Posted by Elena del Valle on April 23, 2007
Mario Quiñones, president, Latin Pulse
Jay Gronlund, vice president and managing director, Latin Pulse USA
A podcast interview with Jay Gronlund, vice president and managing director, Latin Pulse USA, and Mario Quiñones, president, Latin Pulse is available on the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, they discuss emotional branding to Latinos with Elena del Valle, host of the HispanicMPR.com podcast.
Jay, a marketing professional with over 30 years of senior management experience in large multinationals and in international consulting, founded The Pathfinder Group in 1990. In September 2004, the company, which specializes in business development overseas for U.S. based clients, joined forces with Latin Pulse to expand its professional capabilities in the U.S. Hispanic market.
Before starting Pathfinder, Jay was vice president and director, Marketing, Newsweek, senior vice president, Marketing and New Business, Seagram, group manager at Church & Dwight, and brand manager, Richardson-Vicks. He has a bachelor of arts from Colby College and a master of business administration degree from Tuck at Dartmouth College. Jay has been teaching a Positioning and Brand Development course at New York University since 1999.
Mario is founder and responsible for the operations of Latin Pulse since July 2000. The company has operations in Mexico, Central America, South America and the U.S Hispanic market. Mario leads the development of AcuPOLL products for Cinema testing, Car Clinics, Packaging and Advertising testing. He is also responsible for the enhancement of a new human resources product utilizing the AcuPOLL methodology.
Prior to Latin Pulse, Mario spent most of his professional career working at Proctor & Gamble in the U.S., Kraft Foods, High Life and General Mills Toy Group where he held senior marketing and management positions and was responsible for operations in Mexico and Latin America. Mario is a graduate of Texas Christian University with majors in marketing and finance.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Jay Gronlund, Mario Quinones,” click on the play button below or download the file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the April 2007 section of the podcast archive.
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“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
Presenters Jay Gronlund and Mario Quiñones
A presentation by Jay Gronlund and Mario Quiñones and discussion with Jay Gronlund and Mario Quiñones and HispanicMPR.com host Elena del Valle about emotional branding to Latinos.
This product consists of 104 minutes of useful insights and information by leading Latino market experts.
Available for the first time exclusively on HispanicMPR.com!
“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida.
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Posted by Elena del Valle on April 16, 2007
Eric Weymueller, motion picture producer
Photo: Eric Weymueller
A podcast interview with Eric Weymueller, motion picture producer and chief executive officer, zyntroPICS, Inc., is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses cybernovela Alamo Heights SA with Elena del Valle, host of the HispanicMPR.com podcast.
Eric’s prior affiliations include Warner Bros., Universal, National Lampoon, Alliance Atlantis, The WB Network, Regency Television. Additionally, he established emerging media and technology businesses in digital effects and streaming video. He boasts of extensive international co-production experience. More recently he has committed his efforts to original, ad supported, Internet television production and distribution.
Discover how to reach Latinos in language today with
“Hispanic Market Translation Issues” audio recording
Presenter Martha E. Galindo
Certified translator and translation company owner Martha E. Galindo explains why it’s important to reach your clients in language to convey your message effectively. She walks you through the ins and outs of translations issues, how to select a translator, what to expect, how to save on translation costs and much more.
Click here to purchase a downloadable or CD audio recording presentation and bonus discussion on Hispanic Market Translation Issues by Martha E. Galindo
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Eric Weymueller,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the April 2007 section of the podcast archive.
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Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
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Posted by Elena del Valle on April 9, 2007
Singers Frankie Alvarado and Diana Mera
Photo: SGM Records
Singers Diana Mera and Frankie Alvarado recorded their first duet single which will be released in May 2007 as the promotional track of Mera’s second album. The song, “20 Pedacitos,” will also be included in Alvarado’s debut album when it’s recorded. Mera, who is also a songwriter, wrote the song in memory of a close friend who passed away. Alvarado recently joined the SGM Records label, the first La Academia USA singer to obtain a record deal.
