Wednesday, January 22, 2020

Multiple academics share marketing insights

Posted by Elena del Valle on January 22, 2020

Mapping Out Marketing

Mapping Out Marketing

Photos: Routledge Taylor & Francis Group

Ronald Hill, Ph.D. and Cait Lamberton dedicated two years to editing Mapping Out Marketing Navigation Lessons From The Ivory Trenches (Routledge,$39.95), a book targeting marketing students and marketing practitioners. The 193-page softcover book co-edited with Jennifer Swartz, a graduate student, features 55 entries (23 men and 22 women) from multiple academics. Submissions were limited to 500 words each as was the introduction. Proceeds from the book were earmarked for scholarships for underrepresented doctoral students.

“The American Marketing Association played a significant role in helping us find a publisher for our work,” Hill said by email (when approached by email Lamberton referred questions to Hill). “That is an important step that required putting their reputation on the line for our idea.”

When asked what prompted them to search this topic now Hill said “There is so much accumulated wisdom among marketing professors from around the world that does not get to folks interested in marketing practice. Most the self-help books have one good idea that they expand into an entire book. Why not have a book with many such ideas that cover a vast terrain!

Why not now? This wisdom is as necessary today as it ever will be. Let marketing professionals learn what we have to say and use what is most relevant!”

Referring to the meaning of the subtitle he said, “Ivory trenches are the difficult environments professors must navigate every day. So many outsiders think that we stay in our ‘ivory towers’ and ignore the world around us. Instead, we are embedded in a very difficult environment to maneuver and the lessons learned are profound!”

Beyond the distribution of a press release how has the book been promoted? “Our hope is that all contributors will tell two friends and so on and so on … It should be in every class and executive program around the world!”

Ronald Hill

Ronald Hill

Another book may follow. Hill said, “I’d like a new volume on marketing ethics that takes practice and infuses it with values. For example, marketers are good at deciding who they want to sell to, but does it align with all the people who could gain from purchase despite societal prejudices, poverty, and other forms of restriction? We CAN make the world a better place and still thrive as an organization. We just need to consider deeply what that means.”

When asked by email about the scholarship funds an American Marketing Association spokesperson declined to respond on the record. When asked the same question Hill said, “All royalties received from sales of this book go directly to the AMA, and we have no other financial connection with the publisher.”

Hill is a visiting professor of Marketing and holds a Dean’s Excellence Faculty Fellowship at the American University, Kogod School of Business. He is chair, Transformative Consumer Research Committee and recipient of 2019 American Marketing Association Wilkie Marketing for a Better World Award. He has authored over 200 journal articles, books, chapters, and conference papers on impoverished consumer behavior, marketing ethics, corporate social responsibility, human development, and public policy.

Cait Lamberton

Cait Lamberton

According to promotional materials, Lamberton is associate professor and Ben L. Fryrear Chair in Marketing at the University of Pittsburgh’s Katz Graduate School of Business, where she researches and teaches consumer behavior and applied behavioral economics at the MBA and Ph.D. levels, in addition to providing consulting services in government and the private sector.

In 2018, Swartz was a full-time MBA student at George Washington University with a focus on operations, strategy, and brand management. Prior to George Washington, she worked in Corporate Communications at Marsh & McLennan Agency in San Diego, overseeing various aspects of digital media strategy, branding, public relations, and non-profit fundraising efforts.


Mapping Out Marketing

Click to buy Mapping Out Marketing


With videos – New international programs coming to public television

Posted by Elena del Valle on January 15, 2020

The Victim, a Scottish thriller
The Victim, a Scottish thriller

Photo, videos: courtesy of KCET

KCET, a Southern California public station, will premiere Austrian, French and Scottish programming this month. The Victim, a four-part Scottish thriller series, Resistance, a French World War II series, and Vienna Blood, an Austrian mystery series will air locally beginning in January. After their on air premier the programs will be available on the station website. Scroll down to watch trailers.

The Victim first aired in the United Kingdom on BBC One April 2019. The engaging and thought provoking thriller explores age old issues of whether the punishment fits the crime as well as the new ethics of individual responsibility for posts on social media. It stars Kelly Macdonald (Boardwalk Empire, No Country for Old Men) as Anna Dean who is accused of leaking her son’s suspected murderer’s identity online and conspiring to have him killed. John Hannah (Four Weddings and a Funeral, Agents of S.H.I.E.L.D.) plays Craig Myers, a hard working family man seeking prove his innocence.

The first episode aired January 7, 2020. Resistance is scheduled to air Tuesday, January 14 at 10 p.m. PT and Vienna Blood should air January 23 at 10 p.m. PT.

Resistance, based on true events, (in French with English subtitles) portrays the story of “a group of young French heroes fighting for freedom from German Nazi occupation in World War II” who join forces to produce a newspaper. According to a press release, the program is part of Walter Presents, a curated collection of award-winning international dramas hand-picked by Walter Iuzzolino, “a TV connoisseur who has scoured the globe for compelling hits.”

