Posted by Elena del Valle on January 18, 2007
Luis Villanueva, president and CEO, Venevision International
Photo: Venevision International
Miami, Florida – VeneMovies, Venevision International’s pay TV Spanish-language, 24-hour movie channel launched in the U.S. market in September of last year and recently extended its presence to Puerto Rico. The move was part of the line up of OneLink Communications which provides the signal to most subscribers on the island.
Puerto Rico adds an additional 56,000 VeneMovies digital subscribers to those already reached through Comcast in the continental United States. VeneMovies is dedicated to showing films originally produced in Spanish on cable. The company touts the “latest movies from the new generation of actors and directors from Mexico, Spain, Argentina, Chile, Peru, Colombia and Venezuela.”
“We salute the launch of VeneMovies in Puerto Rico, that island so special to all Latin American people and one of the most important communities of the Hispanic market,” said Luis Villanueva, president and CEO of Venevision International. “We are celebrating today our presence among the entertainment options of a community so well disposed towards Hispanic arts.”
VeneMovies reaches Latinos in Miami, San Francisco, Central California, Boston, Chicago, Philadelphia, New Jersey and Albuquerque. Company executives are negotiating to expand the signal to other cable and satellite systems. VeneMovies also presents coverage of the events of the film industry in Spanish in the United States including film festivals and premieres.
Venevision International, an entertainment production and distribution company, is part of the Cisneros Group of Companies. Established more than 30 years ago, Venevision International is a global distributor of television programming and one of the largest independent producers of Spanish-language television programs in the world. Venevision International also distributes Spanish-language films for theater, pay-per-view, home video, paid and broadcast television in the United States. It owns record labels Vene Music and Siente Music and produces and distributes audio books through Fonolibro.
“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA
Click here to purchase a downloadable or CD audio recording with presentations Hispanic media training by Elena del Valle and on Latino media by Federico Subervi, Ph.D. For more information visit the HispanicMPR.com Resources Section
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Posted by Elena del Valle on January 16, 2007
ImpreMedia publications aggregate monthly readership
Click on the chart to enlarge
Graphic: ImpreMedia
New York, New York – ImpreMedia, the self proclaimed number one Spanish-language publisher in the U.S., announced it reaches over nine million Hispanics with its publications and online network. On the heels of its acquisition of Vista Magazine last month, ImpreMedia promotional materials indicate it reaches 7,555,561 Hispanics through its print publications and 1,818,019 monthly unique visitors through its online properties for a total reach of nearly 9.4 million Hispanics monthly.
“This is testament to the work we have been doing to create value for our shareholders and advertisers alike,” said John Paton, chairman and CEO of ImpreMedia. “We continue to refine our competitive edge and the strength is in the audience numbers we deliver.”
ImpreMedia’s™ Audience Insights Team worked with both Scarborough Research and Certified Audit of Circulations (CAC) to provide a clear methodology to aggregate its print reach over one month. The analysis is based on one ad per week in its dailies and weeklies; plus Audience Insights considered one ad in its monthly Vista Magazine, and online impressions reaching one month of unique online visitors based upon the reported online measurement sources. The Scarborough reach analysis displays an unduplicated audience across all ImpreMedia print assets analyzed and the addition of the online impressions.
ImpreMedia publishes El Diario La Prensa and El Diario Contigo in New York, El Mensajero in the San Francisco bay area, La Opinion® and La Opinion® Contigo in Los Angeles, La Prensa in Orlando and Tampa and La Raza in Chicago, leading Spanish language newspapers in their respective markets.
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Posted by Elena del Valle on January 11, 2007
La Opinion’s new classified advertising director, Lynnette M. Canedy
Photo: La Opinion
La Opinión recently hired Lynnette M. Canedy as classified advertising director. Canedy, who has over seventeen years of experience in the media industry in positions in classifieds and advertising management, most recently served as automotive sales manager and director of Key Accounts, Retail Division, for the Orange County Register.