“When Frankie got to the label, I already had the performer chosen for the duet of ‘20 Pedacitos’ but when I heard his voice, I stopped everything! I even postponed my recording dates to wait until he came back from Puerto Rico,” said Mera, who is a direct descendant of Juan León Mera, a writer and novelist. “I felt he was the angel that I needed for this song that I composed with Dany Tomas, who I respect immensely and who I thank for being an accomplice in my ideas and also for teaching me to fly confidently with my own style.”
“I think people will be able to identify with the song and they will apply their own experiences,” said Alvarado. “Recording with Diana Mera was good and fulfilling. We had a great time at the studio, we joked and everything but always focused on the job.”
According to promoters, “20 Pedacitos” finds it’s genre in pop rock. SGM Records produced the song with Tomas who is a producer and song writer.
Fan clubs for Mera and Alvarado opened in time for the release of the duet. The USA fan club for Mera, MySpace.com/dmera, opened the first week of April 2007. That same week, another fan club was established in Puerto Rico for Mera and Alvarado, MySpace.com/Diana_FrankieFanClub. SGM Records works closely with the fan club presidents. Judianny Ayala is president of Mera’s USA fan club and Betsy Santiago leads the Puerto Rico club.
To listen to a sample from the single duet “20 Pedacitos” with Frankie Alvarado and Diana Mera, click on the play button below.
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Discover how to reach Latinos in language today with
“Hispanic Market Translation Issues” audio recording
Presenter Martha E. Galindo
Certified translator and translation company owner Martha E. Galindo explains why it’s important to reach your clients in language to convey your message effectively. She walks you through the ins and outs of translations issues, how to select a translator, what to expect, how to save on translation costs and much more.
Click here to purchase a downloadable or CD audio recording presentation and bonus discussion on Hispanic Market Translation Issues by Martha E. Galindo
Posted by Elena del Valle on April 2, 2007
Fernando Espuelas, chairman and CEO of Voy
A podcast interview with Fernando Espuelas, chairman and CEO of Voy, is available on the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses Voy and reaching Latino youth online with Elena del Valle, host of the HispanicMPR.com podcast.
Fernando previously co-founded and was chairman and CEO of StarMedia Network, a multi-platform media company for Spanish and Portuguese speaking audiences worldwide. At StarMedia, he built one of the first online networks to transcend national barriers, becoming one of the most recognized Pan-Latin new media brands in Latin America and eventually serving 25 million people worldwide.
After starting the business with his credit card, Fernando went on to raise $500 million dollars for the company in a combination of private and public offerings, including raising one of the first series of venture funding and one of the first IPOs for a Latin Internet company. StarMedia’s market capitalization reached $3.8 billion dollars.
His leadership has earned him recognition. Time magazine honored him as one of the “Leaders of the Millennium,” and he was recognized as a “2000 All-Star” business leader by Crain’s New York Business magazine. The World Economic Forum includes him among its elite “Global Leaders of Tomorrow,” and he was also a recipient of Latin Trade Magazine’s prestigious Bravo award.
Prior to founding StarMedia Network, he was the managing director of Marketing Communications for AT&T Latin America and the Caribbean where he was responsible for conceiving and launching AT&T’s first online service in Latin America. Prior to AT&T, Fernando held various senior positions at Ogilvy & Mather in the United States and Latin America. He is the author of the book Life in Action, published by in 2004.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Fernando Espuelas” click on the play button below or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the April 2007 section of the podcast archive.
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“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
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Posted by Elena del Valle on March 26, 2007
Singer Lumidee
Photo: TVT Records
At 19, Puerto Rican, Spanish Harlem rapper and singer Lumidee, scored a hit with her debut single “Never Leave You (Uh Oooh, Uh Oooh).” Now, after a brief hiatus, she will launch a new album, “Unexpected,” in the U.S. April 17, 2007.
In 2003, her song soared to the top of the charts, reaching the third slot on Billboard’s Hot 100. Described as having “sweet vocals, catchy hook, infectious Diawli dancehall rhythm, and clap-heavy backdrop,” “Never Leave You” made it to the number one spot in Germany and topped the pan-European charts in the summer of 2003.
