Friday, July 4, 2025

Miami marketer releases ethnic diversity oriented dolls

Posted by Elena del Valle on November 18, 2008

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Maru ,Tanya and Jamie

Photos: Maru and Friends LLC

After working in marketing for 25 years in Miami, Florida, Maritza Gutierrez decided to pursue her life-long passion for dolls. First she created Maru; followed by Tanya and Jamie. The dolls, designed by Dianna Effner and sold by Maru and Friends LLC, are 21 inches tall and weigh 3.6 pounds. They are made of vinyl in China and sell on the company website exclusively for $95 each.

Maru was designed to reflect the life of a young girl who moves to the United States where she has to adapt to her new environment and make new friends. The story of Maru and her friends, told through the eyes of an eight year old girl, can be found in Maru and Friends, a storybook that comes with the doll.

In the story, Tanya and Jamie, help the young girl through her journey. The dolls were designed to showcase child-like facial features representative of their ethnic culture. The idea was for them to reflect ethnic and cultural diversity.

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Maru

Maru made its debut in October 2008 at The Children’s Museum of Manhattan in New York. The doll received the 2008 Greatest Poducts iParenting Award and the Oppenheim Toy Portfolio Gold Award 2009.  Maru also premiered as the Exclusive Doll of the Stars in the Distinctive Assets Backstage Gift Lounge at the 9th Annual Latin Grammy Awards earlier this month.

According to her website, Dianna Effner has been making dolls for over 25 years. She has a Bachelor of Fine Arts degree from Bradley University, where she studied painting, sculpture and ceramics. In the early 80’s she began to make her own original limited edition porcelain dolls.


Target Latinos effectively by understanding how they shop 

“Hispanic Holiday Shopping Patterns” audio recording

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Manuel Delgado, CEO Agua Marketing, gives a presentation and participates in an extended Q&A discussion about

  • Hispanic shopping patterns national survey
  • Why Latino consumers may be more desirable than general market shoppers
  • Hispanics holiday shopping patterns and behaviors

Click here for information on “Hispanic Holiday Shopping Patterns” audio recording


Two thirds of Latinos in nine states favored Obama over McCain

Posted by Elena del Valle on November 12, 2008

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Latino Voter Preferences in 2008 election – click on chart to enlarge

According to exit polls of Latinos in nine states, Hispanics in the November 4, 2008 election voted more than two to one in favor of Democrats Barack Obama and Joe Biden over Republicans John McCain and Sarah Palin. In at least one state this voting pattern represented a reversal from the last election when many Latinos voted for the Republican candidate.

A report updated November 7 and written by Mark Hugo Lopez, associate director, Pew Hispanic Center indicates 67 percent of respondents said they voted for the Democratic candidates while 31 percent said they voted for the Republican candidates. The findings represent responses from Latino voters in Arizona, California, Colorado, Florida, Illinois, Nevada, New Jersey, New Mexico and Texas.

Across the country Latinos voted for Obama in significant numbers. A slightly higher percentage of Hispanic women voters (68 percent) than Hispanic men voters (64 percent) favored Obama. Young Hispanics voted like most of the youth in the country. Seventy-six percent of young Latinos supported the Democratic presidential candidate compared with only 19 percent who voted for the Republican presidential candidate.


Target Latinos effectively by understanding how they shop 

“Hispanic Holiday Shopping Patterns” audio recording

hmprmanueldelgados.jpg

Manuel Delgado, CEO Agua Marketing, gives a presentation and participates in an extended Q&A discussion about

  • Hispanic shopping patterns national survey
  • Why Latino consumers may be more desirable than general market shoppers
  • Hispanics holiday shopping patterns and behaviors

Click here for information on “Hispanic Holiday Shopping Patterns” audio recording


In states with large Latino populations Obama was the victor by large margins. The most notable of these was Florida. In past elections many of Florida’s Latinos voted Republican. For example, in 2004, 56 percent of Latino voters supported President Bush. This year, 57 percent of Florida Latinos voted for Obama.

In other states with large Latino populations the margin favoring the Democratic candidates was more pronounced. In New Jersey, Obama carried 78 percent of the Latino vote; in Nevada, 76 percent, and in California, 74 percent.The findings are based on analysis by the Pew Hispanic Center of exit polls from Edison Media Research published by CNN.

The Center’s researchers estimate there was a 1 percent increase in Latino voters compared to the last elections; 9 percent of the voters in the 2008 election were Latino compared to 8 percent in 2004.

