Posted by Elena del Valle on February 11, 2015
April Davis
Founder
Cupid’s Cronies
April Davis, founder, Cupid’s Cronies
Photo: Cupid’s Cronies
Being a successful businessperson and being a successful dater may seem completely unrelated. However, many of the skills and techniques used in dating can be applied to a business context. As a dating coach, I provide our clients with various tips on building a relationship, conversing, and making connections, just a few of the tips that can overlap with the business world. Here are five examples.
Conversation and communication skills
We’ve all been in meetings when afterwards you talk later and it’s clear you heard different messages. Similarly, two people can go on a date and when they follow up with me, I hear two distinctly different versions of the event.
In order to have a good meeting or a good date, one needs to have great communication skills. If they’re awkward in their delivery or lack decent grammar, they’re going to be quickly written off and disregarded.
Click to read the entire article Business tips from a dating coach
Posted by Elena del Valle on February 4, 2015
By Danixa Lopez
Senior account executive
Santa Cruz Communications
Danixa Lopez, senior account executive, Santa Cruz Communications
Photo: Santa Cruz Communications
I recently performed a Google search for the keyword phrase of Public Relations for the Hispanic Market and more than 1.5 million results were produced. With so many options, how can public relations and marketing agencies that offer services tailored to the Hispanic market differentiate themselves?
There is no correct answer. When it comes to marketing to Hispanics, each public relations professional has his/her own experience and strengths that can help when developing and executing a media relations plan. There is a myriad of proven strategies and tactics that you can use. However, no matter which ones you choose, there are some basic practices that will help you and your team obtain the best results.
Click to read the entire article Five proven practices to obtain the best results out of your media relations plan
Posted by Elena del Valle on January 26, 2015
Laurence Shatkin, Ph.D., author, Your Guide to High-Paying Careers
Photo: Laurence Shatkin
A podcast interview with Laurence Shatkin, Ph.D., author, Your Guide to High-Paying Careers, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses high paying careers with Elena del Valle, host of the HispanicMPR.com podcast.
Laurence has been a writer and researcher in the field of career information for 35 years. He was one of the developers of the SIGI PLUS (System of Interactive Guidance and Information) career information system at Educational Testing Service, and he has developed and adapted similar systems for use in the United States, Australia, Saudi Arabia, and the United Arab Emirates. He is the author or co-author of more than two dozen books about careers. He lives in Titusville, New Jersey.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Laurence Shatkin, Ph.D.” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the January 2015 section of the podcast archive.
Posted by Elena del Valle on January 23, 2015
Accountability
Photos: Bustin & Co
If accountability is “Doing what you said you would do within the time frame you agreed to do it*” and only a tiny fraction of management executives surveyed believed their companies did a good job executing their strategic plan, what does that say about the accountability at their companies? Greg Bustin, author, Accountability: The Key to Driving a High-Performance Culture (McGraw-Hill, $28) believes accountability is the greatest challenge businesses face.
In his 293-page hardcover book, published in 2014, he discusses the role of accountability in the business environment. The book is divided into ten chapters and an appendix.
Establishing clear expectations, dealing with problems immediately and leaving emotions behind are important steps when a leader holds others accountable, he says.
Greg Bustin, author, Accountability
He goes on to recommend that the way to accountability begins with a purpose. Once executives identify what they want to do, what they can do and what they’re willing to do, they can hold themselves accountable. Only then can they create a culture where accountability drives performance and hold others accountable. He defines seven characteristics he believes are necessary for efficient accountability: character, unity, learning, tracking, urgency, reputation and evolving.
Bustin, chief executive officer, Bustin & Co., is a Dallas based business and leadership consultant. Prior to this book, he wrote Take Charge!, Lead the Way, and That’s a Great Question.
*From Accountability.
Click to buy Accountability
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Filed Under: Books
Posted by Elena del Valle on January 14, 2015
By Josh Mayer
Chief Creative Officer
Peter Mayer Advertising
Josh Mayer, chief creative officer, Peter Mayer Advertising
Photos: courtesy Peter Mayer Advertising
When marketing agencies are working for clients, we often recommend that their messages need to be unique and stand out from the crowd – to zig while others are zagging. But it’s not so easy when our agency IS the client. What is the message we want to send? What’s our tone? How do we want to be perceived? Should we be silly, serious, zany, techy or corporate? Never is this question more relevant than when it comes time to create the dreaded holiday card.
In today’s hypersensitive, politically correct world, you certainly don’t want to offend. Or be preachy. And whether you want to admit it or not, your company’s creative reputation is on the line. So faced with a heavy dose of scrutiny and expectations – most of it admittedly our own – we decided to be as different as possible, to find the white space others weren’t playing in: New Year’s Resolutions.
