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Survey indicates low media trust of public relations workers

Posted by Elena del Valle on June 17, 2015


How often PR workers misled media survey

Survey: How often PR workers mislead media – click to enlarge

A recent report from a digital media and blogger placement company indicates that the relationship between public relations workers and media is poor. According to The Media Influencers Report of digital journalists, 90 percent of digital journalist respondents said they have been misled by public relations workers. Almost a quarter of them said such behavior happens often.

On average three out of four respondents said they use third party video. The highest percent among media channels, perhaps not surprisingly, was television where 93 percent of respondents said they use video provided by a third party. At the same time, when it came to video provided by public relations practitioners respondents indicated proper disclosure of content was a concern.

Twitter and Facebook top the list of social networks journalist respondents said they rely on for story ideas. Other sites that follow, they said, are LinkedIn, YouTube and Instagram.

The Media Influencers Report, the result of an online survey via Survey Monkey of 300 reporters and producers at TV, radio, newspaper, magazine, web media and bloggers, was recently released by D S Simon.