Posted by Elena del Valle on August 19, 2015
Chef Giovanna Huyke, host, La Cocina Viva
Photo, video: La Cocina Viva
Spanish speaking cooking show fans in central Florida will have a new alternative beginning September 7, 2015. That is when La Cocina Viva will air weekly from 10 a.m. to 10:30 a.m. featuring healthy Latino dishes from Latin America and the Caribbean. The brainchild of Ruben Gonzalez the 30-minute program was produced for under $100,000 by Sima Communications and co-directed by Gonzalez and Giovanna Huyke, a chef.
Huyke will also host the 12 episodes of the program which will be filmed in Tampa, Florida. The target audience for the show is Hispanic Millennials and second generation Hispanics, and eventually “audiences that have an appreciation for Latino food/dishes.” The show producers hope to add English content later. Scroll down to watch a two-minute promotional video in Spanish.
“La Cocina Viva is about cooking traditional Latino dishes from the Caribbean and Latin America but in a healthy manner,” said Gonzalez by email about the program.
Huyke, chief executive office, Grupo Gio, LLC, a in Washington, DC. Based company, began her career in theater. She worked in Paul Prudehomme’s Louisiana Kitchen in New Orleans, and as an assistant to Lee Barnes, before moving to New York City to work with Chef Felipe Rojas Lombardi.
On her return to Puerto Rico she worked at the Caribe Hilton for one year. Later she founded Amadeus in San Juan, where she focused on working with native ingredients and recipes with classic techniques. She was chef at Ali-Oli, founded Don Juan in the El San Juan Hotel and Giovanna’s Café. Most recently, Huyke was the executive chef at Mio Restaurant in Washington, DC.
Posted by Elena del Valle on August 14, 2015
The Rise of the Platform Marketer
The Rise of the Platform Marketer
Photo: Wiley
Craig Dempster, and John Lee, both executive vice presidents at Merkle, a marketing agency, believe success in marketing today depends on technology and scale. In The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms (Wiley, $30), a 228-page hardcover book published this year, they discuss their strategies and the reasoning behind it.
“The opportunity of addressability at scale makes it an incredibly exciting time to be a marketer,” Dempster said in press materials. “These audience platforms enable us to connect with customers in more targeted, customizable, intelligent, and measurable ways, so that every customer receives an ideal experience, perfectly suited to their needs, devices, preferred channels, and more.”
In the book, meant as a foundation for their company’s 12 annual Performance Marketing Executive Summit, they propose nine competencies meant to span across data, execution, and the enabling technology. They believe mastering them will allow marketers to create, deliver, measure, and optimize customer-centric experiences across digital platforms. The authors did not reply to questions submitted via their publisher.
“The Platform Marketer isn’t an individual per se, but more a collection of skills that encompass many different disciplines,” Lee said in press materials. “When an organization can learn how to apply these skillsets, their ability to connect with customers and drive revenue grows enormously.”
The authors believe success driving digital performance requires expertise in data, analytics, and audience experience as well as an understanding of the new audience platforms. The nine competencies they point out as necessary are: audience management, identity management, consumer privacy and compliance, technology, platform utilization, measurement and attribution, media optimization, channel optimization, and experience design and creation.
Click to buy The Rise of the Platform Marketer
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Posted by Elena del Valle on August 5, 2015
Mexico Culture & Pride
Photo: Mexico Culture & Pride
Adriana Pavon, a Mexican entrepreneur and fashion consultant, plans to catch the attention of people who support fair trade and are socially conscious and intelligent consumers with Mexico Culture & Pride, an initiative to help preserve Mexican culture by showcasing quality accessories designed in collaboration with indigenous groups. She hopes it will be funded by a Kickstarter campaign.
It is scheduled to kick off in 2016 with an Oaxacan region exhibit titled “Through Frida’s Eyes” to showcase the importance of Mexican history and the work of traditional and contemporary artists through a variety of forms. Organizers plan to offer attendees the opportunity to experience Mexican culture through photography, video, dance, gastronomy and mixology.
