Posted by Elena del Valle on May 11, 2009
Hip Hop Hoodios Carne Masada album cover
Photos, video, song: Hip Hop Hoodios
The Latino Jewish urban singers Hip Hop Hoodíos released a new album, Carne Masada: Quite Possibly the Very Best of Hip Hop Hoodíos late last month on iTunes and this week it will become available at other digital stores, with a money back guarantee to anyone who didn’t like it. Instead the album reached the eighth top spot on iTunes Alternativo Chart. Scroll down to watch Gorritos Cosmico, a video, and listen to Times Square, a single from the album.
The album features the bilingual single “Times Square (1989)” and guest performances from members of Ozomatli, The Klezmatics, The Pinker Tones, Delinquent Habits and Los Abandoned. The Hip Hop Hoodíos are named with hoodio a play on the word “judío”, Spanish for Jewish. The album spans the group’s career, includes liner notes written by Ernesto Lechner, a Rolling Stone and Los Anteles Times music critic.
Hip Hop Hoodios
The band may be the only act to have co-headlined the Salute to Israel Parade and the Barrio Museum in Spanish Harlem. The 2007 Hip Hop Hoodíos release Viva la Guantanamera, benefiting for Amnesty International’s efforts to close Guantanamo Bay Prison, rose to the number nine spot on the iTunes Latino albums sales chart and the top overall slot on eMusic. The band’s music has been featured in Pride and Glory, MTV’s Life of Ryan and a national Volkswagen campaign.
Josh Norek of Colombian decent and Abraham Velez of Puerto Rican decent make up Hip Hop Hoodios, part of a collective of Latino hip hop artists based in New York and Los Angeles. They mix Latin rhythms with hip hop beats and trilingual lyrics (English, Spanish and Hebrew).
Click on the play button to listen to Times Square.
Posted by Elena del Valle on April 23, 2009
Luis Silberwasser
Photos: Discovery en Español, La Onda Verde
In an effort to spread the word among Spanish speakers about environmental issues and the state of our planet, Discovery en Español will launch a three part awareness campaign beginning this month. The company celebrated Earth Day, April 22, and began the campaign earlier in April with a multifaceted approach featuring on-air, online, and grass roots elements.
They hope these efforts will inform and inspire viewers to reflect on the state of the world, create awareness and motivate them into becoming an active part of the solution. The three parts of the campaign are a new Green Block Programming Initiative, two airings of the documentary An Inconvenient Truth, and “3 Pasos 3 Personas,” a new grassroots campaign in partnership with La Onda Verde. Scroll down to watch videos.
Discovery en Español premiered, for the first-time on Spanish network television in the United States, the movie An Inconvenient Truth with a Spanish language voice over April 19 at 9 p.m. ET/PT. The program will air again at the same time April 25. The famous documentary narrated by Al Gore and released by Paramount Vantage addresses environmental issues. It received an Oscar and a Grammy and Gore received the Nobel Peace Prize for his film related work.
“The Earth has always defined our brand. Programming is a key tool in our arsenal to communicate our love for the planet. Yet we view our commitment as more than the spectacular specials we bring to our audiences. That is why we continually look for additional ways to enlist and inspire,” said Luis Silberwasser, senior vice president and general manager of Discovery Networks U.S. Hispanic Group.
Discovery en Español is also unveiling the first component of a new partnership with La Onda Verde de NRDC, the division of the Natural Resources Defense Council created to inform and involve Hispanics in the protection of the environment. The joint campaign, dubbed “3 Pasos 3 Personas,” to be released on-air and online is a call to action for viewers to become involved by visiting discoveryenespanol.com/3pasos. See video below.
Adrianna Quintero
“The goal of this campaign and the online application developed for this purpose is to motivate viewers to make three simple eco-changes in their lives that can make a difference, and then inspire three friends to do the same,” said Adrianna Quintero, director of La Onda Verde. “The applications will make it easy for people to learn about simple actions to save the planet. It will enable them to easily challenge friends to do the same by kindling conversations on social networks such as Facebook and Myspace as well as via e-mail.”
