Posted by Elena del Valle on December 19, 2008
¡Sabor! A Passion for Cuban Cuisine book cover
Photo: Running Press
Would you like to try something a little different at dinner for the holidays? Do you like Latin food that’s tasty but not red hot? Perhaps Cuban food is just what you need.
In Sabor! A Passion for Cuban Cuisine (Running Press, November 2008,
$29.95), Ana Quincoces Rodriguez, a Miami, Florida resident and amateur cook, offers a look at the food and flavors of Cuba. She starts out outlining what she describes as the “holy trinity” of Cuban cuisine, garlic, bell pepper, and Spanish onion.
She titled the book Sabor, Spanish for flavor, because for her it describes the many aspects of cooking, saying that it’s possible to cook with sabor, speak with sabor, and dance with sabor; and that in “Cuba, sabor is both a state of mind and a way of life.”
The 240-page hardcover book has 130 recipes, many accompanied by full page color photos. Although the chapter titles are in Spanish and English, the rest of the content, including the list of ingredients, is in English. It is divided into: Some Basics, Appetizers and Snacks, Soups and Sandwiches, Sides and Salads, Main Dishes, Desserts and Drinks. At the end, there are Sample Menus, Glossary, Sources Guide and Conversion Tables.
Popular recipes she features in the book include: Croqueta Preparada (Cuban Sandwich with Croquettes); Mariquitas (Fried Plantain Chips) with Mojo Criollo (Garlic Sauce); Frituras de Bacalao (Cod Fritters); Empanadas de Chorizo (Chorizo Turnovers); Bistec de Palomilla (Minute Steak); Pierna Asada (Roast Pork Leg); Tostones (Fried Green Plantains); and Flan de Coco (Coconut Flan).
Rodriguez, who grew up in Miami, learned to cook at her Cuban mother’s side. She has been mentioned in several magazines and newspapers and on national television after self-publishing her first book, Cuban Chicks Can Cook. She lives in Miami, with her husband and two teenage daughters.
Click here to buy Sabor!: A Passion for Cuban Cuisine
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Filed Under: Books
Posted by Elena del Valle on December 18, 2008
Embarazo.com hompage – click on image to enlarge
Parenting publisher Todobebé, Inc recently re-launched embarazo.com, a website dedicated to Spanish dominant pregnant women. Embarazo is Spanish for pregnancy. Although Todobebé first acquired the URL in 1999, executives at the company believe now is the right time to target this market segment. The website is designed to provide original content about pregnancy related issues to Spanish speaking families.
The website features articles about pregnancy, links to information, tools, community, and resources on everything from planning a pregnancy to being a parent.
According to a Todobebé press release there are over 10 million births globally born to Spanish speaking families, and millions of searches for pregnancy information on the Internet each month.
Todobebé reaches United States Spanish speaking Latino parents with books, television programs, radio, events and online. Todobebé focuses on families planning, expecting and raising babies through varied media platforms.
Discover from a new mom market expert how to reach Latino moms by listening to
“Marketing to New Hispanic Moms – a case study” audio recording
Presenter Cynthia Nelson, COO, Todobebe
Find out about
• New Latina mom market
• Baby demographics including market size, profile
• New moms’ language preferences
• Latino baby market trends
• Factors influencing Hispanic baby market
• Location of new Hispanic moms’ market
• Issues affecting new Latino moms
• Todobebe strategies
Click for information on “Marketing to New Hispanic Moms – a case study”
Posted by Elena del Valle on December 17, 2008
Juan José Nuñez, COO, starMedia
Photo: starMedia
Following the recent announcement that French owned starMedia will continue to pursue Spanish speaking markets in the Americas via a weather website powered by The Weather Channel Interactive (TWCi), the two companies announced starMedia will represent the TWCi Spanish website in advertising sales initiatives in Latin America and the United States Hispanic market.
“During the course of developing starMedia Clima, together with our colleagues at TWCi, we realized how both companies could also benefit by joining forces to leverage our strengths to better service our advertisers,” said, Juan José Nuñez, chief operating officer, starMedia. “We’re very excited about this opportunity, and have every confidence it represents a true win-win equation for starMedia, TWCi, and especially our advertisers.”
StarMedia already secured several telecommunications, tourism and travel advertising accounts. In October, The Weather Channel Interactive re-launched its Spanish language website with a new look, interactive maps and navigation improvements.
“We’re delighted with the initial results garnered from our new alliance with starMedia,” said Pascal Racheneur, director international at TWCi. “The overall feedback we’ve received from the advertising community is quite positive and inspires confidence with regard to the future development of our sales activities throughout the U.S. Hispanic and Latin America markets.”
