Posted by Elena del Valle on March 12, 2009
Information provided by our Event Partner
6th Annual Multicultural Marketing Summit
Discover New Growth Opportunities within the Multicultural Markets
The 6th Annual Multicultural Marketing Summit will showcase solutions from Fortune 1000 companies that are successfully targeting multicultural audiences. The Summit is hosted by Geoscape and will take place October 28-30, 2009 at the Mandarin Oriental Hotel in Miami, Florida.
The Summit is a standout, five-star event, highly rated by participants for the quality of its agenda and speakers. The sophisticated ambiance of the Mandarin Oriental hotel creates an elegant atmosphere where senior executives can network and learn from peers about the latest in market intelligence, case studies and best practices across numerous industries. Firms will provide examples on how repositioning their companies within multicultural markets contributed significantly to increased revenue and profits. Presenters and attendees from past years include executives from leading companies such as MassMutual, Toyota Financial Services, Johnson & Johnson, Univision, H&R Block, Fox Home Entertainment and much more.
A favorite feature of the Summit is the live musical entertainment each night. Last year, attendees were treated to a special performance by The Island Def Jam Music Group’s break out artist, Karina Pasian.
Indulge in the five-diamond Mandarin Oriental hotel while networking with business executives from around the country. This truly remarkable event will provide you with unparalleled insight to help your company succeed within the multicultural markets.
Lodging:
Register before June 1st and stay at the Mandarin Oriental hotel for only $99/night. But hurry…rooms fill up quickly!
For More Information and to register:
Please visit www.multiculturalmarketingsummit.com or call 888-309-2005.
*Register today by calling 888-309-2005 and SAVE $50 on registration. Redemption Code: HispanicMPR2009*
Posted by Elena del Valle on March 11, 2009
A scene from Niña Moza
Photos: Spanish Broadcasting System
Beginning this week, Spanish Broadcasting System will air Niña Moza, a Brazilian soap opera type program about the abolition of slavery in that country, every Monday through Friday at 6 p.m. EST / 3 p.m. PST on Mega TV Channel 22 in Miami, Channel 57 in West Palm Beach, and Channel 405 in DirecTV Más in other U.S. cities.
Niña Moza is the story of a heroic woman who fought against the injustice of slavery, and her father, by expressing her ideals of freedom and equality. The story takes place two years before the renowned Golden Law period when the Republicans abolished slavery. Although the movement had been victorious in most cities, the town of Araruna where the main protagonist lives, remained one of the last bastions of slavery.
The story begins when Niña Moza (Debora Falabella), daughter of the Baron of Araruna (Osmar Prado), and Rodolfo (Danton Mello), son of the family’s lawyer, return from the provincial capital after completing their studies. The Baron of Araruna imposes his will on the entire population to prevent the spread of abolitionist ideas. When Niña Moza returns, she is full of anti-slavery notions of her own and becomes the political and ideological adversary of her own father.
She falls in love with Rodolfo after discovering that he is an abolitionist and activist like her. One night, he releases the slaves from their compounds and sends them to organizations that help them on their way to freedom. Soon, Niña Moza’s father discovers that Rodolfo is on the opposing side and the plot thickens.
Debora Falabella as Niña Moza
Falabella began her acting career when she was 12 years old with the support of her mother, a singer, and her father and actor and theater director. Prior to Niña Moza, she was in Francoise, Un Angel Cayo del Cielo, El Clon, and Paginas del Destino. Mello, born in 1975, was in Torre de Babel and Terra Nostra, two Brazial soap operas prior to his work in Niña Moza. Other actors in the program include Patricia Pillar, Eriberto Leao, and Vanessa Giacomo.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates radio stations in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
“Happy for No Reason” audio recording
Presenter Marci Shimoff, author, Happy for No Reason
What: An audio presentation by Marci Shimoff and Q&A with Marci Shimoff and HispanicMPR.com audio program host Elena del Valle about finding happiness.
Available exclusively on HispanicMPR.com!
Click here for more information on “Happy for No Reason” audio recording with Marci Shimoff
Posted by Elena del Valle on March 9, 2009
Hispanic Students in 2007 - click to enlarge
In 2007, Hispanic students represented one fifth (12 percent) of kindergarten through high school students as well as full-time undergraduate and graduate college students. The number of college students represents an increase of 2 percent from 10 percent in 2006, according to U.S. Census Bureau tables released last week. These numbers are not surprising since Hispanics, even by conservative estimates, comprise 15 percent of the nation’s population.
The increase in Latino students is considered part of a trend of an increasing wave of emerging market or minority students across schools and universities nationwide. In 2007, there were twice as many minority (Hispanics, blacks, Asian-Americans) students in grades K-12 than 30 years earlier. Pre-college minority students in that part of the country exceeded mainstream students. By 2023, minority children are projected to be the largest percentage of children in the United States population.