Discovery en Español will also launch an environmental series of one hour programs for green living oriented audiences scheduled to air Saturday nights at 9 p.m. ET and 6 p.m. PT as part of the network’s Green Block programming. Stuff Happens, hosted by Bill Nye the “Science Guy,” will be the first part of the series to air May 2, 2009. The program explores the source of things, what happens after we use them and how their disposal impacts our environment.
Discovery en Español is the Spanish-language voice of Discovery. The network offers Spanish speaking viewers in the United States science and technology, world culture and history, nature and wildlife and real-life drama from a selection of the Discovery networks and in house original Spanish-language content.
Promotion video for 3 Pasos 3 Personas
Posted by Elena del Valle on January 12, 2009
A scene from the Cat’s Meow music video
Photo, video: M80, Snapple
Last year Snapple released an Antioxidant Water “Bubble Wrap” commercial targeting young, indie rock music fans, students, men and women, including Latinos, based in major markets with a strong focus in the south, especially Florida. It was so popular that the company decided to follow up with a music video performed by the same indie rock band, The Bad Eliots, that recorded the commercial. Since the release of the band’s first music video, Cat’s Meow, late last year, the video has been featured in more than 50 websites. The song is available for free download and online purchase. Scroll down to watch the Cat’s Meow video.
Snapple spent $25,000 on the video which was filmed in early 2008 in New York City. It features James Rotondi, lead singer; Anthony Citrinite, drummer; Jonny Matias, singer and guitarist; and Paul Riario, guitarist. Tim Wilson was the director.
The Bad Eliots is a group of four New York City based musicians. Roto (also known as James Rotondi), singer and multi-instrumentalist. He has performed with the French band Air, Mike Patton’s Mr. Bungle and The Grassy Knoll, a jazz-hop band; and Ant Cee (also known as Anthony Citrinite), the band’s drummer. He was a founding member of The Smash-Up, who performed from 2004 to 2007 on Megadeth’s Gigantour, the Deftones’ Taste of Chaos tour, and the Warped Tour, from which Ant’s drum sticks were plucked to be placed on display in Cleveland’s Rock and Roll Hall of Fame.
Matias, the band’s bassist, is a producer and multi-instrumentalist who runs a studio in New Jersey. He is also a singer and guitarist with The Crash Moderns, as well as producer and engineer for the New York City Power Pop band. Riario is the maestro behind The Monster, a New York metropolitan area live cover band.
Snapple is owned by the Dr Pepper Snapple Group, one of the largest beverage companies in the Americas. The company makes and distributes more than 50 brands of carbonated soft drinks, juices, ready to drink teas, and mixers across the United States, Canada, Mexico and the Caribbean including Dr Pepper, Snapple, 7UP, Mott’s, A&W, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Peñafiel, Squirt, Clamato, Mr & Mrs T Mixers, Rose’s, and Yoo-hoo.
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids” audio recording
Posted by Elena del Valle on November 20, 2008
Shoot Down DVD
Photos: Rogues Harbor Studios
On February 24, 1996, four members of the Miami based Brothers to the Rescue volunteer group were shot and killed by two Cuban military fighter jets while flying, unarmed, over the area between Florida and Cuba, in international waters, in search of Cuban refugees. In January of this year, the film Shoot Down, which told their story as seen from the American side, opened in theaters – click here to read more about the film. The 88-minute documentary film about the tragedy was released on DVD November 11, 2008. Scroll down to watch a Shoot Down video clip.
Shoot Down was winner of 2007 Sonoma Film Festival honors for Best Documentary and described as the first feature-length film about the true story of the 1996 shoot down of the two unarmed United States civilian planes by Cuban fighter jets. According to promotional materials, although the film was denied bookings in most theaters in the United States it was one of the top grossing documentaries of the year. The DVD sells for $29.95.
