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Listen to podcast with singer Diana Mera, Lorena Schmit of SGM records about marketing music to Latinos

Posted by Elena del Valle on August 7, 2006

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Diana Mera Lorena Schmit

Latin pop rock singer Diana Mera and Lorena Schmit, public relations professional, SGM Records

A podcast interview with singer Diana Mera and Lorena Schmit of SGM records, is available in the Podcast Section of Hispanic Marketing & Public Relations, During the podcast, they discuss Diana’s career and marketing music to Latinos with Elena del Valle, host of the podcast. 

Diana was born in Quito, Ecuador. She was raised in Lima, Peru and lived in México, Venezuela, and Switzerland prior to arriving in the U.S. were she now resides. Diana, who always had a great desire to sing, started her career in TV shows such as “Despierta América” on Univisión and “De Mañanita” on Telemundo. Four of her music videos have appeared in VHUNO and MTV Español.  She has appeared on radio and television shows like “El Gordo y La Flaca,” “América en Vivo,” Univisión Radio, Caracol and Cadena Azul and on Cristina Saralegui’s show.

Diana is also a composer and an actor. She was participated in a play written by Eve Ensler and was nominated as best actress for “The Vagina Monologues.” Diana is recording her second music album with two-time Grammy winning producer Gustavo Borner and Dany Tomas composer of hits that have been recorded by celebrities like Araceli Arambula, Cristian Castro, Diego Torres, Lara Fabian and many others. Song writer Claudia Brant is also collaborating in the new album.

Lorena Schmit recently joined SGM Records as a publicist and works closely with the public relations team to generate national and international television, print, radio and tour press for artists like Diana. Lorena has 16 years of experience in communications and public relations. 

Lorena comes from Más Arizona, Channel 55 in Phoenix where she worked as programming director, news anchor and producer for six years. As programming director she had the opportunity to work directly with record labels and artist managers since the station broadcasts music videos and entertainment news 75 percent of the air time.

She began her public relations career in 1990 as a spokesperson for the government of the State of Mexico. Her responsibilities included coordinating media interviews and representing the governor’s office at public events. Lorena later joined the “Sistema de Radio y Televisión Mexiquense” in Toluca, Mexico as a public relations manager. Within a couple of years she was offered a position as reporter and later she became a news anchor.

In 1997, Lorena accepted a contract with Univision Phoenix and moved to the United States to become the news anchor for “Noticias 33”, 5 pm and 10pm editions, Monday through Friday. Three years later she left Univision to go to Telemundo KDRX Ch. 48 also in Phoenix, Arizona where she joined the news team as a news anchor and reporter.

We’re excited to include a short preview of “Conmigo,” one of the songs from Diana’s next album, following the interview. Enjoy!

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Diana Mera and Lorena Schmit,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the August 2006 section of the podcast archive.


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