Posted by Elena del Valle on December 13, 2005
Barrio305 launched a reggaeton TV Show. Episode One of the show, titled "From Miami 2 Puerto Rico," was scheduled to be broadcast in it’s entirity on the Barrio305.com site. That episode featured comprehensive and in depth coverage of the reggaeton/Latin hip hop community.
Shot on location in Miami and San Juan, Puerto Rico, the first episode uncovers the cultural movement known as reggaeton with special interviews, event coverage, never-before-seen behind the scenes footage of top reggaeton artists and special segments that feature import tuners and the Barrio Babes.
Barrio 305 obtained one-of-kind exclusive interviews with major hitters in the reggaeton and urban Latino music scene. Fat Joe, Pitbull, Nicky Jam and Tego Calderon are some the big names that have participated in making Barrio 305 a leading authority on reggaeton and urban Latin music coverage.
The name Barrio 305 is a Spanglish term that describes the emerging Latino youth culture in the U.S. Barrio is Spanish for neighborhood and 305 is the area code for the city of Miami; organizers hope the name captures the bi-cultural nature of English dominant Latinos living in U.S. urban areas.
Barrio 305 hopes to expand reggaeton’s audience outside major cities. Online-featured artists include leading acts such as Tego Calderon, Queen Ivy, Don Chezina and Daddy Yankee. As it’s popularity grows broadband channels such as Barrio 305, could act as an outlet for upcoming artists to stimulate the forefront of the "urban" Latin America. More information is available at http://www.barrio305.com/reggaeton_videos.htm
Posted by Elena del Valle on December 12, 2005
Raza Hoodia EP album cover
A sample of the recent Nacional re-release of Hip Hop Hoodios popular Raza Hoodia recording announced last week is available in an audio file on the HispanicMPR.com website at www.HispanicMPR.com . To listen to it, visit the website, then scroll down until you find "Podcasts" on the right column, selected the title from the options listed and click on the play button. Enjoy!
Posted by Elena del Valle on December 9, 2005
Roger Selbert, Ph.D.
Homeownership
Projections show U.S. Hispanics will need 4.6 million housing units over the next 20 years. According to John Burns Real Estate Consulting, the Hispanic home-buying market is:
- Huge: Latinos currently pay more than $30 billion per year in rent, and own U.S. homes valued at more than $360 billion.
- Growing exponentially: The Hispanic population will triple in size from 2000 to 2050.
- Geographically concentrated: Approximately 75% of Latinos live in five states, and three of these states (Florida, Texas and California) are already the top three states for single-family construction. The other two states are Arizona and New York.
- Buying homes: More than 230,000 Latino households will join the ranks of homeowners each year over the next 20 years. Census figures show that Hispanic homeownership in the U.S. rose from 40% to 47.4% in the 10-year period from 1993-2003.
- Young: 50% of Latinos are under age 25 and 70% are under age 36. In fact, the number of traditional entry-level buyers (33-year-olds) of Hispanic heritage is projected to rise by 12% over the next six years, compared to a 10% decline among other U.S. residents.
According to American City Vista, a homebuilder headed by former U.S. Housing Secretary Henry Cisneros, ten million new households will be formed by the end of the decade; half of those will be minority, and more than half of those will be Hispanic. That’s almost 3 million new homes that can be sold to Latino households. And they’ll be able to afford them: disposable income of U.S. Hispanics reached $686 billion in 2004, having grown 36 percent from 2000, or double the rate of the U.S. population as a whole.
Homebuilders are responding to the Hispanic market’s needs and desires. As greater numbers of Latinos buy homes, a wide range of industries including realtors, lenders, developers, insurers, furniture and appliance stores and home-improvements outlets will also serve the market and reap the benefits. The National Association of Hispanic Real Estate Professionals estimates that 1.5 million undocumented immigrants in the United States could become homeowners if barriers such as identification, legalization, traditional credit requirements and language were no longer issues.
Business Ownership
Self-employment by Latinos grew 41 percent between 2000 and 2003, while overall self-employment grew 6.2 percent. And the number of Latina-owned businesses surged 62.4 percent for the seven-year period that ended in 2004, while the overall number of businesses grew just 9 percent. According to Loui Olivas, professor at Arizona State University¹s Carey School of Business, one of the striking things about Hispanic businesses is that their clientele is predominantly non-Hispanic.