“The great thing about a thorough and fact-based documentary is that people can watch the film and make up their own minds, without any filters,” said Douglas Eger, the film’s producer. “There is still a great deal of resistance to the full story of what happened back in 1996 reaching the public. We have been successful licensing the TV rights internationally but still no domestic TV outlet will broadcast Shoot Down; that amazes me! DVDs might be the only way Americans will be able to see this film. There are powerful interests that just don’t want this story to be told.”
Cristina Khuly, director, and Douglas Eger, producer, Shoot Down
Target Latinos effectively by understanding how they shop
“Hispanic Holiday Shopping Patterns” audio recording
Manuel Delgado, CEO Agua Marketing, gives a presentation and participates in an extended Q&A discussion about
- Hispanic shopping patterns national survey
- Why Latino consumers may be more desirable than general market shoppers
- Hispanics holiday shopping patterns and behaviors
Click here for information on “Hispanic Holiday Shopping Patterns” audio recording
The DVD features never-before-heard 30-minute audio tapes from the cockpits of the lead Cessna with conversation between that plane and the two planes shot down; a 12-minute unedited recording of Raul Castro discussing the incident, and a full-length Spanish version of the film. It also comes with the unedited 90-minute voice recordings between the Cuban MiG’s and Cuban Military Control intercepted by U.S. intelligence surveillance.
“U.S. Civilian aircraft were shot down by a foreign government and not may people know about it, let alone why it happened. I can’t think of many issues where you would find Amnesty International, The European Community, conservative Republican Cuban-Americans, and Al Sharpton on the same side of an issue and it doesn’t make headlines, wow,” said Cristina Khuly, director, Shoot Down.
“With a new administration in Washington, it is critical that we remind the public of this important piece of history. DVDs are the primary way independent films reach their audience.”
In addition to the husband and wife team of Eger and Khuly, Shoot Downproduction staff include Claudia Raschke-Robinson, director of photography; Malcolm Jamieson, editor; and Edward Bilous, composer.
Rogues Harbor Studios staff believe film should entertain, educate and empower audiences. The company mission is to create content that is “challenging and purposeful, uniting engaged consumers with entertaining ideas.”
Click here to buy Shoot Down
Posted by Elena del Valle on November 4, 2008
Rami Rivera Frankl, writer, director and executive producer,Wake Up! PSA
Photo, video: Rami Rivera Frankl
In mid September, Rami Rivera Frankl decided to become a political activist. Following his attendance at a political satire program on the Pocho Hour of Power, Rivera Frankl became motivated to spearhead a project that would lead him two months later to the production of Wake Up!, a politically oriented public service announcement (PSA) inviting Latinos to vote. Scroll down to watch the videos in English and Spanish.
According to the Pew Hispanic Center, in four of the six states President George W. Bush carried by margins of five percentage points or fewer in 2004 Hispanics constitute a significant share of the electorate: In New Mexico, Hispanics make up 37 percent of state’s eligible electorate; in Florida, 14 percent; in Nevada and Colorado, 12 percent.
“These statistics galvanized me to want to make a significant difference and help Barack Obama win our upcoming election,” said River Frankl. “What I created is a bilingual political satire PSA targeting Hispanic communities across the country with the message that candidate John McCain is asleep on the job and it’s time for America to wake up and vote for change!”
He did this as a private citizen without being compensated for his time by anyone and without any support, financial or otherwise, from either party. Although the idea began as a non partisan message the end result, a 60 second video in English and Spanish, showing Republican Senator John McCain asleep in Congress seems to favor the Democratic candidates. Rivera Frankl and the project volunteers remained independent of the political parties and their representatives and have not shared the video with either camp or had any official contact with the presidential hopefuls or their representatives.
