on a Medicare oriented campaign targeting Spanish speaking Hispanic seniors.
UnitedHealthcare Medicare Solutions is producing a 45-minute step-by-step educational DVD version of its Medicare Made Clear guide (Medicare Explicado) narrated by Collins in Spanish. It is designed to guide Spanish speaking seniors, caregivers and families to understand Medicare issues including eligibility requirements, benefits and Medicare plans.
UnitedHeathcare marketing executives are relying on the journalist’s reputation through her work as a national television personality and author of six published books, to inspire confidence for the company’s services among Spanish speaking Hispanic elderly unfamiliar with the Medicare system.
“Healthcare resources for Spanish speaking seniors are at a void, particularly when it comes to Medicare,” said Lina Gallardo, vice president, Ovations Marketing, a division of UnitedHealthcare. “The combination of María Antonieta Collins’ experience and contributions to the education of the Hispanic community is perfect for reaching out and informing this community through an easy-to-understand, highly professional and credible manner.”
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
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Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
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Discover what questions to ask, steps to take to be a Best in Class company
Click here for more about “Best in Class Hispanic Strategies” audio recording
Plans are in place for the Spanish-language DVD to be available free of charge, through a toll-free line, in early November. Collins is scheduled to conduct a series of educational community visits on behalf of UnitedHealthcare Medicare Solutions over the next 12 months to introduce Medicare Explicado.
“There’s a great need to educate our elderly about their benefits and rights so they can make an informed decision,” said Collins. “The educational DVD is a natural way to get that message across to seniors, their caregivers and concerned family members.”
Many of the health care company’s clients are Latino and Spanish dominant. For example, for Ovations, in some plans Hispanics represent as much as 40 percent of its members while in other areass Hispanics are between 9 and 10 percent of the client base. In many of the markets the company serves 60 percent or more of the 65 and older populations are Spanish dominant. Many of UnitedHealtcare plans are national such as Part D and its Medicare Advantage plans which have specific service areas in over 44 states.
According to a UnitedHealtcare spokesperson, although no specific numbers are available the company employs many Latinos in the field and in its clinical organization, especially in California, Texas, Arizona, Florida and New York.
UnitedHealthcare is a diversified health well-being company that provides Medicare coverage options for individuals and group retirees through its affiliates. The family of UnitedHealthcare Medicare Solutions plans includes Part D Prescription Drug Plans, Medicare Supplement Insurance Plans and Medicare Advantage Plans featuring the UnitedHealth, AARP, SecureHorizons, SecureHorizons MedicareDirect, Evercare or AmeriChoice brand name. Plans are insured or covered by an affiliate of UnitedHealthcare, a Medicare Advantage organization and a Prescription Drug Plans sponsor with a Medicare contract.
Over the past 30 years Collins has been a reporter, news anchor and former talk show host for Televisa, Telemundo and Univision networks. She received The Edward Murrow Award for her coverage of the bombing at the Centennial Olympic Park during the Olympic Games in Atlanta (1998) and two National Emmy’s for her coverage of hurricane Mitch in Central America (1999). In 2007, she was named one of the “100 Most Influential Hispanics” by People Magazine En Español.
She authored the following books: Dietas y Recetas de Maria Antonieta, (Diets & Recipes by Maria Antonieta) about her struggle with weight; Quien Dijo Que No Se Puede?, (Who Said You Can’t?); and Cuando el Monstruo Despierta, Confesiones de Padres Adolescentes, (When the Monster Awakens; Confessions of Adolescent Parents), a description of her experience as mother of a teenager victim of violence.
She also wrote En el Nombre de Comprar, Firmar…y No Sentarse a Llorar, (In the Name of Buying, Signing… & Not Crying), about compulsive buyers and their issues with credit card debt based on her own experiences; Como Lidiar Con Los Exes, (How to Move Past Your Exes); and most recently Dijiste que me Querias (You Told me You Loved me).
“Happy for No Reason” audio recording
Presenter Marci Shimoff, author, Happy for No Reason
What: An audio presentation by Marci Shimoff and Q&A with Marci Shimoff and HispanicMPR.com audio program host Elena del Valle about finding happiness.
Available exclusively on HispanicMPR.com!