The Pew Hispanic Center, a nonpartisan research organization, is dedicated to improving public understanding of the Hispanic population in the United States and to chronicle Latinos’ growing impact on the nation. It does not take positions on policy issues.


Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book

Hispanic Marketing & Public Relations 1932534083

“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”

Choice magazine

Click here for information on the Hispanic Marketing & Public Relations book


North Carolina financial company donates Spanish language materials to Salvation Army

Posted by Elena del Valle on November 11, 2008

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 BT&T BiBi Tapes – Click on image to enlarge

Photo: BB&T Corporation

BB&T Corporation recently donated $100,000 worth of educational audio tapes to The Salvation Army of Winston-Salem, North Carolina. The tapes are designed to help Hispanic immigrants adjust to life in America. The Salvation Army began to distribute the BiBi Spanish-language tapes at its annual Christmas service registration drive during which qualifying residents receive food, clothing and toys from the Salvation Army.

The BiBi tapes, which cover housing, education, health care, insurance and basic finance issues, will also be distributed at the Salvation Army Corps Community Centers staffed by Spanish-speaking officers.

“BB&T has been one of The Salvation Army’s most important corporate partners in Winston-Salem, and has demonstrated once again its commitment to help us place resources to support those in our community in greatest need,” said Maj. Terry Israel, area commander.


Target Latinos effectively by understanding how they shop 

“Hispanic Holiday Shopping Patterns” audio recording

hmprmanueldelgados.jpg

Manuel Delgado, CEO Agua Marketing, gives a presentation and participates in an extended Q&A discussion about

  • Hispanic shopping patterns national survey
  • Why Latino consumers may be more desirable than general market shoppers
  • Hispanics holiday shopping patterns and behaviors

Click here for information on “Hispanic Holiday Shopping Patterns” audio recording


“The Salvation Army is well known for providing its neighbors with basic necessities like food and shelter. We also provide assistance with life skills. Now, thanks to BB&T, we can also bring expert advice and guidance on issues most relevant to members of the Hispanic community.”

More than 16,000 Hispanics live in Winston-Salem, representing nearly 10 percent of the population. North Carolina’s Hispanic population is one of the fastest growing in the United States.

The BiBi Community Outreach Audio Series, with a character named BiBi (pronounced Bee-Bee) as the host, was introduced in 2002 as part of a corporate-wide Hispanic marketing effort. The 10-part series of tapes and CDs is available at BB&T financial centers across 11 states and Washington, D.C.

“BB&T is proud to partner with The Salvation Army of Winston-Salem and bring some clarity to Spanish-speaking immigrants on the nuances of life in the United States so that they can feel at ease living here,” said Cantey Alexander, president of BB&T’s Winston-Salem-based Triad Region. “Equally important is to work together and bring some good to the communities where we live and work.”

The Salvation Army was established in Winston-Salem in 1907 and serves more than 30,000 people in Forsyth, Davie, Yadkin and Stokes counties each year. It offers financial assistance for rent and utilities and operates the only emergency shelter for homeless families in Forsyth County.

With $137 billion in assets, Winston-Salem, N.C.-based BB&T Corporation is the nation’s 14 largest financial holding company. It operates more than 1,500 financial centers in 11 states and Washington, D.C.


Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book

Hispanic Marketing & Public Relations 1932534083

“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”

Choice magazine

Click here for information on the Hispanic Marketing & Public Relations books


Listen to podcast interview with Brian Requarth, CEO, Bilingual Marketing Group about the Hispanic home buyer market online

Posted by Elena del Valle on November 10, 2008

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Brian Requarth, CEO, Bilingual Marketing Group

Photo: Bilingual Marketing Group

A podcast interview with Brian Requarth, chief executive officer, Bilingual Marketing Group is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses the Hispanic home buyer market online with Elena del Valle, host of the HispanicMPR.com podcast. Scroll down to listen to the interview.

Brian is also cofounder of Bilingual Marketing Group, a real estate media company that operates the VivaReal Network. Brian founded ColConnect in 2004, a company focused on providing bilingual web solutions and translation services to real estate professionals targeting the United States Hispanic market.

He recently wrote an e-book, in English and Spanish, about blogging for the Hispanic real estate market. Over the last decade Brian has spent five years living, working and studying in Mexico, Costa Rica, Colombia, Portugal, Spain and Argentina. In addition to English, he speaks Spanish and Portuguese. He and his wife live half the year in Northern California and the other half in Bogota, Colombia.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Brian Requarth,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the November 2008 section of the podcast archive.