River Frankls found many helping hands in his two month journey including everyday concerned citizens and celebrities. More than 30 people supported his project along the way, offering assistance with minor tasks, advice, probono services and just plain support. All the work was probono. He initially paid $100 in publishing fees, marked down for the usual $7,000 fee, but since that part of the video fell through due to delays obtaining copyright permissions his fee was reimbursed.
“We started out doing it as a real simple thing,” said Rivera Frankl, who invested two months and 300 hours of his time on a voluntary basis to the project. “Because I truly believe the Obama/Biden ticket is going to be better for the Hispanic population than McCain/Palin. It’s a spot targeting Hispanic voters and that will galvanize the Hispanic population to vote.”
Although the video was ready for distribution a week ago it took almost that long to secure the remaining permissions and it was only on Halloween Day that he and his colleagues were able to release it nationally. The initial release was through YouTube. He plans to introduce the PSA via Spanish-speaking news outlets first and hopes for an Internet viral campaign to carry the message to the English speaking market.
Volunteers include: Actor Esai Morales (La Bamba, NYPD Blue, Jericho), provided the voiceover; Patrick Perez, provided editing services; Lisa Blackwood Hope, vice president of Operations at Media City Sound, provided recording and mixing services; and Carolyn Caldera DeFanti, executive producer, provided support, guidance, and mentoring. In addition to launching the project Rivera Frankl, president and founder of Hobokenwest Digital Media, was responsible for writing, directing and serving as executive producer of the video.
Click on the play button to watch the English version of Wake Up!
Click on the play button to watch the Spanish version of Wake Up!
Posted by Elena del Valle on October 28, 2008
A scene from the Voto Latino telenovela
Photos, video: Voto Latino
In the last weeks before the national election Voto Latino representatives hope to maximize Latino voter participation as much as possible. Voto Latino will also soon premiere the final episode of the La Pasión de la Decisión parody telenovela series starring Rosario Dawson and Wilmer Valderrama as well as celebrity guests Perez Hilton, and Jane Fonda. At the same time, Voto Latino co-produced television specials were scheduled to air on Latino youth networks MTV Tr3s and LATV this month. Scroll down to watch Voto Latino video.
Since January 2008, Voto Latino has reached out to millions of Latinos and registered more than 26,000 new voters in key Battleground States. Leaders at the non-partisan organization hope to double Voto Latino’s initial voter registration goals.
A scene from La Pasión de la Decisión parody telenovela
Additional Voto Latino initiatives include grassroots efforts in partnership with national media outlets to prompt Latino voter awareness and registration. Voto Latino recently won the Myspace Impact Award for Community Organizing, carrying over 70 percent of the online vote. Voto Latino received a grant from Myspace that will go toward Voto Latino’s get out the vote efforts.
Latino Vote produced a television special hosted by Rosario Dawson and Fat Joe, in conjunction with MTV Tr3s about the presidential candidates and issues that matter to Latino youth. Latino Vote also produced “Decisión 2008,” a television special in conjunction with LATV. Shot in front of a live studio audience, the debate on the presidential election is moderated by the network’s Humberto Guida and includes Maria Teresa Petersen, executive director, Voto Latino; Malverde, a political activist and hip-hop artist; and Carlos Arias, a Latino producer.
