Mexican publisher to launch new magazine for Hispanic American women
Posted by Elena del Valle on April 18, 2007
Nueva magazine cover
Photo: Maya Magazines
Operating under its U.S. name, Maya Magazines, Mexico city based Notmusa publishing will launch Nueva, an English language magazine targeting English dominant U.S. Latinas between 25 and 44 years of age. Initial circulation for the 120-page magazine will be 100,000 and the premier issue will be published September 2007.
First (foreign born), second (U.S. born of foreign born parents) and third generation (U.S. born of U.S. born parents) Latinas are the magazine’s target audience. Although Notmusa has been publishing a Mexican edition of Nueva magazine with a circulation of 120,000 since 2004; publishers of the U.S. Nueva promise the new magazine will have content specific to U.S. Hispanic women’s interests and not be a translation of its sister magazine in Mexico.
From an editorial perspective, Nueva, will be divided equally into three main categories fashion, lifestyle, and beauty. There will also be articles on entertainment, cooking, health and fitness, advice and relationships and home decor. Susy Ferrer is the magazine’s editor and Mónica Angulo is in charge of sales.
According to promotional materials, Notmusa has been in business for 51 years in Latin America. Other publications in its roster include Veintitantos, Ser Mama, and Notas Para Ti. In the United States, its first publication was TVnotasUSA. Maya Magazines operates out of in Miami Beach, Florida.
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Congratulations to Maya Magazine, Notmusa on their upcoming Nueva Magazine launch. We definitely need bilingual Hispanic oriented publications in the States.
As editor and publisher of SW Florida’s first bilingual Bridal and Quince magazine Florida Weddings and Special Events Magazine, I am proud to see us offering a wide variety of reading resources to our continuosly growing Hispanic communities. These Latin communities, now have an incredible amount of bilingual readers, but some still enjoy being able to read our publications in the language of their choice. In many families such as my own household, the young ones prefer English, but can practice their Spanish with these wonderful publications. Most of the elderly still prefer their native tongue, but sharpen their English skills. Publications such as ours can be great learning tools as well.
Good Luck Nueva Magazine!!!
Editor and Publisher of FWSEMagazine.com
I think the Hispanic community, and women in particular, are hungry for publications that can cater specifically to them. I look forward to its success. In fact, where can I get more information on Nueva such as a media kit and contact information for editorial? I’m interested to know more! Con feliz…
Hello Hazel and thanks for your comment. You can contact the publisher by clicking on the ad for Maya Magazines in the Sponsors Section on the right side of the page.
Hispanic Marketing & Public Relations.com
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Hello Hazel thank you so much for your comment and best wishes. You’ll find Maya Magazines information as well as Nueva’s media kit by clicking on the ad for Maya Magazines in the Sponsors Section on the right side of this page. Feel free to call me @305-532-0204, ext. 1240 if you need any further information.
I am a professional artist and I have a comic series you might be interested in.
Thanks for your offer, but we decided more than a year ago not to launch Nueva Magazine, therefore I am unable to direct you to the editor.
Wishing you the best with your comic series.