Immigration and high birth rates among Latinos combined with shrinking birthrates among non Hispanic whites are resulting in changes in the school systems, especially in western states such as Arizona, California, and Nevada where 37 percent of students is Hispanic.
Nationwide, more than 23 percent of kindergarten students is Hispanic. At the same time, in 2007, more of those young students were U.S.-born than foreign-born. Fifty-four percent of students in New Mexico is Latino, 47 percent of students in California is Latino, 44 percent in Texas, and 40 percent in Arizona according to the latest data available.
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids” audio recording
Posted by Elena del Valle on March 6, 2009
Chronicles of a Nomad book cover
Photos: A.A. Alvarez
In his first novel, Chronicles of a Nomad: Memoirs of an Immigrant (A.A. Alvarez Publishing, $15), Venezuelan born A.A. Alvarez shares a tale of life following immigration based in part on his personal experiences as an immigrant from his native country to Greece. He began writing the 279-page paperback novel in May 2008 and the book was published January 2009.
Told in first person by the fictional character Carlos Rodriguez, the book shares the story of a young man searching for his future beyond his country of birth, where he no longer feels safe or welcome. He first travels to the United States but an expired visa forces his return to his native country.
Eventually, he immigrates to an unexpected place, Greece. Along the way, he shares his tale with readers as well as his thoughts about immigration, love, family, culture, politics, and religion.
“When I wrote Chronicles of a Nomad: Memoirs of an Immigrant, I imagined a readership composed of international students who wanted to enjoy an easy read in which they could feel a special connection with the main character. Leaving one’s country, one’s culture, and one’s language behind is an experience that only us immigrants can truly understand. It is a bond that unites us all regardless of origin and I believe that every migrant has a story worth sharing with the world. It would be wonderful if this could encourage them to publish their stories as well,” said Alvarez.
“As I got close to finishing my book, I began to also imagine immigrant parents sharing the story with their kids. After all, it’s the story of a young man who deals with plenty of the issues that many young immigrants also have to deal with, not only as foreigners in a new country, but as teenagers in their homeland and as human beings of planet Earth. My book serves as a medium for me to share some of the teachings I’ve learned in my path to becoming a citizen of the world, and it’s my greatest honor that it can be enjoyed by a multicultural audience.”
A.A. Alvarez, author, Chronicles of a Nomad
Alvarez left his native country after witnessing a major economic disaster, several bloody revolts, and two failed coup attempts. He lives in Greece where he works in marketing and copy writing.
Click here to buy Chronicles of a Nomad: Memoirs of an Immigrant
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Filed Under: Books
Posted by Elena del Valle on March 4, 2009
Married Women 45-49 by Ethnicity in U.S. 2008 – click on image to enlarge
Although mainstream families are showing a decline in fertility rates and as Baby Boomers age there tend to be fewer families with children 18 and under living at home, the situation is different among Latino families. In the general population the percentage of families with one or more children living at home decreased to 46 percent in 2008, from 52 percent in 1950 and 57 percent in the early 1960s, according to new data from the U.S. Census Bureau. On the other hand, 25 percent of babies and children five and under are Latino.
“Decreases in the percentage of families with their own child under 18 at home reflect the aging of the population and changing fertility patterns,” said Rose Kreider, family demographer at the U.S. Census Bureau. “In 2008, not only were Baby Boomers old enough that most of their children were 18 and over, but they were having fewer kids than their parents, as well.”
In 2008, 66.9 million opposite-sex couples lived together. Of those 60.1million were married, and 6.8 million were unmarried. At the same time, the percentage of adults ages 45 to 49 who were married varied by race and ethnicity. Among women 45 to 49, 79 percent of Asians, 69 percent of white non-Hispanics, 62 percent of Hispanics and 43 percent of blacks were married.
The census data suggests there are 25,173,000 married couples living with children or one million less than the previous year. That is the lowest number since 1999. Just over half of men and women over 18 are married and living with their spouse. People making $100,000 or more are more likely to live with their spouse, 82 percent of men and 65 percent of women.
The percentage of children living with two parents varied by race and ethnicity. Eighty-five percent of Asian children lived with two parents, while 78 percent of white non-Hispanic children, 70 percent of Hispanic children and 38 percent of black children cohabited with both parents.
Some 9 percent of all children (6.6 million) lived in a household where there was a grandparent; although for 23 percent of children living with a grandparent there was no parent in the household. In 2008, 6 percent of white non-Hispanic children lived in a household with a grandparent present, compared with 10 percent of Hispanic children, and 14 percent of both Asian and black children.
The findings come from America’s Families and Living Arrangements: 2008, a collection of 2008 Current Population Survey (CPS) statistics on family and nonfamily households, characteristics of single-parent families, living arrangements of children and data on married and unmarried couples released last week. The CPS has been conducted annually since 1940. This survey was conducted in February, March and April for a nationwide sample of 100,000 addresses.
