Posted by Elena del Valle on December 7, 2006
J. Alex Gomez, director, Marketing,
Photos: ImpreMedia
New York, NY – ImpreMedia recently promoted Erich Linker to senior vice president of Sales and appointed J. Alex Gomez director of Marketing. In his new job, Gomez will take charge of all corporate-wide marketing efforts to generate circulation/readership growth, sales growth, audience satisfaction, and optimization of ImpreMedia brands of newspapers, magazines, and online platforms. Gomez joined ImpreMedia in July as director of Marketing for La Opinion®. Prior to that he worked 20 years in the advertising industry on leading brands such as McDonalds, Nike, Pepsi, and Mitsubishi Motors.
In this position, Linker will be responsible for corporate-wide ad sales initiatives for ImpreMedia newspapers, magazines, and online platforms, and manage strategies to enhance the quality of sales leadership in all divisions. Linker was responsible for national advertising sales for the company since 2004.
Erich Linker to senior vice president of Sales
“ImpreMedia’s sales have grown dramatically under Erich’s inspired leadership. As well, he has become an important part of our executive team as we assess the sales opportunities for both new and potential acquisitions. This new position reflects more accurately Erich’s growing role with the corporation,” said John Paton, chairman and CEO, ImpreMedia.
“Alex brings a wealth of experience and talent to his new role at ImpreMedia. He is the right person at the right time to enhance the marketing efforts of the fastest growing Spanish-language media company in the U.S.,” Paton said.
ImpreMedia is one of the top Spanish language newspaper and online news publishers in the United States. ImpreMedia publishes El Diario La Prensa and El Diario Contigo in New York, El Mensajero in the San Francisco bay area, La Opinion® and La Opinion® Contigo in Los Angeles, La Prensa in Orlando and Tampa and La Raza in Chicago, leading Spanish language newspapers in their respective markets.
Posted by Elena del Valle on November 30, 2006
Laura Rosa Hernandez Corry
Photo: Laura Rosa Hernandez Corry
Fort Lauderdale, Florida — The SPCA Wildlife Care Center (WCC) recently announced two new members to the nonprofit organization’s board of directors including its first Hispanic board member, Laura Rosa Hernandez Corry and Randy Wadle. Corry is a lead intergovernmental representative for the South Florida Water Management District (SFWMD), where she is responsible for establishing and maintaining positive relationships and cooperative partnerships with elected officials and community leaders.
A University of Florida graduate, Corry also attended the John F. Kennedy School of Government at Harvard University. In 1999, she was one of 25 Hispanic women leaders nationwide, selected to participate in the National Hispana Leadership Institute. She has also served as the first woman President of the Latin Chamber of Commerce of Broward County. Governor Jeb Bush has twice appointed her to serve on the Commission of Volunteer Florida.
“The expansion and development of our board is crucial to the long term and continued success of the SPCA Wildlife Care Center,” said Jonathan Lappin, CEO and executive Director of the SPCA. “Heading into our fourth decade of operation, it is critical that we have a board comprised of South Florida’s sharp business minds, conscious citizens and community leaders. I applaud the efforts of our distinguished board and look forward to many more decades of treating the animals that are so important to our natural environment here in South Florida.”
Serving the South Florida tri-county region, the mission of WCC is to rescue, rehabilitate and release native wildlife that have been harmed or displaced; to treat and place certain domestic, exotic and farm animals; and to educate the public toward co-existence with all animals. With five acres of property, two full-time ambulances, the help of 70 employees and 800 volunteers, WCC is home to 700 injured, harmed or orphaned wildlife at any given time. Last year alone, nearly 14,000 sick, injured and orphaned animals passed through the Center’s doors. Over the past 37 years, the SPCA Wildlife Care Center has grown to be the largest facility of its kind in Florida.
Posted by Elena del Valle on October 26, 2006
Monica Gutierrez, experiential director, and Fede Duberti, account director, The Bravo Group
Photos: The Bravo Group
The Bravo Group, one of the leaders among the United States’ Hispanic integrated communications agency groups, reshaped its management team by hiring Federico Duberti as account director, Carla Tesak as creative director, and Monica Gutierrez as experiential director in the New York office.