Lumidee is now signed to TVT Records through Mach 1 Records and preparing for the release of her second album. Her new single “She’s Like the Wind,” already entered the Pop 100 charts featuring R&B singer and Terror Squad member Tony Sunshine. The song remakes the same-named Patrick Swayze cut of “Dirty Dancing” fame.
The idea behind redoing the classic tune came from Lumidee’s European label, and she was intrigued by the possibilities. When asked to suggest a male vocalist to collaborate with her, she recommended Tony Sunshine. After hearing Tony’s vocal presence on the track, Lumidee was inspired to write some flirtatious, uptempo rap lyrics to give the song a stronger urban feel. Although Lumidee was confident about the song she never considered it as a single. To her surprise, it became the album’s lead single, and is quickly climbing up the charts.
“People will be surprised by what I am bringing to this project,” said Lumidee. “It incorporates so many flavors, rap, R&B, Caribbean music, all the sounds that influence me. I feel confident about this album because I really get to show the public more of what I’m all about.”
Lumidee’s sophomore effort includes appearances by several artists such as Shaggy, who she worked with on the reggae-tinged “Feel Like Making Love;” Harlem-bred rapper Jim Jones, who brings his gruff voice and street swagger to “I’m Up;” Pitbull, who brings some of his energetic, rapid-fire flow to “Krazy,” which was produced by Lenky; and reggaeton and rap star N.O.R.E. on “You Got Me.”
Lumidee is no stranger to adversity. Her father passed away in 1995 and her mother spent most of Lumidee’s childhood in prison, leaving Lumidee and her siblings to be raised by their grandparents. Lumidee was forced to slow down when, at 14, she was diagnosed with rheumatoid arthritis, a chronic autoimmune disorder that can cause inflammation of the joints and the surrounding tissue. Due to a misdiagnosis (doctors originally said she had lupus and prescribed the wrong medications), by the time her real illness was detected, her condition had become dire.
In some ways Lumidee’s condition may have been a blessing in disguise, forcing her to concentrate on her writing. Despite the obstacles, she persevered and, with the right treatment, defied doctors’ expectations, returning to school to complete her final year and maintaining a rigorous recording schedule. In 2002, before the release of her debut, she underwent hip replacement surgery. After the procedure she was able to dance and perform.
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
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To listen to the single “She’s Like the Wind” from the new “Unexpected” album click on the play button below.
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Posted by Elena del Valle on March 19, 2007
Cynthia Hudson Fernández, executive vice president and chief creative officer, Spanish Broadcasting System
Photo: Spanish Broadcasting System
A podcast interview with Cynthia Hudson Fernández, executive vice president and chief creative officer, Spanish Broadcasting System is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses Mega TV and the Spanish language television station’s branding and marketing strategies with Elena del Valle, host of the HispanicMPR.com podcast.
Cynthia was recently named SBS’ chief creative officer and executive vice president, reporting directly to chairman and CEO Raúl Alarcón. In her new position, she is responsible for SBS’ expansion into Television and new media, directly overseeing TV station MEGA TV – channel 22 in Miami, as well as the Company’s internet site LaMusica.com and other new media development. Cynthia is in charge of the strategic expansion of SBS content across multiple media platforms as well as development of branded entertainment synergies among the SBS portfolio of media assets.
From 1997 to 2005 Cynthia served as senior vice president and editorial director of Cosmopolitan Television a division of Hearst Entertainment and Syndication Group, heading up the creation and development of the Cosmopolitan TV Networks. While there she led the research, development and creation of Cosmo TV, overseeing design of original programs, on-air packaging, promotions and program acquisitions, as well as the creation and production of original formats.
Prior to Cosmo TV, Cynthia was senior vice president of Programming and Creative Services for United International Holding’s joint venture channel service, United Family Communications (UFC), now MGM Networks Latin America. While at UFC, she created Casa Club TV, one of the first pan-regional home channels for Latin America.
Cynthia has a Master’s degree in Communications from the University of Miami focusing on the acculturation and media consumption of the immigrant population in the United States.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Cynthia Hudson Fernández,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the March 2007 section of the podcast archive.