The U.S. Census Bureau’s 2002 Survey of Business Owners, released this year, shows that while the number of all U.S. businesses increased by 10 percent from 1997 to 2002, the rate of growth for minority- and women-owned businesses was far higher. The survey found 1.6 million Hispanic-owned businesses (up 31 percent from 1997), with total receipts of $226.5 billion (up 22 percent). There were 6.5 million women-owned businesses in 2002, up 20 percent from 1997.
The Kauffman Index of Entrepreneurial Activity shows similar results. The number of Latinos who start businesses jumped to 0.48 percent of the adult population in 2004 from 0.38 percent in 1996, and higher than the 0.39 percent rate for white non-Latinos.
According to the Center for Women’s Business Research, as of 2004, Hispanic women-owned businesses number nearly 554,000, employ 320,000, and generate nearly $44.4 billion in sales nationwide. Further:
- Firms owned by Hispanic women represent 8.3% of all women-owned firms in the U.S.
- 38.8% of businesses owned by minorities are owned by Latinas
- 34.9% of all Hispanic-owned firms are owned by Latinas
- Latina-owned businesses employ 18.5% of the workers in all Hispanic-owned firms, and generate 16.3% of the sales
Growth Strategies Implications: Trends in Hispanic homeownership and business ownership confirm a basic theme we have been sounding in these pages for many years: Hispanics are acculturating to the mainstream while changing the mainstream in the process.
This article was excerpted from the December 2005 issue of Growth Strategies, a leading newsletter on economic, demographic, social and marketing trends. To subscribe or for more information, go to http://www.rogerselbert.com.
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Filed Under: Book
Posted by Elena del Valle on December 8, 2005
Today’s Hispanic Marketing & Public Relations news is available in an audio format. To listen to it, visit www.HispanicMPR.com and scroll down until you see "Podcasts." Select the file with today’s date (120805) and click on the play button to listen to it online.
Posted by Elena del Valle on December 8, 2005
Rafael Urbina, CEO of HMI
Miami, FL and Greensboro, NC –Planeta Networks (http://www.planetatv.com) and Batanga (http://www.batanga.com) , two leading privately held Hispanic media Internet companies, announced a merger in an all-stock transaction effective immediately. The new website will be bilingual.
The merger will create a leading multimedia online network for Hispanics. It will combine the Planeta Broadband video business with the Batanga Latin music and online radio network and add Latin sports and auto content channels. Together, the companies will meet a wider set of customer needs, more than double their customer reach and be able to accelerate growth in new markets, such as the mobile and advanced television arena.
The new company will operate under the Hispanic Media, Inc. (HMI) name. Rafael Urbina, founder and chief executive officer of Planeta Networks, will continue as CEO of HMI. Troy McConnell, founder and chief executive officer of Batanga, will be president and chief operating officer of HMI.
"We are passionate about the opportunity to provide unique and compelling online content to Hispanics,” said . Urbina. "This is the fastest growing market demographic in the U.S. and we believe we can deliver to these consumers an engaging online experience which will make HMI a part of their everyday life.”
"For our advertisers and their agencies,” continued McConnell, “we can now offer rich-media advertising formats across a broader content platform. This will provide marketers with more creative options to deliver their messages persuasively to a much larger Hispanic audience.”
Planeta Networks and Batanga currently have more than 80 advertising clients, more than half of which are Fortune 500 corporations. Revenue is derived primarily from online advertising and broadband video streaming. The new company will employ 55 professionals and have its headquarters in Miami, Florida while maintaining offices in Greensboro, Caracas and Madrid.
Posted by Elena del Valle on December 7, 2005
Nielsen Monitor-Plus Report
Source: Nielsen Monitor-Plus.
*Internet data provided by Nielsen//NetRatings
Notes:
-Estimated online spending reflects CPM-based advertising only, and excludes search-based advertising, paid fee services, performance-based campaigns, sponsorships, barters, partnership advertising, advertorials, promotions, email and direct response
-Spot Radio and Syndicated TV were omitted due to changes in tracking.
