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The Bravo Group promotes Veronica Vela to account director

Posted by Elena del Valle on March 15, 2007

Verónica Vela 

Verónica Vela

Photo: The Bravo Group

The Bravo Group recently promoted Verónica Vela from management supervisor to account director. Since joining the company in 1999, Vela has been a leader on the Wyeth account, a Bravo account since 1984.

She currently oversees work on nine Wyeth products. Vela was responsible for the launch of the first Hispanic market advertising campaign for the sleep aid Advil PM. She also, working in collaboration with Bravo Uno-a-Uno, introduced the Spanish language pages for the product website. Vela has worked on several cause and awareness accounts, including the Pfizer’s New York Hispanic Health Awareness program and the March of Dimes’ public service announcement campaign focused on folic acid to prevent birth defects.

In addition, as Sears account supervisor, Vela oversaw the development of original creative and the implementation of all media activations and promotional sponsorships. As senior account executive she coordinated and managed multi media production including shoots and recordings; and developed and managed the implementation of integrated marketing plans targeting Hispanic consumers. 

“Verónica has truly been a rising star at Bravo. She has helped build Wyeth into a leader in their category. She has been instrumental in building Bravo’s pharma expertise and generating results for powerful brands like Sears, Advil, etc. I am always proud to see one of our long-standing employees continue to build their career and flourish at Bravo,” said Linda De Jesús-Cutler, chief operating officer and president, The Bravo Group.

The Bravo Group, a Young & Rubicam Brands company, is an agency with over 25 years serving multi-national companies targeting U.S. Hispanic consumers. Established in 1980, The Bravo Group creates marketing programs that include research and strategic planning, advertising, interactive and digital, direct, promotional and event marketing, media planning and buying, branded entertainment and public relations. The company is headquartered in New York.


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Howard Bolter to lead LATV national rollout

Posted by Elena del Valle on March 1, 2007

Howard Bolter

Howard Bolter, president and COO, LATV 

Photo: LATV

Los Angeles, California — LATV, a bilingual music and entertainment network distributed via digital multicast, appointed Howard Bolter president and chief operating officer. Based in Los Angeles, Bolter will administer the day-to-day operations of the network. He will oversee business development, legal and business affairs, production, operations, engineering, information technology, and human resources.

“In addition to managing E! Network’s domestic and international production and operations over the past three years, Howard is one of the top network launch specialists in his field. His proven leadership skills, hands-on experience and technical know-how will be key essentials as we launch and build the network,” said Danny Crowe, president and founder, LATV. “Howard brings a unique combination of creative and operations experience. I very much look forward to working with him to make LATV a success.”

Most recently, Bolter was executive vice president at Wobo Media, a broadband company that combined high-definition video with community programming for Baby Boomers. Prior to working at Wobo, he was senior vice president of Network and Production Operations at E! Networks. There, Bolter oversaw the E! franchises, the daily production of over 30 original television series, the Network Operations Center and the development of Internet-based distribution strategies.

Before joining E!, Bolter headed up Production, Operations and Engineering for the Hubbard Media Group’s satellite and cable network, Moviewatch.  He was also responsible for the start-up of CNET and the producer for the company’s pilot programs.

Headquartered in Los Angeles, LATV has focused on bicultural youth broadcasting since 2001. The network targets the 16- to 34-year-old Latino with content that includes multi-genre music, lifestyle and entertainment. 


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ImpreMedia promotes Francisco Lozano to corporate director, Magazines

Posted by Elena del Valle on February 15, 2007

Francisco Lozano 

Francisco Lozano, corporate director, Magazines, ImpreMedia

Photo: ImpreMedia

New York, New York – ImpreMedia named Francisco Lozano corporate director of Magazines. ImpreMedia recently entered the magazine field with the purchase late last year of Vista Magazine and the rollout of La Vibra, an entertainment weekly, in six Hispanic markets.

Reporting directly to ImpreMedia CEO John Paton, Lozano will be responsible for coordinating ImpreMedia’s efforts into the magazine industry including the rollout of new products and acquisitions.

“We believe the Hispanic magazine field presents tremendous opportunities for growth,” said John Paton, chairman and CEO. “Francisco has a great track record at ImpreMedia for driving sales in specialty products and is clearly well suited to implement our plans for the magazine business.”

ImpreMedia is one of the largest Spanish language newspaper and online news publishers in the United States. ImpreMedia publishes El Diario La Prensa and El Diario Contigo in New York, El Mensajero in the San Francisco bay area, La Opinion® and La Opinion® Contigo in Los Angeles, La Prensa in Orlando and Tampa and La Raza in Chicago, leading Spanish language newspapers in their respective markets.


