Posted by Elena del Valle on April 26, 2007
Rodrigo de la Serna and Rodrigo Noya in “Detectives, Brothers & Co.”
Photo: WSBS
Miami, Florida – Beginning in April 2007 Mega TV Channel 22 will add an Argentinean comedy series to its Miami programming. “Detectives, Brothers & Co.,” stars Rodrigo de la Serna and Rodrigo Noya, and is directed by Damián Szifrón. The Spanish language series will be broadcast in high-definition at 9 pm Thursdays for 10 consecutive weeks.
Franco Montero (Rodrigo de la Serna) is a detective who, after his father’s death, learns he has an 11-year-old half-brother, Lorenzo (Rodrigo Noya). Since they have no other family, the courts rule that Lorenzo must remain in Franco’s custody. Lorenzo, who has a great interest in his brother’s detective work, uses his own detective skills to help Franco solve what was thought to be a dead-end case. From that moment on, Franco brings Lorenzo under his wing, and the two brothers work together in the resolution of various criminal cases.
“Detectives, Brothers & Co.” promises viewers suspense and laughter. In each episode, Franco and Lorenzo solve a criminal case, while engaging in wild shenanigans.
Serna has been an actor since he was 12, working in comedy and drama. Prior to the series, he worked in “Okupas,” “Los Simuladores,” “En el fondo del mar,” “Ciber-six,” “Naranja y media,” “Crónica de una fuga,” and “Diarios de motocicleta.” Noya has been acting since the age of five.
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David Henry presenter
Broadcast publicity expert David Henry shares insights drawn from years of experience to help you target Latinos effectively during this presentation and interview.
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Posted by Elena del Valle on April 19, 2007
Juan José Nuñez, vice president, Operations, StarMedia
Photo: StarMedia
Miami, Florida – Although it’s parent company, Wanadoo, is changing names, StarMedia will maintain its brand. StarMedia, a multi-platform media organization wholly owned by Wanadoo, serves three million U.S. Hispanics. Wanadoo, now Orange, is one of Europe’s largest online companies.
As a part of the global re-branding campaign, StarMedia plans to maintain its brand name, and incorporate the Orange footer on the company Spanish language website Starmedia.com.
“We’re very proud to be preserving our own identity, in view of this major new global branding effort by Orange parent company France Telecom Group,” said Juan José Nuñez, StarMedia’s vice president of operations. “This decision speaks directly to the success and brand loyalty the StarMedia name has come to enjoy.”
The Orange brand name was born in the United Kingdom in 1994 as a mobile phone service provider. The idea behind Orange was to offer a new identity with a rational and emotional appeal. Over the past few years, France Telecom Group has been extending the Orange brand to incorporate mobile, fixed line, Internet and TV offers.
StarMedia.com is a free-to-web service connecting more than 22 million Spanish-speakers through the Internet, StarMedia has local operations in Mexico, Spain and the United States (Los Angeles, Miami and New York). Orange is a subsidiary of the France Telecom Group (NYSE: FTE).
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Posted by Elena del Valle on April 18, 2007
Nueva magazine cover
Photo: Maya Magazines
Operating under its U.S. name, Maya Magazines, Mexico city based Notmusa publishing will launch Nueva, an English language magazine targeting English dominant U.S. Latinas between 25 and 44 years of age. Initial circulation for the 120-page magazine will be 100,000 and the premier issue will be published September 2007.
First (foreign born), second (U.S. born of foreign born parents) and third generation (U.S. born of U.S. born parents) Latinas are the magazine’s target audience. Although Notmusa has been publishing a Mexican edition of Nueva magazine with a circulation of 120,000 since 2004; publishers of the U.S. Nueva promise the new magazine will have content specific to U.S. Hispanic women’s interests and not be a translation of its sister magazine in Mexico.
From an editorial perspective, Nueva, will be divided equally into three main categories fashion, lifestyle, and beauty. There will also be articles on entertainment, cooking, health and fitness, advice and relationships and home decor. Susy Ferrer is the magazine’s editor and Mónica Angulo is in charge of sales.
According to promotional materials, Notmusa has been in business for 51 years in Latin America. Other publications in its roster include Veintitantos, Ser Mama, and Notas Para Ti. In the United States, its first publication was TVnotasUSA. Maya Magazines operates out of in Miami Beach, Florida.
“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA
Click here to purchase a downloadable or CD audio recording with Latino media and Hispanic media training presentations by Federico Subervi, Ph.D and Elena del Valle, MBA
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Posted by Elena del Valle on April 17, 2007
Luis J. Echarte, chairman, Azteca America
Photo: Azteca America
Los Angeles, California – In 2006, according to a Bigresearch study reported on eMarketer, 65 of adults and 74 of teens in the U.S went online while watching TV. Hoping to draw online and TV audiences, Azteca America and Terra Networks have joined to create a co-branded Internet site powered by Terra.com and showcasing Azteca America content via online video. Through the new alliance the companies hope to reach Spanish dominant Latinos who go online while watching television.
