Posted by Elena del Valle on March 13, 2007
“Gente Como” host Camilo Egaña
Photo: Kike San Martin
WSBS-Mega TV Channel 22 recently launched a new television series, “Gente Como,” focusing on Hispanic personalities in Miami, Florida and their contributions to the community. The new show is scheduled to air at 9 pm once a month.
Hosted by Camilo Egaña, the monthly program promises to explore the lives and origins of influential local personalities in Miami and their contributions to the city’s culture. “Gente Como” producers plan to include testimonials from friends, colleagues and family members of featured personalities to tell their stories and their impact on the Hispanic community in Miami and neighboring areas.
Egaña means to showcase the behind-the-scenes activities and “real lives” of some of Miami’s power elite. During the first season, the program will explore the lives of influential guests such as the politico Diaz-Balart brothers, restaurateur Felipe Valls, and Raul Martinez, the former mayor of the city of Hialeah.
For the last ten years, Egaña had served as a reporter for WSCV-51 a Telemundo owned and operated station in South Florida. Egaña began his career writing for several publications in Cuba, including Bohemia, Trabajadores, El caiman barbudo and Alma Mater, the University of Havana student periodical.
In 1995, while still in Cuba, Egaña hosted “La Noche se Mueve” on Cubavisión, Channel 6. Egaña also hosted “Decida Usted,” a reality series on Cuban television. That same year, Egaña taught communication classes at the Universidad Nacional Autónoma de Mexico in Mexico City. After receiving a scholarship to study radio and television production in Madrid, Spain Egaña hosted “El sonido de la ciudad,” a radio magazine airing on Radio Ciudad in Havana, Cuba.
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David Henry presenter
Broadcast publicity expert David Henry shares insights drawn from years of experience to help you target Latinos effectively during this presentation and interview.
Find out how: to reach Latinos with electronic publicity; how many TV stations offer news programming in Spanish in the U.S.; which markets have the number one newscasts in Spanish; which markets offer bilingual news TV programming; and much more.
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Posted by Elena del Valle on March 7, 2007
Ana Remos host of “El Circulo“
Photo: Kike San Martin
Miami, Florida — WSBS-Mega TV Channel 22 launched a new season of “El Círculo,” hosted by Ana Remos. “El Círculo,” Spanish for the circle, focuses on the local social scene, featuring luxury resorts, exclusive parties and events, expensive cars and luxurious yachts.
Remos, a journalist and columnist for The Miami Herald, was born in Cuba and raised in Madrid, Spain. For over 18 years, she has covered Miami society.
A graduate of the Universidad Complutense of Madrid, Remos started her broadcast career at TVE (Television Española). Most recently, she worked for Viajar and Hola magazines. She calls Miami home.
The show promises a peek into the upscale life of some of the area’s Latino celebrities, including Willy Chirino, Arturo Sandoval, and Carlos Alberto Montaner. Other features include a day in the life of a world class design shop such as Chanel; the Lecho Cup competition at the Biltmore Hotel, and the Best Buddies Gala at Watson Island.
During the episodes, Remos introduces Mega TV viewers to South Florida’s “power circle,” including Diego Suarez and Laura de Oña. Show promoters promise exclusive video and the inside scoop about where local celebrities live, shop, travel and party.
MegaTV reaches viewers in Broward, Miami-Dade and Monroe counties. Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
Reach Latinos consumers with electronic publicity tools with
“Electronic Publicity and Broadcast Public Relations” audio recording
David Henry presenter
Broadcast publicity expert David Henry shares insights drawn from years of experience to help you target Latinos effectively during this presentation and interview. Find out how: to reach Latinos with electronic publicity; how many TV stations offer news programming in Spanish in the U.S.; which markets have the number one newscasts in Spanish; which markets offer bilingual news TV programming; and much more.
Click hereto purchase a downloadable or CD audio recording with a presentation on Electronic Publicity and Broadcast Public Relations by David Henry
Posted by Elena del Valle on March 1, 2007
Howard Bolter, president and COO, LATV
Photo: LATV
Los Angeles, California — LATV, a bilingual music and entertainment network distributed via digital multicast, appointed Howard Bolter president and chief operating officer. Based in Los Angeles, Bolter will administer the day-to-day operations of the network. He will oversee business development, legal and business affairs, production, operations, engineering, information technology, and human resources.