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Maria Celeste Arrarás is newest Hispanic Milk Mustache Celebrity

Posted by Elena del Valle on February 2, 2007

Maria Celeste Arrarás joins Hispanic Milk Mustache campaign

Maria Celeste Arrarás joins Hispanic Milk Mustache campaign

Photo: Milk Processors Education Program

Washington, DC– TV personality Maria Celeste Arrarás joined the Milk Processors Education Program (MilkPEP) milk mustache campaign. The popular campaign strives to encourage Hispanic moms to drink milk every day to “maintain their weight and help build lean muscle mass.”  As part of the promotional efforts Maria Celeste and her three children sporting a milk mustache appeared in Hispanic ads in print magazines nationwide January 2007.
 
Promotional materials point to a 2005 study on weight loss in African Americans by MB Zemel, J. Richards, A. Milstead, and P. Campbell that indicates drinking low-fat and fat free milk may be good to develop strong bones, help adults maintain a healthy weight and build toned lean muscle mass; and data from the Centers for Disease Control and Prevention (CDC) indicating that more than one third of Hispanics in the United States are obese.

“I am thrilled to be a part of this campaign because as a celebrity I think it’s important to try to convey useful, health-related information to Hispanics. And that is very important given the high obesity rates amongst Hispanics.” said Arrarás.


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    • Markets where top newscasts are in Spanish
    • Which markets offer bilingual news TV programming
    • Top 2 TV networks offering Spanish language news
    • How mainstream marketers are finding new opportunities in Spanish language broadcast media

 Click hereto purchase a downloadable or CD audio recording with a presentation on Electronic Publicity and Broadcast Public Relations by David Henry


Although most people focus on what’s on their plate when thinking of maintaining a healthy weight what’s filling their glass may also be important. Milk campaign promoters point to a 2006 study by VS Malik, MB Schulze, and FB published in the American Journal of Clinical Nutrition that indicates that over the past 30 years there has been a significant increase in the consumption of sugary soft drinks while milk consumption has declined. They believe the increase in consumption of calorie and sugar filled drinks may be linked with unhealthy weight gain and high levels of body fat among children and teens.     

“We consume a lot more calories from our drinks than we are aware of. Our kids are faced with a lot of beverage choices and we need to help them navigate through these choices. Milk is nature’s ultimate beverage. It’s the only beverage that naturally contains 9 nutrients including calcium and protein that help maintain a healthy weight and builds lean muscle mass,” Arrarás.  

Parents are instrumental in teaching their kids healthy eating habits from an early age. Although there were no Latino specific studies cited, promoters pointed to a 2004 study published in the American Journal of Clinical Nutrition indicating that the children of moms who regularly drink milk and make it available at family mealtimes are more likely get enough calcium as they enter adolescence, a critical time for bone growth and development.

Arrarás is an Emmy award winning journalist and one of the best known TV news personalities on Spanish language television. The Milk Processor Education Program (Milk PEP), is funded by the nation’s milk processors, who are committed to increasing fluid milk consumption. The Milk PEP Board runs the national Milk Mustache “got milk?” Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. The tagline “got milk?”(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups. 

Hispanic advertising agency Ole restructures

Posted by Elena del Valle on February 1, 2007

Javier Escobedo 

Javier Escobedo, Ole managing partner

Photos: Ole

New York, New York — Ole, a New York-based advertising agency focused on the U.S. Hispanic market, is undergoing an organizational restructuring as it enters into its fourth year of operation. The changes include a new creative director and new business unit divisions.

“We have grouped the fastest-growing areas of our agency under strong leaders, ensuring that we maintain our high quality in the multiple services we provide to clients,” said Javier Escobedo, Ole managing partner. “This will further increase client and team satisfaction, paving the way for continued growth by providing our clients with the specialized marketing services they need.”

On the creative side, Paco Olavarrieta, who had been creative partner since Ole’s founding, decided to pursue other interests. He will be succeeded by Carlos “Charly” Tornell who, since early 2006, has been the leader of Ole’s Mexico City creative office. A 15-year advertising veteran, he now takes overall creative director role at Ole while maintaining his duties in Mexico City.

“This office was created via a partnership with local independent shop Oveja Negra, enabling Ole’s clients to benefit from the vast top-notch bilingual and bicultural talent pool available in Mexico,” said Tornell.

Carlos Tornell
Carlos Tornell, Ole creative partner

The new organization will maintain the Strategy & Research Business Unit led by Monica Sanchez who becomes partner. The three new business units and newly promoted business unit directors are: Bruni Topete heading Online, Alternative Media and Language Services; Gabriel Velasco in charge of Planning and Below-the-Line Marketing; and Marlene Roque in charge of Creative Management. Media will continue to be led by Monica Camacho as business unit manager. In addition to their operational responsibilities, each of the business unit directors retains their client management duties and will continue to service their current accounts.