The organizers plan to encourage audience interactivity in real time through polls, live chats, and community pages. Site access is via Aztecamerica.com and Aztecaamerica.terra.com.
“This venture is the marriage of two leading players in Hispanic media, and we are excited about synergies going forward,” said Luis J. Echarte, chairman of Azteca America. “Aside from the proven portal management experience, clients have the best of both broadband and broadcast worlds to maximize their brands.”
Under the agreement, Terra Networks will be responsible for hosting and editing content with the collaboration of Azteca America. In addition to displaying TV Azteca’s extensive content, the site is supposed to feature exclusive U.S. Hispanic content including headline video reports from “Noticiero Azteca America,” Azteca’s daily news program.
The new website is expected to have special in-depth features and video clips from “Suegras,” a new Azteca America reality series. Promoters hope the show, coupled with visitor’s online interaction, will drive additional users to the portal. Online sales for the site will be handled by Terra Networks with coordination for television sales with Azteca America.
“Now is the ideal time to leverage the online TV multitasking space, with the majority of U.S. households on broadband,” said Fernando Rodriguez, chief executive officer of Terra Networks. “Terra Networks and Azteca America are delighted to step up to the challenge to create both a compelling user experience for our combined, tech savvy audiences and exciting interactive opportunities for advertisers, such as live chat sponsorships occurring during the TV shows.”
Azteca America is a wholly-owned subsidiary of TV Azteca S.A. de C.V, one of the largest producers of Spanish language television content in the U.S. Terra.com, the U.S. Hispanic arm of the Terra Networks group, provides a portal and services to Spanish speaking users.
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Posted by Elena del Valle on April 5, 2007
Rick Najera, head of Current Programming and Development, LATV
Photo: LATV
Los Angeles, California – LATV hired Rick Najera to develop new shows and genres and build on the success of existing programs. He will be head of Current Programming and Development. Under Najera’s direction, LATV’s lineup will feature live real-time programs airing at 7 p.m. ET or 4p.m. PT. The programs are expected to feature interactive segments with the audience in-studio and at home via telephone, email, Internet chat and text.
“After seeing Rick’s theatrical release of ‘Latinologues,’ my first thought was that he would be a great fit for LATV. Not only does he have great insight into U.S. culture, but Rick is talented in many areas of our business,” said Danny Crowe, president and founder, LATV. “Rick has worked successfully at the highest levels of the English- and Spanish-language creative worlds; and, as an established writer, director, producer, and actor, he is well equipped to guide our staff through LATV’s national launch as well as drive the future growth and success of the network.”
“It’s exciting to be working with such a great group of young professionals,” said Najera. “LATV was the first channel to offer bilingual, bicultural television and set the bar for this genre. What impressed me about LATV is that even though until now they could only be seen in Southern California, they have already created a national brand. They have produced entertaining television with young Latinos behind and in front of the camera. With LATV’s national launch, we hope to inspire as well as to entertain. LATV will continue to be a true alternative to general programming.”
Najera, an award-winning writer and producer, has been honored twice by Hispanic Magazine as one of the “100 Most Influential Latinos in America.” A writer on groundbreaking television comedies such as “MAD TV” and In “Living Color,” he is the writer, director, producer and creator of his own comedy, “Latinologues.”
This compilation of comedic and poignant monologues most recently ran for 16 weeks on Broadway. According to promotional materials it is the first Latino written, created, directed, produced comedy with an all-starring Latino cast in the history of Broadway.
Najera has received two consecutive Writers Guild of America Award nominations for Outstanding Achievement and Best Writing in a Comedy/Sketch Series for his writing for “MAD TV” and an Imagen Award for “Latinologues” for Best Live Theatrical Performance.
LATV’s national rollout will begin in April 2007 with Post-Newsweek station affiliates in Houston (KPRC), Miami (WPLG), Orlando (WKMG) and San Antonio (KSAT). LATV will be multicast on these stations’ digital spectrum as a standard-definition channel. LATV will also be carried on basic cable through its affiliates and be carried in Los Angeles, California on KJLA via cable, broadcast and satellite.
Reach Latinos consumers with electronic publicity tools with
“Electronic Publicity and Broadcast Public Relations” audio recording
David Henry presenter
Broadcast publicity expert David Henry shares insights drawn from years of experience to help you target Latinos effectively during this presentation and interview.
Find out how: to reach Latinos with electronic publicity; how many TV stations offer news programming in Spanish in the U.S.; which markets have the number one newscasts in Spanish; which markets offer bilingual news TV programming; and much more.