-Newspaper reflects display ads only.
-Coupon reflects CPG products only.
According to Nielsen Monitor-Plus, although network TV and network radio ad revenues are not growing, most media advertising spending increased in the first nine months of 2005. Advertising across the 14 media tracked by Monitor-Plus increased 4.5 percent. The Internet showed the highest percet growth with an increase of 19.4 percent. Spanish-language TV showed the second highest growth,16.7 percent.
Other media growth: cable TV (11.9 percent), local magazines (10.1 percent), outdoor (7.3 percent), national magazines (7.1 percent), business-to-business magazines (3.9 percent), national newspapers (2.2 percent), and local newspapers (0.8 percent).
Nielsen Monitor-Plus is provided by Nielsen Media Research, a leader of innovative advertising information services in the United States, providing advertising activity for 16 media including television tracking in all 210 Designated Market Areas (DMAs). Nielsen Media Research is a leading provider of television audience measurement and advertising information services. In the United States, Nielsen’s National People Meter service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish language networks, and national syndicators. Local ratings estimates are produced for television stations, regional cable networks, MSOs, cable interconnects, and Spanish language stations in each of the 210 television markets in the U.S., including electronic metered service in 56 markets. Nielsen Media Research is part of VNU Media Measurement & Information, a global leader in information services for the media and entertainment industries. VNU is active in more than 100 countries, with headquarters in Haarlem, the Netherlands and New York, USA. VNU is listed on the Euronext Amsterdam (ASE: VNU) stock exchange. For more information, please visit the VNU website at www.vnu.com.
Posted by Elena del Valle on December 6, 2005
The AthensEcoLatino.com published a note on the Hispanic Marketing & Public Relations book in the "Other News" section. Eco Latino is a monthly publication of the Athens Banner Herald. To see the note go to http://www.athensecolatino.com/othernews.html
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Filed Under: Book
Posted by Elena del Valle on December 6, 2005
Christine Clavijo-Kish, contributing co-author Hispanic Marketing & Public Relations
Christine Clavijo-Kish, partner, LatinClips Inc.will attend this week’s Marcus Evans Marketing Consumer Products to Multicultural Markets taking place December 8-9, 2005 in Miami, Florida and will be available to answer questions about her chapter informally during the conference.
Clavijo-Kish is contributing co-author to chapter 14 of the Hispanic Marketing & Public Relations book entitled "Hispanic Public Relations Return on Investment." She directs all sales and marketing strategies, and jointly overseas the overall operations and client services for LatinClips. She has spent more than ten years as a public relations and marketing practitioner and is an expert in developing multicultural, multilingual strategies and promotions for the U.S. Hispanic and Latin American markets. Clavijo-Kish is a graduate of the University of Miami with a bachelor’s degree in Communication and English Literature.
Conference information is available at www.marcusevansbb.com/consumerproducts
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Posted by Elena del Valle on December 6, 2005
Kemo the Blaxican album cover
With three number one albums on iTunes and Nacional Records’ Label Sampler Recently Hitting number one on Emusic, the Latin Indie Record Company announced a new digital-only subsidiary “Nacionale”
Leading Latin-alternative label Nacional Records established a new digital-only E-label, Nacionale. The launch of Nacionale comes on the heels of Nacional Records unprecedented success for an indie Latin label in the digital world. Nacional has seen three of its releases hit number one on iTunes’ Top Latin Albums chart (Andrea Echeverri – "Andrea Echeverri"; Nortec Collective – "Tijuana Sessions, Vol. 3"; and KCRW "Sounds Eclectico"). Its compilation of label artists also hit the top spot overall on Emusic’s Top Albums chart, beating out releases from Coldplay and Ray Charles among others.
Nacional/Nacionale also established an exclusive digital distribution deals with key Indie labels PopArt (Argentina), La Oreja Bizarro (Chile), rising U.S. Indie acts like Kemo The Blaxican (Delinquent Habits), Reyes del Bajo Mundo, Bayú, and Hip Hop Hoodíos.
