Posted by Elena del Valle on May 27, 2008
Ingrid Hoffmann from FoodNetwork.com
Photo: Food Network
Food Network and FoodNetwork.com, established almost two years ago, executives hope to capture Latino food aficionados’ interest with a television program that began airing in the summer of 2007; and an online Latin Cooking Series, featuring videos, recipes and tips from Food Network hosts Ingrid Hoffmann and Bobby Flay.
Website promoters promise visitors will be able learn how to use zesty native ingredients to create recipes for dishes such as Colombian Chicken Soup, Brazilian Feijoada, Argentine Stuffed Flank Steak, Cumin Pork-Potato Filled Tamales and Enchilada Lasagna; and desserts like Chocolate Cornpone with Hot Mexican Chocolate Sauce or Banana Quesadillas. They can also explore the site’s glossary of ingredients and terms commonly found in Latin cooking, suggestions for ingredients Hispanic cuisine fans should keep in their pantry to add a Latin flair to their meals.
“Beyond the 30 Second Spot” audio recording
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Our panel of national experts discuss
• Challenges of measuring the impact of the 30-second ad spot
• Innovative tools are useful to reach Latinos
• Changes in marketing to Hispanics
• On which market segment are the changes most relevant
• Effects of technology and time shift on consumer behavior
• Role of multi-screens
• Getting started
• Tips for marketing professionals
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Ingrid Hoffmann, a cook and lifestyle specialist, began hosting a 30-minute weekly television program on Food Network in July 2007. Part of the In the Kitchen programming block Hoffmann’s program, filmed in Miami, Florida, airs Saturdays at 11:30 am ET/PT. The show features menus, entertaining tips and shortcuts on how to create American favorites with Latin accents.
“Ingrid’s love of food, flair for easy entertaining, along with her inviting personality is sure to impress our viewers and draw a new legion of fans to our air,” said Bob Tuschman, senior vice president, Programming for Food Network.
In addition to her activities on the Food Network, Hoffman hosts Delicioso, a cooking and lifestyle show in Spanish on Galavision. She also appears regularly on Despierta America, a morning program on Univision. She is a food and décor contributor to Buen Hogar magazine and publishes a syndicated column in the Rumbo chain of Spanish daily newspapers.
“My food expresses the love I feel for my two cultures”, said Hoffmann. “That passion pours texture, color and flavor into everything I make.”
Hoffman, whose mother is a Cordon Bleu chef, became interested in food and cooking at an early age in her homeland of Colombia. Her first cookbook is scheduled for publication this year.
Food Network, owned by The E.W. Scripps Company, is committed to exploring new and different ways to approach food while striving to offer technique-based information. Food Network is distributed to more than 90 million U.S. households. With headquarters in New York City and offices in Atlanta, Los Angeles, Chicago, Detroit and Knoxville, Food Network can be seen internationally in Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia.
The website, created and supported by Scripps Networks Interactive, attract a monthly average of 18 million unique visitors. Other Scripps Networks Interactive properties include HGTV.com, DIYnetwork.com, FineLiving.com, GACTV.com, Recipezaar.com HGTVPro.com; and FrontDoor.com.
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Posted by Elena del Valle on May 23, 2008
The Tamale List book cover
Photos: Vanilla Heart Publishing
With the help of a small publishing company to walk him through the publishing process Texas native Brian Naranjo will share with readers his fiction novels. His first book describes the experience of a Latino family in a residential neighborhood in Middle America.
Vanilla Heart Publishing, a small, independent press based in Everett, Washington, will publish two of Naranjo’s novels, The Tamale List, released April 2008, and Childish Things, due for re-release May 2008. The novels will be available in bookstores and online.
“Brian’s books will be available through all the major book distributors worldwide and widely available online,” said Kimberlee Williams, managing editor, Vanilla Heart. “And we’re going to get Brian out there to meet his readers, through book readings, events, and signings. Brian has a unique, straight-forward approach to his writing. His style draws you into the story from Page One and you’re soon in the thick of the plot. I fell in love with his finely crafted characters in both books. We are excited about having them both in our title lineup.”
Author Brian Naranjo
The Tamale List relates the fictional story of a small Middle America white community faced with the arrival of a Hispanic family to the neighborhood. Eventually everyone realizes the new family is not so different from their new neighbors, according to Naranjo.
“Childish Things hits much closer to home because it is based on my life growing up, and focuses on a young man out of high school, who’s coming to terms with a decision he made to join the Navy,” said Naranjo. “The book starts on this character’s last night before boot camp. He gets together with his favorite cousin, and the two reflect on their childhood. There are a lot of crazy, goofy anecdotes, but the central theme is about living life to its fullest, and never giving up.”