“Beyond the 30 Second Spot” audio recording
Listen to a 105-minute discussion
Panelists Ivan Cevallos, Hunter Heller, Kitty Kolding and Cynthia Nelson
Our panel of national experts discuss
• Challenges of measuring the impact of the 30-second ad spot
• Innovative tools are useful to reach Latinos
• Changes in marketing to Hispanics
• On which market segment are the changes most relevant
• Effects of technology and time shift on consumer behavior
• Role of multi-screens
• Getting started
• Tips for marketing professionals
Click here for information on Beyond the 30 Second Spot
The non profit organization launched a voter initiative with Youtube and PBS, Video Your Vote, to distribute 100 digital video cameras to Latino voters to document their experience at the polls on Election Day. The participants will upload their footage to a dedicated Youtube channel accessible to the general public at youtube.com/videoyourvote <http://www.youtube.com/videoyourvote>
The organization partnered with iTunes Latino and Apple to distribute 100,000 iTunes/Voto Latino download cards donated by Apple. The download cards, filled with five free songs and a link to non-partisan voter registration, are being distributed nationally via partnerships with radio stations Latino 96.3 (Los Angeles), Univision Radio (Los Angeles), La Kalle (San Francisco), Latino Vibe (Phoenix), Entravision (Denver) and La Que Buena (Chicago) and LATV.
As part of the ongoing aggressive Get Out the Vote (GOTV) effort in Colorado, Voto Latino will host a GoTV Bash in Denver on October 30. The event will feature members of an artist coalition who leverage their celebrity to promote civic engagement. Voto Latino organizers plan to reach out to 500,000 voters Colorado to invite them to vote.
Voto Latino is developing public service announcements in Spanish with record label Fonovisa/Disa about the importance of voting and civic engagement targeted at the Midwest and Western states. The partnership may mark one of the first times voter registration PSA’s are being targeted to new citizens originally from Mexico. Participating artists include Jenni Rivera, El Chapo de Sinaloa, La Arolladora Banda Limon, Yolanda Perez and El Gringo.
The organization is also planning voter registration drives at the concerts of Voto Latino celebrity coalition members Enrique Iglesias, Aventura, Jaguares, Ozomatli and Los Amigos Invisibles.
Founded in 2004, Voto Latino is a non-partisan, nonprofit voter engagement organization that works to promote an enfranchised America by leveraging celebrity voices, multi-media platforms, and youth themselves to promote positive change. Voto Latino’s mission is to engage a new generation of Americans in civic participation.
Make Latinos loyal to your brand
Listen to Author Isabel Valdes in
“Hispanics Customers for Life” audio recording
Isabel Valdes gives a presentation and participates in an extended Q&A discussion about
• Immigrants adaptation to their new country, culture
• Latino cultural values and their role
• Case studies, insights on Latinos as long term customers
• Acculturation
• Latinos and how they adapt to their host country
• Adaptation, assimilation
• Difference between assimilation and acculturation
Click here for information on Hispanic Customers for Life audio recording
Posted by Elena del Valle on October 24, 2008
A scene from the film Stranded – click on the image to enlarge
Photos, video: Zeitgeist Films
On October 13, 1972 after boarding a flight for a match in Chile a team of students from Montevideo, Uruguay disappeared. Two days before Christmas, 16 of the 45 passengers resurfaced having survived 72 days after their plane crashed on a remote Andean glacier. Stranded: I’ve come from a plane that crashed on the mountains, a documentary about their story, opened in theaters October 22, 2008.
Following the crash, the governments of Argentina, Chile, and Uruguay searched the area for the survivors without success. Seventy days after the plane crashed, a Chilean shepherd in the foothills of the Andes, caught sight of two men on the other side of a torrential river. Gesticulating frantically, they fell to their knees, their arms wide open. The shepherd took them for tourists and left.
The next day, he returned to the same spot and noticed that the men were still there. The sound of the water was so loud on the banks of the river that it was impossible for the three men to hear each other so the shepherd threw a piece of paper and a pen, wrapped in a handkerchief, over the river. The two bearded men in rags wrote something on the paper and threw it back to the shepherd: “We’re from a plane that crashed on the mountains. Fourteen of our friends are still alive up there.”
A scene from the film Stranded – click on the image to enlarge
Following their rescue, the survivors admitted they had eaten human flesh to survive: “… the day came when we had nothing left to eat, and we said that Christ, by offering his flesh and blood during the Last Supper, had shown us the way by indicating that we had to do likewise: take his flesh and blood, incarnated in our friends who had died in the crash… It was a personal communion for each one of us… It’s what helped us to survive…”
The story was first documented in the 1973 bestseller Alive and the 1993 Ethan Hawke movie by the same name. The recently released documentary was made by Gonzalo Arijon, a childhood friend of some of the survivors, and was produced by Marc Silvera and 16 of the survivors.
