Posted by Elena del Valle on April 15, 2008
Zune home page – click on image to enlarge
Zune, MSN Latino and Remezcla.com will cross promote each other’s music in a new co-branded online platform scheduled to launch today, April 15. According to promotional materials, the new website will provide a forum for consumers to discover and purchase new music and artists, expanding the reach of the three partners among the Hispanic online community. One of the groups expected to have a prominent placement on the Zune Marketplace homepage and be artist of the month on MSN Latino in May is Belanova, a Mexican electropop band.
Denisse Guerrero of Belanova
“For artists it means getting maximum exposure through prominent sites and through a digital storefront,” said Denisse Guerrero, lead singer of Belanova. “We’re thrilled that we’re able to work with Zune to expose our music to fans through various online avenues.”
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
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Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
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Discover what questions to ask, steps to take to be a Best in Class company
Click here for more about “Best in Class Hispanic Strategies” audio recording
The arrangement with MSN Latino gives Zune the exclusive naming rights to MSN Latino’s music channel, which will be rebranded as Zune Musica through 2009. The collaboration between Zune and MSN Latino will include all pages within the MSN Latino Zune Musica music channel including editorial, graphics, photos, in-page video, special-event coverage and sponsorships related to music, such as the Latin Grammys and Latin Billboard Music awards. The Zune-MSN Latino collaboration will include a Zune-branded artist of the month and links into Zune Marketplace for users who want to buy music of featured artists.
“Zune continues its commitment to Latin artists and to the Hispanic community,” said Javier Farfan, senior manager of Lifestyle Marketing for Zune. “Through these business arrangements, Zune will continue to offer Latino music lovers the artists’ information and industry content they care about through Zune, Zune Marketplace and the Zune Social.”
Javier Farfan, senior manager of Lifestyle Marketing, Zune
“Remezcla.com prides itself in introducing readers to new trends in Latin culture,” said Andrew Herrera, chief executive officer of Remezcla.com. “We are excited to partner with Zune as we both value the importance of enhancing the Hispanic online experience. As people discover new content, especially through music, they also can venture across content that interests and connects with them culturally. Partnerships like this with Zune help content on our site reach new audiences, and that’s key as we expand into new markets.”
Through the Zune and Remezcla.com partnership, Zune will be the exclusive portable music device and online music store for Remezcla.com users. Additional Remezcla.com resources will include exclusive content, integrated Zune branding and promotions through 2009. Online users will be able to venture across sites, download music and join Zune Social, a social networking music community.
Launched in New York City in 2006, Remezcla.com is a network of bilingual sites showcasing local Latino and Latin American cultures, local and international trends in Latin music, visual arts, film, nightlife, and events. Remezcla.com plans to expand to Chicago, Los Angeles, Miami and San Francisco; and to partner with other online and social networking sites including MySpace Latino.
Zune is Microsoft’s music and entertainment brand that includes a line of wireless digital media players, the Zune Marketplace online store, and Zune Social online music community. Founded in 1975, Microsoft is a leader in software products.
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids”
Posted by Elena del Valle on April 7, 2008
Oye album cover
Photos, video: Nacional Records
Colombian musicians Aterciopelados seem to be at the top of their game. They are fresh on the heels of a Premio Lo Nuestro award in the Best Rock Album category for Oye distributed by Nacional Records. Oye climbed to the top on iTunes’ top Latin albums chart by the end of its first day of release and remained at the top of the chart for a week. Aterciopelados also hit the summit of eMusic’s Top Albums chart. Scroll down to listen to the song and watch the music video of Aterciopelados’ Cancion Protesta.
Oye was Aterciopelados’ first studio album in five years representing a return to a more organic, rock sound reminiscent of their earlier work. “Complemento,” the album’s first single, is an upbeat declaration of love from someone who has found her soul mate, the person that complements her.
The album also features Aterciopelados’ trademark social and political commentary in songs like Oye Mujer which asks women “are you a human being, or the erotic fantasy of some guy?” and Paces, a call to action for peace. Oye’s last single and video is Don Dinero (Mr. Money) about the power of money in the world.