Naranjo joined the U.S. Navy in 1990 when he was 18. He served on active duty for nearly 10 years before moving with his family to work in public affairs in the U.S. Army in Fort Riley, Kansas. The title of The Tamale List came from the list of people he shared his homemade tamales with when he was living in Japan. Vanilla Heart Publishing is a small, independent press based in Everett, Washington.
Click here to buy The Tamale List
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Posted by Elena del Valle on May 22, 2008
Click on image to enlarge
Photos: impreMedia
In mid April, impreMedia launched impre.com, a new website targeting Spanish speaking Latinos who have online access. The network features videos, audio files and photos with news, entertainment, and sports content. Visitors to the new website can choose between: Autos, Buscar, Clasificados, Deportes, Diversión, Educación, Entretenimiento, Negocios-Finanzas, Inmigración, Noticias, Salud, Teleguía, and Vida y Estilo options.
The new portal also has links to the redesigned websites of impreMedia’s daily, weekly and monthly Spanish language and bilingual publications: La Opinión, El Diario, Hoy NY, La Raza, El Mensajero, La Prensa, Vista, La Vibra, and Contigo. According to promotional materials impreMedia’s websites reach more than two million unique users per month.
John Paton, chairman and CEO of ImpreMedia
“This market is quickly becoming the fastest growing group to increase their usage of news, sports and entertainment on the web,” said John Paton, chief executive officer of impreMedia. “With the launch of impre.com, consumers can enjoy impreMedia content in the format of their choice whether it be video, audio, online or print. ImpreMedia has deep historical roots in the key local Hispanic markets, and those roots translate into deep loyalty across media platforms. This investment puts impreMedia ahead of the curve in serving this powerful and important American community.”
“Beyond the 30 Second Spot” audio recording
Listen to a 105-minute discussion
Panelists Ivan Cevallos, Hunter Heller, Kitty Kolding and Cynthia Nelson
Our panel of national experts discuss
• Challenges of measuring the impact of the 30-second ad spot
• Innovative tools are useful to reach Latinos
• Changes in marketing to Hispanics
• On which market segment are the changes most relevant
• Effects of technology and time shift on consumer behavior
• Role of multi-screens
• Getting started
• Tips for marketing professionals
Click here for information on Beyond the 30 Second Spot
Organizers promise new channels devoted to lifestyle, education and finance, as well as sweepstakes, video, photo galleries, events, user comments, blogs, and specialty channels for autos and classifieds. They hope the bilingual sites of Vista and La Vibra will allow them to reach women and young Hispanics. In the future, impre.com plans to offer users a free personal email service.
Arturo Duran, CEO, impreMedia Digital,
“Impre.com will be the premier online destination for, by and about U.S. Hispanics,” said Arturo Duran, chief executive officer of impreMedia Digital. “We’ve invested in the Hispanic community because we believe that it’s the future; as the 44 million U.S. Hispanics go online, impreMedia will be there to serve them with impre.com’s in-depth and rich multi-media content, while advertisers will benefit from the network’s broad reach across the Hispanic market. impre.com’s original and relevant content reflects the lifestyle and views of the Hispanic community and engages users with tools that allow them to participate in shaping the Latino perspective.”
ImpreMedia is one of the leading publishers of Spanish language newspapers in the U.S. The company owns publications in 17 cities. According to an impreMedia spokesperson, following the purchase of the three Texas newspapers, impreMedia will reach 2.1 million Spanish speakers every week via nine newspapers and one magazine.
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Posted by Elena del Valle on May 21, 2008
Don’t Be Afraid screen image
Photos, video: Comcast
In April, the police departments of the Montgomery and Prince George’s counties in Maryland, with the help of Comcast, launched a public service campaign targeting foreign language speakers in the two counties. Don’t Be Afraid, a bi-county campaign assuring speakers of other languages that emergency services will help those who seek assistance will run through August 2008. It includes two public service announcements (PSAs) and two five-minute interview segments with each county’s chief of police at a value of more than $400,000 in air-time. Scroll down to watch the public service announcement video.
Chief J. Thomas Manger of the Montgomery County Policy Department, and Chief Melvin C. High of the Prince George Police Department recorded five-minute Comcast Newsmakers interview segments explaining the campaign’s role in ensuring the safety of the counties’ non-English or limited English speaking residents. Each chief’s interview aired on CNN Headline News in his respective county for two weeks from mid to late April.
The PSAs produced for the campaign display the “911” emergency number and the word “Help” on-screen. The word “Help” appears translated into the most commonly-spoken languages in the counties: Spanish, French, Korean, Mandarin, Vietnamese and Russian. Taped in English and Spanish, the PSAs will run cross-channel on Comcast Cable in both counties through the end of August 2008.
