Thursday, April 18, 2024

Listen to podcast interview with Bill Colton, Hispanic call center expert, president, Global Telesourcing

Posted by Elena del Valle on March 20, 2006


Bill Colton

Bill Colton, founder and president, Global Telesourcing, LLC

A podcast featuring an interview with Bill Colton, founder and president, Global Telesourcing, LLC, is available on the Podcast Section of Hispanic Marketing & Public Relations, During the podcast, Bill discussed call center servicing and Hispanic markets with Elena del Valle, host of the podcast.

Bill Colton is the founder and president of Global Telesourcing, LLC, a leading provider of inbound call center services for the U.S. Hispanic market. With more than 2,500 seats in Argentina, Global Telesourcing has combined the economic benefits of offshore outsourcing with the expertise and convenience of a U.S.-based agency.

Prior to founding Global Telesourcing, Bill was the Latin America managing director of Optima Direct, then one of the world’s largest direct marketing agencies focused on call center services. After Optima Direct was sold to Omnicom Group’s Rapp Collins Worldwide, Bill spent three years helping affiliated advertising and direct response agencies in 10 Latin American countries.
In addition to more than a decade of experience in the U.S. Hispanic and Latin American markets, Bill has applied his direct marketing expertise to campaign politics and grassroots government lobbying. Bill, who worked in the United States Senate and numerous senatorial and presidential campaigns, helps Fortune 50 companies apply direct marketing techniques to leverage their political clout in Washington with the Hispanic and general markets. Bill is a graduate of the George Washington University in Washington, D.C, with a degree in Political Science.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Bill Colton,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. You can also subscribe to the podcast by right clicking over the podcast box and selecting “copy shortcut” then inserting the URL address in the podcast section of your iTunes program listed under the “advanced” column. The podcast will remain listed in the March 2006 section of the podcast.