Andrea Echeverri and Hector Buitrago of Aterciopelados
“I’m trying to fight Don Dinero lest all the world turn cold and money-driven. You have to open up to communicating with others, remain true to yourself and those closest to you,” said Andrea Echeverri, lead singer of Aterciopelados.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
The album’s previous single was Cancion Protesta (Protest Song) characterized by a social and political commentary against war and injustice. The video features the group using guitars fashioned out of former machine guns. The special guitars were given to Aterciopelados by the United Nations in support of their efforts to take guns off the streets of Colombia. Aterciopelados co-founders Echeverri (vocals, guitars) and Hector Buitrago (bass, arrangements, and producer) also released solo albums in the past year. Echeverri’s received two Grammy nominations.
Click on the play button to listen to Aterciopelados’ Cancion Protesta
Posted by Elena del Valle on April 4, 2008
East LA Marine: The Untold True Story of Guy Gabaldon DVD cover
Photos, video: Arts Alliance America
On April 8, Arts Alliance America will release a new documentary on DVD about a Latino WWII war hero. The 77-minute film, East LA Marine: The Untold True Story of Guy Gabaldon, narrated by Freddie Prinze Jr. in English sets out to tell the story of U.S. Marine PFC Guy Gabaldon posthumously. The film producers support a national campaign to award the Congressional Medal of Honor to Gabaldon. Scroll down to watch a preview of East LA Marine: The Untold True Story of Guy Gabaldon.
Guy Gabaldon
Financed by Fast Carrier Pictures, the film was produced and directed by Steve Rubin in 2006. Gabaldon died on August 31, 2006 without ever receiving the recognition many believe was his due perhaps in part because of his Latino heritage. During the bloody struggle for Saipan in July 1944, Gabaldon is officially credited with capturing over 1,500 Japanese soldiers and civilians. This, according to the film promoters, was accomplished single-handedly and is a record in the annals of American military history.
Gabaldon’s war accomplishments were portrayed in the film Hell to Eternity around 1960. Some credit him with sharing his experience and using his celebrity to inspire new generations who valued bravery and bravado, and helping wayward teenagers in the Mariana Islands when he returned there in 1980.
Arts Alliance America, formerly known as Hart Sharp Video, was founded in January 2003. It is a home entertainment company that develops, acquires, markets and distributes DVDs in the film, documentaries, special interest and sports genres. The company has partnerships with TV Guide, E! Entertainment Television, Sundance Channel Home Entertainment, ESPN, MLB Productions, and Bombo Sports and Entertainment.
Posted by Elena del Valle on April 3, 2008
Raúl Alarcón, president and CEO of SBS
Photo: Spanish Broadcasting System
Spanish Broadcasting System, Inc. recently launched a wholly-owned film subsidiary, Megafilms, to produce Spanish-language full-length features, miniseries, telenovelas, documentaries and filmed entertainment for domestic and international distribution, including theatrical release, broadcast syndication and DVD commercialization. A company spokesperson declined to share financial, content or production details.
Agustin Fernandez was named managing director of the new SBS division which is expected to announce its first original production in the second quarter of 2008. SBS executives believe the new company will benefit from the resources, infrastructure and promotion provided by the SBS multimedia platforms and their proprietary brands, including the SBS radio and Mega TV television networks, the SBS online properties as well as the SBS Media Center, a five-acre high definition production facility under construction in Miami.
“Our entry into filmed entertainment is a natural follow-up to our 2006 debut of MegaTV and our successful efforts in the production of original programming for our network”, said Raúl Alarcón, president and chief executive officer of SBS. “Our foray into broadcast television alerted us to the staggering demand in the global marketplace for cutting-edge, high-quality filmed entertainment which, until now, has been dominated by a handful of foreign suppliers. And, of course, we intend our own Mega TV to be a primary beneficiary of the Megafilms production slate.”
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
Fernandez, a producer, writer and director, specializes in modestly budgeted pictures. He is the founder and president of Babylegs Entertainment, a production company that offers full production support for several partners including direct-to-video films, television programming, commercials and music videos for traditional and new digital outlets.
Fernandez spearheaded El Vacilon The Movie which was released in 17 screens in the New York area and grossed $2.3 million. Fans have purchased more than 500,000 copies of the Lions Gate Films released DVD. His next feature, A Wonderful Christmas, Feliz Navidad, a Latino-themed Christmas film staring Raul De Molina, Giselle Blondet, Mariana Seoane and Jose Feliciano, was released in November 2007 by Lions Gate Films.