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Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
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Posted by Elena del Valle on March 12, 2007
Cristina Perez host of “Cristina’s Court”
Photo: Twentieth Television
A podcast featuring an interview with Cristina Perez, host of “Cristina’s Court,” is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses the show with Elena del Valle, host of the HispanicMPR.com podcast.
Cristina Perez is a lawyer, television personality, radio host, entrepreneur, business owner, author, and national columnist. She is host of Twentieth Television’s new first-run syndicated court show “Cristina’s Court.” Prior to the new show she hosted the Telemundo court show “La Corte De Familia” (“Family Court”). Promotional materials describe her as the first television judge to cross-over from Spanish-language to English-language television.
As the first woman television judge to air in national syndication on a Spanish-language network series, Cristina presided over “La Corte De Familia” cases related to relationships, including physical and verbal abuse, paternity claims, child and spousal support and infidelity. “La Corte De Familia” was Telemundo’s number two daytime show for four straight seasons. The program also aired in 15 additional countries. Prior to being named host of “La Corte De Familia,” Cristina made her television debut as host of “La Corte Del Pueblo” (“The People’s Court”) on KWHY in Los Angeles, California.
The daughter of Colombian immigrants, Cristina was born in New York, New York. She lived in all types of places from one of the poorest neighborhoods of New York, to the big city of Guadalajara, Mexico, to the border town of San Ysidro, California to Hartford, Connecticut, and then to California, which she has called home for over twenty years.
Find out how to reach Latinos through TV and Radio campaigns with
“Electronic Publicity and Broadcast Public Relations” audio recording
David Henry presenter
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Driven to further build on her family’s good fortune in America, Cristina, and her husband Christopher Gonzalez, founded the Los Angeles-based law firm Perez Gonzalez. Their practice focuses on immigration, entertainment, athletic, technology, corporate, business and investment fields.
Her first book “Living by Los Dichos,” a collection of life lessons Cristina learned from her family and continues to apply to her personal and professional life, was recently released by Simon & Schuster.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Cristina Perez” click on the play button below or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the March 2007 section of the podcast archive.
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Posted by Elena del Valle on March 5, 2007
RBD, winner of Premios Terra a Lo Mejor de la Música Latina 2006
Photo: Terra
Coral Gables, Florida – Music enthusiasts selected Latino pop group RBD winner of Terra.com’s Premios Terra a Lo Mejor de la Música Latina 2006, beating out performers such as Shakira, Thalia and Juanes. Terra.com launched Premios Terra a Lo Mejor de la Música Latina to provide its visitors an online conduit to choose their favorite performer or group from some of the year’s most popular Latino entertainers. RBD received 41,902 votes in the 2006 online competition which drew close to 100,000 votes.
According to Wikipedia, the Mexican group RBD was formed relatively recently as part of a teen high school band within the Spanish-language telenovela “Rebelde” which aired from October 2004 through June 2006. The group has soared in popularity, producing five top-selling, Spanish language CDs. This year’s favorite on Terra.com hopes to conquer English speaking audiences with Rebels, the group’s recent crossover debut album. Other artists who received high percentages of online votes include David Bisbal and Ricky Martin.
“Terra.com’s Music Channel has always been very popular due to in depth coverage and exclusive interviews with top entertainers. We are delighted to see such a high number of votes, and congratulate RBD. RBD is a relative newcomer in comparison to other candidates, yet our audience is fully aware of their talent and potential. This is a story in itself,” said Fernando Rodriguez, chief executive officer of Terra Networks.
Terra.com executives believe the selection of RBD as the 2006 winner is a reflection of the increase in audience feedback among Hispanic youth. And, that the six figure vote count from Terra’s three year old contest, is an indication of how subsequent generations of Internet users may embrace new media. The contest was established by Monica Godoy, Terra.com’s Music Channel editor.
Voting for the 2007 winner is under way. The portal is set to welcome music fans seeking information about the competition, the contestants and winner, 2006 highlights and how vote for music performers or bands for 2007.