Click to read the entire article Creatively breaking through holiday clutter
Posted by Elena del Valle on January 9, 2015
The Art of Not Having It All
Photos: St. Martin’s Press Publicity
Can a career woman find fulfillment alone? Is it possible to be single and happy? Melissa Kite thinks it is. She is single and dedicated to her work. She is convinced she is unusual for not seeking to have everything in her life. She is content with dedicating most of her energy to her career even if if it means there is no time left for the pursuit of a family. In The Art of not Having It All: True Stories of Men, Sex and Other Disasters (Thomas Dunne Books, $24.99), published this month, she discusses her life experiences and views.
In the Preface, she says she felt like “a total freak” and “…like the only woman in the world who was struggling to keep one ball in the air, and dropping that most of the time.” She prefers, she explains, focusing on doing one thing at a time rather than juggling a career and a family; and concludes that being single and lonely while not having the stereotypical everything at once such as kids, the perfect husband and a suburban home is not so bad after all.
Melissa Kite, author, The Art of Not Having It All
The 278-page hardcover book is divided into ten chapters. Kite is a freelance journalist and a columnist for The Spectator in the United Kingdom.
Click to buy The Art of Not Having it All
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Filed Under: Books
Posted by Elena del Valle on January 6, 2015
Information provided by Event Partner
15th Annual Horowitz Cultural Insights Forum – March 25, 2015 at the Edison Ballroom in NYC
The 15th Annual Horowitz Cultural Insights Forum is a long-standing, research- and insights-driven media industry event, well-known for advocating for the value of multicultural consumers for the media industry. The theme of the Forum this year is “Identity Matters : Be Relevant in a Multiplatform World.” Join nearly 400 executives and decision-makers from the media, advertising, technology, and financial industries as we explore how and why various aspects of identity—including race, psychographics, and culture—play an integral role in effectively targeting and engaging today’s consumers.
The agenda includes research presentations, keynote speakers, panel discussions, case studies, and a special Emerging Talent Showcase—a spotlight on young, multicultural content creators who are shaping the content of tomorrow. Register using the promo code “2015HMPR” to receive $50 off your registration fee! To inquire about speaking and sponsorship opportunities, please contact Andrew O’Brien at andrewo@horowitzresearch.com or 914-834-5999.
Posted by Elena del Valle on December 23, 2014
As the year draws to a close and a new one approaches we take the opportunity to thank you for your loyal following, your emails and Tweets, comments, ideas and suggestions, and working with us to make our content interesting and relevant. May you and yours have a joy filled holiday season and a happy, healthy and prosperous 2015!
Posted by Elena del Valle on December 10, 2014
Information provided by Event Partner
Latin Alternative Music Conference, New York City July 7-11, 2015
http://www.latinalternative.com/
The LAMC (Latin Alternative Music Conference) is the only major conference celebrating and supporting genres of Latin music that are left of center and forging the way Latinos, especially young, bicultural-millennial Latinos in the U.S., define themselves. Hailed by The New York Times as the “Sundance of Latin music”, the LAMC is also the largest Latin music conference in the US.
The 16th annual LAMC will break new ground, inaugurating a new, expanded focus on a diverse array of special events dedicated to music, food, film, books, art and poetry.
Posted by Elena del Valle on December 5, 2014
Eating Dangerously
Photo: Rowman & Littlefield
This year, an estimated 50 million Americans will get sick from food they eat, 100,000 of them will need to be hospitalized and 3,000 will die, according to Eating Dangerously Why the Government Can’t Keep Your Food Safe… and How You Can (Rowman & Littlefield, $24.95). In 2011, 33 people died of food poisoning from one instance of listeria contaminated cantaloupe alone, say the authors. What is happening to our food between the farm and the table?
In the book, Michael Booth, a former health care writer for The Denver Post, and Jennifer Brown, an investigative reporter with the same newspaper, set out to answer some of the most relevant questions regarding food safety in our country. They strive to provide an understanding of the food networks’ functionality, where it works and where it fails, and offer advice on ways to avoid food borne illnesses. The propose readers seek a balance where they become “skeptical, but cynical; aware, but not hysterical.”
The 185-page hardcover book published this year is divided into an Introduction, 10 chapters and two appendices in two main parts: Should we be afraid of our food? And How to feed your family safely and sanely. The appendices feature resources for additional information and tips on how to eat safely. It features multiple pages of end notes.
Click to buy Eating Dangerously
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Filed Under: Books