Discover from a new mom market expert how to reach Latino moms by listening to
“Marketing to New Hispanic Moms – a case study” audio recording
Presenter Cynthia Nelson, COO, Todobebe
Find out about
• New Latina mom market
• Baby demographics including market size, profile
• New moms’ language preferences
• Latino baby market trends
• Factors influencing Hispanic baby market
• Location of new Hispanic moms’ market
• Issues affecting new Latino moms
• Todobebe strategies
Click for information on “Marketing to New Hispanic Moms – a case study”
Posted by Elena del Valle on March 2, 2009
Mexican Institute of Sound Soy Sauce album cover
Photos, song: Nacional Records, Napoleon Habeica
Mexican Institute of Sound (M.I.S.) will release Soy Sauce (Nacional Records), a new album described in promotional materials as traversing “Lara’s wild musical imagination with a witty sense of humor for good effect,” April 7. Scroll down to listen to “Alcotel” from the Mexican Institute of Sound Soy Sauce album.
Camilo Lara, known as the Mexican Institute of Sound on stage, started his artistic career creating holiday mixes for friends. Later his friends convinced him to take his songs into the studio. Four years later, Lara is launching his third album.
Soy Sauce features almost entirely original songs recorded with a live band and vocals. Holger Beier, the man behind German act Le Hammond Inferno, is the producer for the album. Beier’s contribution is most evident on a song like “Yo Digo Baila.” Lara also invited some of his musician friends to perform on the album. He recruited close friend and Tacuba’s lead guitarist Joselo Rangel to play on the tracks “Hiedra Venenosa” and “Alocatel.” From there, Ad Rock, of hip hop band the Beastie Boys, decided he wanted to remix the track “Alocatel.”
Mexican Institute of Sound’s Camilo Lara
“He helped give the songs structure and brought new flavors for my ideas,” said Lara of Holger Beier influence on his new album. “This is my most to the point dance track. I have to thank Holger for pushing me to being open minded to these sorts of ideas. What I like is that it has the sounds of cumbia but in a very radical style. When I was working on Soy Sauce, I was obsessed with Café Tacuba’s classic album Re. I wanted to record an album like that, going from polka to punk in one second. That’s why I had found it so fascinating. I wanted my album to really cover the entire scope of my musical tastes.
I’ve been friends with Mike D of the Beastie Boys for a long time. So one night after one of their shows in Mexico City, I had the group over to my place for dinner. Mike introduced me to Ad Rock and I gave him some of my music from the new album that I had been working on. Months down the line, he got back in touch, saying that he wanted to collaborate.”
Lara, the one-man musician behind Mexican Institute of Sound, is from Mexico City. He develops his music while holding down a day job. He creates his music with the help of his computer, his imagination, and his collection of vinyl. Click on the play button to listen to “Alcotel” from the Soy Sauce album
Click here to buy Soy Sauce
Posted by Elena del Valle on February 27, 2009
Information provided by our Event Partner
Voz Latina
The Latin Download: Innovations & Trends
April 23, 2009
Eden Roc Hotel – Miami Beach, FL
With the digital revolution changing the way content is developed and distributed across digital media platforms to reach 46 million Hispanic consumers, are you capitalizing on the most effective methods? Understanding the value and importance of Hispanic consumers today creates a fascinating opportunity to increase your market share and learn the best way to reach this extremely influential segment!
Don’t miss this opportunity to gain insight on how to reach the 46 million strong Hispanic population that has $900 billion in annual purchasing power.
For more information or to register, go to www.marketingtohispanics.com
HMPR Readers Save $350 off Full Price on all new registrations!
Use Promo Code: HMPR449
Posted by Elena del Valle on February 27, 2009
Who’s Buying by Race and Hispanic Origin (New Strategist, $59.95) is part of the Who’s Buying series and features 123 pages of spending information about Asian, black and Hispanic consumers in 2005. The paperback book is divided into 12 sections and four appendices.
Following a Household Spending Trends discussion for 2000 to 2005, there is an overview followed by information on spending apparel, entertainment, financial products and services, food and alcoholic beverages, gifts, healthcare, housing, and transportation shelter and utilities. There is also a section on personal care, reading, education and tobacco. The appendices address the Consumer Expenditure Survey, Mortgage Principal and Capital Improvements and Spending by Product and Service Ranked by Amount Spent.
New Strategist is a New York publishing company. Other titles published by the company include Household Spending, Who’s Buying for Travel, Who’s Buying Apparel, Who’s Buying Health Care, Who’s Buying Household Furnishings, Services and Supplies, Who’s Buying for Pets, Who’s Buying by Race and Hispanic Origin, Who’s Buying at Restaurants and Carry-Outs, Who’s Buying Transportation, Who’s Buying Groceries, Who’s Buying Entertainment, Who’s Buying by Age and Who We are Hispanic.