Sanford Ames, Jr., area vice president, Comcast
“It is Comcast’s goal to make all members of our community feel valued and safe,” said Sanford Ames, Jr., area vice president, Comcast. “We’re proud to partner with the Montgomery and Prince George’s counties police departments to publicize the availability of 911-call translation services and to eliminate the ethnic community’s fear of reporting crime.”
Discover how to reach Latinos in language today with
“Hispanic Market Translation Issues” audio recording
Presenter Martha E. Galindo
Translation company owner Martha E. Galindo explains
- Why it’s important to reach your clients in language
- Ins and outs of translations issues
- How to select a translator
- What to expect
- How to save on translation costs
- Much more
Click here for information on “Hispanic Market Translation Issues”
“We are very grateful to Comcast for its commitment in helping us get this critically important message out to the community,” said Manger. “Montgomery County has a culturally diverse population and we want to make sure that our community members who don’t speak English as a first language know, that through our translation services, when they need our help they can call 911 and be understood.”
Don’t Be Afraid is the fourth in a series of public safety campaigns in which Comcast has invested its resources. Previous campaigns included Drive, Think, Live, a program the company sponsored in Montgomery County promoting driver safety among young people; as well as Pedestrian Safety, a District of Columbia metro area campaign promoting the use of crosswalks and safe driving tactics in heavily populated areas. Crossing Guards, the third in the series, highlighted school crossing guards and the work they do to keep children safe.
Posted by Elena del Valle on May 20, 2008
Allan Villafaña and Maria Elvira Salazar of Mega Reporte
Photos: Spanish Broadcasting System
Spanish Broadcasting System recently launched a weekly 60-minute news and entertainment summary program, Mega Reporte, described as an in-depth journalistic program created to examine the issues and topics that directly affect the Hispanic community in the United States and abroad. It airs Sundays at 10 pm ET (7 pm PST) on Mega TV Channel 22, DirecTV Más Channel 405, and at 11 pm in Puerto Rico on DirecTV Channel 169.
The program will have 90 percent original content. It will be hosted mostly by four journalists: Frank Cairo, Carlos Alberto Montaner, Maria Elvira Salazar and Allan Villafaña. In addition to general news, Mega Reporte plans to address health and politics in future programs. Manny Alvarez, M.D., the station’s Spanish language medical correspondent on Mega News, will address health issues. He is known as Dr. Manny.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
Cairo, host of A Solas Con Frank Cairo, is a television producer with 20 years of experience in the entertainment industry. He produces Mega TV shows like Paparazzi TV, where he’s also the main host, and crime magazine Xpediente.
Montaner, host of Pronosticos, was born in Havana, Cuba in 1943 and has resided in Madrid, Spain since 1970. He has published more than twenty books. Several of his books have been translated into English, Portuguese, Russian, and Italian.
Salazar is host of Maria Elvira Live. For the past 22 years Salazar, who was raised between Puerto Rico and Miami, has worked on air at national networks and news organizations; hosted her own debate show; and worked as a news anchor and war correspondent.
Carlos Alberto Montaner and Frank Cairo of Mega Reporte
Born in Ponce, Puerto Rico, Villafaña, host of Xpediente, has covered natural disasters and world events including the 2000 and 2004 Olympics games as well as the Middle East crisis. He is a graduate of Ohio State University in Columbus, Ohio.
Alvarez is chairman of the Department of Obstetrics and Gynecology and Reproductive Science at Hackensack University Medical Center in New Jersey. He is also adjunct professor of Obstetrics and Gynecology at New York University.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
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Posted by Elena del Valle on May 19, 2008
Stacey L. Connaughton, Ph.D. and Federico Subervi, Ph.D.
Photos: Stacey L. Connaughton, Ph.D., Federico Subervi, Ph.D.
A podcast featuring an interview with Federico Subervi, Ph.D., professor, Texas State University-San Marcos and Stacey L. Connaughton, Ph.D., faculty member, Department of Communication at Purdue University is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, they discuss mass media and Latino politics based on the recently published book by the same title with Elena del Valle, host of the HispanicMPR.com podcast.
Federico is director of the Center for the Study of Latino Media & Markets at the School of Journalism and Mass Communication, Texas State University-San Marcos. Since the early 1980s, he has been conducting research, publishing and teaching on a broad range of issues related to the mass media and ethnic minorities, especially Latinos in the United States. He is the editor and an author of the book The Mass Media and Latino Politic Studies of U.S. Media Content, Campaign Strategies and Survey Research: 1984-2004.
Federico is the principal investigator of two research grants (one from the Ford Foundation, another from the Social Science Research Council) focused on analyzing the diversity of Latino-oriented media in central Texas. He is also the principal investigator of a McCormick-Tribune Foundation grant to assess the practices and policies of Texas and Illinois for communicating with non-English-speaking populations during emergency situations.
