Posted by Elena del Valle on May 8, 2006
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Dianamera album cover
“Dianamera” the album from Ecuadorian singer Diana Mera is available on iTunes, Apple’s online music store store that recently sold its billionth song. Described as “a strong and unique exponent of the Latin Pop genre,” Mera is a composer (BMI) and an actor; she was part of The Vagina Monologues play. She is recording her second music album with producer Gustavo Borner, a two time-Grammy winner, composer Dany Tomas and song writer Claudia Brant.
Mera was born in Quito, Ecuador and was raised in Lima, Peru. She has lived in México, Venezuela, Switzerland and the U.S. were she now resides. Mera, who always wanted to sing, started her career on television shows such as “Despierta América” on Univisión and “De Mañanita” on Telemundo.
ITunes has software that allows users to house or access a music library, Internet Radio, music store, video playing and buying and the popular Podcast format. Mera’s music becomes part of itunes thanks to Iris Distribution who extended a contract to SGM Records that enables distribution of her music worldwide.
To listen to “Besame” by Diana Mera from the “dianamera” soundtrack, scroll down on HispanicMPR.com until you see “Podcast” on the right hand side, then select “Besame,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the May 2006 section of the podcast.
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Posted by Elena del Valle on May 1, 2006
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Arturo Nuñez, vice president and managing director, Latin America/U.S. Hispanic, NBA
Photos: NBA
A podcast interview with Arturo Nunez and Saskia Sorrosa, NBA Latin America and U.S. Hispanic, is available on the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, they discuss marketing basketball to Hispanics with Elena del Valle, host of the HispanicMPR.com podcast.
Saskia Sorrosa, senior manager, Communications, NBA Latin America/U.S. Hispanic
Saskia has more than seven years of public relations and marketing experience working for major public relations firms and multinational corporations in the U.S. and Latin America. Named senior manager, Communications, NBA Latin America and U.S. Hispanic in June 2004, she is responsible for spearheading public relations, corporate communications and Internet initiatives (nba.com/espanol) for the NBA in the region.
Prior to assuming this role, Saskia launched and managed the Burson-Marsteller Medellin, Colombia office, where she was responsible for positioning and growing the firm in the Antioquia region, as well as broadening its client base. During that time, she was also responsible for managing the Ecuador market, exploring new business opportunities, pitching new client prospects and managing the U.S. Bureau of Engraving and Printing account for the launch of the new U.S. $20 bill.
Arturo was named NBA vice president and managing director, Latin America and U.S. Hispanic in October 2003. He first joined the NBA as marketing director, Consumer Products for the NBA Latin America office in August 1999 and was named managing director of the office in December 2000.
Arturo’s responsibilities include managing the sales and distribution of NBA consumer products; working with sponsors and marketing partners in the Latin America region; developing the NBA’s U.S. Hispanic strategy and marketing initiatives; implementing new grassroots initiatives in the region; and overseeing the internet strategies for NBA.com/espanol and its affiliated sites. His parents are Venezuelan and Cuban and he is a native of Harlem, New York. Arturo is trilingual (English, Spanish and Portuguese).
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Arturo Nunez and Saskia Sorrosa,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. You can also subscribe to the podcast by right clicking over the podcast box and selecting “copy shortcut” then inserting the URL address in the podcast section of your iTunes program listed under the “advanced” column. The podcast will remain listed in the May 2006 section of the podcast.
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Posted by Elena del Valle on April 24, 2006
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Tom H. C. Anderson, MBA, MEA, managing partner, Anderson Analytics
Photo: Tom Anderson
A podcast interview with Tom H. C. Anderson, MBA, MEA, managing partner, Anderson Analytics, is available on the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Tom discusses Latino youth market issues with Elena del Valle, host of the HispanicMPR.com podcast.
Tom has more than a decade of experience at some of the largest global marketing research companies such as TNS, NFO Worldwide, and AC Nielsen BASES. He has worked on product and market development projects across several countries and industries including financial services, telecommunications, packaged goods and travel and entertainment.
Prior to founding Anderson Analytics, Tom led the Starwood Hotels & Resorts Worldwide account for TNS-NFO, where he managed market research studies in more than 80 countries and consulted for executive and brand management of Westin, W Hotels, Sheraton, Four Points, St Regis, Luxury Collection, and Starwood Vacation Ownership.