Terra Networks is a global Internet group with a presence in the U.S. and Latin America. The group operates websites in the United States, Spain and Latin America. Terra.com is the U.S. Hispanic arm of the Terra Networks group, providing a portal and services to Spanish speaking users.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Click here to purchase a recording with a presentation on marketing to Hispanics online by Joel Bary and interviews with Joel Bary, Alex Carvallo and Matias Perel
To listen to “Nuestro Amor,” a single from RBD’s album “Nuestro Amor,” scroll down until you see “Podcast” on the right hand side, then select “HMPR RBD Nuestro Amor,” click on the play button below or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the March 2007 section of the podcast archive.
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Posted by Elena del Valle on February 26, 2007
Isabel Malowany, editor, and Francois Dauder, brand manager, Tu Dinero
A podcast featuring an interview with Isabel Malowany, editor, and Francois Dauder, brand manager, Tu Dinero magazine, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, they discuss the magazine and the Hispanic market with Elena del Valle, host of the HispanicMPR.com podcast.
Isabel Malowany was born in Havana, Cuba in 1962 and raised in the United States. Fluent in English, Spanish, French, Portuguese, and Italian, she studied in Paris, France where she received a Junior Degree in Political Science from the Institut d’Etudes Politiques, a bachelors degree in History from the Université de Paris IV Sorbonne and a Masters Degree in Communications from the Université de Paris II.
She began working as a broadcast journalist in 1983 for Radio France Internationale (short-wave) as a correspondent for Deutsche Welle, part of the German national radio. She has also worked as columnist for The Miami News and was contributor to several newspapers in France and the United States. She was a television correspondent and producer for Channel Four, a weekly European current affairs magazine. She was an on air presenter and reporter for French public television and a Reuters Financial Television correspondent and on-air producer for special live events.
She was Reuters Television Bureau chief, international media coordinator in the field of human rights and social development of Brazil’s largest non-profit organization Viva Rio. She was a producer in Brazil for Real TV and Paramount; Viacom consultant for Media Mundi, an international television distribution network; and producer and presenter with GolTV before joining Page One Media as editor of Tu Dinero.
A native of New Jersey, Francois started his career in finance over nine years ago. Early in his career, he decided to help fill the void of financial advice in the Hispanic community. After developing his career with Merrill Lynch, Smith Barney, and JP Morgan Chase, he began to address the market segment he always wanted to serve.
As the brand manager for Tu Dinero magazine, Francois promotes the magazine to Fortune 500 companies. He is working on Tu Dinero’s first year anniversary event and a fundraising symposium in Los Angeles.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Isabel Malowany, Francois Dauder” click on the play button below or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the February 2007 section of the podcast archive.
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“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA
Click here to purchase a downloadable or CD audio recording with presentations on Hispanic media training by Elena del Valle, MBA and on Latino media by Federico Subervi, Ph.D.
Posted by Elena del Valle on February 19, 2007
Peruvian singer Mariadela
Photo: Mariadela
Miami, Florida – Peruvian singer Mariadela is planning to release her first single, “En Silencio” (In Silence) March 2007 in Miami, Florida. Born in Lima, Peru Mariadela spent the majority of her childhood in the land of the Incas. She now resides in the U.S. At a young age Mariadela took music lessons and later learned to play the instrument that is her eternal partner, the guitar.
“My dream is that everyone will listen and enjoy my music as much as I do,” said Mariadela.
Mariadela composed the song “En Silencio” and two tracks on the single by the same title. Her songs are described as offering a journey along a range of emotions. She begins with “Busca Tu Voz” (search for your voice) in which she encourages listeners to look inside themselves for positive emotions. Mariadela strives to inspire listeners with upbeat songs.
In the ballad “En Silencio” she sings about a secret romance. “Tengo” (I have), the third track of the upcoming single EP, is described as a sweet and modern bolero representing true love.
Producer Carlo Magno, who has worked with musicians like Tamara, Ruben Blades, Chayanne, Aterciopelados, and AliCastro, supervised the production of her songs. SGM Records will represent the singer during the launching of her single in March 2007. More information about Mariadela is available at Myspace.com/mariadelamusica.
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
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To listen to the single “En Silencio” from the new En Silencio album click on the play button below.
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