In the past five years, Babylegs has developed, produced, marketed and distributed 65 commercials, 28 music videos, and 10 feature films including, Ego with recording artist Eve, and Michael K. Williams, and El Cantante with Marc Anthony and Jennifer Lopez. Fernandez received two Emmy awards in 2007 and was nominated for an Emmy in 2006.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates Mega TV in Miami as well as 20 radio stations in New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
Posted by Elena del Valle on April 1, 2008
Maria Badillo, vice president of Programming, ¡Sorpresa! Network
Photo: ¡Sorpresa! Network
¡Sorpresa! Network and the Hamptons International Film Festival are partnering for the second year in a row on the ¡Sorpresa! Youth Film Competition at the 16th Annual Hamptons International Film Festival, October 15 to 19, 2008. For this year’s competition, ¡Sorpresa! is looking for outstanding Latino themed short films created by young people ages 17 and under that illustrate “The World You Imagine.”
¡Sorpresa! representatives are soliciting submissions of original three to five minute short videos or films depicting each participant’s Hispanic themed work by September 2008. Five finalists will be selected and screened at the Hamptons International Film Festival. Contest organizers declined to identify judges or their affiliations. In addition to press release announcements, event promoters will engage in outreach to schools and art programs.
“We are pleased to provide a platform for Latino youth to share their perspective,” said Karen Arikian, executive director of the Hamptons International Film Festival. “The ¡Sorpresa! Youth Film Competition offers a unique opportunity for the Festival to demonstrate its commitment to up-and-coming filmmakers from the Latino community by showcasing their short films before international film directors, producers and industry members.”
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids”
The competition winner will be announced at the Festival and featured in Luz, Camara, ¡Sorpresa!, one of the network’s programs. The winner will receive a $1,500 scholarship to attend the New York Film Academy’s Youth Film Training which includes a training component at Universal Studios in California.
“Our partnership with the Hamptons International Film Festival provides the perfect avenue to display the creative abilities of our audience,” said Maria Badillo, ¡Sorpresa! vice president of Programming. “Several of the films generated by the ¡Sorpresa! Youth Film Competition will not only be seen at the Festival, but also in the more than one million cable homes in which ¡Sorpresa! is available across the country.”
¡Sorpresa!, part of Juniper Content Corporation, is one the nation’s first Hispanic children’s television networks and digital communities. ¡Sorpresa! is available on Cablevision, Charter Communications, Comcast, Cox Communications, Time Warner, Verizon FiOS and participating National Cable TV Cooperative systems and in Puerto Rico on Liberty Cable Systems and OneLink. ¡Sorpresa! content is also available through third party multiplatforms, including: MobiTV, the provider of Spanish language video services to Alltel Wireless, AT&T & Sprint, Brightcove, the exclusive broadband video player to sorpresatv.com, and VOD providers Akimbo and AT&T Homezone.
The Hamptons International Film Festival was founded to celebrate independent film and to introduce a unique and varied spectrum of international films and filmmakers to the public. The festival is focuses on exhibiting films that express fresh voices and differing global perspectives, with the hope that these programs will enlighten audiences, provide invaluable exposure for filmmakers and present inspired entertainment.
Improve your outreach programs by understanding
how Latinos see themselves – listen to
“Latino Identity and Situational Latinidad ” audio recording
Presenters Diana Rios and Ph.D., Federico Subervi, Ph.D.
Find out
• Who is Latino
• Assimilation, acculturation and pluralism
• Hispanic culture dynamics affecting Latino
• Role of Latino identity
• Three factors that contribute to Latino identity
Click here for information on Latino Identity and Situational Latinidad
Posted by Elena del Valle on March 31, 2008
Artist and singer Aurora Flores also practices public relations
Photo: Aurora Flores
A podcast interview with artist Aurora Flores is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Aurora discusses her career and targeting Latinos with entertainment products with Elena del Valle, host of the HispanicMPR.com podcast. Click here to read about her band Zon del Barrio, Cortijo’s Tribe its first album, watch a video and listen to “El Negron Bembon,” a song from the album
Aurora is a journalist, historian, artist, and cultural activist she is the quintessential Nuyorican born and bred in the City. She attended Lehman College and Columbia University under scholarship. At the cutting edge of Latino identity, Aurora writes on culture and music for the Daily News and produces concerts and artistic showcases in New York City. Since 1974, she has published thousands of articles for mainstream and ethnic publications. Since 1987, she runs her own public relations and cultural marketing firm.
