Posted by Elena del Valle on August 21, 2006
Brenda Hurley, Liria Barbosa Latino Eyes Hispanic market researchers
A podcast interview with Brenda Hurley, vice president, C & R Research and Liria Barbosa, senior research anaylist, C & R Research is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, they discuss the Latino markets and Latino family dynamics with Elena del Valle, host of the HispanicMPR.com podcast.
Since the beginning of her career, Liria has been involved in qualitative research heading a wide range of projects from initial design, recruitment, execution, moderation and analysis to the final written report. Her experience includes studies for service and product categories such as: Household Cleaners, Food and Beverages, Packaged Goods, Automotive, Financial Services, Telecommunications, Internet, Pharmaceuticals, Liquor and Spirits and Health and Beauty Aids. Liria is a graduate of the Burke Institute Intensive Moderator Training Program and has also attended courses at RIVA.
A native of São Paulo, Liria spent several years studying and working in Mexico. She is trilingual and multicultural. Liria has a Bachelor of Science degree in Business Administration majoring in International Business from Barry University in Miami, Florida. Her previous experience included marketing positions with Lucent Technologies, and Cedetel (a Motorola owned Wireless provider in Monterrey, Mexico).
Brenda Hurley, vice president, C&R Research. Since joining C&R in 1994, Brenda has specialized in quantitative research, providing custom research solutions for her clients utilizing both online and offline methodologies. She has extensive experience in concept evaluation, name tests, positioning research, market segmentation, attitude and usage, and tracking studies. Additionally, Brenda was very involved in the development of CRIMSON (C&R’s Multimedia Surveying Network) and has designed and executed countless studies using this system. Her clients represent a wide variety of industries including the restaurant industry, consumer packaged goods and the financial services industry.
Although Brenda regularly works on projects for all types of consumer groups, Brenda focuses much of her time leading C&R’s specialty division, LatinoEyes. Brenda has been conducting research with Latinos in the U.S. for more than ten years and since LatinoEyes’ official launch in 2002, Brenda has been committed to building that division. She continues to work on projects targeting Latinos both in America and in LATAM.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Brenda Hurley, Liria Barbosa” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the August 2006 section of the podcast
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“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
To purchase a downloadable or CD audio recording with extended information on Latino Family Dynamics from Brenda Hurley and Liria Barbosa visit the HispanicMPR.com Resources Section.
Posted by Elena del Valle on August 14, 2006
Sergio Sanchez, director, Hispanic loan and outreach programs, SallieMae
Photo: Sallie Mae
A podcast interview with Sergio Sanchez, director, Hispanic loan and outreach programs, SallieMae, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses Sallie Mae’s new Hispanic oriented program with Elena del Valle, host of the HispanicMPR.com podcast.
Sergio has been national director of Hispanic loan and outreach programs for Sallie Mae since 2005. Prior to joining Sallie Mae, he was a senior vice president for MiCash, Inc., a Hispanic financial services firm. Before that, he was a vice president for MasterCard International, where he launched products and services supporting major global banks. Before that, Sergio was a director at Europay International in Brussels, Belgium, and he also headed a marketing unit at The American Express Co. in New York.
Sergio holds a B.A. in communications from The American University in Washington, D.C. and a master’s in business administration from Columbia Business School in New York City. Sergio is board president for The Institute for International Mediation and Conflict Resolution, a 501c3 organization. He is a program graduate of the American Bankers Association. Sergio, his wife and two daughters live in McLean, Virginia.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Sergio Sanchez” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the August 2006 section of the podcast.
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Posted by Elena del Valle on August 7, 2006
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Latin pop rock singer Diana Mera and Lorena Schmit, public relations professional, SGM Records
A podcast interview with singer Diana Mera and Lorena Schmit of SGM records, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, they discuss Diana’s career and marketing music to Latinos with Elena del Valle, host of the HispanicMPR.com podcast.
