Posted by Elena del Valle on May 20, 2008
Allan Villafaña and Maria Elvira Salazar of Mega Reporte
Photos: Spanish Broadcasting System
Spanish Broadcasting System recently launched a weekly 60-minute news and entertainment summary program, Mega Reporte, described as an in-depth journalistic program created to examine the issues and topics that directly affect the Hispanic community in the United States and abroad. It airs Sundays at 10 pm ET (7 pm PST) on Mega TV Channel 22, DirecTV Más Channel 405, and at 11 pm in Puerto Rico on DirecTV Channel 169.
The program will have 90 percent original content. It will be hosted mostly by four journalists: Frank Cairo, Carlos Alberto Montaner, Maria Elvira Salazar and Allan Villafaña. In addition to general news, Mega Reporte plans to address health and politics in future programs. Manny Alvarez, M.D., the station’s Spanish language medical correspondent on Mega News, will address health issues. He is known as Dr. Manny.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
Cairo, host of A Solas Con Frank Cairo, is a television producer with 20 years of experience in the entertainment industry. He produces Mega TV shows like Paparazzi TV, where he’s also the main host, and crime magazine Xpediente.
Montaner, host of Pronosticos, was born in Havana, Cuba in 1943 and has resided in Madrid, Spain since 1970. He has published more than twenty books. Several of his books have been translated into English, Portuguese, Russian, and Italian.
Salazar is host of Maria Elvira Live. For the past 22 years Salazar, who was raised between Puerto Rico and Miami, has worked on air at national networks and news organizations; hosted her own debate show; and worked as a news anchor and war correspondent.
Carlos Alberto Montaner and Frank Cairo of Mega Reporte
Born in Ponce, Puerto Rico, Villafaña, host of Xpediente, has covered natural disasters and world events including the 2000 and 2004 Olympics games as well as the Middle East crisis. He is a graduate of Ohio State University in Columbus, Ohio.
Alvarez is chairman of the Department of Obstetrics and Gynecology and Reproductive Science at Hackensack University Medical Center in New Jersey. He is also adjunct professor of Obstetrics and Gynecology at New York University.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
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Posted by Elena del Valle on May 8, 2008
Click on image to enlarge
Photo: starMedia
French owned starMedia continues to reach out to Latinos in the Americas. It recently launched starMedia EntertaiNEWS, the first of three new channels it plans for this year. The new portal is an online channel designed to bring Spanish-speakers in the United States global entertainment news and programming. Developed with C3 Entertainment, the portal recaps the week’s most important entertainment news and lists information about concerts, movies, theater and other cultural events.
Juan José Nuñez, COO, starMedia
“As a subsidiary of one of the world’s leading media organizations, starMedia accesses an extraordinary variety of content. That allows us to continue developing and introducing a new generation of services and resources for our users and advertisers,” said Juan José Nuñez, chief operating officer, starMedia. “StarMedia EntertaiNEWS is the first of a series of new offerings we look forward to launching over the next few months. StarMedia continues to affirm its market leadership position by introducing diverse and relevant content for its U.S. Hispanic audience. We’re totally committed to empowering our users with information and entertainment they value.”
Visitors to the new website can also watch movie previews and other video clips; peruse celebrity photos of the week; and receive entertainment reports. StarMedia plans a weekly a headliner show, a humorous five-minute news Webisodio or webcast sponsored by Toyota. A video capsule features popular entertainers, box office trailers, interviews and celebrity news and gossip.
StarMedia.com is a free-to-web service connecting three million Spanish-speakers online in the United States and 24 million overall. StarMedia has local operations in Mexico, Spain and the United States (Los Angeles, Miami and New York). Orange, starMedia’s parent company, is a subsidiary of the France Telecom Group. C3 is a privately-held entertainment company founded in 1959.
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids”
Posted by Elena del Valle on April 30, 2008
Click on image to enlarge
Photo: SBS, MySpace Latino
In an effort to extend their reach MySpace Latino and Spanish Broadcasting System (SBS) television and radio properties are partnering to launch a creative campaign they hope will draw one million Spanish speaking Hispanics to MySpace Latino. Plans are to promote “Queremos Un Millón de Amigos” (“We Want a Million Friends”), as the project has been dubbed by marketing staff, on SBS television and radio stations and their websites.