Improve your outreach programs by understanding
how Latinos see themselves – listen to
“Latino Identity and Situational Latinidad ” audio recording
Presenters Diana Rios and Ph.D., Federico Subervi, Ph.D.
Find out
• Who is Latino
• Assimilation, acculturation and pluralism
• Hispanic culture dynamics affecting Latino
• Role of Latino identity
• Three factors that contribute to Latino identity
Click here for information on Latino Identity and Situational Latinidad
Aurora cut her teeth in the music industry as the first woman editor of Latin New York Magazine in 1973 and the first woman music correspondent for Billboard Magazine in 1975 covering the Latin music and R&B scene. She was the first to write about Puertorican folk music in the publication highlighting the Fiestas de Loiza Aldea and an interview she did with Don Rafael Cepeda in 1977.
She appears with the late Tito Puente in the Edward James Olmos docudrama Americanos: Latino Life in the U.S.; on the Bravo documentary Palladium: When Mambo Was King; and on the accompanying film for the newly opened Smithsonian Exhibit LatinJazz, La Combinación Perfecta speaking on the history of Latin music.
She wrote the foreword and edited ¡Salsa Talks! A Musical Heritage Uncovered, a book on Latin music. She teaches History of Latin Music at City Universities of New York (CUNY). She finds time to write songs, dance, and play the cuatro (ten string) and pandero.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Aurora Flores,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the March 2008 section of the podcast archive.
A word in Spanish from one of our sponsors
Click here to purchase Cortijo’s Tribe CD
Posted by Elena del Valle on March 25, 2008
QuieroLatino homepage – click on image to enlarge
Photos: QuieroLatino, nocheLatina
In December 2006, Ariel Oxman and Joe Spector, students at the University of Pennsylvania at the time, started working on a new business concept, an online dating site for Latinos in the U.S. They entered a business plan competition and incubator program. When it came time to graduate, they passed up potential Wall Street jobs to dedicate all their time to QuieroLatino, the San Francisco, California company they established in June 2007.
NocheLatina website – click on image to enlarge
Beginning in February, QuieroLatino and nocheLatina, another website targeting young Latinos, have developed a partnership agreement. NocheLatina, based in New York, offers an event directory, a lifestyle magazine, music, and video content in English online for Latinos. According to Spector, the two websites combined receive several hundred thousand unique monthly visitors. He declined to disclose the financial impact, price range and terms of the partnership agreement.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
Joe Spector, co-founder, QuieroLatino
“QuieroLatino’s users, comprised of single Latinos in the U.S., are involved with Latino culture and their local social scene,” said Spector, co-founder of QuieroLatino. “By teaming up with nocheLatina, we’re providing users with the most relevant entertainment options.”
Since the QuieroLatino launch in early February, 1,000 people have registered on QuieroLatino and have looked at over 80,000 pages. There are about as many men as women registered to date. As part of the cross promotional agreement, QuieroLatino is providing visitors to nocheLatina with dating content and access to its singles database. NocheLatina in turn promises QuieroLatino visitors local information on nightlife, concerts and other Hispanic lifestyle content in Los Angeles, Miami and New York.
“NocheLatina is all about the socializing aspect of events and entertainment,” said Alex Frias, founder and managing director of nocheLatina. “By working with QuieroLatino, we’ll be able to help our users connect not only via events but online as well.”
Alex Frias, founder and managing director, nocheLatina
Spector grew up in San Francisco. Prior to co-founding QuieroLatino, he worked as a banker at JPMorgan in New York City. He has a master’s degree in Business Administration from the Wharton School at the University of Pennsylvania.
Oxman, whose family is from South America, grew up in the Maryland suburbs of Washington, D.C. and received a law degree from the University of Pennsylvania Law School. He was a Public Policy Fellow at the Congressional Hispanic Caucus Institute. He also started La Familia, a Latino peer mentoring program.