“The idea of the project is to work in collaboration with various indigenous cultures,” Pavon said by email. “We started in Mexico because that’s my place of origin and I selected Oaxaca Mexico because it’s where Frida Kahlo was from. The next exhibit will visit other regions of Mexico eventually reaching out to other countries.”
The campaign should launch in Los Angeles, Chicago, Detroit, Grand Rapids, New York City and Mexico City on dates to be determined based on the support received from public donations. In exchange for contributions, the campaign will offer a reward of its selection. The money raised is meant to cover the cost of the logistics and a small stipend for the volunteers. The exhibit will be a compilation of one hundred items, including traditional wardrobe, video clips, 10 of a contemporary collaboration, and fifty images of the traditions and customs of the region.
All reward items are made with Mexican labor and materials, Pavon explained. The exhibit pieces will be mostly made in Mexico with the exception of the contemporary collection that may contain some French laces and United States materials.
The team behind the project is composed of individuals “who are passionate about their work and have extensive experience in their field.” They have clients such as Project Runway Latin America, Mexico’s Next Top Model, and Chrysler, and vast experience in manufacturing top brands, according to promotional materials. As part of the project, they will produce ten high end garments to be showcased in the traveling exhibit along with a collection of accessories in collaboration with regional artists.
Posted by Elena del Valle on July 31, 2015
GALA Advertising Law Book
Photo: Global Advertising Lawyers Alliance (GALA)
For marketers planning a multi-country ad campaign it may be useful to become familiar with the laws in the countries of their launch. For example, in the United States while there are no advertising practices prohibited outright there are restrictions, limitations, disclosure requirements and “medium- and industry-specific laws and regulations” on various advertising practices, according to the Global Advertising Lawyers Alliance (GALA).
This year, the Global Advertising Lawyers Alliance (GALA) published the first edition of the GALA Advertising Law: A Global Perspective, an 845-page book about international advertising, marketing and promotion laws in 56 countries from Argentina to Zimbabwe. The book is available via Amazon.com as a two volume publication (the review copy was one comprehensive digital document). Advertising Law I features information in alphabetical order by country from Argentina to Japan. Advertising Law II features the remaining countries from Kenya to Zimbabwe.
Organization lawyers wrote the book to educate in-house counsel, marketing professionals, agency executives, and firm lawyers about advertising law around the world. A list of the contributors and their firms appears in the back of the book.
Each entry outlines issues such as Advertising Framework, Self-Regulatory Framework, Advertising Law Basics, Price Advertising, Prohibited Practices, Sponsor/Advertiser Identification, Branded Content, Social Media, Rights of Privacy/Publicity, Special Clearance, Cultural Concerns, and Miscellaneous.
The United States section was co-written by attorneys from three New York law firms, Ronald R. Urbach, Joseph J. Lewczak and Allison Fitzpatrick from Davis & Gilbert, Rick Kurnit and Jeffrey A. Greenbaum from Frankfurt Kurnit Klein & Selz, and Douglas J. Wood, Joe Rosenbaum, John Feldman & Stacy Marcus from Reed Smith.
Click to buy Advertising Law I: A Global Legal Perspective: Volume I: Argentina – Japan (Advertising Law: A Global Legal Perspective) (Volume 1)
and
Advertising Law II: A Global Legal Perspective: Volume II: Kenya – Zimbabwe (Advertising Law: A Global Legal Perspective ) (Volume 2)
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Posted by Elena del Valle on July 24, 2015
Message Not Received
Photos: book cover Wiley/Luke Fletcher, author Sean Sunkel
We often blame misunderstanding across cultures and languages on communication. Even among speakers of the same language sometimes there are formidable barriers. Cultural differences, abbreviated messages in limited length media such as emails and social media can lead to truncated or unclear messages. Such communications issues and at times failures represent business costs. The McKinsey Global Institute report estimate for the cost of bad communication is nearly $1 trillion (referenced in Chapter 4 of Message Not Received).
Phil Simon, who specializes in technology and has authored several books, is convinced communication within businesses is not working properly. In Message Not Received Why Business Communication Is Broken and How to Fix It (Wiley, $35), a 236-page hardcover book published this year, he explains his concerns and offers solutions.