“These talented individuals not only bring with them global, Hispanic and general market experience but a real appreciation and enthusiasm of the value that lies within the Hispanic community, which will help Bravo continue to build the creative, strategic planning and experiential product of the agency,” said Linda De Jesús-Cutler, COO and president of The Bravo Group.
Carla Tesak, The Bravo Group
Bravo’s new leaders have directed other top Hispanic agencies and won awards for their work. Duberti worked as an account director for Vitruvio/Leo Burnett in Madrid, as well as for Delvico Bates S.A. and VegaoImosponce/Lowe in Buenos Aires. He has been honored with several prizes in international advertising festivals, including gold medals in El Sol. Tesak previously worked at Young & Rubicam, where she worked on 17 global and domestic brands. Her credentials include several awards such as the gold and bronze medals from the Houston Art Director’s Club and a Silver Addy in 2006. Gutierrez held the position of creative director and producer of Experiential Marketing at Trixel Inc. She was also an independent journalist for Live Events Producer, Broadbang Inc, as well as a consultant for brand integration to interactive television.
The Bravo Group is a Young & Rubicam Brands company established in 1980. Bravo headquarters are in New York. The company has offices in San Francisco, Chicago, Miami and Irvine, California. — Sergio Carmona
Posted by Elena del Valle on October 19, 2006
Jagdeep Wadhwani, advertising sales manager, GolTV
Photo: GolTV
GolTV recently hired Jagdeep Wadhwani as advertising sales manager, a graduate of Florida International University (FIU). He began his career as business development manager for the FIU Beacon Newspaper; where he was responsible for managing staff sales representatives and serving as the main liaison between the University and national advertisers.
Later he joined the Miami office of Corporación Interamericana de Entretenimiento (CIE), a live entertainment company with a focus on U.S. Hispanic and Latin American audiences. There Wadhwani fine tuned his skills by working on the implementation of sponsorships and advertising for events backed by recognized brands such as American Airlines, Burger King and Aguardiente Crystal.
His experience also includes work for Animus Group as an executive consultant focusing on client services for major initiatives into the U.S. Hispanic market and the ad sales operation for GolTV. Now in-house, his experience in the advertising and event marketing sectors may help clients interested in on-air and off-air capabilities. Wadhwani already has been instrumental in the acquisition of a number of GolTV advertisers including Terra Networks, Lay’s, Daimler Chrysler, Gatorade, Buena Vista Pictures, Lucas Oil, Western Union, and the Office of National Drug Control Policy.
Posted by Elena del Valle on September 14, 2006
Adriana Eiriz, manager, Vivar Advertising
Photo: Vivar Advertising
Last month, Adriana Eiriz, manager for the United States Hispanic direct response agency Vivar Advertising, became the first Latin American female elected to the Electronic Retailing Association’s (ERA) board of directors. Eiriz, a native of Argentina is also the former chair of ERA’s U.S. Hispanic Council.
“Adriana is a perfect addition to the ERA board because she represents one of the fastest growing segments in the advertising industry,” said Gerald Bagg, CEO of Vivar Advertising. “Her 19 years experience in the Hispanic marketplace will bring a fresh perspective to the board and help the entire segment flourish.”
Eiriz has been Vivar’s manager since its inception in 2005 and is responsible for the agency’s strategic initiatives, new business development and supervision of key agency and client relationships. She received the “Greatest Contribution to the U.S. Hispanic Market” award from ERA in January.
“I think she’ll be a superb board member,” said Sigi Friedman, vice
president, Board, International Committees and Councils, ERA. “By
leading the ERA U.S. Hispanic Council, she increased its members and as a board member, I’ve no doubt she’ll contribute strong strategy and
vision.”
Eiriz began her career as the head of U.S. Hispanic and Latin American Sales and Distribution at Lexicon Marketing. At Lexicon, she was responsible for the launch of the company’s licensed “Disney’s World of English” for children. Following her nine years there, she joined Latin Links Inc. and helped the agency triple its Spanish product revenues in the U.S., Mexico, and Puerto Rico. — Sergio Carmona
Posted by Elena del Valle on August 17, 2006
Gloria Cantens Purchon and Belkist Padilla
Photos: Insights Marketing Group, Inc.