“We are excited to have Lynnette Canedy in our advertising team,” said Monica Lozano, chief executive officer and publisher of La Opinión. “Lynnette has a solid background in the media industry and experience in multiple categories including automotive, retail and classified. She will lead our classified team to the next level through print and online initiatives.”
Canedy’s career also includes five years as publisher for a division of VNU, Inc.; general manager of the Recycler Classified Newspapers, Las Vegas; sales manager for PR Newswire; and sales positions with the Lexington Kentucky Herald Leader Newspaper and the Willoughby Ohio News Herald. She attended the University of Kentucky and graduated with a Bachelor of Arts in Communications/Journalism.
La Opinión is a leading Spanish-language daily newspaper. According to promotional materials it distributes 124,000 copies throughout the five-county Southern California area and reaches over 482,000 readers on a daily basis. La Opinión is owned and operated by ImpreMedia LLC.
“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA
Click here to purchase a downloadable or CD audio recording with presentations Hispanic media training by Elena del Valle and on Latino media by Federico Subervi, Ph.D. For more information visit the HispanicMPR.com Resources Section
Posted by Elena del Valle on January 8, 2007
Deborah Ramirez, editor, el Sentinel
Photo: The Sun-Sentinel
A podcast interview with Deborah Ramirez, editor, el Sentinel is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses the newspaper with Elena del Valle, host of the HispanicMPR.com podcast.
Deborah feels the bicultural and bilingual environment she grew up in helped her develop professionally and as a human being. She was born in New York City. When she was 12 she and her family moved to Puerto Rico to seek opportunities and take care of her grandparents.
In Puerto Rico, she attended the seventh grade in a small rural school, where some of her classmates were the children of sugar cane workers. This experience made her aware of what life is like for others less fortunate than she was. This made her realize how poverty and ignorance can derail a young life, and also how education and opportunities can make a real difference.
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Deborah graduated from the University of Puerto Rico with a degree in social science. After graduation, she obtained a master’s degree in journalism from Columbia University. She began her career in journalism at the San Juan Star, an English-language newspaper in Puerto Rico, where she worked for a decade before moving to South Florida in 1992. At the South Florida Sun-Sentinel, she first worked as a municipal reporter, before covering Cuba and joining the Editorial Board, where she wrote a bimonthly column and learned to share her opinions with readers.
Three years ago, she was chosen to head up el Sentinel, a Spanish-language weekly launched by the Sun-Sentinel, for a growing Hispanic community in Broward and Palm Beach counties.
She believes a newspaper has the responsibility to inform its readers about what’s going on, accurately and honestly. At the same time she thinks media also can play a role in shaping opinion and giving a voice to those who have none. el Sentinel has the added role of helping immigrants find their way in a new society.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Deborah Ramirez,” click on the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. You can also subscribe to the podcast by right clicking over the podcast box and selecting “copy shortcut” then inserting the URL address in the podcast section of your iTunes program listed under the “advanced” column. The podcast will remain listed in the January 2007 section of the podcast.
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“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA
Click here to purchase a downloadable or CD audio recording with presentations Hispanic media training by Elena del Valle and on Latino media by Federico Subervi, Ph.D. For more information visit the HispanicMPR.com Resources Section
Posted by Elena del Valle on December 20, 2006
Hugo Hernandez
Photo: ImpreMedia
Los Angeles, California – ImpreMedia promoted Hugo Hernandez to corporate accounts manager for ImpreMedia, expanding his role as Impremedia national sales manger; and new business development manager for La Opinión.
Hernandez will continue to manage ImpreMedia’s automotive national sales and develop multi-media opportunities. He is also expected to play an important role developing ImpreMedia’s new national sales programs in sports, entertainment and life style.
“In a challenging automotive market, Hernandez has demonstrated his ability to develop new creative ways to build advertiser programs that meet their ever-changing marketing needs. As a result, he has been able to establish new relationships, further enhance current partnerships and build revenue streams into the diverse portfolio of ImpreMedia products. I look forward to working with Hugo as we develop new opportunities for national advertisers across all of our properties,” said Erich Linker, ImpreMedia’s senior vice president of Sales.