Before TNS-NFO, Tom helped found IQuestics.com, a ‘Gen-I’ consumer insights consultancy for Snowball.com, now IGN.com. While at IQuestics he perfected the online quantitative and qualitative skills required to understand and market to the technologically savvy 13-30 year old Gen-X & Gen-Y demographic.
Tom has knowledge in of market research and advanced multivariate statistical analysis. He has served as a consultant to dozens of fortune 500 companies and major marketing research suppliers and ad agencies including Visa, Microsoft, Hasbro toy Group, Kraft, Pfizer, Bayer, Colgate-Palmolive, Lexus/Nexus-Westlaw, Dunkin Donuts, Star-Kist, Philip Morris International, Lipton Tea, Evian, Braun, New Power, CNC.com. First USA Bank, Merrill Lynch, Delta Faucets, Loews, Greenfield Online, U30, TLP, Insight Express, ABB Ltd, SKF AB, Shanghai General Motors, and MBL, Inc.
He earned his bachelor of science in Marketing and MBA, Beta Gamma Sigma, in marketing, finance and international business from the University of Connecticut where he is a frequent guest speaker in graduate level marketing research and data-mining courses. He attained his Master of Economics with honors from Lund University, Sweden. During his thesis work he consulted for several joint ventures in Shanghai, China.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Tom Anderson,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. You can also subscribe to the podcast by right clicking over the podcast box and selecting “copy shortcut” then inserting the URL address in the podcast section of your iTunes program listed under the “advanced” column. The podcast will remain listed in the April 2006 section of the podcast.
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Posted by Elena del Valle on April 17, 2006
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Louis Pagan, creator and author, Latinopundit.com
Photo: Louis Pagan
A podcast interview with Louis Pagan, creator and author, Latinopundit.com is available on the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Louis discusses blogging and Hispanic market issues with Elena del Valle, host of the HispanicMPR.com podcast.
Latinopundit.com is a daily weblog that focuses on Latino issues and flies under the banner “Born out of underrepresentation.” Louis, the website founder, feels mainstream media does not do enough to cover the Hispanic community.
For almost three years Louis has scoured the internet for events that affect the Hispanic community in America. He corrals this information on his blog for readers to learn and participate in the discussion by submitting comments. Louis feels his readers benefit from getting information on Latinopundit.com instead of from to traditional sources that may not represent the Latino community adequately. According to Louis, Latinopundit.com’s readership exceeds 2,000 visitors a day.
“Not bad for a non-commercial site,” said Louis who believes his success is due to his opinion on events. “People want to know what other’s think, especially those who are not afraid to say what they think.”
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Louis Pagan,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. You can also subscribe to the podcast by right clicking over the podcast box and selecting “copy shortcut” then inserting the URL address in the podcast section of your iTunes program listed under the “advanced” column. The podcast will remain listed in the April 2006 section of the podcast.
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Posted by Elena del Valle on April 14, 2006
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Bitman & Roban album cover
Photo: Nacional Records
One of Chile’s musical exports, Bitman & Roban, will make their stateside debut May 2 with a new album, “Musica Para Despues de Almuerzo” (Music for After Lunch) released on Nacional Records. “Musica Para Despues del Almuerzo” is the band’s third release and their first U.S. release. Bitman & Roban’ first two albums were “Hurtos” (released in 2000) and “Robares Natural” (released in 2002).
The Bitman & Roban album track “Despues de Almuerzo, Part I” was included in the recently released soundtrack to the Lionsgate film titled “La Mujer de Mi Hermano.” The DJ crew from Chile features a mix of electronic, funk, hip-hop, Latin and lounge music. The album’s mix is complemented by collaborations with Anita Tijoux, Solo Di Medina, Tea Time and Juan Chills. DJ Bitman leads the group. According to Bitman & Roban promoters, the artists have received heavy airplay and video play for the clip “Tatita,” the first single from the album (available on the HispanicMPR.com podcast).
Bitman & Roban is composed of José Antonio “Toto” Brave, Cristián Powditch, Roberto “Titae” Lindl and Adolfo Araus. José Antonio “Toto” Brave a.k.a. DJ Bitman does the samples, scratches and beats. Cristián Powditch is the synthesizer, Roberto “Titae” Lindl plays the bass and Adolfo Araus plays the piano.