Click hereto purchase a downloadable or CD audio recording with a presentation on Electronic Publicity and Broadcast Public Relations by David Henry
Posted by Elena del Valle on April 2, 2007
Fernando Espuelas, chairman and CEO of Voy
A podcast interview with Fernando Espuelas, chairman and CEO of Voy, is available on the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses Voy and reaching Latino youth online with Elena del Valle, host of the HispanicMPR.com podcast.
Fernando previously co-founded and was chairman and CEO of StarMedia Network, a multi-platform media company for Spanish and Portuguese speaking audiences worldwide. At StarMedia, he built one of the first online networks to transcend national barriers, becoming one of the most recognized Pan-Latin new media brands in Latin America and eventually serving 25 million people worldwide.
After starting the business with his credit card, Fernando went on to raise $500 million dollars for the company in a combination of private and public offerings, including raising one of the first series of venture funding and one of the first IPOs for a Latin Internet company. StarMedia’s market capitalization reached $3.8 billion dollars.
His leadership has earned him recognition. Time magazine honored him as one of the “Leaders of the Millennium,” and he was recognized as a “2000 All-Star” business leader by Crain’s New York Business magazine. The World Economic Forum includes him among its elite “Global Leaders of Tomorrow,” and he was also a recipient of Latin Trade Magazine’s prestigious Bravo award.
Prior to founding StarMedia Network, he was the managing director of Marketing Communications for AT&T Latin America and the Caribbean where he was responsible for conceiving and launching AT&T’s first online service in Latin America. Prior to AT&T, Fernando held various senior positions at Ogilvy & Mather in the United States and Latin America. He is the author of the book Life in Action, published by in 2004.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Fernando Espuelas” click on the play button below or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the April 2007 section of the podcast archive.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
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Posted by Elena del Valle on March 28, 2007
Miguelito Gonzalez as “Handyman”
Photo: WSBS
WSBS- Mega TV Channel 22 in Miami recently launched “Handyman,” a weekly lifestyle program hosted by comedian Miguelito Gonzalez, at 9 pm on Mondays. Gonzalez, as “Handyman,” promises to inspire Miami residents with comic relief and touching moments.
In each dramatic episode of “Handyman,” Gonzalez and his team of colorful handymen will work with a participant to remodel and redecorate a room in their home. Producers expect the modeling rejuvenation to touch the lives of the audience and the participants by providing uplifting inspiration and motivation to those less fortunate or in need. During the first episode, “Handyman” helped a child with a dream of becoming a professional skier, and a mother hoping for her son’s safe return from the war.
Gonzalez is a former member of the “Fonomemecos,” a Cuban entertainment troop. After defecting from Cuba, Gonzalez sought asylum in the Dominican Republic and shortly after arrived in the United States. Eventually he found his way back to the entertainment business.
In 1995, Gonzalez began a new phase in his career as a radio host for Spanish Broadcasting System’s WXJD, El Zol 95.7 on “El Show de la Mañana.” He then worked on a local Miami television show, “El Mikimbín de Miami,” where he fleshed out a number of characters based on his own life experiences. Following his television experience he returned to radio entertainment.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
Reach Latinos consumers with electronic publicity tools with
“Electronic Publicity and Broadcast Public Relations” audio recording
David Henry presenter
Broadcast publicity expert David Henry shares insights drawn from years of experience to help you target Latinos effectively during this presentation and interview.
Find out how: to reach Latinos with electronic publicity; how many TV stations offer news programming in Spanish in the U.S.; which markets have the number one newscasts in Spanish; which markets offer bilingual news TV programming; and much more.
Click hereto purchase a downloadable or CD audio recording with a presentation on Electronic Publicity and Broadcast Public Relations by David Henry
Posted by Elena del Valle on March 22, 2007
Andres Fuentes
La Opinión hired Andres Fuentes as vice president of Sales. Fuentes will oversee the publication’s advertising sales organization including local retail, national, online, integrated sales and new business development. Additionally, he will work with ImpreMedia corporate sales in building out cross-market integrated sales programs. He will report to Monica Lozano, publisher and chief executive officer of La Opinión.
“Andres brings enormous dynamism and a proven track record to La Opinión,” said Lozano, “His experience in cross platform sales is critical to our organization as we diversify the scope and product mix to meet customer expectations and sustained revenue growth.”
Most recently Fuentes was the general sales manager at Univision Radio’s KLVE-FM and KTNQ-AM. He worked with Univision for seven years. KLVE-FM is described in promotional materials as one of the largest radio stations in the Univision Radio Network.