The Weather Channel Interactive (TWCI) is a leading provider of broadband and wireless weather products including weather.com, The Weather Channel Desktop, and The Weather Channel Mobile. According to promotional materials, the website for The Weather Channel provides content for 98,000 locations worldwide and reaches 38 million unique users online each month in the United States. Other TWCi’s websites include forGetaway.com, a vacation home rental site, Forecast Earth, a site dedicated to the discussion of climate change.
The company reaches international markets via weather.co.uk (United Kingdom), meteo123.com (France), wetter123.com (Germany), canaldotempo.com (Brazil) and weather.com/espanol (Latin America).
StarMedia.com is a free-to-web service connecting three million Spanish-speakers online in the United States and 24 million overall. StarMedia has local operations in Mexico, Spain and the United States (Los Angeles, Miami and New York). Orange, starMedia’s parent company, is a subsidiary of the France Telecom Group.
Target Latinos effectively by understanding how they shop
“Hispanic Holiday Shopping Patterns” audio recording
Manuel Delgado, CEO Agua Marketing, gives a presentation and participates in an extended Q&A discussion about
- Hispanic shopping patterns national survey
- Why Latino consumers may be more desirable than general market shoppers
- Hispanics holiday shopping patterns and behaviors
Click here for information on “Hispanic Holiday Shopping Patterns” audio recording
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Filed Under: Media
Posted by Elena del Valle on December 16, 2008
Michele Ravilet, presenter, De Mujeres and Sabor a Mi
Photos: Spanish Broadcasting System
Spanish Broadcasting System and Mega TV recently announced three new programs hosted by Hispanic women and slated to air on Mega TV on Direct TV channel 405 in the afternoons. The programming compliments the woman driven programming the television and radio work offers under the marketing title of Las Divas de la Tarde (Spanish for the Afternoon Divas) as well as its new women oriented website.
The afternoon programming block consists of three television shows expected to air Monday through Friday from 3 pm to 4 pm (ET) (12 pm to 1pm PT). The new interactive website provides informational, educational and entertaining sections for Hispanic women including opportunities to listen to the SBS Female DJ’s, programming information, health, beauty sections, and fashion sections as well as entertainment news.
The three new programs are De Mujeres, scheduled to air Mondays, Wednesdays and Fridays; Sabor a Mi, slated for Tuesdays; and Patricia Tello en Casa, scheduled to air Thursdays. In January 2009 the network plans to add a two new programs, Casa y Estilo Internacional and Québec a la Carta.
“Mega TV continues to create innovative integration strategies that bring our talent and different SBS media platforms together,” said Cynthia Hudson Fernandez, chief creative officer and executive vice president, Spanish Broadcasting System. “By launching this new interactive Web site alongside a slate of new television segments, we can reach a broader audience while offering a new unique platform to clients.”
De Mujeres is designed to mix true-life stories, Hispanic culture, updated celebrity gossip, art and etiquette that may interest Spanish dominant Latino women who watch television. The show will be presented by Michele Ravilet, a Chilean presenter; Andrea Romagna, an interior designer; and Marcela Barragán, touted as an the expert on etiquette.
Target Latinos effectively by understanding how they shop
“Hispanic Holiday Shopping Patterns” audio recording
Manuel Delgado, CEO Agua Marketing, gives a presentation and participates in an extended Q&A discussion about
- Hispanic shopping patterns national survey
- Why Latino consumers may be more desirable than general market shoppers
- Hispanics holiday shopping patterns and behaviors
Click here for information on “Hispanic Holiday Shopping Patterns” audio recording
Patricia Tello, presenter, Patricia Tello en Casa
Sabor a Mi, also hosted by Ravilet, was created to inform Hispanic women about international restaurants. In Patricia Tello en Casa, according to promotional materials, the host will share home making secrets with viewers, including advice on home improvements, cooking, gardening, decoration, fashion and beauty techniques. Tello promises to show viewers that organizing, upgrading and renovating a home is easy and fun when the task is made into a special event.
Casa y Estilo Internacional, winner of two Emmys, features information about interior design, architecture, art, fashion, jewelry, trips, spas, hotels, and lifestyle. Quebec A la Carte combines reality with extreme challenges in Canada.