“Segmentation by Level of Acculturation” audio recording

Miguel Gomez Winebrenner

Presenter Miguel Gomez Winebrenner

Discusses

  • Assimilation versus acculturation
  • Factors that affect Latino acculturation
  • How to know if someone is acculturated
  • Number of years necessary for acculturation
  • Effects of immigration debate on acculturation
  • Three main ways of segmenting Latinos

Click here for details about “Segmentation by Level of Acculturation”


Hispanic journalist new UnitedHealthcare face among elderly Spanish speakers

Posted by Elena del Valle on November 6, 2008

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María Antonieta Collins, spokersperson for UnitedHeathcare

Photo: UnitedHeathcare

Although in general the Latino population skews young, there are 2.3 million Hispanic seniors in the United States over the age of 65 and eligible for Medicare. In an effort to reach part of that audience, UnitedHeathcare, a Medicare provider, and María Antonieta Collins, a journalist and author, have joined forces on a Medicare oriented campaign targeting Spanish speaking Hispanic seniors.

UnitedHealthcare Medicare Solutions is producing a 45-minute step-by-step educational DVD version of its Medicare Made Clear guide (Medicare Explicado) narrated by Collins in Spanish. It is designed to guide Spanish speaking seniors, caregivers and families to understand Medicare issues including eligibility requirements, benefits and Medicare plans.

UnitedHeathcare marketing executives are relying on the journalist’s reputation through her work as a national television personality and author of six published books, to inspire confidence for the company’s services among Spanish speaking Hispanic elderly unfamiliar with the Medicare system.

“Healthcare resources for Spanish speaking seniors are at a void, particularly when it comes to Medicare,” said Lina Gallardo, vice president, Ovations Marketing, a division of UnitedHealthcare. “The combination of María Antonieta Collins’ experience and contributions to the education of the Hispanic community is perfect for reaching out and informing this community through an easy-to-understand, highly professional and credible manner.”


“Best in Class Hispanic Strategies” audio recording

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Presenters Carlos Santiago and Derene Allen

  • Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies

  • Discover what questions to ask, steps to take to be a Best in Class company

Click here for more about “Best in Class Hispanic Strategies” audio recording


Plans are in place for the Spanish-language DVD to be available free of charge, through a toll-free line, in early November. Collins is scheduled to conduct a series of educational community visits on behalf of UnitedHealthcare Medicare Solutions over the next 12 months to introduce Medicare Explicado.

“There’s a great need to educate our elderly about their benefits and rights so they can make an informed decision,” said Collins. “The educational DVD is a natural way to get that message across to seniors, their caregivers and concerned family members.”

Many of the health care company’s clients are Latino and Spanish dominant. For example, for Ovations, in some plans Hispanics represent as much as 40 percent of its members while in other areass Hispanics are between 9 and 10 percent of the client base.  In many of the markets the company serves 60 percent or more of the 65 and older populations are Spanish dominant. Many of UnitedHealtcare plans are national such as Part D and its Medicare Advantage plans which have specific service areas in over 44 states.

According to a UnitedHealtcare spokesperson, although no specific numbers are available the company employs many Latinos in the field and in its clinical organization, especially in California, Texas, Arizona, Florida and New York.

UnitedHealthcare is a diversified health well-being company that provides Medicare coverage options for individuals and group retirees through its affiliates. The family of UnitedHealthcare Medicare Solutions plans includes Part D Prescription Drug Plans, Medicare Supplement Insurance Plans and Medicare Advantage Plans featuring the UnitedHealth, AARP, SecureHorizons, SecureHorizons MedicareDirect, Evercare or AmeriChoice brand name. Plans are insured or covered by an affiliate of UnitedHealthcare, a Medicare Advantage organization and a Prescription Drug Plans sponsor with a Medicare contract.

Over the past 30 years Collins has been a reporter, news anchor and former talk show host for Televisa, Telemundo and Univision networks. She received The Edward Murrow Award for her coverage of the bombing at the Centennial Olympic Park during the Olympic Games in Atlanta (1998) and two National Emmy’s for her coverage of hurricane Mitch in Central America (1999). In 2007, she was named one of the “100 Most Influential Hispanics” by People Magazine En Español.

She authored the following books: Dietas y Recetas de Maria Antonieta, (Diets & Recipes by Maria Antonieta) about her struggle with weight; Quien Dijo Que No Se Puede?, (Who Said You Can’t?); and Cuando el Monstruo Despierta, Confesiones de Padres Adolescentes, (When the Monster Awakens; Confessions of Adolescent Parents),  a description of her experience as mother of a teenager victim of violence.