In the 1990s, he worked at La Opinión as general manager of La Opinión Para Ti, a home delivered publication co-produced in partnership with the Los Angeles Times. Fuentes is a graduate of the Universidad de Chile in Santiago, Chile.
La Opinión is a leading Spanish-language daily newspaper. According to promotional materials it distributes 124,000 copies throughout the five-county Southern California area and reaches over 482,000 readers on a daily basis. La Opinión is owned and operated by ImpreMedia LLC.
“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA
Click here to purchase a downloadable or CD audio recording with Latino media and Hispanic media training presentations by Federico Subervi, Ph.D and Elena del Valle, MBA
Posted by Elena del Valle on March 20, 2007
Fredrik de Wahl, CEO, Joost
Photo: Joost™
New York, New York – Voy and Joost™ recently announced a partnership in which Voy will deliver branded channels, including a slate of fresh Latin programming, via Joost’s global distribution platform. Voy promises to deliver a variety of programming created by award-winning Latino producers from the U.S. and Latin America. The programming will include short films, magazine shows and TV series.
“Voy is proud to join forces with Joost on their global venture. Together we seek to serve the Latino community and those interested in Latin culture with great programming delivered in an innovative way that reflects today’s consumers,” said Fernando Espuelas, founder and CEO of Voy. “Latinos are the foremost consumers of technology and media in the U.S. With Joost, we connect this sophisticated audience with relevant content on a leading edge platform that has natural appeal to Voy’s global audience.”
“We are partnering with Voy to deliver programming that is relevant to Latino viewers, and others interested in Latin culture,” said Fredrik de Wahl, chief executive officer of Joost. “Voy will provide Joost viewers with unique and engaging programming in a broad array of genres.”
Joost, still in beta, provides an innovative platform combining television and Internet features. Though only available to the public by invitation, the free service promises access through a secure, peer-to-peer streaming technology service reached through broadband Internet.
The Voy channels on Joost will include: “Voy Filmmaker Showcase” offering short films, music videos and commercials made by Latinos or featuring Latinos; “LatinEyes,” a magazine style program highlighting Latin culture in the United States and abroad;”Voy to Hollywood” has celebrity interviews, featurettes and behind-the-scenes news on movies and shows of interest to Latinos; “Hola America!,” a news magazine focused on Latino personalities making an impact in the United States; “LowLos,” a weekly show dedicated to Lowriders and the Lowriding culture, lifestyle; “(IN)Pulse,” described as a Voy original hosted entertainment weekly show with a Latino twist.
Voy is a digital media company offering culturally relevant entertainment to English-speaking Latinos and those discovering Latin culture. Voy executives strive to connect the brand with its audience through various emerging and traditional distribution vehicles such as broadband, wireless connecitivy, broadcasting and DVDs.
Joost is a combination of online features and television style programming. It is based on a state-of-the-art, secure, peer-to-peer streaming technology that provides full-screen television entertainment with online interactivity without requiring downloads.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Click here to purchase a recording with a presentation on marketing to Hispanics online by Joel Bary and interviews with Joel Bary, Alex Carvallo and Matias Perel
Posted by Elena del Valle on March 19, 2007
Cynthia Hudson Fernández, executive vice president and chief creative officer, Spanish Broadcasting System
Photo: Spanish Broadcasting System
A podcast interview with Cynthia Hudson Fernández, executive vice president and chief creative officer, Spanish Broadcasting System is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses Mega TV and the Spanish language television station’s branding and marketing strategies with Elena del Valle, host of the HispanicMPR.com podcast.
Cynthia was recently named SBS’ chief creative officer and executive vice president, reporting directly to chairman and CEO Raúl Alarcón. In her new position, she is responsible for SBS’ expansion into Television and new media, directly overseeing TV station MEGA TV – channel 22 in Miami, as well as the Company’s internet site LaMusica.com and other new media development. Cynthia is in charge of the strategic expansion of SBS content across multiple media platforms as well as development of branded entertainment synergies among the SBS portfolio of media assets.
From 1997 to 2005 Cynthia served as senior vice president and editorial director of Cosmopolitan Television a division of Hearst Entertainment and Syndication Group, heading up the creation and development of the Cosmopolitan TV Networks. While there she led the research, development and creation of Cosmo TV, overseeing design of original programs, on-air packaging, promotions and program acquisitions, as well as the creation and production of original formats.
Prior to Cosmo TV, Cynthia was senior vice president of Programming and Creative Services for United International Holding’s joint venture channel service, United Family Communications (UFC), now MGM Networks Latin America. While at UFC, she created Casa Club TV, one of the first pan-regional home channels for Latin America.
Cynthia has a Master’s degree in Communications from the University of Miami focusing on the acculturation and media consumption of the immigrant population in the United States.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Cynthia Hudson Fernández,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the March 2007 section of the podcast archive.
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