More information on “Happy for No Reason” audio recording with Marci Shimoff
Posted by Elena del Valle on November 5, 2008
Béisbol Mundial magazine cover
Photos: The Mundial Group Inc.
The Mundial Group Inc., a New York company, publishes two magazines with a circulation of one million readers each targeting Spanish dominant sports enthusiasts in the United States. Béisbol Mundial and Fύtbol Mundial average 24 pages per issue with an editorial to ad ratio of 40 to 60. Although the magazines are printed in Quebec, Canada, a staff of 14 produces the content in New York. The cost of an annual subscription is $12.95.
Béisbol Mundial magazine launched in 2005 with an Opening Day Around the World Issue that focused on the dominance of Latino players in baseball. One quarter of readers (26 percent) are women. The bimonthly magazine is distributed in East Coast and West Coast markets and as an insert in newspapers in Atlanta, Chicago, Dallas, Houston, Los Angeles, Miami, Myrtle Beach, New York, Philadelphia, Phoenix, San Francisco, Savannah and Washington, D.C. There is also a bonus distribution at major baseball events including professional, amateur, youth, and international games, regional softball tournaments and some Major League Baseball games.
Mundial Group publishers believe interest levels in baseball are exploding and that the game’s popularity has expanded globally. To support their belief they point to the presence of Japanese players in United States and Cuban and Dominican players in the Far East. They are confident that because more than 25 percent of the 750 Major League Baseball players are from Latin America, and many of them have become well known, Béisbol Mundial will remain a viable publication.
Futbol Mundial magazine cover
Launched during World Cup 2002, Fύtbol Mundial claims the top spot in circulation in its category of a soccer and Spanish language sports publication with an audited circulation in excess of one million. The company’s goal is to cover soccer from a global perspective and help Hispanics connect with one of the fastest growing sports in the United States.
Fύtbol Mundial content includes features and analysis with strong opinions. It relies on soccer writers based in New York, Los Angeles, Miami, Mexico City, Buenos Aires, Madrid and Rome. Just like its sister publication, Fύtbol Mundial is available via newspaper insert in the top Hispanic markets, at special events and by subscription.
The Mundial Group Inc., based in New York City, is a marketing media company specializing in multimedia publishing in the sports and entertainment industries. In addition to Béisbol Mundial and Fύtbol Mundial, The Mundial Group publishes Fútbol Mundial USA, Vida Latina, and READ Fútbol Mundial, a literacy initiative for Latino kids.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
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Filed Under: Media
Posted by Elena del Valle on November 4, 2008
Rami Rivera Frankl, writer, director and executive producer,Wake Up! PSA
Photo, video: Rami Rivera Frankl
In mid September, Rami Rivera Frankl decided to become a political activist. Following his attendance at a political satire program on the Pocho Hour of Power, Rivera Frankl became motivated to spearhead a project that would lead him two months later to the production of Wake Up!, a politically oriented public service announcement (PSA) inviting Latinos to vote. Scroll down to watch the videos in English and Spanish.
According to the Pew Hispanic Center, in four of the six states President George W. Bush carried by margins of five percentage points or fewer in 2004 Hispanics constitute a significant share of the electorate: In New Mexico, Hispanics make up 37 percent of state’s eligible electorate; in Florida, 14 percent; in Nevada and Colorado, 12 percent.
“These statistics galvanized me to want to make a significant difference and help Barack Obama win our upcoming election,” said River Frankl. “What I created is a bilingual political satire PSA targeting Hispanic communities across the country with the message that candidate John McCain is asleep on the job and it’s time for America to wake up and vote for change!”
He did this as a private citizen without being compensated for his time by anyone and without any support, financial or otherwise, from either party. Although the idea began as a non partisan message the end result, a 60 second video in English and Spanish, showing Republican Senator John McCain asleep in Congress seems to favor the Democratic candidates. Rivera Frankl and the project volunteers remained independent of the political parties and their representatives and have not shared the video with either camp or had any official contact with the presidential hopefuls or their representatives.