As La Opinión’s new business development manager, Hernandez will work with sales teams and Integrated Marketing to identify and leverage new partnerships utilizing the company’s multi-media assets.
ImpreMedia is one of the top Spanish language newspaper and online news publishers in the United States. ImpreMedia publishes El Diario La Prensa and El Diario Contigo in New York, El Mensajero in the San Francisco bay area, La Opinion® and La Opinion® Contigo in Los Angeles, La Prensa in Orlando and Tampa and La Raza in Chicago, leading Spanish language newspapers in their respective markets.
Posted by Elena del Valle on December 18, 2006
Wayne Eadie, senior vice president, Magazine Publishers of America
Lou Lopez, vice president, Diversity Practice, Synovate
Photos: Synovate, Magazine Publishers of America
A podcast interview with Wayne Eadie, senior vice president, Magazine Publishers of America and Lou Lopez, vice president, Diversity Practice, Synovate is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, they discusse Synovate’s recent telephone survey of magazine readers with Elena del Valle, host of the HispanicMPR.com podcast.
Wayne is responsible for initiating and implementing new research programs and methodologies to measure the impact of magazines in the multimedia mix. He spearheads new advertising accountability and effectiveness studies and oversees all marketing research activities for the organization.
Prior to joining MPA in 2001 Wayne was vice president of Global Advertising Research for Reader’s Digest. He joined Reader’s Digest in May 1997 as director of Advertising Research and Development for the magazine’s U.S. edition. Prior to that, he spent 15 years at Newsweek, most recently as director of Research and Development. He began his career at Grey Advertising and later held research management positions at Business Week and Family Weekly.
“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA
To purchase a downloadable or CD audio recording with presentations on Hispanic media training by Elena del Valle and on Latino media by Federico Subervi, Ph.D. visit the HispanicMPR.com Resources Section
Lou is a researcher and strategist with more than a decade of experience helping Fortune 500 companies understand the Hispanic and African American markets. He has shared insights into the behaviors and attitudes of multicultural consumers with advertising and publishing companies including the largest Spanish-language publication in the U.S. and the leading media brand for African-American women.Lou worked with VIBE magazine conducting research for the launch of Vixen, a new magazine for women of color.
Lou focuses on questionnaire development, project management, data analysis, report writing and strategic planning. He has made presentations to corporate executives in a wide variety of fields and at conferences nationwide, including at the Hispanic Association of Corporate Responsibility and World Research Groups’ Proven Marketing Strategies that Resonate with U.S. Hispanic Communities. Lou attended college at Princeton University and obtained his MBA from Cornell University’s Johnson Graduate School of Management.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Wayne Eadie and Lou Lopez,” click on the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. You can also subscribe to the podcast by right clicking over the podcast box and selecting “copy shortcut” then inserting the URL address in the podcast section of your iTunes program listed under the “advanced” column. The podcast will remain listed in the December 2006 section of the podcast.
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Posted by Elena del Valle on December 13, 2006
Rossana Rosado, publisher and CEO, El Diario La Prensa
New York, New York – El Diario La Prensa, a leading Spanish language newspaper in New York, had an increase in circulation of 5.8 percent daily and 8.4 percent on Sunday, as reported by the Fas-Fax Sept. 2006 statement. Additionally, El Diario’s daily readership experienced an extraordinary year over year growth rate of 25 percent, based on Scarborough Research 2006 R1. According to promotional materials, this gives El Diario La Prensa the highest circulation and readership growth rate of any major New York newspaper.
As of September 2006, El Diario La Prensa had paid circulation of 53,090 copies daily, up from 50,151 in September 2005, and 36,712 copies on Sunday, up from 33,859. The paper has over 266,000 daily readers, according to Scarborough.