Ole, based in New York City, is an independent, full-service, advertising agency focused on the U.S. Hispanic market. Ole has clients from a variety of industries including retailing, financial services, food, media, household cleaning products and non-profit organizations.


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Jorge Ramos joins RadioCadena Univision

Posted by Elena del Valle on January 24, 2007

Jorge Ramos

Jorge Ramos

Photo:  RadioCadena Univision Network

Miami, Florida — Univision Television Network News co-anchor Jorge Ramos will join RadioCadena Univision as an exclusive news analyst and commentator January 2007. Univision Radio, a division of Univision Communications Inc. (NYSE:UVN), is a leading Spanish-language radio broadcaster in the United States.

The network plans to featured the Emmy-award winning co-anchor of “Noticiero Univision” (Univision News) in daily news capsules throughout RadioCadena Univision’s programming. Promotional materials promise Ramos will deliver analysis of world news and current events to listeners nationwide.

“We are honored to have Jorge Ramos, one of Hispanic America’s most respected journalists, form part of RadioCadena Univision,” said Gary Stone, president and chief operating officer, Univision Radio. “His keen observations will be an extraordinary complement to RadioCadena’s exceptional syndicated programming.”

“I am excited to use this medium to provide listeners with news commentaries on relevant national and international developments, what’s happening in the United States and their countries of origin,” said Ramos.


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A recipient of eight Emmy awards for excellence in journalism, Jorge Ramos is celebrating his 20 anniversary with “Noticiero Univision” this year. Ramos is described as one of the most successful and influential anchors on U.S. broadcast television. Time Magazine named Ramos one of the 25 most influential Hispanics in America. He has been awarded the Maria Moors Cabot Award by Columbia University and was the recipient of the 2003 David Brinkley Award for journalistic excellence. He is also a syndicated columnist for more than 40 newspapers in the U.S. and Latin America. He has also authored seven best selling books.       

RadioCadena Univision has 11 AM stations across the United States. It syndicates national news and talk programming to Univision’s AM stations and other Spanish-language stations not owned by Univision.

Univision Communications Inc. is a United States Spanish-language media company. Its operations include Univision Network, TeleFutura Network, Galavisión, Univision Television Group, Univision Radio, Univision Music Group, and Univision Online. Univision Communications also has a 50 percent interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9 percent interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

La Opinion hires new classified advertising director

Posted by Elena del Valle on January 11, 2007

Lynnette M. Canedy

La Opinion’s new classified advertising director, Lynnette M. Canedy

Photo: La Opinion

La Opinión recently hired Lynnette M. Canedy as classified advertising director. Canedy, who has over seventeen years of experience in the media industry in positions in classifieds and advertising management, most recently served as automotive sales manager and director of Key Accounts, Retail Division, for the Orange County Register.

“We are excited to have Lynnette Canedy in our advertising team,” said Monica Lozano, chief executive officer and publisher of La Opinión. “Lynnette has a solid background in the media industry and experience in multiple categories including automotive, retail and classified. She will lead our classified team to the next level through print and online initiatives.”

Canedy’s career also includes five years as publisher for a division of VNU, Inc.; general manager of the Recycler Classified Newspapers, Las Vegas; sales manager for PR Newswire; and sales positions with the Lexington Kentucky Herald Leader Newspaper and the Willoughby Ohio News Herald. She attended the University of Kentucky and graduated with a Bachelor of Arts in Communications/Journalism.

La Opinión is a leading Spanish-language daily newspaper. According to promotional materials it distributes 124,000 copies throughout the five-county Southern California area and reaches over 482,000 readers on a daily basis. La Opinión is owned and operated by ImpreMedia LLC.


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Denny’s hires Latino diversity executive

Posted by Elena del Valle on January 9, 2007

Louis Laguardia 

Louis Laguardia, vice president, Talent Acquisition and Diversity, Denny’s

Photo: Denny’s

Spartanburg, South Carolina – Denny’s named Louis Laguardia to the new position of vice president, Talent Acquisition and Diversity.  Laguardia is expected to provide hiring best practices and promote diversity efforts to ensure Denny’s attracts and retains high-performing and diverse talent at more than 1,500 restaurants and in support positions. Most recently, Laguardia was vice president of Staffing and Diversity for Frito Lay North America.

“We are pleased to have such a results-driven executive as Louis join Denny’s to help us build our internal leadership pipeline which is essential to the long-term success of our brand,” said Yvonne Wolf, Denny’s chief people officer. “Louis is a perfect example of the importance of finding the right leaders for Denny’s.”

Laguardia has over 25 years of experience in human resources, diversity and general management. He has held senior leadership positions for American Express Consumer Card Group, Blockbuster and H.E.B Grocery Company. He was also president and CEO of a privately-owned entity specializing in human resources consulting.