River Frankls found many helping hands in his two month journey including everyday concerned citizens and celebrities. More than 30 people supported his project along the way, offering assistance with minor tasks, advice, probono services and just plain support. All the work was probono. He initially paid $100 in publishing fees, marked down for the usual $7,000 fee, but since that part of the video fell through due to delays obtaining copyright permissions his fee was reimbursed.
“We started out doing it as a real simple thing,” said Rivera Frankl, who invested two months and 300 hours of his time on a voluntary basis to the project. “Because I truly believe the Obama/Biden ticket is going to be better for the Hispanic population than McCain/Palin. It’s a spot targeting Hispanic voters and that will galvanize the Hispanic population to vote.”
Although the video was ready for distribution a week ago it took almost that long to secure the remaining permissions and it was only on Halloween Day that he and his colleagues were able to release it nationally. The initial release was through YouTube. He plans to introduce the PSA via Spanish-speaking news outlets first and hopes for an Internet viral campaign to carry the message to the English speaking market.
Volunteers include: Actor Esai Morales (La Bamba, NYPD Blue, Jericho), provided the voiceover; Patrick Perez, provided editing services; Lisa Blackwood Hope, vice president of Operations at Media City Sound, provided recording and mixing services; and Carolyn Caldera DeFanti, executive producer, provided support, guidance, and mentoring. In addition to launching the project Rivera Frankl, president and founder of Hobokenwest Digital Media, was responsible for writing, directing and serving as executive producer of the video.
Click on the play button to watch the English version of Wake Up!
Click on the play button to watch the Spanish version of Wake Up!
Posted by Elena del Valle on November 3, 2008
Manuel Delgado, chief executive officer, Agua Marketing
Photo: Agua Marketing
A podcast interview with Manuel Delgado, chief executive officer, Agua Marketing is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses Hispanic holiday shopping patterns in light of Hispanic cultural elements and based on a national survey with Elena del Valle, host of the HispanicMPR.com podcast.
After years as account planner at JWT Advertising in Venezuela, Manuel started his United States career in 1997, when he was recruited by Compaq in Houston to start the company’s Latin America Internet efforts. Under his leadership, Compaq became a pioneer in the Latin American Internet and was the first computer manufacturer to launch websites and start eCommerce efforts in the region.
After two years in Latin America, he was tapped to lead the deployment of worldwide eCommerce capabilities for Compaq. Manuel launched online stores and retail kiosks in Australia, France, the United Kingdom and Puerto Rico.
In 2003, Manuel founded Agua Marketing named to reflect the multicultural markets in the United States: ever changing and vital. Agua Marketing clients include Best Buy, Hewlett-Packard, Dixie and the Boy Scouts of America.
Manuel holds an MBA from Vanderbilt University and a BS in Industrial Engineering from the Universidad Catolica Andres Bello in Caracas, Venezuela. Manuel is a former board member of the American Marketing Association, the National Society of Hispanic MBAs and the Houston Interactive Marketing Association. He is also one of the founders of NewSpring, a business incubator for low income Hispanic entrepreneurs.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Manuel Delgado,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the November 2008 section of the podcast archive.
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Target Latinos effectively by understanding how they shop
“Hispanic Holiday Shopping Patterns” audio recording
Manuel Delgado, CEO Agua Marketing, gives a presentation and participates in an extended Q&A discussion about
- Hispanic shopping patterns national survey
- Why Latino consumers may be more desirable than general market shoppers
- Hispanics holiday shopping patterns and behaviors
Click here for information on “Hispanic Holiday Shopping Patterns” audio recording
Posted by Elena del Valle on October 31, 2008
Preschooler Learns Spanish DVD cover
Photo: Galloping Minds Company
The Galloping Minds Company, introduced its newest DVD title, Preschooler Learns Spanish, nationwide September 16, 2008. Preschooler Learns Spanish was designed for children between one and five years old as an easy-to-follow introduction for early learners to basic Spanish vocabulary and phrases. Soon after its release the Preschooler Learns Spanish DVD, was named a winner in Dr. Toy’s Best New Products Picks for 2008.
On the DVD, each word within a select category is presented on screen along with a live-action video example and spoken several times in Spanish and English. The repetition is meant to provide young viewers the chance to hear, repeat and learn basic words and phrases in both languages. Video clips and festive music were included to keep the child’s attention focused through each lesson.
