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ImpreMedia publications combined reach nine million a month

Posted by Elena del Valle on January 16, 2007

ImpreMedia publications aggregate monthly readership

ImpreMedia publications aggregate monthly readership
Click on the chart to enlarge

Graphic: ImpreMedia

New York, New York – ImpreMedia, the self proclaimed number one Spanish-language publisher in the U.S., announced it reaches over nine million Hispanics with its publications and online network. On the heels of its acquisition of Vista Magazine last month, ImpreMedia promotional materials indicate it reaches 7,555,561 Hispanics through its print publications and 1,818,019 monthly unique visitors through its online properties for a total reach of nearly 9.4 million Hispanics monthly.

“This is testament to the work we have been doing to create value for our shareholders and advertisers alike,” said John Paton, chairman and CEO of ImpreMedia. “We continue to refine our competitive edge and the strength is in the audience numbers we deliver.”

ImpreMedia’s™ Audience Insights Team worked with both Scarborough Research and Certified Audit of Circulations (CAC) to provide a clear methodology to aggregate its print reach over one month. The analysis is based on one ad per week in its dailies and weeklies; plus Audience Insights considered one ad in its monthly Vista Magazine, and online impressions reaching one month of unique online visitors based upon the reported online measurement sources. The Scarborough reach analysis displays an unduplicated audience across all ImpreMedia print assets analyzed and the addition of the online impressions.

ImpreMedia publishes El Diario La Prensa and El Diario Contigo in New York, El Mensajero in the San Francisco bay area, La Opinion® and La Opinion® Contigo in Los Angeles, La Prensa in Orlando and Tampa and La Raza in Chicago, leading Spanish language newspapers in their respective markets.