“While the newspaper industry in general is experiencing slow or even negative growth, and some general market papers have plunged, our daily and Sunday circulation increases are a testament to our 93-year tradition of journalistic excellence,” said Rossana Rosado, publisher and CEO of El Diario La Prensa. “It’s also a function of our deep knowledge of the needs and desires of the expanding Latino community, our prize-winning journalism and our strong focus on product innovation.”
“These numbers indicate how vibrant our media vehicle is for both local and national advertisers,” said Jorge Ayala, El Diario La Prensa’s general sales director. “In the current media environment, reporting jumps in circulation above 5 percent and 8 percent and readership growth above 25 percent is an amazing indication of the vitality of our publication and our market.”
Established in 1913, El Diario La Prensa is one of the oldest Spanish language newspaper in the U.S. The paper features coverage of local, national and international news as well as human-interest stories, politics, business, health, entertainment and sports.
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Posted by Elena del Valle on December 4, 2006
Daniel Eilemberg, editor, Hispanic magazine
Photo: Hispanic magazine
A podcast interview with Daniel Eilemberg, editor, Hispanic magazine, is available on the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses online marketing to Hispanics with Elena del Valle, host of the HispanicMPR.com podcast.
Daniel Eilemberg’s professional experience encompasses leading executive positions at prominent production and media companies. After finishing high school, Daniel started working for NTC News, one of Colombia’s leading TV production companies. At 16 he was named associate producer for NTC’s news division. Soon after, Daniel moved to London, England to pursue his B.A. in Film and Television Production at the University of Westminster. He also received a certificate in Media and Communication Studies from The London Institute.
After graduation, Daniel moved to Los Angeles, where he worked at Fountainbridge Films, the production company headed by Sean Connery. In 2002 Daniel began work in the creative department of famed studio Metro-Goldwyn-Mayer. During his time there Daniel worked closely with MGM’s senior management team in the production of projects such as “Walking Tall,” “Be Cool,” “The Amityville Horror,” “The Pink Panther,” “Hotel Rwanda” and “Into the Blue.”
In 2005, Daniel relocated to Miami, Florida to lead the editorial team of LOFT Magazine, one of the country’s leading lifestyle publications aimed at affluent Hispanics in the U.S. Daniel was most recently named editor of Hispanic magazine, the country’s third largest English language magazine for the Hispanic community. Owned by Editorial Televisa, the magazine reaches over 300,000 households monthly. He also authors regular articles and columns in journals and magazines.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Daniel Eilemberg,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. You can also subscribe to the podcast by right clicking over the podcast box and selecting “copy shortcut” then inserting the URL address in the podcast section of your iTunes program listed under the “advanced” column. The podcast will remain listed in the December 2006 section of the podcast.
Click the button to hear the podcast:
Click here to sponsor a HispanicMPR.com podcast
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
To purchase a downloadable or CD audio recording with a presentation on marketing to Hispanics online by Joel Bary and interviews with Joel Bary, Alex Carvallo and Matias Perel visit the HispanicMPR.com Resources Section
Posted by Elena del Valle on November 29, 2006
Jose Lamas, host, “Buenos Dias, Chicago – Noticias Al Dia de La Raza“
Photos: Jose Lamas, La Raza
Chicago, Illinois – A Chicago ethnic radio station, WSBC-1240 AM, recently began hosting “Buenos Dias, Chicago – Noticias Al Dia de La Raza,” (“Good Morning, Chicago – La Raza’s News Today”) a morning drive-time newscast. Under a brokering agreement with Access Radio Chicago, Chicago Spanish language media leader, Jose Lamas will be producing and hosting a two and a half hour newscast from 4:30 am through 7 am, Monday through Friday.
“I am pleased that our news program will serve the entire City of Chicago and surrounding suburbs with 1240 AM’s powerful Omni-Directional signal,” said Lamas. “In addition, our alliance with La Raza newspaper, Chicago’s leading Hispanic publication, as a content provider and promotional partner will tremendously enhance our news coverage and enable ‘Buenas Días, Chicago’ to provide a vital service to Chicago’s Hispanic community.”