“In addition to managing E! Network’s domestic and international production and operations over the past three years, Howard is one of the top network launch specialists in his field. His proven leadership skills, hands-on experience and technical know-how will be key essentials as we launch and build the network,” said Danny Crowe, president and founder, LATV. “Howard brings a unique combination of creative and operations experience. I very much look forward to working with him to make LATV a success.”
Most recently, Bolter was executive vice president at Wobo Media, a broadband company that combined high-definition video with community programming for Baby Boomers. Prior to working at Wobo, he was senior vice president of Network and Production Operations at E! Networks. There, Bolter oversaw the E! franchises, the daily production of over 30 original television series, the Network Operations Center and the development of Internet-based distribution strategies.
Before joining E!, Bolter headed up Production, Operations and Engineering for the Hubbard Media Group’s satellite and cable network, Moviewatch. He was also responsible for the start-up of CNET and the producer for the company’s pilot programs.
Headquartered in Los Angeles, LATV has focused on bicultural youth broadcasting since 2001. The network targets the 16- to 34-year-old Latino with content that includes multi-genre music, lifestyle and entertainment.
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Posted by Elena del Valle on February 26, 2007
Isabel Malowany, editor, and Francois Dauder, brand manager, Tu Dinero
A podcast featuring an interview with Isabel Malowany, editor, and Francois Dauder, brand manager, Tu Dinero magazine, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, they discuss the magazine and the Hispanic market with Elena del Valle, host of the HispanicMPR.com podcast.
Isabel Malowany was born in Havana, Cuba in 1962 and raised in the United States. Fluent in English, Spanish, French, Portuguese, and Italian, she studied in Paris, France where she received a Junior Degree in Political Science from the Institut d’Etudes Politiques, a bachelors degree in History from the Université de Paris IV Sorbonne and a Masters Degree in Communications from the Université de Paris II.
She began working as a broadcast journalist in 1983 for Radio France Internationale (short-wave) as a correspondent for Deutsche Welle, part of the German national radio. She has also worked as columnist for The Miami News and was contributor to several newspapers in France and the United States. She was a television correspondent and producer for Channel Four, a weekly European current affairs magazine. She was an on air presenter and reporter for French public television and a Reuters Financial Television correspondent and on-air producer for special live events.
She was Reuters Television Bureau chief, international media coordinator in the field of human rights and social development of Brazil’s largest non-profit organization Viva Rio. She was a producer in Brazil for Real TV and Paramount; Viacom consultant for Media Mundi, an international television distribution network; and producer and presenter with GolTV before joining Page One Media as editor of Tu Dinero.
A native of New Jersey, Francois started his career in finance over nine years ago. Early in his career, he decided to help fill the void of financial advice in the Hispanic community. After developing his career with Merrill Lynch, Smith Barney, and JP Morgan Chase, he began to address the market segment he always wanted to serve.
As the brand manager for Tu Dinero magazine, Francois promotes the magazine to Fortune 500 companies. He is working on Tu Dinero’s first year anniversary event and a fundraising symposium in Los Angeles.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Isabel Malowany, Francois Dauder” click on the play button below or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the February 2007 section of the podcast archive.
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“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA
Click here to purchase a downloadable or CD audio recording with presentations on Hispanic media training by Elena del Valle, MBA and on Latino media by Federico Subervi, Ph.D.
Posted by Elena del Valle on February 22, 2007
Andres Oppenheimer
Photo: MegaTV
Miami, Florida – WSBS-Mega TV Channel 22 launched a new show, “Oppenheimer Presenta,” a political analysis program conducted by columnist Andrés Oppenheimer Sundays at 10 p.m. Oppenheimer is a well-known syndicated columnist with The Miami Herald, and a political analyst. According to promotional materials, the reach for “Oppenheimer Presenta” is more than 57 million households in 19 Latin American stations, as well as in France and Spain.
“With the launch of the transcendental ‘Oppenheimer Presenta,’ Mega TV embarks on a new initiative by launching political programming that is highly-respected among journalists and political professionals in the South Florida Hispanic community and beyond,” said Cynthia Hudson-Fernández, chief creative officer and executive vice president of SBS.
Andrés Oppenheimer is a Latin America editor and foreign affairs columnist at The Miami Herald. His syndicated column, “The Oppenheimer Report,” appears twice a week in The Miami Herald and 45 other U.S. and Latin American newspapers. Oppenheimer also contributes political analysis to CNN en Español, and has been featured in such outlets as The New York Times, The Washington Post, CBS News and the BBC.