QuieroLatino, an English language website with some Spanish content, offers a free General Membership and a Premium Membership for a monthly fee of $24.99. General Members can create a profile, search for other members, rate profiles, and use the website’s internal chat function. Premium Members can also message other users and upload videos to their profile.
NocheLatina provides an interactive portal for bi-cultural young Latinos. The nocheLatina website lists a presence in Boston, Chicago, Houston, Las Vegas, Los Angeles, Miami, New Jersey, New York, Orlando, Phoenix, San Antonio, and San Diego. NocheLatina is a division of Track Entertainment, an entertainment company that offers real life and digital programs.
Improve your outreach programs by understanding
how Latinos see themselves – listen to
“Latino Identity and Situational Latinidad ” audio recording
Presenters Diana Rios and Ph.D., Federico Subervi, Ph.D.
Find out
• Who is Latino
• Assimilation, acculturation and pluralism
• Hispanic culture dynamics affecting Latino
• Role of Latino identity
• Three factors that contribute to Latino identity
Click here for information on Latino Identity and Situational Latinidad
Posted by Elena del Valle on March 24, 2008
Sueño New Yorkino album cover
Photos, video: Lokixximo
Promoters of Lokixximo, made up of two enterprising New York singers and song writers, believe initial promotional efforts and developing an audience, instead of just focusing on radio hits, will lead them to long term commercial success. That is why the Latino duo is giving away an album, Sueño New Yorkino. Fans can download 14 songs, the entire album, and receive CD copies during personal appearances. Scroll down to view a video of El Perro.
Lokixximo is Bonao and Josexx
Argenis Gomez “Bonao” and Jose Perez “Josexx” make up Lokixximo with the help of Alex Mono “Add On Music” who contributes the music. After meeting in high school they participated in local talent shows. Lokixximo is a play on the word in Spanish for very crazy, loquísimo, which they feel represents their “crazy good music.” In 1996, they released their first underground Latin Urban promotional CD. By 1997, they were performing in the Bronx and in 2005 they produced their first video which was released via Verizon V Cast.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
In 2005, they appeared on the compilation “Reggaeton Nacion” and reached the Latin billboards charts in the compilation “Megaton 2006.″ That same year, they received the 2006 Reggaeton Usa award for Best Dominican Republic Latin Urban duo. In 2007, MTV Roadgames licensed nine songs for the international reality show Road to Menudo. The band received the Talento popular 2007 Award from Univision Radio.
Lokixximo
Through Sueño New Yorkino they attempt to recapture the essence of their New York storytelling skills. Lokixximo went back to their old rhyme books to create a new mix they consider more exciting than their last one. Lokixximo will distribute 3,000 promotional copies of the new release at their shows and promotional appearances.
Los Locos Tambien Comen, Lokixximo’s new album, will be released June 6 by Jet Speed Records. A music video for the new album will be recorded in The Bahamas July 5.
“We are very much looking forward to the release of Lokixximo’s Los Locos Tambien Comen album as they are our first Latin Urban group. We at JetSpeed are very excited to be expanding our label and market to the Spanish speaking community,” said Dawn Cotter, vice president New Media JetSpeed Records. “I feel that Lokixximo is the absolute best group that we could have to do so. We are expecting the album to do tremendous and will be releasing it shortly in North America after doing so we’d like to follow up with advertising and expand our distribution.”
Click on the play button to listen to Mi Barrio from the Sueño New Yorkino album.
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Posted by Elena del Valle on March 20, 2008
Maradona: The Hand of God DVD cover
Photo: Xenon Pictures/Lionsgate
Maradona: The Hand of God, a film about the life of Diego Armando Maradona, the famous soccer player from Argentina, was released in DVD in February 2008. Made with Maradona’s cooperation, the film is described in promotional materials as “an honest portrayal” of the legendary player.
During the film, the producers recreate some of the controversial incidents that caused him to be “worshipped and reviled” by soccer fans around the world. The 110-minute film, released in North America by Xenon Pictures and Lionsgate, is in Spanish with English subtitles and retails for $19.98.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competion with “Hispanic Projections”
Maradona was raised in the impoverished outskirts of Buenos Aires and began playing soccer at a young age. While still a child, he achieved national celebrity playing with the youth “Cebollitas” team. Eventually, he became an international star through his talent, bigger-than-life personality and tremendous passion on and off the field. The film producers set out to showcase his rise from teenage celebrity to international idol, his drug abuse problems and frequent run-ins with the law.