“Several of these survivors are friends of mine. We shared the same carefree teenage years. I was shocked by their disappearance and dumbfounded when they came back to life. I shared whole nights with them, listening to their stories which constantly revolved around their survival up there. Their tragic – but also amazing! – epic continued to haunt them, day after day, year after year. And it’s still the case today,” said Arijon.
“Despite a best-seller (Alive! The Story of the Andes Survivors by Piers Paul Read, five million copies sold in English alone), and despite a Hollywood movie (Alive by Frank Marshall, a 1993 Disney-Paramount co-production), we still have the feeling that this story has never been told from the inside, that what they have to say has never really been heard. And there is always this growing feeling among them that they have something to tell us, to transmit to us, that is way beyond an ‘enormous anecdote’…
Thirty years after the event, I suggested making a film about it. A film that tells of the creation of a new society, cut off from the rest of the world, requiring the reinvention of codes and rules. No leaders—in the traditional sense of the term—but rather a collection of personalities that are gradually revealed, which harmoniously head towards a common objective: to get out of this hell together, and return to the land of the living together. An exemplary story about exceeding oneself, getting to know one another, that deals with the importance of friendship and solidarity in extreme situations.”
A scene from the film Stranded
Arijon relied on on-location interviews, archival footage and reenactments to share the story, told by the survivors themselves, with the audience. Thirty-five years after the crash, the survivors returned to the crash site which they named the Valley of Tears, where they shared their harrowing story on film.
“At the time when the group was having trouble making the decision, I remember saying: ‘If I were dead, there, in the snow, and you were debating whether or not to use my body in an attempt to survive… If, while being dead, I had the possibility of getting up, I would kick your asses, you bunch of idiots! ’ They all listened to me in silence, and I think that these words helped the group to take the step,” said Gustavo Zerbino, one of the survivors.
“When Roberto cut the first thin strips of meat, he placed them on the cabin. I went to eat hastily, in secret… I felt ashamed the whole time I was up there. I wanted to hide that. For a long time, I was obsessed by this story of human meat… But I couldn’t admit it…,” said Adolfo “Fito” Strauch, another survivor.
The film is 126 minutes long in color and black and white in Spanish with English subtitles. Stranded received awards at festivals around the world including the 2007 Sundance Film Festival.
Arijon, born in Uruguay in 1956 has lived in France since 1979. Over the past 15 years, he has directed several documentaries, including Lula’s Brazil: Managing a Dream; Far Very Far from Rome; The Dark Side of Milosevic; Rio de Janeiro–A Vertical War; and For These Eyes.
“Happy for No Reason” audio recording
Presenter Marci Shimoff, author, Happy for No Reason
What: An audio presentation by Marci Shimoff and Q&A with Marci Shimoff and HispanicMPR.com audio program host Elena del Valle about finding happiness.
Available exclusively on HispanicMPR.com!
More information on “Happy for No Reason” audio recording with Marci Shimoff
Posted by Elena del Valle on October 8, 2008
JC Chavez DVD cover
Photo: ESPN Films
In an effort to capture the elusive market of young Latino men ESPN premiered its first Spanish language film September 27 on ESPN Deportes and ESPN Classic. The film, JC Chávez, chronicles boxer Julio Cesar Chávez’ rise in popularity. ESPN and Genius Products, L.L.C., planned to release JC Chávez on DVD September 30 for a suggested retail price of $19.95. Plans were also in the works for Red Envelope Entertainment to distribute the film digitally on Netflix on the DVD release date. Scroll down to watch a clip from the film in Spanish with English subtitles.
