Posted by Elena del Valle on January 12, 2006
Eric Schaefer, vice president sales and marketing Comcast Greater Chicago Region
Los Angeles (January 9, 2006) – Sí TV, the first English-language Latino cable network, launched its programming on Comcast Chicago. The launch rounded off a successful 2005 for Sí TV, which launched in several major markets including New York City, New York and surrounding areas; Los Angeles, California; Denver, Colorado; Las Vegas, Nevada; Detroit, Michigan; Fresno, California; Colorado Springs, Colorado; West Palm Beach, Florida; Wilmington, North Carolina; and Bakersfield, California.
“We are thrilled to be a part of the broad-based digital offering Comcast Chicago provides its customers,” says Rori Peters, Sí TV’s senior vice president of affiliate relations. “The folks at Comcast Chicago are progressive and committed to serving the full breadth of their community. While Sí TV is enjoyed by people of all backgrounds, we applaud the fact that they are particularly responsive to their Hispanic and multicultural customers.”
“Comcast is committed to delivering programming that reflects the diverse interests of our customer base,” said Eric Schaefer, vice president of sales and marketing for the Greater Chicago Region. “We are delighted to launch Si TV’s extensive original programming to our broadest digital customer base in the city of Chicago.”
Sí TV executives recognized the importance of reaching the English-speaking Hispanic market that they believe drives 59 percent of the total Hispanic purchasing power in the U.S. and demonstrates strong demand for current and future video and broadband services, such as VOD (video on demand), high speed internet and DVRs. Sí TV is an English-language, Latino network featuring hip and culturally-relevant programming targeting the growing young Latino and multi-cultural TV audience. Voted by Multichannel News as one of the 2005 Top 10 Next Networks, Sí TV is available nationwide. The network has forged affiliation agreements with Comcast Cable, Adelphia, Time Warner Cable, Cox Communications and Echostar. Investors in the network include Time Warner Inc. (NYSE: TWX), SYNCOM Funds, Columbia Capital, Rho Ventures, DND Capital Partners, EchoStar Communications Corporation (NASDAQ: DISH), Llano Partners and company co-founders Jeff Valdez and Barshop Ventures. For more information visit sitv.com.
Comcast Corporation is a leading provider of cable, entertainment and communications products and services. With 21.5 million cable customers and 7 million high-speed Internet customers, Comcast is principally involved in the development, management and operation of broadband cable networks and in the delivery of programming content. The Company’s content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, Outdoor Life Network, G4, AZN Television, TV One and four Comcast SportsNets. Information on the corporation is available at Comcast.
The Company also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.Comcast’s Greater Chicago Region, regionally located in Schaumburg, Illinois, serves more than 1.9 million customers and employs more than 5,000 people in Illinois, Northwest Indiana and Southwest Michigan.