In Chapter 4, he says that although he considers emails indispensable there are issues related to that type of message that users are often unaware of, such as its lack of nuances and emotional depth. Because of that they are sometimes not the most appropriate method for complex discussions. He points out that emails may also be the cause of legal concerns, foster internal competition, be too copious to process and manage, and have poor search functions.
“I knew that e-mail fails us on several levels, but I was unaware of the extent of the problem,” Simon said by email. “As I discuss in the book, e-mail gives the false appearance of one-to-one, in-person communication. For instance, consider a 2006 series of studies by two psychologists, Justin Kruger, PhD of New York University and Nicholas Epley of the University of Chicago. In short, Kruger and Epley wanted to determine if people were as good as they thought they were at discerning the subtext of a message. Participants were only able to accurately communicate sarcasm and humor in barely half—56 percent—of the e-mails they sent. And if that isn’t bad enough, most people had no idea that they weren’t making themselves understood.”
Phil Simon, author, Message Not Received
When asked why he wrote the book he replied, “I truly believe that we’ve reached a tipping point, and my research confirmed as much. Employees have never been more overwhelmed, the subject of Chapter 2. They’re being asked to integrate more content, more messages. They’re checking e-mail on weekends, holidays, and vacation (when they take it). They’re constantly on call, barely able to keep their heads above water.
Fortunately, there’s a two-fold solution, and I didn’t see any book out there that attacked this problem from this particular angle. First, we can embrace simpler language. There’s no reason to use terms “value-add use cases” and other linguistic atrocities. Beyond that, everything need not be communicated via e-mail. New, truly collaborative tools like HipChat, Smartsheet, and scores of others make it easier than ever to communicate effectively. And let’s not forget the ability go old school. Sometimes, an in-person meeting or phone conversation is the best way to proceed. Far too many of us seem to have forgotten that.”
The book is divided into eight chapters within four main parts: Worlds Are Colliding; Didn’t You Get That Memo? Why We Don’t Communicate Good at Work; Message Received; and What Now?
“Many business folks routinely forget their audiences. They forget —or have never heard of—the curse of knowledge. We’ve all seen IT people who seem to speak a different language when dealing with non-technical employees. What happens?” he asked. “Employees roll their eyes, tune out, or simply don’t understand what’s taking place. On the web, there’s no shortage of mind-numbing, vacuous marketing copy. Marketers and salespeople often speak in buzzwords and then wonder why their prospective clients don’t pull the trigger. Rare is the person who communicates perfectly, myself included. We all would benefit from using simpler language and minimizing our e-mails.”
Simon advises organizations about communication strategy, data and technology. He is also author of The Age of the Platform.
Click to buy Message Not Received
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Posted by Elena del Valle on July 17, 2015
Volunteer Vacations
Photo: Independent Publishers Group
Are you tired of going on vacation to the same place every year? Do you yearn to do more than just lounge on the beach every day during your getaway? If so a different kind of break might appeal to you. Every year people dedicate their free time to worthy causes and many of them pay for the privilege. Some are families traveling together, others are seniors with time to spare, and many are people with few or many skills seeking a way to make a difference on their time off from work.
In Volunteer Vacations: Short-Term Adventures That Benefit You and Others, 11th Edition (Chicago Review Press, $18.95) Doug Cutchins, Bill McMillon, and Anne Geissinger share an extensive list of 150 organizations offering such volunteerism opportunities. The 431-page softcover book published in 2012 includes a foreword by Ed Asner.
The book provides some basic information about voluntourism, the work and vacation combination. Each listing profiles the organization, its mission, projects, year founded, number of volunteers in the previous year, work they do, locations, costs, duration, and type of skills they seek. There are also short descriptions from past volunteers about their personal experiences on a project.
The charitable organizations in the United States and abroad are diverse and host travelers for a variety of projects and lengths. Vacationers can participate in projects such as searching for sea turtle nests in Greece or Taiwan, for example, or teaching English in a remote village.
When the book was published McMillon was a freelance writer for Odyssey magazine. Cutchins was director of service and social commitment at Grinnell College, and Geissinger was a part-time photographer.