Diana was born in Quito, Ecuador. She was raised in Lima, Peru and lived in México, Venezuela, and Switzerland prior to arriving in the U.S. were she now resides. Diana, who always had a great desire to sing, started her career in TV shows such as “Despierta América” on Univisión and “De Mañanita” on Telemundo. Four of her music videos have appeared in VHUNO and MTV Español. She has appeared on radio and television shows like “El Gordo y La Flaca,” “América en Vivo,” Univisión Radio, Caracol and Cadena Azul and on Cristina Saralegui’s show.
Diana is also a composer and an actor. She was participated in a play written by Eve Ensler and was nominated as best actress for “The Vagina Monologues.” Diana is recording her second music album with two-time Grammy winning producer Gustavo Borner and Dany Tomas composer of hits that have been recorded by celebrities like Araceli Arambula, Cristian Castro, Diego Torres, Lara Fabian and many others. Song writer Claudia Brant is also collaborating in the new album.
Lorena Schmit recently joined SGM Records as a publicist and works closely with the public relations team to generate national and international television, print, radio and tour press for artists like Diana. Lorena has 16 years of experience in communications and public relations.
Lorena comes from Más Arizona, Channel 55 in Phoenix where she worked as programming director, news anchor and producer for six years. As programming director she had the opportunity to work directly with record labels and artist managers since the station broadcasts music videos and entertainment news 75 percent of the air time.
She began her public relations career in 1990 as a spokesperson for the government of the State of Mexico. Her responsibilities included coordinating media interviews and representing the governor’s office at public events. Lorena later joined the “Sistema de Radio y Televisión Mexiquense” in Toluca, Mexico as a public relations manager. Within a couple of years she was offered a position as reporter and later she became a news anchor.
In 1997, Lorena accepted a contract with Univision Phoenix and moved to the United States to become the news anchor for “Noticias 33”, 5 pm and 10pm editions, Monday through Friday. Three years later she left Univision to go to Telemundo KDRX Ch. 48 also in Phoenix, Arizona where she joined the news team as a news anchor and reporter.
We’re excited to include a short preview of “Conmigo,” one of the songs from Diana’s next album, following the interview. Enjoy!
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Diana Mera and Lorena Schmit,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the August 2006 section of the podcast archive.
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Posted by Elena del Valle on July 31, 2006
Ileana Oroza and Leonard Ferreira, Ph.D., University of Miami
Photos: Ileana Oroza, Leonardo Ferreira, Ph.D.
A podcast interview with Leonardo Ferreira, Ph.D and Ileana Oroza, University of Miami journalism professors, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, they discuss Hispanic market journalism and the University’s Spanish language graduate journalism program with Elena del Valle, host of the HispanicMPR.com podcast.
Leonardo received his Ph.D. in mass media from Michigan State University and his J.D. from the Universidad Nacional de Colombia Law School. While completing his graduate studies, he was awarded an Excellence-in-Teaching Citation by the Michigan State University Office of the Provost and a Martin Luther King Jr. -César Chávez-Rosa Parks Fellowship by the Michigan Department of Education.
Devoted to the study of Inter-American media policy, Dr. Ferreira has worked on academic projects with the United Nations Children’s Fund, the Dominican Republic’s Global Foundation for Democracy and Development (FUNGLODE), Fleischman & Hillard Inc., and the Telecommunications Research Center (CINTEL) in the Andean countries. He is a regular contributor to the BBC’s Servicio Latinoamericano on communication issues. He is author of Centuries of Silence the Story of Latin American Journalism, scheduled to be released in late 2006 in the United States.
Ileana joined the School of Communication faculty in January 2000. For the previous 22 years, she was on the staff of The Miami Herald. In her last position at The Herald, as assistant managing editor, she supervised newsroom operations in the evenings and was responsible for the Universal Desk and A section content. She was foreign editor and arts and entertainment editor and served on the editorial board of The Miami Herald. She began her Herald career at El Herald, where she served as city editor, features editor and general assignment reporter.
Before working at The Herald, she was a producer of public affairs programs at WPLG-Channel 10. She has an M.A. from the University of North Carolina at Chapel Hill and a B.A. from Newcomb College, Tulane University, both in English literature. She spent her junior year at the University of Sheffield, England.