“We are particularly excited about Nacional’s new e-label, Nacionale,” says Ray Farrell, VP of Content Acquisition for Emusic. We have done very well with Nacional Records’ excellent catalog to date. The Nacionale e-label will bring an array of hard to find Latin artists to the forefront. We believe that the appeal of Latin alternative music extends to music fans of all cultures, and Emusic is proud to help bring this music to a new audience.”
“At a time when CD sales are dropping, we recognize that Latin Rock, Hip-Hop, and Electronic music are making great strides in the digital arena,” says Josh Norek, Nacional’s VP of Business Affairs & Media Relations. “We’ve been thrilled to see 15-20% of our album sales take place on iTunes and Emusic alone. We’re also seeing strong sales with iTunes Europe, with several releases charting on iTunes Spain.” Label President Tomas Cookman adds “With a nod to the future, we’re in a position to offer digital distribution and marketing to some of our favorite labels and artists, be it a rock label like Pop Art in Argentina or a veteran Hip-Hop MC like Kemo of Delinquent Habits. Because of the large college and youth audience for our music, we’re seeing extremely fast growth in the digital world from this internet-savvy demographic.”
Nacional/Nacionale is in the final stages of signing more indie labels and artists. Nacional/Nacionale’s initial exclusive E-label signings thus far include: Pop Art Records (Argentina), which is often hailed as the Argentine answer to Sub Pop. Pop Art remains the leading indie label in Argentina, and boasts an impressive roster of cutting-edge acts. La Oreja Bizarro Records (Chile), a fast-growing indie label in Chile, it is home to an eclectic roster of acts including electronic groovemeisters Bitman & Roban and Los Bunkers. MC Kemo the Blaxican (U.S.), a Los Angeles-based former frontman of popular Latin Hip-Hop act Delinquent Habits, which sold more than a million units worldwide in the late 90’s on the strength of singles like “Tres Delinquentes” and “The Kind”. His new solo album "Simple Plan" features the lead-off single “La Receta.” Reyes del Bajo Mundo is a El Salvador-by-way-of-NYC Hip-Hop crew that has been earning a name for itself with strong live performances and the videos for “Donde” and “Nuevo Musicon”, which have seen airplay on MTV-Espanol, Mun2, and SiTV. The tracks are from their new album ‘Nuevo Musicon.’
Hip Hop Hoodíos album cover
Others include: Hip Hop Hoodíos, for whom Nacionale is re-releasing the now out-of-print "Raza Hoodia" EP which features fan favorites “Havana Nagilah” and “Ocho Kandelikas.” The EP led to the group’s eventual signing with Jazzheads Records for their follow-up full length album "Agua Pa’ La Gente." Guests on the EP include members of Jaguares, Orixa, and Los Mocosos. Bayu, a popular Los Angeles indie band that has made a name for itself with their multicultural fusion of funk, rock, Brazilian, and Latin influences. Named by Los Angeles New Times as the “Best Latin Band” in 2002, Bayú has drawn favorable comparisons to kindred spirits Ozomatli, and have had numerous tracks featured on major label compilations. Bayú’s debut full length CD ‘Super Mofongo Beat’ is now available for the first time ever digitally via Nacionale. La Monaretta, one of Colombia’s leading electronic acts, has made its debut album "Electronoche" available for the first time digitally. Led by local BMX champions Andres Martinez and Camilo Sanabria, La Monaretta band members have performed at Colombia’s prestigious Rock al Parque festival and are continuing to create a buzz for their inspired brand of "Caribbean electroniche" and "negroclash" sounds.
Posted by Elena del Valle on December 5, 2005
Beginning today HispanicMPR.com will feature podcasts with Hispanic Marketing & Public Relations book information, Hispanic market news summaries and updates and more. To listen to the inaugural podcast visit the website at www.HispanicMPR.com and scroll down until you see the "Podcast" listing on the right hand side, then hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The first podcast is an audio summary of last week’s news (week of November 28, 2005).
Please take a moment to let us know how you like our first podcast and what you would like to hear in future podcasts by posting your comments here. You can also follow the instructions on the podcast to send story ideas, photos, propose topics and guests for future podcasts. If you would like to be interviewed or have a topic to propose, make sure to include an email address and a phone number where we can reach you. Thank you!
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Filed Under: Media