JC Chávez, part of the company’s Hispanic Heritage Month programming line-up, was scheduled to appear on ESPN Deportes in Spanish with Spanish graphics; and on ESPN Classic in Spanish with English subtitles and graphics.
Eric Conrad, director of Programming and Acquisitions, ESPN Deportes
“Julio Cesar Chávez is one of the most beloved boxing icons of all times,” said Eric Conrad, director of Programming and Acquisitions, ESPN Deportes. “We are excited to have the opportunity to present ESPN Film’s first Spanish-language films in primetime. His story resonates not only with his countrymen, but with all who have worked hard to be the best at their craft.”
The film also represents Diego Luna’s directorial debut. According to promotional materials, the 78-minute film portrays an intimate account of the struggle and success of Chavez, considered by some a national hero, from humble beginnings in Culiacan, Mexico to a boxer of international renown. The film features interviews with Chávez’ family and friends, Mike Tyson, Oscar De La Hoya and Mexico’s former president. JC Chávez was produced by Canana, a film and production company based in Mexico City.
A moment during the filming of JC Chavez
Click here to buy J.C. Chavez
“The story of Julio Caesar Chavez is one of struggle and perseverance,” said Tori Stevens, vice president, Multi-Platform Development, ESPN. “Chávez was the first boxer to rise out of Mexico and for that, he will always be a national hero. ESPN Home Entertainment is excited work with ESPN Deportes to present JC Chávez as its first Spanish-language DVD project in the Hispanic marketplace.”
The JC Chávez DVD special features include fight highlights, interviews from the ESPN archives and two different ESPN Deportes Profiles episodes on Julio Cesar Chávez. Additionally, the special features include original Spanish language audio with English translations or optional English subtitles.
ESPN Home Entertainment, a division of ESPN Enterprises, provides home entertainment sports products, including movies, documentaries and instructional DVDs. ESPN Home Entertainment is one of the business units within ESPN, Inc., a multinational, multimedia sports entertainment company featuring a portfolio of more than 50 multimedia sports assets.
Canana focuses on projects natured in Latin America with a worldwide perspective including the development of films in Spanish and English. It was founded in 2005 by Mexican actors Gael Garcia Bernal and Diego Luna, together with producer Pablo Cruz.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competition with “Hispanic Projections”
Posted by Elena del Valle on September 23, 2008
Scenes from “Shame,” a Pine-Sol television ad in Spanish
Photos, video: Dieste
Pine-Sol, with the help of Dallas ad agency Dieste, began airing a Spanish language television commercial in October 2007 that recently won the agency national recognition. Scroll down to see the ad in Spanish.
The 30-second ad features a frisky young couple at the family dinner table. The young lady plays footsies under the table during the meal. Her activities are discovered when the young man gets up and dirty footprints can be seen all over the front of this pants revealing to everyone’s horror that the floors are dirty.
The ad required two months to produce and was completed September 2007. It aired nationally on Univision and Telemundo.
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
-
Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
-
Discover what questions to ask, steps to take to be a Best in Class company
Click here for more about “Best in Class Hispanic Strategies” audio recording
Dieste received an award for the ad at this year’s Creativity Awards, an international advertising and graphic design competition. The 38th Annual Creativity Awards received a record 2,800 entries from 44 countries. The competition showcases work from around the globe.
“Dieste had a very strong showing with six trophies secured this year, which compares very well against U.S. and Latin American agencies that entered the competition,” said Kathleen Ritchie, spokesperson of Creativity Awards.
Aldo Quevedo, president, Dieste
“This year the creative work from the agency has received great recognition and we are proud of having strong showings, including the most awarded Hispanic agency at El Sol in San Sebastian, and a Short List recognition in Cannes,” said Aldo Quevedo, president of Dieste.
Dieste is a Hispanic advertising and marketing agency that offers integrated communications and business solutions, including strategic planning, advertising, direct-response marketing, experiential and promotional capabilities, media planning and buying capabilities, digital media and public relations services.