Miami, Florida – The RIVA Training Institute, a market research training firm, awarded a Master Moderator Certificate™ to Gloria Cantens-Purchon, qualitative research director, Insights Marketing Group, Inc. (IMG). According to the Insights Marketing Group, this makes IMG home to the only two Hispanic moderators in the U.S. to receive the certification.
Cantens-Purchon was one of nine moderators in the U.S. to earn the certificate. Belkist Padilla, president and founder of IMG, received the the certification before her IMG colleague. Both are bilingual moderators (English and Spanish).
According to Naomi Henderson, founder of RIVA, “simply leading hundreds of groups over 10 or 15 years doesn’t automatically qualify one as a master moderator if new skills have not been acquired and adapted to the ever-changing conditions in the world of qualitative research. The RIVA Training Institute has been conducting trainings in qualitative social and market research for 25 years.”
According to the RIVA website, the company’s staff has trained thousands of researchers and professionals since 1981 through public and custom courses in the skills and techniques of qualitative research. According to Danielle Vontobel, RIVA training coordinator, RIVA course participants benefit from the company’s philosophy of experiential, hands-on learning by writing a moderator’s guide, moderating a focus group, analyzing a transcript or developing a qualitative research practice.
Posted by Elena del Valle on June 14, 2006
Cynthia Nelson, contributing co-author, Hispanic Marketing & Public Relations book
Photo: Cynthia Nelson
Cynthia Nelson, contributing co-author of the “Marketing to Hispanics Online” chapter in the Hispanic Marketing & Public Relations book, will be a speaker at the upcoming 2006 7th Annual Hispanic Boom conference at the Wilshire Grand in Los Angeles.
On Thursday, June 15 she will discuss “Branded Entertainment: Looking beyond the 30 Seconds Spot to Cultivate Relationships with the Target Market (Case Study)” from 11:30 a.m. to 12. That same day, from 3 p.m. to 4:30 p.m., she will discuss “How to Get the Most from Branded Entertainment Tie-Ins Breakthrough Strategies.” She will be available to sign copies of Hispanic Marketing & Public Relations during the conference.
Cynthia is chief operations officer of Spanish language media company TodoBebé™, Inc. In her current position, she is responsible for operations and business development of TodoBebé™, Inc., a leading integrated media company (television, radio, online, events) dedicated to providing information around babies and pregnancy for Spanish speakers worldwide.
Posted by Elena del Valle on April 27, 2006
Yvonne Gomez, Latin creative director,West Coast and Mexico, Peermusic
Photo: peermusic
Los Angeles, California – Peermusic, a large independent music publisher, promoted Yvonne Gomez to Latin creative director,West Coast and Mexico. Gomez was formerly West Coast Latin creative manager. In addition to her responsibilities of running the West Coast division of the U.S. Latin operation, she will now oversee all creative activity originating from the peermusic office in Mexico City; including the signing of new talent, catalog acquisitions and maintenance of current peerMexico writers.
“I’m extremely excited about this opportunity,” said Gomez. “Mexico is such an incredible springboard for talent and it’s a natural for our two offices to work as one. I’m happy to play a part in its growth and future successes.”
Gomez, who joined peermusic in 2003, has overseen the work of peer’s roster of songwriters and performers including multiple Grammy® award winner Juanes, Micky Huidobro of Molotov, Martha Gonzalez of Quetzal, Facundo Monty, Fobia and Los Pinguos. In addition to nurturing the careers of these artists, as well as working with peermusic’s Spanish language catalog, she continues to scout and sign new songwriters. Since joining peermusic, Gomez has signed worldwide deals with Plastilina Mosh, Locura Terminal, Charanga Cakewalk, Eddie G, as well as a J.V. Publishing deal with the regional Mexican production and writing team of Omar and Adolfo Valenzuela, also known as Twins House of Music.