Visitors to the new website, lasdivasdelatarde.com, will be able to listen live to network hosts Maria Regina Bustamante, Maria Elvira Salazar, Ileana Garcia, Daysi Ballmajó, Lourdes Ruiz-Toledo, Gloria B, Raq-C, and Lupita del Castillo. The portal also offers permanent chat rooms on health, lifestyle, fashion, sexuality, maternity, shopping, and men.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations book
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Filed Under: Media
Posted by Elena del Valle on December 15, 2008
Around the World, Señor Coconut’s new album
Photos, song: Nacional Records
Nacional Records released the latest Señor Coconut album Around the World along with a reissue of El Baile Alemán November 18. Señor Coconut, a German producer and DJ based in Santiago, Chile also known as Atom and Uwe Schmidt, produces Latin electronic music. Scroll down to listen to Corcovado from the Around the World album.
His first album, El Baile Alemán, was a Latin tribute to Kraftwerk, an electronica producer. The album was released for the first time at digital outlets and the physical disc is due to be re-issued in stores with bonus tracks.
The new album, Around the World, was designed to offer a virtual music global tour of Latin tributes to club hits. Señor Coconut reassembled and processed each track before recording with his preferred big band. Around the World features Daft Punk’s track by the same name as an intro, interlude and outro. According to promotional materials, Señor Cocount takes an original song “from the depths of a sweaty club and places it in a Latin dancehall with a multi-layered sound of brass, double bass and an orchestra of drummers.”
Uwe Schmidt is known by his artistic name Señor Coconut
“Once Around the World had been established as the theme and motto of the album, it was clear what the selection criteria for the songs had to be,” said Señor Coconut. “The first prerequisite was that every track had to come from a different country. One track which had been in my thoughts for years for a Señor Coconut production was Sweet Dreams, purely and simply because it is rhythmically and melodically a perfect Cha-Cha-Cha. I suddenly heard certain lines of the lyrics which I had not noticed at first, and which provided a curious cross-reference to Around the World: ‘I traveled the world and the seven seas… Everybody’s looking for something.'”
Sweet Dreams is a take on the Eurythmics classic, with vocals by Señor Coconut’s frontman Argenis Brito, a Venezuelan singer based in Berlin. Kiss by Prince was interpreted by Louie Austen. With El Baile Aleman, Señor Coconut’s idea was to transpose Kraftwerk byte-for-byte into a sound field of maracas, congas, shakers, and vibes-a-go-go.
El Baile Aleman includes takes on Kraftwerk classics Showroom Dummies, Trans Europe Express, The Robots, Autobahn and Tour de France with the percussion and effects of the originals replaced by Latin rhythms.
“I think that it’s not just a covers album,” said Coconut. “It also unveils quite a lot about the original compositions and their significance. Kraftwerk songs contain a strong musical content even if freed from their electronic arrangements. And I don’t think the band is as serious as people think they are.”
The album tracks are as follows: Around the World (Intro), Sweet Dreams, Da Da Da Ich Leib Dich Nicht du Liebst Mich, Kiss, Corcovado (Quiet Nights of Quiet Stars), Around the World (Interlude), Que Rico El Mambo, Pinball Chacha, White Horse, La Vida Es Llena de Cables, Moscow Discow, Around the World (Outro), Dreams Are My, and Voodoo Dreams (Atom Remix). Click on the play button to listen to Corcovado from the new album Around the World.
Click here to buy Around the World
Posted by Elena del Valle on December 12, 2008
The Latino Threat book cover
Photo: Stanford University Press
In his latest book, The Latino Threat Constructing Immigrants, Citizens and the Nation, Leo R. Chavez examines the coverage of recent immigrants with the desire to illustrate how prejudices have been the basis to wrong a segment of the population and outline the meaning of American.
The 256-page paperback book is divided into seven chapters and two parts: Constructing and Challenging Myths; and Media Spectacles and the Production of Neoliberal Citizen Subjects.
Chavez argues that immigrant groups have often been seen as threats by the residents of the country when they first arrive. He mentions the German language threat, the Catholic threat, the Chinese and Japanese threats. At the same time, he says that Latinos have been a part of the United States since the late sixteenth and early seventeenth centuries; and that they had a presence in the territory even before the English colonies were established.
He also sets out to examine immigration related issues, the concept of citizenship as well the definition of American and how the media portray them. He concludes that citizenship is about more than legal rights and definitions and includes an individual’s participation in society.
Chavez is professor of Anthropology at the University of California, Irvine. Prior to this book, he wrote, in 1998, Shadowed Lives: Undocumented Immigrants in American Society; and in 2001, Covering Immigration: Popular Images and the Politics of the Nation.
Click here to buy The Latino Threat
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Filed Under: Books
Posted by Elena del Valle on December 11, 2008
Mixplay website page – click on image to enlarge
Photos: Mixplay
Mixplay, a video portal owned by Claxon and designed for Spanish speakers in Latin America, Spain and the United States, is 18 months old this month. Since it was established in May 2007 it has had a 250 percent growth in online traffic.
