Posted by Elena del Valle on December 20, 2006
Los Angeles, California – ImpreMedia promoted Hugo Hernandez to corporate accounts manager for ImpreMedia, expanding his role as Impremedia national sales manger; and new business development manager for La Opinión.
Hernandez will continue to manage ImpreMedia’s automotive national sales and develop multi-media opportunities. He is also expected to play an important role developing ImpreMedia’s new national sales programs in sports, entertainment and life style.
“In a challenging automotive market, Hernandez has demonstrated his ability to develop new creative ways to build advertiser programs that meet their ever-changing marketing needs. As a result, he has been able to establish new relationships, further enhance current partnerships and build revenue streams into the diverse portfolio of ImpreMedia products. I look forward to working with Hugo as we develop new opportunities for national advertisers across all of our properties,” said Erich Linker, ImpreMedia’s senior vice president of Sales.
As La Opinión’s new business development manager, Hernandez will work with sales teams and Integrated Marketing to identify and leverage new partnerships utilizing the company’s multi-media assets.
ImpreMedia is one of the top Spanish language newspaper and online news publishers in the United States. ImpreMedia publishes El Diario La Prensa and El Diario Contigo in New York, El Mensajero in the San Francisco bay area, La Opinion® and La Opinion® Contigo in Los Angeles, La Prensa in Orlando and Tampa and La Raza in Chicago, leading Spanish language newspapers in their respective markets.