“We are very fortunate to have someone with Yvonne’s talent and diverse background running our West Coast Latin Operations in the United States. I am very pleased that her skills will now also benefit the important territory of Mexico,” said Kathy Spanberger, president and COO, peermusic.
Gomez was born and raised in the Los Angeles San Gabriel Valley. She has worked for more than 17 years in the music industry beginning her career in 1989 when she founded Club Rock En Español, a grass roots organization created to promote Latin Rock to the Latin American youth in Los Angeles.
Posted by Elena del Valle on April 20, 2006
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Jose Martin Samano, Azteca America reporter
Following Hurricane Katrina’s devastation on the gulf coast in late August, Azteca America anchor José Martín Sámano was one of the first reporters on the ground in Louisiana. His series of segments covering the storm’s effects on Hispanic residents earned him a plaque of special recognition presented by Lupita Colmenero and Tom Oliver president and executive director respectively of the National Association of Hispanic Publications (NAHP).
“The influence that we have as Hispanic media is growing every day. As we improve the quality of content, we will be able to attract new bilingual viewers to Hispanic media as well as maintaining viewership of existing Spanish speakers of the fastest-growing minority group in the nation,” said Sámano to a group of publishers at the NAHP Annual Conference.
Sámano stayed in the impact zone of Louisiana for two weeks. His segments focused on the disaster and the plight Hispanic residents of Louisiana dealt with as a result of the storm. Throughout his broadcast career in Mexico and the United States, Sámano has prepared special reports for the “Hechos” news show in Mexico and has covered Cuban balsero refugee issues. He also covered the United States invasion of Haiti, an earthquake in El Salvador, Mexican immigrants in Alaska and other migrant border issues.
Sámano anchors the evening and nightly newscasts alongside other award winning news staff. At 6:30 p.m. he co-anchors with six-time Golden Mike Award winner Nancy Agosto, a veteran of Univision’s local Los Angeles newscast. He co-anchors the nightly newscast at 11 p.m. with Jackeline Cacho, a former anchor of local Univision newscasts in San Antonio and recipient of the 2003 Hispanic Woman Award from Yellow Rose of Texas.
Azteca America is a wholly-owned subsidiary of TV Azteca S.A. de C.V, one of the largest producers of Spanish language television content in the U.S. Azteca America added two more stations in March, raising the number of markets that have presence with the network to 43. Azteca America moved its entire news operations to California earlier this year and is the only network that produces its broadcast news from Los Angeles. Sergio Carmona
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Posted by Elena del Valle on March 17, 2006
Photos: Publicitas
Miami, Florida – Publicitas LHM, a national Hispanic print media advertising sales company, announced the appointment of Marión Mézáros as regional account director for the West Region, and Mitch Korn as regional account director for the Northeast Region.
Mézáros is a seasoned advertising and media sales executive with more than 10 years of multicultural media planning and ad sales experience in the Los Angeles market. Her experience includes working for Western International Media as print negotiator, Muse Cordero and Ad Americas as media supervisor, and most recently as director of sales and marketing for the Mexican business newspaper El Financiero.
On the East Coast, Korn will concentrate on developing the pharmaceutical and auto categories. Korn was sales executive for Katz Hispanic Media, Telemundo Network, News Corp, and JSA Publishing, where he specialized in print media marketing products.
“Marión will provide our clients her valuable experience and know-how of the Hispanic media market,”, said Amelie Ferro, vice president Business Development, Publicitas LHM.“Mitch brings over fifteen years of experience in the Hispanic media industry, and will assist our advertisers in understanding how to best reach this audience thru print.”
Part of the PubliGroupe-Publicitas Promotion Network Company, Publicitas-LHM was launched as a specialized division to partner with leading U.S. Hispanic publishers to extend leverage and resources on a national advertising sales platform. Publicitas-LHM has engaged a national sales team as an extension of its represented publishers to promote and grow advertising revenues for its media partners. A division of PubliGroupe, operating with 53 offices across four continents, Publicitas is responsible for the international activities of the group and is one of the largest global advertising sales networks representing some of the most prestigious newspaper and magazine publishers from around the world. More information about the company is available at Publicitas.com.