Mixplay users, who range in age between 17 and 35, rely on the website to complement their traditional television programming consumption. Mexico is the top country of origin for the portal followed by Argentina, Colombia, Chile, Peru, United States, Brazil, Uruguay and Spain.
According to a press release, the website is developed 100 percent in Latin America. It is especially designed for new devices and users that want complete control of what, when and where to enjoy the portal’s professionally produced video content.
Mixplay offers visitors videos in the following categories: Music, Prediction, Women, Children, Men, Entertainment, Sports and TV Channels (mainly those produced by Argentinian company Cuatro Cabezas and BBC documentaries).
There are also in-house productions of guitar workshops, video horoscopes and tarot, stories, magic tricks, experiments for kids, as well as exclusive interviews, show coverage, and how to apply make up videos. The programs are produced with Studio Web TV, a 360 degree format that is compatible with Internet requirements as well as digital TV and mobile devices.
A Mate.ar representative with Mixplay staff members Patricia Tomasini and Cristian Betti
“The video content industry evolves alongside new media offering a publicity evolution,” said Patricia Tomasini, marketing and content manager of Mixplay. “Our growth demonstrates that Spanish speaking users incorporates multimedia content as a new entertainment format that, unlike traditional media, allows users to decide the best time and place to consume it.”
Launched in May 2007, Mixplay offers an online forum for the distribution of in-house and third party audiovisual content in the region. It is backed by Microsoft and Intel. Ad revenue provides financial support for the website, allowing visitors subscription free access to the portal. Company executives plan Video On Demand (VOD) and Pay Per View (PPV) subscriptions and packages for the future.
Mate.ar recently recognized the company with an award for innovative technology and audiovisual content. More than 3,000 websites were considered as part of the awards process. Mixplay was recently redesigned with Microsoft Silverlight technology and now offers a new user inter phase format.
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids” audio recording
Posted by Elena del Valle on December 10, 2008
Publicity poster for Nothing Like the Holidays – click on image to enlarge
Photos: Overture Films
Nothing Like the Holidays, a 90-minute feature in English about a Puerto Rican family in Chicago, opens this Friday December 12 in theaters nationwide. The film’s producers hope that if the movie is well liked Hollywood studios will increase their support of Latino-themed films and hire Latino writers in the future.
Overture Films owns the rights to the film and is responsible for its distribution. Directed by Alfredo de Villa and written by Rick Najera, Nothing Like the Holidays stars John Leguizamo, Debra Messing, Alfred Molina, Freddy Rodriguez and Elizabeth Peña.
Debra Messing, John Leguizamo, Elizabeth Peña, and Freddy Rodriguez
A scene from Nothing Like the Holidays
According to Internet sources, the film is a typical holiday comedy story with a couple of twists to make it current. Alfred Molina plays the patriarch and Elizabeth Peña plays the matriarch of the Rodriguez family. John Leguizamo plays the big brother married to an executive (Debra Messing).
His middle brother (Freddy Rodriguez) just returned from the war and hopes to get together with his former girlfriend (Melonie Diaz) who now has a new life. The brothers’ cousin (Luz Gusman) has an eating disorder and spends all her time talking about everyone’s life.
According to the company website, Overture Films, owned by Starz Media, produces, buys and distributes feature length movies. Starz Media is a subsidiary of Liberty Media Corporation and part of the Liberty Capital Group, a publicly traded company.
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids” audio recording
Posted by Elena del Valle on December 9, 2008
Andria Macias-Castillo, executive director, ¡Adelante!
Photo: ¡Adelante!
Miller Lite will donate $40,000 for scholarships to the ¡Adelante! U.S. Education Leadership Fund in Texas. The donation will provide scholarships for Hispanic students 21 and older pursuing a secondary education.
“Latino college students have great potential to be successful in every aspect of their lives, but reaching that success can be challenging,” said Andria Macias-Castillo, executive director of ¡Adelante! “Miller Lite and ¡Adelante! are investing in our youth to develop Latino leaders for the future.”
Through the end of the year, participating Texas retailers will feature Miller Lite point-of-sale (POS) materials to create awareness of the Adelante! scholarships. The POS materials include a tear away form with information on how to apply for the ¡Adelante! scholarships.
According to Marcela Fajardo, MillerCoors trade marketing manager, SW Region, Miller Lite is a founding partner of ¡Adelante! and has contributed more than $2.2 million to support educational programming and scholarships since its inception in 1993. As part of the program, Miller Lite is reaching out to the Texas Latino community through local retailers to generate interest in the ¡Adelante! program.