To listen to Bitman & Roban “Tatita” song from the recently released “Musica Para Despues de Almuerzo” album scroll down on HispanicMPR.com until you see “Podcast” on the right hand side, then select “Bitman & Roban Tatita” by clicking on the title or on the play button. You can also download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the April 2006 section of the podcast. Gabrielle Sarnese
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Posted by Elena del Valle on April 10, 2006
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Jim Starks, vice president, Diversity Insights, Synovate
Photo: Jim Starks
A podcast featuring an interview with Jim Starks, vice president, Diversity Insights, Synovate is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Jim discusses the 2006 U.S. Diversity Markets Report with Elena del Valle, host of the HispanicMPR.com podcast.
Synovate recently published the 12 edition of its U.S. Diversity Markets Report (formerly titled U.S. Hispanic Market Report) for which Jim was the lead person. The Report includes an update of Synovate’s acculturation model utilizing social tension to explain movement toward acculturation.
In addition to updated demographics and buying power information, the Report analyzes autos, technology products, financial services, health/wellness, leisure, entertainment and shopping trends. There are new summary sections on young adult markets (ages 18-24) and mature markets (ages 55 and above), which examine similarities and differences between ethnic groups.
Jim, who has more than 15 years of research experience in various fields, including building products, financial services and public gaming, is the project director and primary author of the 2006 U.S. Diversity Markets Report.
He has designed and directed many research programs for multinational companies covering the general, U.S. Hispanic and other diversity and international markets. Jim received his B.A. in Regional Science from the University of Pennsylvania and his M.B.A. in Finance from St. Joseph’s University in Philadelphia, Pennsylvania.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Jim Starks,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. You can also subscribe to the podcast by right clicking over the podcast box and selecting “copy shortcut” then inserting the URL address in the podcast section of your MP3 player or iTunes program listed under the “advanced” column. The podcast will remain in the April 2006 section of the podcast.
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Posted by Elena del Valle on April 7, 2006
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Maxim en Español Rockz! cover
Photo: Dennis Publishing
Pasadena, California/New York, New York — Dennis Publishing, Inc., JMuzic, in collaboration with Maxim en Español magaine, recently released the compact disc music compilation “Maxim en Español Rockz!” in the U.S. The first brand licensing offshoot of American flagship Maxim’s successful Hispanic Americas edition, this eclectic compilation showcases the diversity of talent in popular Latin music, with acts spanning rock en Español, reggaeton, hip-hop, punk, Latin alternative, and trip hop.
Featured artists are break-out rocker JD Natasha, Grammy-nominated Andrea Echeverri, and Plastilina Mosh (whose contribution is the brand new track “Nalguita” from the band’s forthcoming Greatest Hits collection).
“Maxim en Español Rockz!” is enhanced with two music videos, “La Receta” by Kemo the Blaxican and “Amortiguador” by Andrea Echeverri, screensavers and wallpapers for download. On the pop side, Jennifer Pena makes an appearance with the song “Corazon Bandido.” Rock and punk are represented by buzz bands as Go Betty Go (“Saturday”), Lucybell (“Salvame La Vida”) and Seis Pistos (“El Punk No Morira”). Hip-Hop and urbano abound with acts such as Kemo the Blaxican of Delinquent Habits (“La Receta”), Phame (“Arriba”), and T-Weaponz (“Mira, Mira”).
Backed with an upcoming national television and print campaign, “Maxim en Espanol Rockz!” represents one of the most extensive efforts to date to represent a cross-section of Hispanic youth culture in Spanish and English on one single album.
“Maxim en Español Rockz!” tracks include: 1. “Mira, Mira” by T-Weaponz, 2. “Wepa” by C-Note, 3. “Plastico” by JD Natasha, 4. “Corazon Bandido” by Jennifer Pena, 5. “La Receta” by Kemo The Blaxican, 6. “Amortiguador” by Andrea Echeverri, 7. “Salvame La Vida” by Lucybell, 8. “Bounce” by T-Bone, 9. “Nalguita” by Plastilina Mosh, 10. “Saturday” by Go Betty Go, 11. “El Punk No Morira” by Seis Pistos, 12. “Lado Este” by Sara Valenzuela, 13. “Under My Skin” (Ocean Radio Mix) by Fhernando, 14. “Ghetto Mambo” by Peter Michael Escovedo (available on the HispanicMPR.com podcast), 15. “Libertad” by F.I.L.T.H.E.E. Immigrants, 16. “Arriba” by Phame, 17. “Loving You” by Solid, and 18. “Penumbra” by Cronicas del Eco.