In Vienna Blood, reminiscent of Sherlock Holmes with some elements of romance, a student of medicine and Sigmund Freud and an Austrian detective team up to solve murder cases in early 1900s Vienna. It features Matthew Beard (The Imitation Game) and Juergen Maurer (Vorstadtweiber).  The final four episodes were my favorites.

According to promotional materials, KCET offers cultural and educational programs in Southern and Central California, including local programming and television programs from around the world. Throughout its 54-year history, KCET has won hundreds of major awards.



Podcast with Gabriela Lechin, SVP, Global Results Communications, about public relations trends, predictions

Posted by Elena del Valle on January 6, 2020

Gabriela Lechin, senior vice president, Global Results Communications

Gaby Lechin, senior vice president, Global Results Communications

Photo: Global Results Communications

A podcast interview with Gaby Lechin, senior vice president, Global Results Communications, is available in the Podcast Section of Hispanic Marketing and Public Relations, HispanicMPR.com. During the podcast, she discusses public relations trends and predictions with Elena del Valle, host of the HispanicMPR.com podcast.

Gabriela’s communications career spans 18 years and includes extensive and global experience in the tech, cybersecurity, intelligence, transportation, government, and sports industries as well as global affairs, international relations and crisis management. A United States Navy Reserve Officer, Gaby holds a bachelor’s degree in communications and a master’s degree in national security and international relations.

To listen to the interview, scroll down and click on the play button below or locate the “Podcast” section on the right hand side, then choose “HMPR Gaby Lechin” or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the January 2020 section of the podcast archive.

Happy New Year!

Posted by Elena del Valle on January 2, 2020

 

With video – California PBS station to air actor interviews

Posted by Elena del Valle on December 18, 2019

 Left to right: Jennifer Lopez, Eddie Murphy with Antonio Banderas and Brad Pitt

Photo, video: PBS SoCal and Variety

For fans of actor interviews PBS SoCal, a donor-supported community institution and part of Public Media Group of Southern California, will air Variety Studio: Actors on Actors, an Emmy Award-winning series co-produced by PBS SoCal in its eleventh season, nationwide beginning January 2, 2020. The distinctive characteristic of the 30 minute programs is actors interviewing actors. The four episodes of the new season will premiere back-to-back on PBS SoCal at 8 p.m.  Following their premieres they will be available for streaming on pbssocal.org on the free PBS Video app. Scroll down to see a series trailer.

Episode participants are: Tom Hanks (A Beautiful Day in the Neighborhood) with Renée Zellweger (Judy), Brad Pitt (Once Upon A Time in Hollywood) with Adam Sandler (Uncut Gems) and Awkwafina (The Farewell) with Taron Egerton (Rocketman); Antonio Banderas (Pain and Glory) with Eddie Murphy (Dolemite is My Name), Chris Evans (Knives Out) with Scarlett Johansson (Marriage Story) and Mindy Kaling (Late Night) with Constance Wu (Hustlers); Adam Driver (Marriage Story) with Charlize Theron (Bombshell), Cynthia Erivo (Harriet) with Alfre Woodard (Clemency), Shia LaBeouf (Honey Boy) with Kristen Stewart (Seberg); and Jennifer Lopez (Hustlers) with Robert Pattinson (The Lighthouse), Laura Dern (Marriage Story) with Sterling K. Brown (Waves), and Beanie Feldstein (Booksmart) with Florence Pugh (Little Women).

The series received the 2019 national Daytime Emmy Award. According to promotional materials PBS SoCal is the “flagship PBS station for 19 million diverse people across California formed by the merger of PBS SoCal and KCET.” The station’s programs are accessible for free through four broadcast channels, and available for streaming online, on the PBS mobile apps, and via connected TV services Android TV, Roku, Apple TV and Amazon Fire TV.

Variety’s Actors on Actors issue hit newsstands November 12 and clips appeared on Variety.com. According to promotional materials, “Variety is the seminal voice of the entertainment industry and has been for over 114 years.” It features breaking news reporting, award-season coverage, feature spotlights and analysis of some of the industry’s most prominent players. The Variety Group is owned by Variety Media, LLC, a division of Penske Media Corporation.

Your holiday gift to veterans this year: Leave your fake service dog at home

Posted by Elena del Valle on December 4, 2019

Guest Article by Sean Brown, veteran

Sean Brown, handler of service dog Pella

Almost every day, legitimate guide and service dog users are asked to leave hotels, restaurants, taxis, movie theaters, airplanes, malls, apartment houses and other public places because people don’t understand our dogs’ access rights under the Americans with Disabilities Act (ADA), the Fair Housing Act and the Air Carrier Access Act, all of which protect people with disabilities. But even more often, people buy fake credentials and jackets for their pets and bring them on planes…especially at the holidays. This abuse of the system makes the situation even worse for people like me. It shouldn’t be so easy to pass off a pet with false credentials, but it is. In Florida, it’s a second-degree misdemeanor, punishable by a fine and community service time. So please don’t do it.