Discover from a new mom market expert how to reach Latino moms by listening to
“Marketing to New Hispanic Moms – a case study” audio recording
Presenter Cynthia Nelson, COO, Todobebe
Find out about
• New Latina mom market
• Baby demographics including market size, profile
• New moms’ language preferences
• Latino baby market trends
• Factors influencing Hispanic baby market
• Location of new Hispanic moms’ market
• Issues affecting new Latino moms
• Todobebe strategies
Click for information on “Marketing to New Hispanic Moms – a case study”
The lessons address educational basics like colors, numbers and things children see every day. The DVD includes segments about Family, Action Words, Parts of the Body, Food, Means of Transportation, Everyday Objects, Nature and Animals and Numbers and Colors. Preschooler Learns Spanish has a running time of 36 minutes and a suggested retail price of $14.99.
Other Galloping Minds DVDs include Baby Learns Alphabet and Phonics, Baby Learns Shapes and Colors, Baby Learns Numbers and Animals and Preschool Baby Learns About Computers.
Galloping Minds titles have received awards and recognitions such as Baby Learns Alphabet and Phonics was rated amongst the top 5 Alphabet and Phonics DVDs by About.com. They have also received Dr. Toy’s Best Product Award, Creative Child’s Preferred Choice Award, five stars from Family Product Review, five stars from Midwest Book Reviews and the Dove Foundation Award for good family entertainment.
The DVDs are part of Cox Cable Networks Video on Demand, Direct TV, AT&T U-verse programming. Galloping Minds’ DVDs are available in the United States, United Kingdom, India, Singapore, Malaysia, Indonesia, Turkey, Philippines and Middle-Eastern Countries.
Based in Cupertino, Galloping Minds was founded 2003. The owners are Bobby Sarin and Dimple Duggal.
Click here to buy Preschooler Learns Spanish
Posted by Elena del Valle on October 30, 2008
Chef John Sedlar, founder, Museum Tamal
Photos: Arámbula Phillips Communications
In 2004, Museum Tamal, a museum dedicated to the study of Latin culture through cuisine opened in Los Angeles. Described in promotional materials as “an historic excursion into the heart of South America, Mexico, Spain and the Southwestern United States, via the taste buds – presenting art good enough to eat,” the museum was founded by John Sedlar, a chef and southwestern cuisine aficionado, with the help of seven supporters. The target audience is 50 percent Latino and 50 non Latino with special emphasis on education for children.
Now, with the help of a local marketing company, Arambula Phillips Communications, Inc. , museum leaders hope to expand the brand and market the museum. The museum, dedicated to the celebration of Latin culture and food, counts Maseca, Juanita’s Foods, Melissas’s World Variety Produce and Lawry’s among its financial supporters.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
Exhibits and presentations focus on the regional dishes of Mexico and the foods of the American Southwest. Exhibits also showcase the indigenous ingredients and traditional cooking techniques and cultures of Central and South America, the Hispanic Caribbean, and the historic influences of Spain.
The museum will be centered on a restaurant and exhibition kitchen where Latin foods will be prepared and served to visitors. According to the museum website, the first 10 permanent exhibits illustrate the historic importance of Latin foods from pre-Columbian times to Tamale Technology, Chileology and chocolate.
In addition to Sedlar; Eddie Sotto, art and design consultant, Sotto Studio; John Harrisson, exhibit writer; Norman Kolpas, culinary media consultant and exhibition writer; Howard Shapiro, Ph.D., exhibit writer and technical consultant; Orlando Ramirez, exhibit writer; and Carlos Arambula and Richard Phillips, marketing consultants, Arambula Phillips Communications, Inc. Arambula Philips Communications.
Carlos Arambula, marketing consultant, Arambula Phillips Communications
“Food is at the heart of Latin identity which represents family, livelihood and a way of life,” said Arambula. “The ingredients, methods and culinary techniques indigenous to Hispanic heritage are the unique focus of this project and we are very excited to be a part of the experience.”
The museum marketers are planning media appearances, cross promotion with other museums, undraising events, and partial exhibits to help spread the word and draw visitors and sponsors.