Click to buy Volunteer Vacations
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Posted by Elena del Valle on July 6, 2015
Susan Deehan, chairwoman, Actionable Intelligence Technologies
Tim Deehan, president, Actionable Intelligence Technologies
Photos: Actionable Intelligence Technologies
A podcast interview with Susan Deehan, chairwoman, and Tim Deehan, president, Actionable Intelligence Technologies, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, they discuss how white collar crime goes largely unsolved with Elena del Valle, host of the HispanicMPR.com podcast.
Susan and Tim are cofounders of Actionable Intelligence Technologies. She has developed an award-winning proprietary software that helps law enforcement agencies and forensic accounting firms around the globe find and prosecute large, complex financial fraud schemes, and recover money back to the victims. Tim works in product development, operations and sales at the company.
To listen to the interview, scroll down until you see “Podcast” on the right side, then select “HMPR Susan Deehan and Tim Deehan” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the July 2015 section of the podcast archive.
Posted by Elena del Valle on June 26, 2015
The Cayman Edge
Photos: cover Alex Nereuta, author Hans van der Post
Investors looking for opportunities that don’t follow the mainstream market trends sometimes choose independently managed private funds. That is one reason to buy into an offshore fund. Diversity is another, according to Gordon Casey, managing director of hedge fund consultancy Front Shore.
“While everybody is hoping for returns that are higher than the market, the truth is that there is great value in having an investment that is completely independent from the regular investment options,” Casey said by email when asked about the advantages of Cayman Islands investments.
“Diversity is a goal in and of itself and that’s the main reason. Having said that, fund structures in the Cayman Islands are used for many other purposes – including the structuring of private funds only intended for a very small group of people who want to invest together, family funds where all of the assets owned by a family are put into the fund structure and the family heirs, as such, are given shares in the fund. And lastly, for people who live in geographic areas with strict exchange controls but have made substantial gains internationally and do not want to repatriate their funds yet, a fund offers an efficient way to invest those gains outside of their core business – whether for private, corporate or family planning purposes.”
Gordon Casey, author, The Cayman Edge
In The Cayman Edge How to Set Up a Cayman Edge Fund (OneWord Publishing, $19.99), a 169-page softcover book published in 2014 he discusses the subject in detail. He wrote the book for fund managers wishing to setup a fund in the Cayman Islands, although he also hopes it serves as a useful tool for students of finance seeking information about the hedge fund industry in general, and new entrants to the industry who want to get a head start. The book is illustrated in color and divided into 18 chapters, two introductions and eight appendices.
“When I entered the industry in 2001 there was very little in the way of guides or literature on funds, and these days you can find everything online but it’s scattered across the websites of industry organisations, law firms, administrators and general interest articles,” Casey said. “The book is an attempt to consolidate all of the information (with pictures!) into one place – the book that I wish I had been given when I first started and a book that I can continue to use as a reference tool myself.”
While many of the more successful funds require a minimum of one million dollars to start, the most common funds require a minimum investment of $100,000, he explained by email. In the book, he describes six types of funds and seven service providers. Casey has been running Front Shore since 2004.
Click to buy The Cayman Edge
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Posted by Elena del Valle on June 17, 2015
Survey: How often PR workers mislead media – click to enlarge
A recent report from a digital media and blogger placement company indicates that the relationship between public relations workers and media is poor. According to The Media Influencers Report of digital journalists, 90 percent of digital journalist respondents said they have been misled by public relations workers. Almost a quarter of them said such behavior happens often.
On average three out of four respondents said they use third party video. The highest percent among media channels, perhaps not surprisingly, was television where 93 percent of respondents said they use video provided by a third party. At the same time, when it came to video provided by public relations practitioners respondents indicated proper disclosure of content was a concern.
Twitter and Facebook top the list of social networks journalist respondents said they rely on for story ideas. Other sites that follow, they said, are LinkedIn, YouTube and Instagram.
The Media Influencers Report, the result of an online survey via Survey Monkey of 300 reporters and producers at TV, radio, newspaper, magazine, web media and bloggers, was recently released by D S Simon.
