Marketer Adriana Eiriz becomes first Hispanic female on ERA board of directors
Posted by Elena del Valle on September 14, 2006
Adriana Eiriz, manager, Vivar Advertising
Photo: Vivar Advertising
Last month, Adriana Eiriz, manager for the United States Hispanic direct response agency Vivar Advertising, became the first Latin American female elected to the Electronic Retailing Association’s (ERA) board of directors. Eiriz, a native of Argentina is also the former chair of ERA’s U.S. Hispanic Council.
“Adriana is a perfect addition to the ERA board because she represents one of the fastest growing segments in the advertising industry,” said Gerald Bagg, CEO of Vivar Advertising. “Her 19 years experience in the Hispanic marketplace will bring a fresh perspective to the board and help the entire segment flourish.”
Eiriz has been Vivar’s manager since its inception in 2005 and is responsible for the agency’s strategic initiatives, new business development and supervision of key agency and client relationships. She received the “Greatest Contribution to the U.S. Hispanic Market” award from ERA in January.
“I think she’ll be a superb board member,” said Sigi Friedman, vice
president, Board, International Committees and Councils, ERA. “By
leading the ERA U.S. Hispanic Council, she increased its members and as a board member, I’ve no doubt she’ll contribute strong strategy and
Eiriz began her career as the head of U.S. Hispanic and Latin American Sales and Distribution at Lexicon Marketing. At Lexicon, she was responsible for the launch of the company’s licensed “Disney’s World of English” for children. Following her nine years there, she joined Latin Links Inc. and helped the agency triple its Spanish product revenues in the U.S., Mexico, and Puerto Rico. — Sergio Carmona
May you please, add our company to your publications list?
Dear Carlos Vassallo,
We appreciate your comment and interest in our website. We feature links to open websites. We tried to enter your website and it is closed requiring registration.
Should that change feel free to let us know. If yours is a nonprofit organization, we will be glad to list your information in the Nonprofit Section. If that is the case, feel free to submit the information to editor @hispanicmpr.com
Is it possible to include our banners on your site. We are having the 10th Annual Los Angeles Latino International Film Festival commencing on October 5, 2006 – October 15th, 2006.
Thank you for your interest in HispanicMPR.com and for your comment/question. Your comment included words and phrases in all caps and had to be modified. To avoid delays in the future please follow our comment submission guidelines (see the “About Us” section). We have added you to our email list. To learn more about HispanicMPR.com visit “About Us” at https://www.hispanicmpr.com/about-us/
Your event may be appropriate for an article and inclusion in our “Upcoming Events” section. To be considered for inclusion, send a press release to editor@ hispanicmpr.com .
If you are a nonprofit organization, you are welcome to submit your organization information: exact name, contact information, name of up to 4 top staff or board members, mission and organizational statement in standard format to our editor for inclusion in the Nonprofit Page. You may also send a general organizational banner for inclusion on that page without any cost.
Promotional banners, towers and hyperlinks for products, services, events, etc. are ads. For information on purchasing ad space on HispanicMPR.com contact sales@ hispanicmpr.com