As a child, he was often derided by the upper classes for his indigenous ancestry. He was so popular he inspired songs like Santa Maradona; and others like Maradona, You’re Sh%t that cast him in a less than favorable light. It is said churches in his native Argentina offer a Maradona service and the city of Naples built a shrine in his honor.
Directed by Marco Risi, the film garnered three nominations in 2007 from the National Union of Italian Film Journalists for Best Actor, Best Musical Score, and Best Editor. Maradona: The Hand of God stars Marco Leonardi (Like Water for Chocolate, Once upon a Time in Mexico).
The film is named for Maradona’s infamous Hand of God goal at the 1986 World Cup quarter-final match against England. The referee failed to notice that Maradona had used his hand to make the goal. When questioned afterward, Maradona replied: “a little with the head of Maradona and a little with the hand of God.”
Click here to buy Maradona: The Hand of God
Posted by Elena del Valle on March 19, 2008
Danny Crowe, president and founder, LATV
Photos: LATV
LATV recently announced its thirtieth national affiliation and a round of programs including talk shows, celebrity biopics, original music performances and interactive programming for the new season beginning March 17. The bilingual multicast network will premier a bi-weekly entertainment talk show, a daily celebrity biopic, a spoof on television, classic concerts and music videos with text messaging overlay to its programming lineup.
LATV programs will feature new hosts of Mexican, Puerto Rican and Cuban heritage. The spring lineup of programs includes: En la Zona (In the Zone), Classic en Concierto, Texty Videos, Verdad y Fama and Wachale. En la Zona will air twice a week at 6 pm and 9:30 pm PT and cover trends in music, film, fashion and glamour. The 30-minute entertainment program will be hosted by Viviana Vigil and Pili Montilla. In addition, there will be a guest host each episode. Silvia Olmeda, who currently has a TV show on Mexico City’s TeleHit, joins the cast the first week.
“As our national reach grows, so does the scope of LATV’s programming. With our new VP Programming Luca Bentivoglio on board, we are expanding our offerings to include a wider range of what we’re known for ground-breaking, bilingual shows,” said Danny Crowe, president, LATV.
Improve your outreach programs by understanding
how Latinos see themselves – listen to
“Latino Identity and Situational Latinidad ” audio recording
Presenters Diana Rios and Ph.D., Federico Subervi, Ph.D.
Find out
• Who is Latino
• Assimilation, acculturation and pluralism
• Hispanic culture dynamics affecting Latino
• Role of Latino identity
• Three factors that contribute to Latino identity
Click here for information on Latino Identity and Situational Latinidad
Pili Montilla, Alexis de la Rocha, Humberto Guida and Viviana Vigil take a break
Classic en Concierto, also twice a week at 6 pm and 9:30 pm PT, will feature music celebrities like Julieta Venegas, La Ley and Soraya. Texty Videos will air nightly at 7 pm PT with host Alexis de la Rocha who will dedicate one hour to the interactive forum for text messages while introducing the latest videos.
Every night at 8 pm PT LATV offers one hour of Verdad y Fama during which famous folk in entertainment, sports, music and film discuss their lives and work. Appearances by Juan Gabriel, Pepe Aguilar, Paulina Rubio, Cuauhtemoc Blanco and Rey Misterio are planned. Beginning March 26 at 6 pm PT Wachale (Take a Look), hosted by Humberto Guida, will spoof Latino television and pop culture for half an hour every week.
LATV has 30 affiliations across the country in 16 of the top 25 Hispanic television markets. LATV is also carried on basic cable through its affiliates and in Los Angeles on KJLA via cable, broadcast and DBS.
Headquartered in Los Angeles, LATV has been on the air in the Los Angeles market since 2001 and launched nationally on April 23, 2007. LATV Networks, LLC is owned by Costa del Oro Media. Post-Newsweek Stations, Inc. is an investor in the national network and has a minority ownership interest in the Company as well as a seat on its Board of Directors. LATV is ad-supported and offers original and live programming, music, lifestyle and entertainment. The network targets 12 to 34 year-old Latinos.
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids”