Dennis Publishing, Inc. is a media company that publishes the two modern men’s lifestyle magazines in America, Maxim (2.5 million rate base) and Stuff (1.3 million rate base). The company also publishes general interest music magazine Blender (Advertising Age’s Launch of the Year and Adweek’s Hot List), and The Week, a distillation of the week’s most important news and opinion from the U.S. and international media (Advertising Age’s A-List). Maxim Radio is broadcast on Sirius Satellite Radio on channel 108. JMuzic , based in Pasadena, California, is an independent record label that specializes in signing and developing Latino talent for the U.S. bilingual market.
To listen to “Ghetto Mambo” by Peter Michael Escovedo from the “Maxim en Español Rockz!” soundtrack, scroll down on HispanicMPR.com until you see “Podcast” on the right hand side, then select “Ghetto Mambo,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the April 2006 section of the podcast.
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Posted by Elena del Valle on April 3, 2006
“La Mujer de Mi Hermano” soundtrack cover
The soundtrack to one of Latin America’s most popular films last year, “La Mujer de Mi Hermano,” is set for release on Nacional Records on April 11 in conjunction with the U.S. release of the film by Lionsgate on April 14. The film and soundtrack follow the success of other influential films and soundtracks that have defined a new wave of Latin American cinema such as “Amores Perros” and “Y Tú Mama También.”
“La Mujer de Mi Hermano,” has been a box office heavyweight in Mexico and Latin America. The soundtrack features some of the latest tastemakers in Latin alternative and electronica such as Aterciopelados frontwoman Andrea Echeverri, electronic darlings Nortec Collective, Sara Valenzuela, Mexican Institute of Sound, The Pinker Tones and NYC-based up-and-comers Pacha.
Highlights of the album include Tanghetto’s new “electro tango” version of the seminal New Order favorite “Blue Monday” (available on the HispanicMPR.com podcast) and a re-working of the classic La Ley track “Mentira” by Beto Cuevas, the vocalist from multi-Grammy-winning Latin rockers La Ley (who appears in the film as a Catholic priest). The soundtrack also features original music composed by Angelo Milli.
The film, based on the novel of the same title by Jaime Bayly, features a cast led by telenovela (soap opera) stars Barbara Mori, Christian Meier and Manolo Cardona, and is directed by Ricardo de Montreuil. After almost ten years of marriage, the stunningly attractive Zoë (Barbara Mori) realizes that her marriage to Ignacio (Christian Meier) no longer carries the passion and spark it once had. Emotionally adrift, she searches for those sensations once again; she soon finds herself seduced into the arms of Gonzalo (Manolo Cardona), her husband’s brother. At first, Zoë becomes reinvigorated by the romance, but her decision soon launches a series of events that drives these three people through a gauntlet of revenge, secrecy and despair that will unravel them all. “La Mujer de Mi Hermano” is a Stan Jakubowicz production directed by Ricardo De Montreuil.
The soundtrack titles of “La Mujer de Mi Hermano,” in running order are: “Despues De Almuerzo I” by Bitman & Roban, “Blue Monday” by Tanghetto, “Regresa/Con Lacapilla” by Novalima, “TMCR Grand Finale” by The Pinker Tones, “Don’t Let Go,” by Pacha, “Olvidela Compa” by Nortec Collective, “Ya No” by Sara Valenzuela, “Dub-A El Tiempo Es Muy Largo” by Mexican Institute of Sound, “La Mujer de Mi Hermano Theme Song” by Angelo Milli, “Baby Blues” by Andrea Echeverri, “Matanza Funk” by Monareta, “Malato” by Novalima, “Transan” by Intoxicados, “Buho” by Turista, “I Drink She Smokes” by Kemo and “Mentira” by Beto Cuevas. Visit Myspace.com to preview the album.