Ileana was a Thomas J. Watson fellow in Europe, 1971-72; a Woodrow Wilson Fellow at Chapel Hill, 1972-73; and a National Arts Journalism Fellow at Columbia University in New York, 1995-96. She was on the board of the National Arts Journalism Program from 1996 to 2002. She is a member of the boards of the Cintas Foundation and the Miami Design Preservation League.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Leonardo Ferreira, Ph.D and Ileana Oroza” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the July 2006 section of the podcast.
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Posted by Elena del Valle on July 24, 2006
Carlos A. Alfaro, editor, Hispanic Trends Magazine
Photo: Seth Bennett
A podcast interview with Carlos A. Alfaro, editor Hispanic Trends Magazine, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses an upcoming Hispanic Trends magazine event with Elena del Valle, host of the HispanicMPR.com podcast.
Carlos joined Page One Media in October 2005, and was named editor of Hispanic Trends a few months later. He is also responsible for Internet related projects of the company including Poder magazine’s blog. He is a monthly contributor to the gadgets section of Hispanic magazine.
Before joining Page One Media, Carlos was sections editor for lifestyle magazine Loft where he was responsible for producing the content for 12 sections of the magazine. He joined Zoom Media Group, Inc., Loft’s parent company in 2000 as staff writer for Internet magazine Punto-Com focusing on technology stories. Punto-Com later evolved into the business magazine Poder where Carlos still contributes to the travel and technology sections.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Carlos A. Alfaro,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the June 2006 section of the podcast.
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Posted by Elena del Valle on July 17, 2006
Dora O. Tovar, MPA, president, Tovar Public Relations
Photo: Tovar Public Relations
A podcast interview with Dora O. Tovar, MPA, president, Tovar Public Relations, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses secondary Latino markets with Elena del Valle, host of the HispanicMPR.com podcast.
Dora has more than 17 years experience providing strategic counsel to nonprofit, governmental and corporate clients in the areas of Hispanic marketing, crisis and litigation communications and public affairs. Along with her communications expertise, she provides clients with public policy insight and advocacy efforts to promote relevant cultural competency practices. She received a master’s degree in Public Affairs from the LBJ School of Public Affairs at the University of Texas, Austin and an undergraduate degree in Political Science.
Dora is contributing author of the chapter on public relations, “Hispanic Public Relations and Its Emergence as an Industry,” in the Hispanic Marketing & Public Relations book and the presenter of “The Next Step: Secondary Latino Markets” on HispanicMPR.com.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Dora Tovar, MPA” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the July 2006 section of the podcast.
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Posted by Elena del Valle on July 10, 2006
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Red Hot & Latin Redux album cover
Photo: Nacional Records
In celebration of the ten year anniversary of “Red Hot & Latin,” Nacional Records is bringing back the compilation and reissuing it as “Red Hot & Latin Redux” with five new bonus tracks from Latin alternative artists like Brazilian Girls with Kevin Johansen, Thievery Corporation, Nortec Collective, Kinky and Plastilina Mosh.
The album also features remastered tracks from the original release such as bilingual collaborations between David Byrne and Café Tacuba, Fishbone and Los Fabulosos Cadillacs, Los Lobos and Money Mark and Laurie Anderson and Aterciopelados.
Silencio=Muerte: Red Hot & Latin, originally released in 1997 on Jellybean Benitez’ H.O.L.A Recordings, was the tenth album in the Red Hot series created to fund the fight against AIDS in Latin America and the Latino community. Some thought the pairing of artists like David Byrne and Café Tacuba reflected a cultural encounter ahead of its time.
When “Red Hot & Latin” was originally released, the album was the subject of an MTV special. Profits generated by Red Hot & Latin Redux will go to the Red Hot Organization to fight AIDS in the U.S. Latino community and in Latin America. For more information online visit RedHot.org
To listen to “What’s New Pussycat,” a song by Los Fabulosos Cadillacs and Fishbone from the recently released “Red Hot & Latin Redux” album, scroll down on HispanicMPR.com until you see “Podcast” on the right hand side, then select “What’s New Pussycat” by clicking on the title or on the play button. You can also download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the July 2006 section of the podcast.