Arambula Philips Communications launched a Museum Tamal website in September 2008 to provide information and serve as a membership and resource hub. Arambula Philips Communications is the brainchild of Carlos Arambula and Richard Phillips who work to develop brands across cultural, language and geographical boundaries. Between them they have over 35 years of work experience in the domestic, Hispanic and international markets.
Sedlar grew up in Santa Fe, New Mexico. In his early twenties, he was a chef in Southern California. Eventually he started his first restaurant, Saint Estephe, where he combined the traditional foods of his childhood with classic French techniques, developing what he termed Modern Southwest Cuisine. Sedlar is a restaurant consultant and author.
“Happy for No Reason” audio recording
Presenter Marci Shimoff, author, Happy for No Reason
What: An audio presentation by Marci Shimoff and Q&A with Marci Shimoff and HispanicMPR.com audio program host Elena del Valle about finding happiness.
Available exclusively on HispanicMPR.com!
More information on “Happy for No Reason” audio recording with Marci Shimoff
Posted by Elena del Valle on October 29, 2008
Democracy, Rights, Responsibility and Voting
By Adrienne E. Katz Katz
Member, League of Women Voters of Orange County
Adrienne E. Katz Katz, member, League of Women Voters of Orange County
Children of all ages know something important is happening during a Presidential Election, especially this one—they can’t miss the television commercials and concerned discussion among adults. Even some computer games are showing campaign commercials.
These challenging times are ideal for giving kids an overview of American government, with an explanation of their rights, responsibilities and the roles as citizens that they will assume when they turn eighteen. The reminders listed below, and the simple tools and websites readily available, will make your task easier.
Click here to read the complete article
“Happy for No Reason” audio recording
Presenter Marci Shimoff, author, Happy for No Reason
What: An audio presentation by Marci Shimoff and Q&A with Marci Shimoff and HispanicMPR.com audio program host Elena del Valle about finding happiness.
Available exclusively on HispanicMPR.com!
More information on “Happy for No Reason” audio recording with Marci Shimoff
Posted by Elena del Valle on October 28, 2008
Information provided by our Event Partner
November 13-14, 2008 – Orlando, Florida
Join the National Hispana Leadership Institute (NHLI) for two days of professional and cutting edge leadership development, networking, education and inspiration; facilitated by some of the country’s most successful Latinas, top-level executives from both the public and private sectors, authors and fitness experts.
Featured panelists and speakers include: Alisa Valdes-Rodriguez, New York Times bestseller author of “Dirty Girls Social Club” and the recent “Dirty Girls on Top”; Congresswomen Loretta and Linda Sánchez co-authors of the memoir “Dream in Color: How the Sánchez Sisters are Making History in Congress”; Ysabel Duron, Anchor and Reporter at San Francisco’s KRON-TV 4, and renowned motivational speaker Consuelo Castillo Kickbusch, Founder & President of Educational Achievement Services.
Workshops include health and wellness, policy, professional development, leadership, business, and corporate tracks.
The gathering will culminate with the Mujer Awards Gala which pays tribute to the sustained lifetime achievements of three exceptional Hispanic women. This year’s honorees are Media Mogul and President of Galan Entertainment, Nely Galán, Dr. Angela Díaz, MD, MPH, a national leader, health advocate and Director Mount Sinai Adolescent Health Center in NY, and Rossana Rosado, Publisher and Chief Executive Officer of New York’s El Diario-La Prensa.
The National Hispana Leadership Institute NHLI is a national leadership development organization focused on future Latina leaders. Created in 1987 to address the disparity of representation of Latinas in leadership, NHLI’s mission is to develop Hispanas as ethical world leaders through training, professional development, relationship building, and community activism.
For an overview of the conference schedule and to register online, visit www.nhli.org
Posted by Elena del Valle on October 28, 2008
A scene from the Voto Latino telenovela
Photos, video: Voto Latino
In the last weeks before the national election Voto Latino representatives hope to maximize Latino voter participation as much as possible. Voto Latino will also soon premiere the final episode of the La Pasión de la Decisión parody telenovela series starring Rosario Dawson and Wilmer Valderrama as well as celebrity guests Perez Hilton, and Jane Fonda. At the same time, Voto Latino co-produced television specials were scheduled to air on Latino youth networks MTV Tr3s and LATV this month. Scroll down to watch Voto Latino video.