She also wrote En el Nombre de Comprar, Firmar…y No Sentarse a Llorar, (In the Name of Buying, Signing… & Not Crying), about compulsive buyers and their issues with credit card debt based on her own experiences; Como Lidiar Con Los Exes, (How to Move Past Your Exes); and most recently Dijiste que me Querias (You Told me You Loved me).


“Happy for No Reason” audio recording

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Presenter Marci Shimoff, author, Happy for No Reason

What: An audio presentation by Marci Shimoff and Q&A with Marci Shimoff and HispanicMPR.com audio program host Elena del Valle about finding happiness.

Available exclusively on HispanicMPR.com!

More information on “Happy for No Reason” audio recording with Marci Shimoff


Watch video – Volunteers target Latinos with new vote oriented PSA

Posted by Elena del Valle on November 4, 2008

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Rami Rivera Frankl, writer, director and executive producer,Wake Up! PSA

Photo, video: Rami Rivera Frankl

In mid September, Rami Rivera Frankl decided to become a political activist. Following his attendance at a political satire program on the Pocho Hour of Power, Rivera Frankl became motivated to spearhead a project that would lead him two months later to the production of Wake Up!, a politically oriented public service announcement (PSA) inviting Latinos to vote. Scroll down to watch the videos in English and Spanish.

According to the Pew Hispanic Center, in four of the six states President George W. Bush carried by margins of five percentage points or fewer in 2004 Hispanics constitute a significant share of the electorate: In New Mexico, Hispanics make up 37 percent of state’s eligible electorate; in Florida, 14 percent; in Nevada and Colorado, 12 percent.

“These statistics galvanized me to want to make a significant difference and help Barack Obama win our upcoming election,” said River Frankl. “What I created is a bilingual political satire PSA targeting Hispanic communities across the country with the message that candidate John McCain is asleep on the job and it’s time for America to wake up and vote for change!”

He did this as a private citizen without being compensated for his time by anyone and without any support, financial or otherwise, from either party. Although the idea began as a non partisan message the end result, a 60 second video in English and Spanish, showing Republican Senator John McCain asleep in Congress seems to favor the Democratic candidates. Rivera Frankl and the project volunteers remained independent of the political parties and their representatives and have not shared the video with either camp or had any official contact with the presidential hopefuls or their representatives.

River Frankls found many helping hands in his two month journey including everyday  concerned citizens and celebrities. More than 30 people supported his project along the way, offering assistance with minor tasks, advice, probono services and just plain support. All the work was probono. He initially paid $100 in publishing fees, marked down for the usual $7,000 fee, but since that part of the video fell through due to delays obtaining copyright permissions his fee was reimbursed.

“We started out doing it as a real simple thing,” said Rivera Frankl, who invested two months and 300 hours of his time on a voluntary basis to the project. “Because I truly believe the Obama/Biden ticket is going to be better for the Hispanic population than McCain/Palin. It’s a spot targeting Hispanic voters and that will galvanize the Hispanic population to vote.”

Although the video was ready for distribution a week ago it took almost that long to secure the remaining permissions and it was only on Halloween Day that he and his colleagues were able to release it nationally. The initial release was through YouTube. He plans to introduce the PSA via Spanish-speaking news outlets first and hopes for an Internet viral campaign to carry the message to the English speaking market.

Volunteers include: Actor Esai Morales (La Bamba, NYPD Blue, Jericho), provided the voiceover; Patrick Perez, provided editing services; Lisa Blackwood Hope, vice president of Operations at Media City Sound, provided recording and mixing services; and Carolyn Caldera DeFanti, executive producer, provided support, guidance, and mentoring. In addition to launching the project Rivera Frankl, president and founder of Hobokenwest Digital Media, was responsible for writing, directing and serving as executive producer of the video.

Click on the play button to watch the English version of Wake Up!

Click on the play button to watch the Spanish version of Wake Up!


Listen to podcast interview with Manuel Delgado, chief executive officer of Agua Marketing about Hispanic holiday shopping patterns

Posted by Elena del Valle on November 3, 2008

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Manuel Delgado, chief executive officer, Agua Marketing

Photo: Agua Marketing

A podcast interview with Manuel Delgado, chief executive officer, Agua Marketing is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses Hispanic holiday shopping patterns in light of Hispanic cultural elements and based on a national survey with Elena del Valle, host of the HispanicMPR.com podcast.