Click here to buy Who’s Buying by Race and Hispanic Origin
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Filed Under: Books
Posted by Elena del Valle on February 25, 2009
Top Countries of Origin of Foreign-Born 2007 – click on image to enlarge
There were 38.1 million foreign born people living in the United States in 2007, according to the United States Census Bureau. The agency’s new analysis of data about the U.S. foreign-born population from the 2007 American Community Survey (ACS) released last week, indicates a higher percentage of people born in India have a bachelor’s degree or higher (74 percent) than people born in any other foreign country.
Egypt and Nigeria had rates above 60 percent. Somalis and Kenyans living in the United States are the most likely to be newcomers, and Somalis are among the youngest and poorest.
Mexico is the country with the highest birth list with more than 11.7 million people. The next highest countries by birth are China (1.9 million), the Philippines (1.7 million), India (1.5 million), El Salvador and Vietnam (both at 1.1 million), Korea (1 million) as well as Cuba, Canada and the Dominican Republic.
These figures come from new detailed characteristic profiles on people who were not U.S. citizens at birth available by country of birth and their location of residence at the time of the survey.
“These new ‘selected population profiles’ highlight the diversity among the many different foreign-born groups in the United States,” said Elizabeth Grieco, chief of the Census Bureau’s Immigration Statistics Staff. “This diversity is due in part to the way the various communities were established, whether it be through labor migration, family reunification or refugee flows.”
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations book
In terms of education, Chinese born residents stand out. About 80 percent of the nation’s population born in China are high school graduates. In the New York metropolitan area, about two-thirds of those born in China are high school graduates, while in the metro area of San Jose, California, 93 percent were high school grads.
When it comes to earning capability among the foreign-born, people born in Somalia and the Dominican Republic had some of the lowest median household incomes; while those born in India, Australia, South Africa and the Philippines have the highest median household incomes. The median household income for U.S. residents born in India is $91,195. Median household income is $50,740 for the total population, $46,881 for the foreign-born population and $51,249 for the native population.
In terms of English language ability, 52 percent of the foreign-born population, 2 percent of the native population and 9 percent of the total U.S. population speak English less than “very well” while 97 percent of the foreign-born population from Mexico and the Dominican Republic age 5 and over speak a language other than English at home. Those born in Nicaragua, El Salvador, Armenia, Honduras, Bosnia and Herzegovina, and Ecuador also have high rates of speaking a language other than English.
People from Mexico, Guatemala, Honduras and El Salvador age 5 and over are most likely to speak English less than “very well.” More than 70 percent of the foreign-born population from these countries identified themselves in that category.
Foreign born respondents were more likely to suffer from poverty than U.S.-born respondents of the survey. Overall, about 13 percent of natives and the total U.S. population are living in poverty, while about 16 percent of the foreign-born are poor. About 51 percent of residents born in Somalia live in poverty. About a quarter of the population born in Iraq, the Dominican Republic, Jordan and Mexico are also living in poverty.
The 2007 ACS estimates are based on a nationwide sample of about 250,000 addresses per month as well as 20,000 group quarters across the United States that were sampled, comprising approximately 200,000 residents. Geographic areas for which one-year data are available are based on total populations of 65,000 or more.
Federal officials rely in part on the data collected by the ACS to determine where to distribute more than $300 billion to state and local governments each year. Responses to the survey are confidential and protected by law.
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
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Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
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Discover what questions to ask, steps to take to be a Best in Class company
Click here for more about “Best in Class Hispanic Strategies” audio recording
Posted by Elena del Valle on February 23, 2009
Number of Hispanic Federal Inmates – click on image to enlarge
An increase in illegal immigration over the years and the federal government’s recent enhanced surveillance of our borders have resulted in a significant increase in Latino inmates in federal prisons. Although Latinos only represent a fraction of the national population, they are overrepresented in federal prisons.
In 2007, 40 percent of prisoners convicted of federal crimes were Latinos. One third of federal prison inmates are Latino, making that ethnic group the largest in the federal prison system, according to a recent study. Between 1991 and 2007 the number of inmates at federal prisons doubled and the number of Latino inmates quadrupled increasing from 7,924 to 29,281.
It’s noteworthy that 72 percent of Latinos in federal prisons are not U.S. citizens and most were jailed as a result of sentences in courts from one of the states bordering Mexico. It’s not surprising then that almost half, 48 percent, of Latino federal inmates were convicted of immigration related violations. The second most common cause of incarceration was drug convictions, according to a Pew Hispanic Center study released last week.
The Pew Hispanic Center, a nonpartisan research organization, is dedicated to improving public understanding of the Hispanic population in the United States and to chronicle Latinos’ growing impact on the nation. It does not take positions on policy issues.
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids” audio recording