Since January 2008, Voto Latino has reached out to millions of Latinos and registered more than 26,000 new voters in key Battleground States. Leaders at the non-partisan organization hope to double Voto Latino’s initial voter registration goals.
A scene from La Pasión de la Decisión parody telenovela
Additional Voto Latino initiatives include grassroots efforts in partnership with national media outlets to prompt Latino voter awareness and registration. Voto Latino recently won the Myspace Impact Award for Community Organizing, carrying over 70 percent of the online vote. Voto Latino received a grant from Myspace that will go toward Voto Latino’s get out the vote efforts.
Latino Vote produced a television special hosted by Rosario Dawson and Fat Joe, in conjunction with MTV Tr3s about the presidential candidates and issues that matter to Latino youth. Latino Vote also produced “Decisión 2008,” a television special in conjunction with LATV. Shot in front of a live studio audience, the debate on the presidential election is moderated by the network’s Humberto Guida and includes Maria Teresa Petersen, executive director, Voto Latino; Malverde, a political activist and hip-hop artist; and Carlos Arias, a Latino producer.
“Beyond the 30 Second Spot” audio recording
Listen to a 105-minute discussion
Panelists Ivan Cevallos, Hunter Heller, Kitty Kolding and Cynthia Nelson
Our panel of national experts discuss
• Challenges of measuring the impact of the 30-second ad spot
• Innovative tools are useful to reach Latinos
• Changes in marketing to Hispanics
• On which market segment are the changes most relevant
• Effects of technology and time shift on consumer behavior
• Role of multi-screens
• Getting started
• Tips for marketing professionals
Click here for information on Beyond the 30 Second Spot
The non profit organization launched a voter initiative with Youtube and PBS, Video Your Vote, to distribute 100 digital video cameras to Latino voters to document their experience at the polls on Election Day. The participants will upload their footage to a dedicated Youtube channel accessible to the general public at youtube.com/videoyourvote <http://www.youtube.com/videoyourvote>
The organization partnered with iTunes Latino and Apple to distribute 100,000 iTunes/Voto Latino download cards donated by Apple. The download cards, filled with five free songs and a link to non-partisan voter registration, are being distributed nationally via partnerships with radio stations Latino 96.3 (Los Angeles), Univision Radio (Los Angeles), La Kalle (San Francisco), Latino Vibe (Phoenix), Entravision (Denver) and La Que Buena (Chicago) and LATV.
As part of the ongoing aggressive Get Out the Vote (GOTV) effort in Colorado, Voto Latino will host a GoTV Bash in Denver on October 30. The event will feature members of an artist coalition who leverage their celebrity to promote civic engagement. Voto Latino organizers plan to reach out to 500,000 voters Colorado to invite them to vote.
Voto Latino is developing public service announcements in Spanish with record label Fonovisa/Disa about the importance of voting and civic engagement targeted at the Midwest and Western states. The partnership may mark one of the first times voter registration PSA’s are being targeted to new citizens originally from Mexico. Participating artists include Jenni Rivera, El Chapo de Sinaloa, La Arolladora Banda Limon, Yolanda Perez and El Gringo.
The organization is also planning voter registration drives at the concerts of Voto Latino celebrity coalition members Enrique Iglesias, Aventura, Jaguares, Ozomatli and Los Amigos Invisibles.
Founded in 2004, Voto Latino is a non-partisan, nonprofit voter engagement organization that works to promote an enfranchised America by leveraging celebrity voices, multi-media platforms, and youth themselves to promote positive change. Voto Latino’s mission is to engage a new generation of Americans in civic participation.
Make Latinos loyal to your brand
Listen to Author Isabel Valdes in
“Hispanics Customers for Life” audio recording
Isabel Valdes gives a presentation and participates in an extended Q&A discussion about
• Immigrants adaptation to their new country, culture
• Latino cultural values and their role
• Case studies, insights on Latinos as long term customers
• Acculturation
• Latinos and how they adapt to their host country
• Adaptation, assimilation
• Difference between assimilation and acculturation
Click here for information on Hispanic Customers for Life audio recording