After years as account planner at JWT Advertising in Venezuela, Manuel started his United States career in 1997, when he was recruited by Compaq in Houston to start the company’s Latin America Internet efforts. Under his leadership, Compaq became a pioneer in the Latin American Internet and was the first computer manufacturer to launch websites and start eCommerce efforts in the region.

After two years in Latin America, he was tapped to lead the deployment of worldwide eCommerce capabilities for Compaq. Manuel launched online stores and retail kiosks in Australia, France, the United Kingdom and Puerto Rico.

In 2003, Manuel founded Agua Marketing named to reflect the multicultural markets in the United States: ever changing and vital. Agua Marketing clients include Best Buy, Hewlett-Packard, Dixie and the Boy Scouts of America.

Manuel holds an MBA from Vanderbilt University and a BS in Industrial Engineering from the Universidad Catolica Andres Bello in Caracas, Venezuela. Manuel is a former board member of the American Marketing Association, the National Society of Hispanic MBAs and the Houston Interactive Marketing Association. He is also one of the founders of NewSpring, a business incubator for low income Hispanic entrepreneurs.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Manuel Delgado,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the November 2008 section of the podcast archive.


Want to know more about this topic?

Target Latinos effectively by understanding how they shop 

“Hispanic Holiday Shopping Patterns” audio recording

hmprmanueldelgados.jpg

Manuel Delgado, CEO Agua Marketing, gives a presentation and participates in an extended Q&A discussion about

  • Hispanic shopping patterns national survey
  • Why Latino consumers may be more desirable than general market shoppers
  • Hispanics holiday shopping patterns and behaviors

Click here for information on “Hispanic Holiday Shopping Patterns” audio recording


New DVD released for preschoolers to learn Spanish

Posted by Elena del Valle on October 31, 2008

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Preschooler Learns Spanish DVD cover

Photo: Galloping Minds Company

The Galloping Minds Company, introduced its newest DVD title, Preschooler Learns Spanish, nationwide September 16, 2008. Preschooler Learns Spanish was designed for children between one and five years old as an easy-to-follow introduction for early learners to basic Spanish vocabulary and phrases. Soon after its release the Preschooler Learns Spanish DVD, was named a winner in Dr. Toy’s Best New Products Picks for 2008.

On the DVD, each word within a select category is presented on screen along with a live-action video example and spoken several times in Spanish and English. The repetition is meant to provide young viewers the chance to hear, repeat and learn basic words and phrases in both languages. Video clips and festive music were included to  keep the child’s attention focused through each lesson.


Discover from a new mom market expert how to reach Latino moms by listening to

“Marketing to New Hispanic Moms – a case study” audio recording

Cynthia Nelson

Presenter Cynthia Nelson, COO, Todobebe

Find out about

• New Latina mom market
• Baby demographics including market size, profile
• New moms’ language preferences
• Latino baby market trends
• Factors influencing Hispanic baby market
• Location of new Hispanic moms’ market
• Issues affecting new Latino moms
• Todobebe strategies

Click for information on “Marketing to New Hispanic Moms – a case study”


The lessons address educational basics like colors, numbers and things children see every day. The DVD includes segments about Family, Action Words, Parts of the Body, Food, Means of Transportation, Everyday Objects, Nature and Animals and Numbers and Colors. Preschooler Learns Spanish has a running time of 36 minutes and a suggested retail price of $14.99.

Other Galloping Minds DVDs include Baby Learns Alphabet and Phonics, Baby Learns Shapes and Colors, Baby Learns Numbers and Animals and Preschool Baby Learns About Computers.

Galloping Minds titles have received awards and recognitions such as Baby Learns Alphabet and Phonics was rated amongst the top 5 Alphabet and Phonics DVDs by About.com. They have also received Dr. Toy’s Best Product Award, Creative Child’s Preferred Choice Award, five stars from Family Product Review, five stars from Midwest Book Reviews and the Dove Foundation Award for good family entertainment.

The DVDs are part of Cox Cable Networks Video on Demand, Direct TV, AT&T U-verse programming. Galloping Minds’ DVDs are available in the United States, United Kingdom, India, Singapore, Malaysia, Indonesia, Turkey, Philippines and Middle-Eastern Countries.

Based in Cupertino, Galloping Minds was founded 2003. The owners are Bobby Sarin and Dimple Duggal.