A native of Cuba, Laguardia has a master’s degree in Industrial Psychology from Stevens Institute of Technology and a doctorate in research and measurement from New York University. He is based at Denny’s corporate headquarters in Spartanburg, South Carolina.

Denny’s is one of America’s largest family restaurant chains, consisting of 526 company-owned units and 1,024 franchised units. It has operations in the United States, Canada, Costa Rica, Guam, Mexico, New Zealand and Puerto Rico. 


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ImpreMedia promotes salesman Hugo Hernandez

Posted by Elena del Valle on December 20, 2006

Hugo Hernandez 

Hugo Hernandez

Photo: ImpreMedia

Los Angeles, California  – ImpreMedia promoted Hugo Hernandez to corporate accounts manager for ImpreMedia, expanding his role as Impremedia national sales manger; and new business development manager for La Opinión.

Hernandez will continue to manage ImpreMedia’s automotive national sales and develop multi-media opportunities. He is also expected to play an important role developing ImpreMedia’s new national sales programs in sports, entertainment and life style.

“In a challenging automotive market, Hernandez has demonstrated his ability to develop new creative ways to build advertiser programs that meet their ever-changing marketing needs. As a result, he has been able to establish new relationships, further enhance current partnerships and build revenue streams into the diverse portfolio of ImpreMedia products. I look forward to working with Hugo as we develop new opportunities for national advertisers across all of our properties,” said Erich Linker, ImpreMedia’s senior vice president of Sales.

As La Opinión’s new business development manager, Hernandez will work with sales teams and Integrated Marketing to identify and leverage new partnerships utilizing the company’s multi-media assets.

ImpreMedia is one of the top Spanish language newspaper and online news publishers in the United States. ImpreMedia publishes El Diario La Prensa and El Diario Contigo in New York, El Mensajero in the San Francisco bay area, La Opinion® and La Opinion® Contigo in Los Angeles, La Prensa in Orlando and Tampa and La Raza in Chicago, leading Spanish language newspapers in their respective markets.

LULAC recognizes Latino leaders in three cities

Posted by Elena del Valle on December 14, 2006

Robert Herrera, Aide Castro, and Edward Acevedo 

Robert Herrera, Aide Castro, and Edward Acevedo

Photo: LULAC

New York, New York – The League of United Latin American Citizens (LULAC) presented awards to Aide Castro, Edward Acevedo, and Robert Herrera to recognize their success and community contributions. Developed last year to honor a new generation of outstanding Latinos making a difference in their respective communities, this year’s awards were also presented to three honorees in Chicago, Yanet Bahena, Martin Cabrera, and Jose Rivera; and three in Phoenix, Ana Maria Chavez, Francisco Heredia and Matt Molina. The awards were sponsored by Crown Royal Canadian Whisky.

The award recipients were selected informally from a pool of individuals known to LULAC officers. The selection was based on the individual’s advocacy and commitment to issues of long standing importance to Latinos. Each of the award recipients received a custom-made ring crafted by jewelry designer Michael Spirito, of Exhibitionist, NYC.

 “Not only have they been successful in their own life, but they have made a contribution to their community. Another criteria, is that they had not been recognized before,” said Marcos Rincon, executive director of the LULAC National Housing Commission.

Sven Muhlenberg, Edward Acevedo, Obie Bermudez and Giovanni Sgro

Sven Muhlenberg, associate brand manager, Crown Royal; Edward Acevedo; musician Obie Bermudez and; Giovanni Sgro, multicultural brand manager, Crown Royal

Aide Castro is a real estate entrepreneur and salon beauty owner who created Lynwood’s home buying seminars where she offers free credit counseling and helps families achieve their dreams of home ownership. Castro serves as commissioner of the Lynwood Block Grant Advisory Board, and is also a board member of the Lynwood Athletics Community Services.  She is a member of the Lynwood Chamber of Commerce and was recently named executive director of the Center for Community and Family Services Inc.

Edward Acevedo is a community activist known for his commitment to enhancing educational opportunities. He is a teacher for special education in the Long Beach Unified School District and is the founder of Open Hands of Long Beach, a grassroots organization devoted to strengthening families through early literacy, anti-gang initiatives, and programs for the elderly.

Robert Herrera is an activist devoted to educating others about human rights.  Robert works to improve the achievement level of local youth and has taken a leadership role in gang prevention and immigration reform advocacy. Robert is currently LULAC’s vice president of the Great Long Beach Council 3088 and treasurer of District 7.

The League of United Latin American Citizens (LULAC) is one of the oldest and largest Latino civil rights organizations in the United States. LULAC goals are to advance the economic condition, educational attainment, political influence, health, and civil rights of Hispanic Americans through community-based programs operating at more than 700 LULAC councils across the country.