“Buenos Días, Chicago – Noticias Al Día de La Raza” includes local, national and international news mainly provided by La Raza newspaper, with live segments from Miami with journalist Rafael Orizondo. The newscast also offers analysis of immigration issues with attorney Connie Lara during a daily segment, ‘Linea Abierta.’
“What’s most ironic is that the show’s first broadcast was on January 6, 1969, over 37 years ago, on the very same frequency that the show is now returning to, 1240 AM,” said Lamas. “At that time, 1240AM was the dominant Spanish language radio station in Chicago, with such radio legends as Orlando Miranda (Pelencho) and Jose E. Chapa, whose programs truly served the public interest and informational needs of our community. I look forward to keeping this tradition alive.”
Robert J. Armband, publisher and CEO, La Raza newspaper
“Jose Lamas and I have had a professional relationship for more than 15 years. I am pleased to have the opportunity to work with him on this important morning drive-time Hispanic radio news program,” said Robert J. Armband, publisher and CEO of La Raza newspaper.
Lamas and La Raza will package advertising and promotional opportunities for clients interested in reaching Hispanic consumers through news formats on radio and in print. There are also plans underway to stream the radio broadcast on La Raza On-line.
Lamas is a Cuban political exile who came to Chicago in 1963. His first involvement with Spanish media started in 1966 when he began to host and produce Spanish radio programs. In 1970, he co-founded OMAR (Operations Marketing Advertising and Research), Chicago’s first full service Hispanic advertising agency, where he was vice president of Marketing and Sales. In 1985, Lamas joined WSNS-TV Channel 44 as general manager.
La Raza newspaper is a leading Spanish language newspaper in Chicago with an audited circulation 190,544 according to Certified Audit of Circulation (June 30, 2006). It is also among the largest Sunday Hispanic newspapers in the United States. La Raza Chicago, Inc., is a subsidiary of ImpreMedia LLC. ImpreMedia is a leading publisher of Spanish language newspapers in the United States. It publishes Spanish-language newspapers in six top Hispanic markets.
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Posted by Elena del Valle on November 15, 2006
Vista Magazine October 2006 cover
Photos: Vista Magazine
New York, New York – ImpreMedia, LLC, one of the nation’s leading publishers of Spanish language newspapers, purchased Vista Magazine, one of the best known dual language general interest publication claiming distribution of one million in 29 markets 11 times annually. The terms of the transaction were not disclosed.
This is the sixth company acquired by ImpreMedia, and the second this year following the acquisition of La Prensa in Orlando and Tampa. The acquisition of Vista comes less than a week after ImpreMedia’s launch of La Vibra, the premier entertainment publication with a distribution of 530,000 copies in ImpreMedia’s key markets as well as the launch of LaVibra.com.
Vista Magazine November 2006 cover
“We are very excited to add Vista to our company,” said John Paton, chairman and CEO of ImpreMedia. “By adding Vista, we now offer advertisers publications that can reach all Top 10 Hispanic markets in the U.S. This is an unmatched footprint which allows advertisers access to markets which are home to over 26 million Hispanics, more than 60% of the U.S. Hispanic population. This is a first step for ImpreMedia into the vibrant Hispanic magazine field and we hope to expand that presence soon. We have the finest journalists producing original content working in Hispanic media today and the most knowledgeable and creative research and advertising sales people in the business. We will bring all of those resources to Vista and work with Publisher Gustavo Godoy and his team to successfully take Vista to its next stage of development.”
“Our team at Vista is excited about joining ImpreMedia and its family of quality publications. We remain committed to bringing our readers the superior journalism they have come to expect from us and we look forward to bringing many new innovations in the months to come,” said Gustavo Godoy, publisher of Vista.
ImpreMedia publishes Spanish-language newspapers in six Hispanic markets: La Opinión and La Opinión Contigo in Los Angeles, El Diario La Prensa and El Diario Contigo in New York, La Raza in Chicago, El Mensajero in the San Francisco Bay Area and La Prensa in Orlando and Tampa.
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