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Click here to buy Preschooler Learns Spanish


Los Angeles museum showcases Latin food history

Posted by Elena del Valle on October 30, 2008

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Chef John Sedlar, founder, Museum Tamal

Photos: Arámbula Phillips Communications

In 2004, Museum Tamal, a museum dedicated to the study of Latin culture through cuisine opened in Los Angeles.  Described in promotional materials as “an historic excursion into the heart of South America, Mexico, Spain and the Southwestern United States, via the taste buds – presenting art good enough to eat,” the museum was founded by John Sedlar, a chef and southwestern cuisine aficionado, with the help of seven supporters. The target audience is 50 percent Latino and 50 non Latino with special emphasis on education for children.

Now, with the help of a local marketing company, Arambula Phillips Communications, Inc. , museum leaders hope to expand the brand and market the museum. The museum, dedicated to the celebration of Latin culture and food, counts Maseca, Juanita’s Foods,  Melissas’s World Variety Produce and Lawry’s among its financial supporters.


Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book

Hispanic Marketing & Public Relations 1932534083

“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”

Choice magazine

Click here for information on the Hispanic Marketing & Public Relations books


Exhibits and presentations focus on the regional dishes of Mexico and the foods of the American Southwest. Exhibits also showcase the indigenous ingredients and traditional cooking techniques and cultures of Central and South America, the Hispanic Caribbean, and the historic influences of Spain.

The museum will be centered on a restaurant and exhibition kitchen where Latin foods will be prepared and served to visitors. According to the museum website, the first 10 permanent exhibits illustrate the historic importance of Latin foods from pre-Columbian times to Tamale Technology, Chileology and chocolate.

In addition to Sedlar; Eddie Sotto, art and design consultant, Sotto Studio; John Harrisson, exhibit writer; Norman Kolpas, culinary media consultant and exhibition writer;  Howard Shapiro, Ph.D., exhibit writer and technical consultant; Orlando Ramirez, exhibit writer; and Carlos Arambula and Richard Phillips, marketing consultants, Arambula Phillips Communications, Inc. Arambula Philips Communications.

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Carlos Arambula, marketing consultant, Arambula Phillips Communications

“Food is at the heart of Latin identity which represents family, livelihood and a way of life,” said Arambula. “The ingredients, methods and culinary techniques indigenous to Hispanic heritage are the unique focus of this project and we are very excited to be a part of the experience.”

The museum marketers are planning media appearances, cross promotion with other museums, undraising events, and partial exhibits to help spread the word and draw visitors and sponsors.

Arambula Philips Communications launched a Museum Tamal website in September 2008 to provide information and serve as a membership and resource hub. Arambula Philips Communications is the brainchild of Carlos Arambula and Richard Phillips who work to develop brands across cultural, language and geographical boundaries. Between them they have over 35 years of work experience in the domestic, Hispanic and international markets.

Sedlar grew up in Santa Fe, New Mexico. In his early twenties, he was a chef in Southern California. Eventually he started his first restaurant, Saint Estephe, where he combined the traditional foods of his childhood with classic French techniques, developing what he termed Modern Southwest Cuisine. Sedlar is a restaurant consultant and author.


“Happy for No Reason” audio recording

hmprMarciShimoffs.jpg

Presenter Marci Shimoff, author, Happy for No Reason

What: An audio presentation by Marci Shimoff and Q&A with Marci Shimoff and HispanicMPR.com audio program host Elena del Valle about finding happiness.

Available exclusively on HispanicMPR.com!

More information on “Happy for No Reason” audio recording with Marci Shimoff


Parents: Speak of these things to your children

Posted by Elena del Valle on October 29, 2008

Democracy, Rights, Responsibility and Voting
By Adrienne E. Katz Katz
Member, League of Women Voters of Orange County

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Adrienne E. Katz Katz, member, League of Women Voters of Orange County

Children of all ages know something important is happening during a Presidential Election, especially this one—they can’t miss the television commercials and concerned discussion among adults.  Even some computer games are showing campaign commercials.

These challenging times are ideal for giving kids an overview of American government, with an explanation of their rights, responsibilities and the roles as citizens that they will assume when they turn eighteen.  The reminders listed below, and the simple tools and websites readily available, will make your task easier.

Click here to read the complete article


“Happy for No Reason” audio recording

hmprMarciShimoffs.jpg

Presenter Marci Shimoff, author, Happy for No Reason

What: An audio presentation by Marci Shimoff and Q&A with Marci Shimoff and HispanicMPR.com audio program host Elena del Valle about finding happiness.

Available exclusively on HispanicMPR.com!

More information on “Happy for No Reason” audio recording with Marci Shimoff


Hispanic Marketing & Public Relations website and podcast
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