Friday, February 9, 2024

Innovations in Hispanic Marketing 2006 to be Held in Miami

Posted by Elena del Valle on January 6, 2006



The Innovations in Hispanic Marketing 2006 will be held March 14-16, 2006 in Miami, Florida at the Radisson Hotel Miami. Building on the success of Innovations in Hispanic Marketing 2003, 2004 and 2005, MFM Trade Meetings will again present this breakthrough conference, March 14-16, 2006, at the new Radisson Hotel in Miami, Florida.

Over the years the Conference participants have delivered timely and innovative information that provides a blueprint for success which can be implemented in day to day operations and campaigns. Conference planners expect the Innovations in Hispanic Marketing Conference to touch on some of the most relevant and current topics that continuously face marketers including product placement and traditional advertising, online strategies and new research data . 

This is the planned agenda:

Wednesday, March 15, 2006 

8 AM  Attendee Breakfast and Registration
9 AM-9:45AM Catering to and Developing Brand Loyalty Among U.S. Hispanic Consumers 
9:45AM-10:30AM Engaging the Language Debate: Which is the Best Idioma to Use to Best Reach a Particular Hispanic Consumer 
10:30AM-11AM Networking Break 
11AM-12PM The Role of Today’s Hispanic Ad Agency- Navigating the Hispanic Campaign Landscape 
12 PM-2 PM Luncheon and Special Presentation 
2PM-2:45PM Driving Brand Awareness and Short Term Sales Through Promotional Campaigns 
2:45PM-3:30PM Developing and Implementing a Successful Segmented Marketing Strategy to Target Specific Groups Within the Latino Market 
3:30PM-3:45PM Networking Break 
3:45PM-4:30PM Creating Online Marketing and eCommerce Initiatives that Speak Directly to the Hispanic Market 
4:30PM-5:15PM Maximizing Brand Exposure and Marketing Value by Implementing Innovative Event and Experiential Marketing Strategies 
5:30PM-7 PM Cocktail Reception 

Thursday, March 16, 2006

8 AM-9AM Attendee Breakfast and Registration 
9 AM-10:30AM Implementing a U.S. Hispanic Marketing Strategy to Activate Consumers into Purchasing Your Product 
10:30AM-11 AM Networking Break 
11AM-12 PM Reaching the Young Hispanic Consumer Where and When They Want to be Reached 
12 PM-1:30PM Luncheon and Special Interest Roundtables 
1:30PM-2:30PM Product Placement and Branded Entertainment- Reaping the Benefits of Integrating Your Products with Entertainment and Media Properties 
2:30PM-3PM The Role of Public Relations in Hispanic Marketing Campaigns 
3 PM-3:15PM Networking Break 
3:15PM-3:45PM Successful Strategies for Marketing to the Older Hispanic Consumer 
3:45PM-4:30PM Partnering with Entertainment Properties to Boost Brand Awareness and Promote Marketing Message 
4:30PM Closing Remarks 

For further conference details and information visit