He is the recipient of several journalism awards. Oppenshimer was a co-winner of the 1987 Pulitzer Prize as a member of The Miami Herald team that uncovered the Iran-Contra scandal. He received two Inter American Press Association awards (1989 and 1994). He also received an Ortega & Gasset Award in 1993, and the 2001 King of Spain Award, presented by the Spanish news agency EFE and the King of Spain Juan Carlos I. Oppenheimer has authored four books including Castro’s Final Hour: An Eyewitness account of the disintegration of Castro’s Cuba.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
Reach Latinos consumers with electronic publicity tools with
“Electronic Publicity and Broadcast Public Relations” audio recording
David Henry presenter
Broadcast publicity expert David Henry shares insights drawn from years of experience to help you target Latinos effectively during this presentation and interview. Find out how: to reach Latinos with electronic publicity; how many TV stations offer news programming in Spanish in the U.S.; which markets have the number one newscasts in Spanish; which markets offer bilingual news TV programming; and much more.
Click hereto purchase a downloadable or CD audio recording with a presentation on Electronic Publicity and Broadcast Public Relations by David Henry
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Posted by Elena del Valle on February 15, 2007
Francisco Lozano, corporate director, Magazines, ImpreMedia
Photo: ImpreMedia
New York, New York – ImpreMedia named Francisco Lozano corporate director of Magazines. ImpreMedia recently entered the magazine field with the purchase late last year of Vista Magazine and the rollout of La Vibra, an entertainment weekly, in six Hispanic markets.
Reporting directly to ImpreMedia CEO John Paton, Lozano will be responsible for coordinating ImpreMedia’s efforts into the magazine industry including the rollout of new products and acquisitions.
“We believe the Hispanic magazine field presents tremendous opportunities for growth,” said John Paton, chairman and CEO. “Francisco has a great track record at ImpreMedia for driving sales in specialty products and is clearly well suited to implement our plans for the magazine business.”
ImpreMedia is one of the largest Spanish language newspaper and online news publishers in the United States. ImpreMedia publishes El Diario La Prensa and El Diario Contigo in New York, El Mensajero in the San Francisco bay area, La Opinion® and La Opinion® Contigo in Los Angeles, La Prensa in Orlando and Tampa and La Raza in Chicago, leading Spanish language newspapers in their respective markets.
“A Snapshot of the U.S. Hispanic Market” audio recording
Presenter Michele Valdovinos, vice president, Phoenix Cultural Access Group
Michele shares valuable information about
The size and composition of the U.S. Latino market
Top Hispanic markets in the U.S.
Latino market race and age characteristics
Major Hispanic groups
Latino buying power
Click here to purchase a downloadable or CD recording of “A Snapshot of the U.S. Hispanic Market” by Michele Valdovinos
Posted by Elena del Valle on February 9, 2007
Cosmopolitan en español February 2007 cover
Photo: Cosmopolitan en español
Coral Gables, Florida – Launched in the U.S. in 1973, Cosmopolitan en español is turning over a new page by partnering with Spanish-language Internet portal Terra Networks. Together they hope to create an interactive magnet for the lucrative 18-34 Hispanic women demographic. This partnership comes after a year of planning and exploring magazine coupled with online advertising campaigns among several of the Editorial Televisa publications. As a result, Terra Networks was selected to provide an online destination for Cosmopolitan en español.
Organizers hope to boost the number of readers accessing the magazine online via the Mujer (Woman) channel on Terra.com or directly through the magazine’s website. Plans include RSS feeds from the monthly print edition, frequent updates and Internet-only services including pertinent market research. Organizers hope special sweepstakes, promotions and reader survey polls will also generate traffic to the website.
“Terra’s Mujer audience and Cosmopolitan en español’s readers share numerous characteristics,” said Fernando Rodriguez, CEO of Terra Networks. “They are young, independent, fun-loving women. We plan to engage them with dynamic content, entertain them with videos and photo galleries, and guide them to form new or join pre-existing social networking communities.”
Dynamic Logic research from November 2006 indicates 39 percent of Terra’s Mujer audience is college educated and 63 percent of these visitors are online at least once per day.
“We are so excited about this partnership,” said Marinos Duarte, publisher, Cosmopolitan en español. “To know that we will be able to stretch our events and programs beyond the print medium and grow them via a portal such as Terra Networks definitely makes for a successful partnership. I am confident that the Cosmo woman will be pleased with everything we are offering her in 2007.”