“Miller Lite is committed to supporting the educational and leadership needs of the Hispanic community and ¡Adelante! partners with us by helping to prepare the next generation of Hispanic leaders,” said Fajardo.
Scholarship applications and criteria will be available on-line through the ¡Adelante! website, adelantefund.org. Full-time, undergraduate students 21 years of age and older with a minimum 3.0 grade point average are eligible to apply. The scholarship amounts will range from $1,000 to $1,500.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations book
The ¡Adelante! mission is “To inspire the best and brightest Latino college students to graduate and succeed through scholarships, internships and leadership development.” Every year, ¡Adelante!, based in San Antonio, Texas, provides 100 scholarships to Latino students across the country.
Since the inception of the program in 1993, all of the Miller funds were designated for scholarships, internships and leadership workshops. Miller was a founding sponsor of Adelante as part of its support of the Hispanic Association of Colleges and Universities (HACU).In 1999, ¡Adelante! became a non-profit 501C3.
Antonio R. Flores, Ph.D., president, Hispanic Association of Colleges and Universities in San Antonio, Texas chairs the ¡Adelante! board of directors. Other board members include: Louis Agnese, Ph.D., president, University of the Incarnate Word in San Antonio, Texas; José R. Ruano, manager, Multicultural Relations, Miller Brewing Company in Milwaukee, Wisconsin; Ron Acosta, secretary, Texas multicultural public relations manager, Texas Market Area – Miller Brewing Company in Dallas, Texas; Heriberto “Berto” Guerra, Jr., chief executive officer, Avanzar Interior Systems in San Antonio, Texas; Robert Ayala, manager, Strategic Communications, Dell Computers in Austin, Texas; and Beatriz Robinson, Ph.D., vice president, Planning and Enrollment, St. Thomas University in Miami, Florida.
According to promotional materials, Miller Lite’s parent company, MillerCoors, is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. MillerCoors, a privately held company, is a joint venture of SABMiller plc and Molson Coors Brewing Company.
Although a company representative declined to share Hispanic market numbers, she indicated that “like most consumer product companies, the Hispanic market is a growing and important one for MillerCoors.” In relation to the number of Hispanic employees and board members at MillerCoors, the company representative indicated that “Employee numbers are proprietary, but creating a diverse workforce reflective of the market is a priority for MillerCoors.”
Target Latinos effectively by understanding how they shop
“Hispanic Holiday Shopping Patterns” audio recording
Manuel Delgado, CEO Agua Marketing, gives a presentation and participates in an extended Q&A discussion about
- Hispanic shopping patterns national survey
- Why Latino consumers may be more desirable than general market shoppers
- Hispanics holiday shopping patterns and behaviors
Click here for information on “Hispanic Holiday Shopping Patterns” audio recording
Posted by Elena del Valle on December 8, 2008
Reinaldo Padua, assistant vice president, Coca-Cola North America
Photo: Coca-Cola North America
A podcast interview with Reinaldo Padua, assistant vice president, Hispanic Marketing, Coca-Cola North America is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Reinaldo discusses effective marketing to Latinos and his company’s efforts to target United States Latinos with Elena del Valle, host of the HispanicMPR.com podcast.
He is responsible for leading the Hispanic marketing strategy and program execution for Coca-Cola North America. Reinaldo joined The Coca-Cola Company in his current capacity in January 2008.
Reinaldo started his marketing career at Procter & Gamble in marketing research. He has more than 12 years of experience in multicultural marketing, general marketing strategy, product management and market research in global consumer package goods and telecommunications.
Prior to joining Coca-Cola, he was a managing consultant for Wendy’s International, The Coca-Cola Company, and ConAgra Foods at Zyman Group. Prior to joining Zyman Group, he was senior marketing manager with BellSouth Corporation Internet Access Products. Before BellSouth, he was a category brand manager with Kraft Foods in Venezuela.
Born and raised in Venezuela, Reinaldo received an MBA degree from Duke University and bachelors degrees in Systems Engineering and Business Administration from the Universidad Metropolitana, where he was Class Valedictorian in 1994. He resides in Atlanta, Georgia.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Reinaldo Padua,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the December 2008 section of the podcast archive.
Target Latinos effectively by understanding how they shop
“Hispanic Holiday Shopping Patterns” audio recording
Manuel Delgado, CEO Agua Marketing, gives a presentation and participates in an extended Q&A discussion about
- Hispanic shopping patterns national survey
- Why Latino consumers may be more desirable than general market shoppers
- Hispanics holiday shopping patterns and behaviors
Click here for information on “Hispanic Holiday Shopping Patterns” audio recording