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Posted by Elena del Valle on July 3, 2006
Nara Venditti, Ph.D., CEO, Succeed in America
Photo: Succeed in America
A podcast interview with Nara Venditti, Ph.D., CEO, Succeed in America, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses Marketing to Hispanics through Educational Resources with Elena del Valle, host of the HispanicMPR.com podcast.
During her career she has worked as an educator and in-house international assignment consultant. The author of 65 published works, she is a third-generation educator and the recipient of a State of Connecticut citation for her dedication to making a difference in the community. Her recent books are How to Get a Job in the USA and Ameri$peak.
Throughout her 25-year career, she has worked with adult students in the academic and business environments. She is an adjunct lecturer at Western Connecticut State University and the Yale University Summer Business School. She writes a column in Tribuna, S-Business magazine, the magazine of the Association for Service Management International, and Mobility, a magazine for domestic and international relocation. She hosts “Community Forum,” a Connecticut public television program. In 2005, she was honored by the Connecticut Refugee and Immigrant Coalition.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Nara Venditti” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the July 2006 section of the podcast.
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Posted by Elena del Valle on June 26, 2006
Federico Subervi, Ph.D., professor, School of Journalism and Mass Communication, Texas State University-San Marcos
A podcast interview with Federico Subervi, Ph.D., professor, School of Journalism and Mass Communication, Texas State University-San Marcos and director Latinos and Media Project, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses Latino media issues with Elena del Valle, host of the HispanicMPR.com podcast.
Subervi, who lives in Austin, Texas, is co-author of the “Latino Media: A Cultural Connection” chapter of the Hispanic Marketing & Public Relations book. He directs the Latinos and Media Project, an emerging non-profit organization dedicated to the gathering and dissemination of research and resources pertaining to Latinos and the media.
In addition to his academic work, Subervi serves on editorial boards, and has been an advisor or consultant to various public and private entities such as Nickelodeon, Scholastic Entertainment, The Corporation for Public Broadcasting, Fox Family Worldwide, the National Research Council & Ford Foundation Fellowship Program, the National Latino Children’s Institute, and Mothers Against Drunk Driving.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Federico Subervi,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the June 2006 section of the podcast.
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Posted by Elena del Valle on June 19, 2006
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“Conector” album cover
Singer Hector Buitrago, best known as co-founder of the Colombian Latin alternative band Aterciopelados, is going solo. His inaugural album, “Conector,” is due out in the U.S. in June 2006. “Conector” features guest vocals from platinum-selling artists Julieta Venegas, Alex Ubago and Aterciopelados frontwoman Andrea Echeverri
The title, “Conector,” translates with a double-meaning of “with Hector” and also “Connector.” Buitrago is following in the footsteps of Aterciopelados frontwoman Andrea Echeverri, whose twice Grammy-nominated debut solo album was released last year (and produced by Buitrago).
Other contributors to “Conector” are Colombian musicians Ever Suarez, Martina Camargo, and Noel Petro. The album is described by promoters as “a musical and spiritual journey with Hector Buitrago forming connections between different cultures, ways of thought and life through music.” It is said to combine elements of contemporary rock and electronica with traditional Colombian and global rhythms as well as thoughtful and spiritual lyrics. The first single is “Altísimo” featuring the unlikely vocal pairing of Spanish pop artist Alex Ubago and Aterciopelados frontwoman Andrea Echeverri.
The Aterciopelados became known as singers of the hit “Gozo Poderoso” which landed the band on the Top 10 of the Billboard Top Latin albums sales chart as well as a coveted appearance on the “Tonight Show with Jay Leno.”
Buitrago is also working with Aterciopelados to finish the band’s next album, slated for release this fall on Nacional Records. Aterciopelados is scheduled to make a debut appearance at the Hollywood Bowl this summer with a July 8th co-headlining date along with Bebe, Reyli, and Mexican Institute of Sound (MIS).
To listen to Hector Buitrago “Altisimo” song from the recently released “Conector” album scroll down on HispanicMPR.com until you see “Podcast” on the right hand side, then select “Hector Buitrago Altisimo” by clicking on the title or on the play button. You can also download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the June 2006 section of the podcast.
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