According to promotional materials, Cosmopolitan en español readers are loyal and love the magazine. They spend an average of almost one hour and a half with the magazine and read it an average of 4.8 times; and 61 percent of readers reportedly saved all or some of the last issue they read.
The Cosmopolitan en español Readership Study, conducted by Simmons Custom Research September 2006, indicates the magazine readers’ age is about 33. They are highly educated. About 61 percent attended or graduated from college. They are more than twice as likely as the average Hispanic to have purchased items on the Internet in last 12 months.
Cosmopolitan en español is a monthly magazine published as part of a joint venture with The Hearst Corporation. Terra Networks is a global Internet group with a presence in the U.S. and Latin America. Terra.com is the U.S. Hispanic arm of the Terra Networks group.
Editorial Televisa is a division of Grupo Televisa, one of the largest Spanish-language media companies in the world. The company publishes 75 titles distributed in 19 countries throughout the Western Hemisphere with an approximate paid circulation, according to promotional materials, of 8.2 million issues and a reach of 58 million readers. Some of the company’s leading magazines are: Cosmopolitan en español, Vanidades, Hispanic Magazine, Hispanic Trends, Poder USA, National Geographic en Español, Tu Dinero, ESPN Deportes La Revista, and Maxim en Español.
Reach Hispanics online today with
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Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
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Posted by Elena del Valle on February 6, 2007
Danny Crowe, president, LATV
Los Angeles, California — LATV, billed as the nation’s first bilingual music and entertainment network distributed via digital multicast, recently signed a multi-city affiliation deal with Post-Newsweek Stations, Inc. to multicast the 24-hour network on a digital channel at four of the six Post-Newsweek stations. Set to launch in spring 2007, the standard-definition channel will be ad-supported, targeting 16- to 34-year-old Hispanic Americans.
At launch, LATV is expects to reach eight million cable and broadcast homes in four of the top 10 U.S. Hispanic markets. LATV will be broadcast on the affiliate stations’ digital spectrum. It should be available to viewers with digital televisions, and also on basic digital cable at launch in each of the markets.
“In the Hispanic market, LATV was the first television station to go bilingual with music and entertainment and now we are the first to multicast the programming that speaks to today’s Latino youth. Post-Newsweek is a formidable partner and has the resources and experience to add much value. This affiliation anchors us in some of the nation’s most vibrant bilingual communities, giving us broader distribution and partners in these key markets,” said Danny Crowe, president, LATV.
LATV’s national rollout will begin with Post-Newsweek station affiliates in Houston (KPRC), Miami (WPLG), Orlando (WKMG) and San Antonio (KSAT). LATV will be multicast on these stations’ digital spectrum as a standard-definition channel. LATV will be carried on basic cable through its affiliates. LATV will also be carried in Los Angeles on KJLA via cable, broadcast and satellite.
“Post-Newsweek has great stations in key Hispanic markets. This partnership with LATV will expand our reach to second- and third-generation Hispanics as well as achieve tremendous cross-over appeal in all the younger demographics given its hot format of Latino music and pop culture,” said Alan Frank, president and CEO, Post-Newsweek.
The LATV network offers a mix of bilingual music and lifestyle programming targeting bicultural Latinos in Los Angeles, California. Since 2001, the predominantly English-language LATV has been shot in front of a live in-studio audience. Its programming airs on broadcast, basic cable and satellite. LATV’s advertising roster includes: Verizon, Levi’s, McDonald’s, VW and Target Stores. Daddy Yankee, Pitbull, Paulina Rubio, Frankie J and Julieta Venegas are among the artists that have performed on LATV.
Post-Newsweek Stations, Inc., the television broadcasting subsidiary of The Washington Post Company (NYSE: WPO), owns and operates six television stations. One in Michigan, two in Texas and three in Florida: WDIV in Detroit (NBC), KPRC in Houston (NBC), KSAT in San Antonio (CBS), WPLG in Miami (ABC), WKMG in Orlando (ABC), and WJXT in Jacksonville (independent).
“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA
Click here to purchase a downloadable or CD audio recording with Latino media and Hispanic media training presentations by Federico Subervi, Ph.D and Elena del Valle, MBA
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Posted by Elena del Valle on January 24, 2007
Jorge Ramos
Photo: RadioCadena Univision Network
Miami, Florida — Univision Television Network News co-anchor Jorge Ramos will join RadioCadena Univision as an exclusive news analyst and commentator January 2007. Univision Radio, a division of Univision Communications Inc. (NYSE:UVN), is a leading Spanish-language radio broadcaster in the United States.