Make Latinos loyal to your brand
Listen to Author Isabel Valdes in
“Hispanics Customers for Life” audio recording
Isabel Valdes gives a presentation and participates in an extended Q&A discussion about
• Immigrants adaptation to their new country, culture
• Latino cultural values and their role
• Case studies, insights on Latinos as long term customers
• Acculturation
• Latinos and how they adapt to their host country
• Adaptation, assimilation
• Difference between assimilation and acculturation
Click here for information on Hispanic Customers for Life audio recording
Posted by Elena del Valle on September 16, 2008
Avatar Girl on Board
Photos, game: Sorpresa!
In August, ¡Sorpresa!, a children’s network and part of Juniper Content Corporation, began offering its audience Club Time Machine, one of the first in-language online, virtual world experiences in the United States focused on Hispanic youth. Juniper Content reached an agreement with vWorld Corporation Ltd., a Netherlands-based online entertainment company that developed and owns Club Time Machine. The agreement covers the United States and its territories and possessions, as well as the non-exclusive rights to the English version. Scroll down to see a sample Club Time Machine game.
Club Time Machine is a 2.5D virtual world where kids create avatars to visit themed time periods to socialize, learn and play. It is subscription-based with monthly fees of $5.95. A six month package is available for $29.50 and a one year package sells for $56.50.
Avatar Boy on Board
“There are 23 million Hispanics online growing to 30 million over the next four years with one in four Hispanics under the age of 14,” said Stuart B. Rekant, Juniper Content chairman and chief executive officer of ¡Sorpresa!. “Online virtual worlds, the equivalent of social networking to kids and young teens, have received great acceptance in the general market. Virtual world participation is projected to grow 300 percent to 20 million users by 2011, and being a first mover in the Hispanic youth arena gives ¡Sorpresa! a distinct advantage as well as an additional source of revenue beyond affiliate fees and ad sales.”
Club Time Machine’s Parrot’s Revenge
In Club Time Machine, kids become Hoovers, avatars who travel between time periods on rocket-powered Hooverboards to play games, go on adventures, collect souvenirs, earn gold to buy energy for their rockets, and chat with other Hoovers. Visitors to the game website can play a sampling of Club Time Machine games, watch videos, download wallpaper, and print and color pictures to get a feel for the user experience. From there, visitors can access the full Club Time Machine virtual world with a paid subscription.
Click Picture to Launch Game
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids” audio recording
“¡Sorpresa! plans to utilize its strong online and on-air capabilities, developing strategic web partnerships and broadcast spots, to drive Club Time Machine subscribers,” said Alexander Reus, chief executive officer of vWorld Corporation. “As the first and only children’s television network and digital community dedicated to Hispanic youth, ¡Sorpresa! is the ideal partner to reach the more than five million Hispanic youth online.”
vWorld Corporation is part of the SAM Holland group of companies, a mobile tech group specializing in marketing solutions such as mobile applications, text chat, interactive television online entertainment, content distribution, gateway and payment solutions. Founded in 2002, SAM Holland Ltd. is a privately held firm with offices in The Netherlands, the United States and Peru.
Juniper Content is a media and entertainment company focused on branded content services in high growth markets operating across multiple distribution channels. The Company owns and operates ¡Sorpresa!, a Hispanic children’s television network and digital community.
“Moving Beyond Traditional Media Measurement: measuring conversations and social media” audio recording
Presenter Katie Delahaye Paine, founder, KDPaine & Partners
Find out about
- Issues affecting online public relationships today
- Testing relationships as part of a survey
- Measuring ethnic group relationships
- Measuring foreign language communications in a similar ways to English
- Biggest challenges measuring conversations and social media
- Measuring online relationships with little or no money
Click here for information on “Moving Beyond Traditional Media Measurement”
