Wednesday, February 28, 2024

Parenting company targets Spanish speaking pregnant moms

Posted by Elena del Valle on December 18, 2008

hmprembarazos.jpg hompage – click on image to enlarge

Parenting publisher Todobebé, Inc recently re-launched, a website dedicated to Spanish dominant pregnant women. Embarazo is Spanish for pregnancy. Although Todobebé first acquired the URL in 1999, executives at the company believe now is the right time to target this market segment. The website is designed to provide original content about pregnancy related issues to Spanish speaking families.

The website features articles about pregnancy, links to information, tools, community, and resources on everything from planning a pregnancy to being a parent.

According to a Todobebé press release there are over 10 million births globally born to Spanish speaking families, and millions of searches for pregnancy information on the Internet each month.

Todobebé reaches United States Spanish speaking Latino parents with books, television programs, radio, events and online. Todobebé focuses on families planning, expecting and raising babies through varied media platforms.

Discover from a new mom market expert how to reach Latino moms by listening to

“Marketing to New Hispanic Moms – a case study” audio recording

Cynthia Nelson

Presenter Cynthia Nelson, COO, Todobebe

Find out about

• New Latina mom market
• Baby demographics including market size, profile
• New moms’ language preferences
• Latino baby market trends
• Factors influencing Hispanic baby market
• Location of new Hispanic moms’ market
• Issues affecting new Latino moms
• Todobebe strategies

Click for information on “Marketing to New Hispanic Moms – a case study”