Dogs like my life-saver, Pella, are trained to perform more than 20 tasks that mitigate invisible AND physical disabilities. These dogs spend two years learning obedience and commands at a cost of tens of thousands of dollars, and are provided to veterans like me free of charge. Trained service dogs can calm someone with severe anxiety, retrieve dropped items, provide stability for mental and physical in-balance, remind a handler to take his/her medication, turn on lights, and much, much more.

Pella makes it possible for me to live life without hiding behind a mask. Together we encounter crowds, shop in busy supermarkets, go to the gym and eat in restaurants without anxiety. Far from being a pet, she provides me steady empathy, physical support, and prompt reactions to the flashbacks, nightmares and stressors that used to be crippling. By contrast, non-housebroken, aggressive or otherwise untrained pets being passed off as service dogs often create trouble for merchants, the airlines and restaurateurs.

People can currently fly with an emotional support animal as long as they have a doctor’s letter, and many professionals say they now get pressured to write such letters for their patients. A quick Google search reveals that there are multiple companies that, for a quick dollar, will provide any animal with an ESA certification and “registration”. Often these non-certified and ill-trained animals bite humans, attack real service and guide dogs, relieve themselves in public and otherwise give legit service dogs a bad name.

This holiday season, please stop and think. When a working service dog is attacked by a pet that is being misrepresented, that service dog might be forced to retire. This puts the individual with REAL disabilities into an incredibly difficult situation that could have heartbreaking consequences.

It is not only against the law to pretend your pet is working to mitigate a real disability when you know it isn’t, but it is also just wrong. On behalf of the guide and service dog handlers out there with true need, please don’t do it.

After returning home to Savannah, Georgia,  from serving seven years in the United States Army, Sean Brown tried to juggle five part-time jobs. As a disk jockey, radio personality, musician, broadcast voice of The Savannah Bananas, father of two kids, and the public address voice of the Savannah State Tigers Athletics, he was always on the move. But severe post-traumatic stress had Sean taking 16 pills a day. He was obese, angry, depressed and suicidal; plagued by anxiety and hyper vigilance. Then Sean was paired with a mellow black lab named Pella from Southeastern Guide Dogs and life took a complete 180. In 2019 he joined the organization as a fundraiser and spokesman. When he travels, Sean is constantly confronted by fake service dogs that make it hard for legitimate, highly disciplined and trained dogs like Pella. And that’s just plain wrong. This article was submitted via Southeastern Guide Dogs, where he is associate, Philanthropy.

Finding the silver lining in cultural appropriation

Posted by Elena del Valle on November 20, 2019

By Gabriela Lechin
Senior vice president
Global Results Communications

Gabriela Lechin, senior vice president, Global Results Communications
Gabriela Lechin, senior vice president, Global Results Communications

Photo: Global Results Communications

Despite accounting for less than 20 percent of the United States population, Hispanics accounted for 82 percent of the United States labor-force growth participation between the years 2010 and 2017. Gross Domestic Product (GDP) among Hispanics in America grew at a faster rate than the overall United States economy during this time, increasing from $1.7 trillion in 2010 to $2.3 trillion in 2017, according to the 2019 LDC U.S. Latino GDP Report by the California Lutheran University, making it the third-highest growth rate among all global economies during that period on a compounded annual basis. Some of the main influences powering this performance are Hispanics healthy growth in population, their increasing consumer spending and high labor-force participation. According to the report, the financial contribution of the Hispanic community in America will become progressively significant in the upcoming years of the country’s economy.

Click to read the entire Guest Article by Gabriela Lechin: Finding the silver lining in cultural appropriation

Mexico film festival hopes to draw many from US

Posted by Elena del Valle on November 12, 2019

Los Cabos International Film Festival poster

2019 Los Cabos International Film Festival poster

Image: Los Cabos International Film Festival

The organizers of the 2019 Los Cabos International Film Festival in Los Cabos, Baja California Sur, Mexico hope to draw more than 13,300 attendees, 30 percent of them from the United States, to their event to be held at the Cultural Pavilion in Cabo San Lucas November 13-17, 2019. Attendees are expected to be film industry executives from Mexico, United States, Canada, Europe, South America and Asia, including filmmakers, actors, producers, sales agents, film programmers, film critics, government and cultural authorities, as well as local and foreign film fans.

Some 42 films are expected to participate in the event. Los Cabos Arte y Cultura, the nonprofit organization behind the festival, is headed by Alfonso Pasquel Bárcenas, according to a spokesperson for an area property.

According to a press release the festival was founded in 2012 by Scott Cross, Sean Cross, Eduardo Sanchez-Navarro Redo, Alfonso Pasquel, Juan Gallardo Thurlow, Eduardo Sánchez-Navarro Rivera Torres, and Pablo Sanchez-Navarro. The annual event was created to foster exposure for the “Mexican film industry and it’s up and coming filmmakers.” A list of films and show times is available on the bilingual festival website, cabosfilmfestival.com