Posted by Elena del Valle on February 15, 2007
Francisco Lozano, corporate director, Magazines, ImpreMedia
New York, New York – ImpreMedia named Francisco Lozano corporate director of Magazines. ImpreMedia recently entered the magazine field with the purchase late last year of Vista Magazine and the rollout of La Vibra, an entertainment weekly, in six Hispanic markets.
Reporting directly to ImpreMedia CEO John Paton, Lozano will be responsible for coordinating ImpreMedia’s efforts into the magazine industry including the rollout of new products and acquisitions.
“We believe the Hispanic magazine field presents tremendous opportunities for growth,” said John Paton, chairman and CEO. “Francisco has a great track record at ImpreMedia for driving sales in specialty products and is clearly well suited to implement our plans for the magazine business.”
ImpreMedia is one of the largest Spanish language newspaper and online news publishers in the United States. ImpreMedia publishes El Diario La Prensa and El Diario Contigo in New York, El Mensajero in the San Francisco bay area, La Opinion® and La Opinion® Contigo in Los Angeles, La Prensa in Orlando and Tampa and La Raza in Chicago, leading Spanish language newspapers in their respective markets.
“A Snapshot of the U.S. Hispanic Market” audio recording
Presenter Michele Valdovinos, vice president, Phoenix Cultural Access Group
Michele shares valuable information about
The size and composition of the U.S. Latino market
Top Hispanic markets in the U.S.
Latino market race and age characteristics
Major Hispanic groups
Latino buying power