Click here to buy The Mass Media and Latino Politics
Stacey teaches graduate and undergraduate courses in organizational communication theory and leadership at Purdue. Her research interests include identification and leadership in geographically distributed contexts, particularly as these issues relate to virtual teams and organizations and political parties. Her book, Inviting Latino Voters: Party Messages and Latino Party Identification, was published in 2005 by Routledge and she is a contributing author of the book The Mass Media and Latino Politics.
Stacey is a Senior Consortium research fellow at the U.S. Army Research Institute where she serves as the Consortium’s thought leader on virtual leadership and teams. She is a member of the Advisory Board of the Leadership Institute at ICF International, and has served as an academic representative to the Conference Board of New York’s Knowledge Management and Learning Division.
To listen to the interview, scroll down until you see “Podcast” on the right side, then select “HMPR Federico Subervi, Ph.D. Stacey Connaughton, Ph.D.” Click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the May 2008 section of the podcast archive.
“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Subervi, Ph.D. and Elena del Valle, MBA
Find out
• About the hundreds of Latino media
• Who are the major Hispanic media
• Type of media outlets they represent
• Languages in which they are produced
• Programming and content they offer
• Hispanic media geographic reach
• Hispanic media challenges
Click here for information on Latino Media and Hispanic Media Training
Posted by Elena del Valle on May 16, 2008
Bella un momento puede cambiar su vida para siempre book cover
Photos, video: Grupo Nelson
In May 2008, Lionsgate will release a 93-minute DVD version of the film Bella in the U.S. The same day the DVD is released, a 208-page novelized print version of the film, Bella: One moment can change your life forever, will become available for the first time. The DVD will sell for $27.98 and the price of the book is $14.99. Scroll down to watch a movie trailer of Bella in English.
The film is also scheduled to open in theaters in Mexico in May 2008. Bella un momento puede cambiar su vida para siempre, the Spanish version of the book, will be published by Grupo Nelson. The English edition of the book will be published by Grupo Nelson’s sister company, Thomas Nelson Fiction. Both books will be available as trade paperbacks. Grupo Nelson will launch the Spanish book version of Bella in the U.S. May 15 in Miami, Florida at the company’s annual booksellers’ conference. The book is expected to be in points of sale in Latin America after June 2008.
In
Bella, a love story, life hasn’t turned out as rosy as Jose (Eduardo Verastegui), a cook, and Nina (Tammy Blanchard) a waitress, had planned. Inspired by a true story it is described as a film that “celebrates life, love, family and relationships.” The
Bella screenplay was written by Alejandro G. Monteverde, Patrick Million and Leo Severino. The
Bella novel was written by Lisa Samson, the author of 19 books, and is based on the original screenplay.
Produced by Metanoia Films, the motion movie was released in theathers October 2007. Bella won the c People’s Choice Award of the Toronto Film Festival, Best Picture and Best Actor at the 2008 Movie Guide Awards, and the Legacy Award from the Smithsonian Institute’s Latino Center.
Grupo Nelson is the Spanish division of Thomas Nelson Publishers (founded in 1798), a publisher and distributor of books about business, culture, inspiration, Christian life, fiction and family value themes including distribution in Latin America and Spain. Thomas Nelson Publishers and Grupo Nelson are owned by Thomas Nelson, a provider of bibles, products, and live events emphasizing Christian, inspirational and family value themes.
Posted by Elena del Valle on May 15, 2008
Scene from Celia: The Life & Music of Celia Cruz
Photos: Adrienne Arsht Center
The international tour of the New York musical about the life of famous Cuban singer Celia Cruz will begin June 18, 2008. Celia: The Life & Music of Celia Cruz will kick off as part of the Adrienne Arsht Center for the Performing Arts of Miami-Dade County 2008 summer season. Performances will be in English or Spanish. Tickets cost $50 and $75 for VIP seating. After Miami, the show is scheduled to travel to Spain and Puerto Rico.
Scene from Celia: The Life & Music of Celia Cruz
According to promotional materials, the musical takes the audience on a 60-year journey through the life of salsa singer Celia Cruz from her humble youth on the island to her later years of international success. The story is told from the perspective of Celia’s husband, Pedro Knight. Sixteen singers, dancers and musicians will participate in the show which will be presented by the Adrienne Arsht Center and PerilloMusic by arrangement with Cardenas Marketing Network, Inc.
The Adrienne Arsht Center for Performing Arts, designed by Cesar Pelli, is Miami-Dade County’s largest public private-sector partnership. It includes a 2,400-seat opera building, a 2,200-seat concert hall, a 200-seat theater, an education center, a restored Art Deco Tower, and plaza for the arts.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