To listen to Tanghetto’s “Blue Monday” single from the soon-to-be released “La Mujer de mi Hermano” soundtrack, scroll down on HispanicMPR.com until you see “Podcast” on the right hand side, then select “Tanghetto Blue Monday,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the April 2006 section of the podcast.
Posted by Elena del Valle on March 22, 2006
FOR IMMEDIATE RELEASE
Contact: HispanicMPR.com
editor@ hispanicmpr.com
Editors: JPG photo available
Boca Raton, Florida – Hispanicmpr.com, a forum for the exchange of information and ideas on Hispanic marketing and public relations, launched a podcast audio show by the same name. Hispanic Marketing & Public Relations, the first podcast about reaching Latinos with marketing and public relations tools, is hosted by Elena del Valle and listed in many podcast directories including Apple’s iTunes.
The podcast has featured songs from debut albums and popular Latino performers including Andrea Echeverri, Mexico Institute of Sound, The Pinker Tones, Diego Diego, Sara Valenzuela, Spigga, and Hip Hop Hoodios. Podcast guests have included Alex Carvallo, U.S. Hispanic media manager Intel Americas; Jaime Suchlicki, Ph.D., editor, Cuban Affairs Journal at the University of Miami; Juan Ochoa, director, Program Development, MFM Trade Meetings; Matias Perel, president, Latinthre3.com; Jeffrey Duque, commercial director U.S., Cuatro-Media, Inc. and Bill Colton, president, Global Telesourcing. Podcast discussion topics have included: Hispanic online market, Fourth Annual Innovations in Hispanic Markets conference, newly launched Fox Sports en Español magazine and Cuban Affairs Journal, Intel’s efforts to reach Latinos and Hispanic call centers.
Started as a weblog for the Hispanic Marketing & Public Relations book (Poyeen Publishing, $49.95), the podcast’s host website provides a place for readers and authors of the book, subscribers and visitors to connect, discover the latest Hispanic market news and updates and listen to expert interviews and presentations in an audio format. Visitors may listen to the podcasts on the website audio player which appear under the heading “Podcast” or download them for convenient listening on their MP3 or iPod players.
To listen to a podcast, go to the Podcast Section (box with blue background on the right of the page) on www.HispanicMPR.com . Select the title by placing your cursor on it then click on the play button. To download the podcasts to your MP3 player or iTunes folder, right click on the RSS box above the Podcast box and select “copy shortcut.” Insert the shortcut into the download podcast URL box in the “advanced” file on your iTunes folder.
The Hispanic Marketing & Public Relations book provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts. Seventeen practitioners and two university academics, contributed fifteen chapters to the book, which benefits the Hispanic Marketing & Communication Association (HMCA), a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence.
Posted by Elena del Valle on March 20, 2006
Bill Colton, founder and president, Global Telesourcing, LLC
A podcast featuring an interview with Bill Colton, founder and president, Global Telesourcing, LLC, is available on the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Bill discussed call center servicing and Hispanic markets with Elena del Valle, host of the HispanicMPR.com podcast.
Bill Colton is the founder and president of Global Telesourcing, LLC, a leading provider of inbound call center services for the U.S. Hispanic market. With more than 2,500 seats in Argentina, Global Telesourcing has combined the economic benefits of offshore outsourcing with the expertise and convenience of a U.S.-based agency.
Prior to founding Global Telesourcing, Bill was the Latin America managing director of Optima Direct, then one of the world’s largest direct marketing agencies focused on call center services. After Optima Direct was sold to Omnicom Group’s Rapp Collins Worldwide, Bill spent three years helping affiliated advertising and direct response agencies in 10 Latin American countries.
In addition to more than a decade of experience in the U.S. Hispanic and Latin American markets, Bill has applied his direct marketing expertise to campaign politics and grassroots government lobbying. Bill, who worked in the United States Senate and numerous senatorial and presidential campaigns, helps Fortune 50 companies apply direct marketing techniques to leverage their political clout in Washington with the Hispanic and general markets. Bill is a graduate of the George Washington University in Washington, D.C, with a degree in Political Science.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Bill Colton,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. You can also subscribe to the podcast by right clicking over the podcast box and selecting “copy shortcut” then inserting the URL address in the podcast section of your iTunes program listed under the “advanced” column. The podcast will remain listed in the March 2006 section of the podcast.