The network plans to featured the Emmy-award winning co-anchor of “Noticiero Univision” (Univision News) in daily news capsules throughout RadioCadena Univision’s programming. Promotional materials promise Ramos will deliver analysis of world news and current events to listeners nationwide.
“We are honored to have Jorge Ramos, one of Hispanic America’s most respected journalists, form part of RadioCadena Univision,” said Gary Stone, president and chief operating officer, Univision Radio. “His keen observations will be an extraordinary complement to RadioCadena’s exceptional syndicated programming.”
“I am excited to use this medium to provide listeners with news commentaries on relevant national and international developments, what’s happening in the United States and their countries of origin,” said Ramos.
Reach Latinos consumers with electronic publicity tools with
“Electronic Publicity and Broadcast Public Relations” audio recording
David Henry presenter
Broadcast publicity expert David Henry shares insights drawn from years of experience to help you target Latinos effectively during this presentation and interview. Find out how: to reach Latinos with electronic publicity; how many TV stations offer news programming in Spanish in the U.S.; which markets have the number one newscasts in Spanish; which markets offer bilingual news TV programming; and much more.
Click hereto purchase a downloadable or CD audio recording with a presentation on Electronic Publicity and Broadcast Public Relations by David Henry
A recipient of eight Emmy awards for excellence in journalism, Jorge Ramos is celebrating his 20 anniversary with “Noticiero Univision” this year. Ramos is described as one of the most successful and influential anchors on U.S. broadcast television. Time Magazine named Ramos one of the 25 most influential Hispanics in America. He has been awarded the Maria Moors Cabot Award by Columbia University and was the recipient of the 2003 David Brinkley Award for journalistic excellence. He is also a syndicated columnist for more than 40 newspapers in the U.S. and Latin America. He has also authored seven best selling books.
RadioCadena Univision has 11 AM stations across the United States. It syndicates national news and talk programming to Univision’s AM stations and other Spanish-language stations not owned by Univision.
Univision Communications Inc. is a United States Spanish-language media company. Its operations include Univision Network, TeleFutura Network, Galavisión, Univision Television Group, Univision Radio, Univision Music Group, and Univision Online. Univision Communications also has a 50 percent interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9 percent interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
Posted by Elena del Valle on January 18, 2007
Luis Villanueva, president and CEO, Venevision International
Photo: Venevision International
Miami, Florida – VeneMovies, Venevision International’s pay TV Spanish-language, 24-hour movie channel launched in the U.S. market in September of last year and recently extended its presence to Puerto Rico. The move was part of the line up of OneLink Communications which provides the signal to most subscribers on the island.
Puerto Rico adds an additional 56,000 VeneMovies digital subscribers to those already reached through Comcast in the continental United States. VeneMovies is dedicated to showing films originally produced in Spanish on cable. The company touts the “latest movies from the new generation of actors and directors from Mexico, Spain, Argentina, Chile, Peru, Colombia and Venezuela.”
“We salute the launch of VeneMovies in Puerto Rico, that island so special to all Latin American people and one of the most important communities of the Hispanic market,” said Luis Villanueva, president and CEO of Venevision International. “We are celebrating today our presence among the entertainment options of a community so well disposed towards Hispanic arts.”
VeneMovies reaches Latinos in Miami, San Francisco, Central California, Boston, Chicago, Philadelphia, New Jersey and Albuquerque. Company executives are negotiating to expand the signal to other cable and satellite systems. VeneMovies also presents coverage of the events of the film industry in Spanish in the United States including film festivals and premieres.
Venevision International, an entertainment production and distribution company, is part of the Cisneros Group of Companies. Established more than 30 years ago, Venevision International is a global distributor of television programming and one of the largest independent producers of Spanish-language television programs in the world. Venevision International also distributes Spanish-language films for theater, pay-per-view, home video, paid and broadcast television in the United States. It owns record labels Vene Music and Siente Music and produces and distributes audio books through Fonolibro.
“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA
Click here to purchase a downloadable or CD audio recording with presentations Hispanic media training by Elena del Valle and on Latino media by Federico Subervi, Ph.D. For more information visit the HispanicMPR.com Resources Section
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