MySpace Latino will provide community, video, instant messaging (IM) platforms and hosting capabilities to SBS, while promoting SBS shows and artists on MySpace Latino. MySpace Latino is expected to add direct links to some SBS shows which company executives hope will create lasting online relationships with its audience.
The Entérate community will be included in the partnership between SBS and MySpace Latino, allowing MySpace Latino users access to entertainment news, fashion, videos, and interviews through LaMusica.com, the SBS portal. The day we visited the website it listed 526 friends.
Cynthia Hudson Fernandez, CCO and EVP, SBS
“This strategic alliance will continue to strengthen our online presence and enhance the user experience of our growing audience,” said Cynthia Hudson Fernandez, chief creative officer and executive vice president for SBS and managing director of Mega TV and SBS Interactive. “We believe that this exciting partnership will help us to better integrate our media properties, enabling us to interact even more with our audience and fans.”
Victor Kong, VP and managing director, MySpace Latino
“Once a week, ‘Especiales MySpace’ or ‘Musica Channel’ will feature SBS shows, artists and DJs”, said Victor Kong, vice president and managing director MySpace Latino. “The show, artist or DJ being featured in MySpace will also have a profile within the site so users can add them to their friends list and be kept up to date with all that’s happening. We’re confident that this interaction will help to drive users to the respective show on the radio and on Mega TV.”
“MySpace Latino will create show specials where users can interact with Mega TV’s talents and personalities through posting comments and questions on their profiles that will be answered either online or on the show. MySpace Latino will also offer users the chance to participate in different contests and know in advance the different topics that will be presented on SBS‘ TV and radio shows.”
MySpace Latino is a Spanish language website designed for Hispanics. Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates Mega TV in Miami as well as 20 radio stations in New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
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Filed Under: Media
Posted by Elena del Valle on April 14, 2008
Jose Uzal, general manager of WBWP, Channel 57
Photo: WBWP
A podcast featuring an interview with Jose Uzal, general manager of WBWP, Channel 57, an independent television station, and editor of El Latino Semanal is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses the Palm Beach County Hispanic market and his TV station with Elena del Valle, host of the HispanicMPR.com podcast.
Jose is a marketing analyst concentrating on the growth of Florida’s Hispanic community outside of Miami and Orlando. The Cuba born administrator writes a weekly column, published in 17 Spanish language publications in the U.S., about issues concerning Hispanics. Jose graduated suma cum laude from Barry University with a degree in Professional Administration and is the father of three grown children.
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
Discusses
- Assimilation versus acculturation
- Factors that affect Latino acculturation
- How to know if someone is acculturated
- Number of years necessary for acculturation
- Effects of immigration debate on acculturation
- Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Jose Uzal,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the April 2008 section of the podcast archive.
A word in Spanish from one of our sponsors
Posted by Elena del Valle on March 26, 2008
New technology pages in Spanish – click on image to enlarge
Photos: CNET, Univision
Last week, CNET and Univision Online, Inc. announced the launch of a new Spanish language technology section within the Univision website. The new portal pages provide users product reviews, breaking news about technology, and original videos for Spanish speakers wanting to navigate the web and learn about the digital world.
The product reviews are available in five categories: cell phones, MP3 players, televisions, computers, and digital cameras. Spanish language videos include First Look, expert reviews on the latest gadgets, and Product Spotlight, an in-depth look at the most popular products. In addition, two of CNET’s help and how-to shows, Insider Secrets and Quick Tips, will offer technology product advice.
Joe Gillespie, executive vice president, CNET
“CNET is widely recognized as one of the most relied upon resource for trusted and unbiased product reviews and tech news, and we’re very excited to bring our content to the Hispanic community,” said Joe Gillespie, executive vice president, CNET. “With this partnership, we continue to expand our footprint and U.S. Hispanics now have access to even more vital information for the digital world.”
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
Javier Saralegui, president, Univision Online
“As one of the most highly-trusted online resources for U.S. Hispanics, Univision.com continues to partner with leaders such as CNET to ensure that its audience receives the latest and most comprehensive technology information on the Internet,” said Javier Saralegui, president, Univision Online. “The expansion of our technology section is yet another resource we offer to keep U.S. Hispanics abreast of the evolving landscape of technology.”
CNET, owned by CNET Networks, Inc., is an online portal with technology and consumer electronics information including news, lab-tested product reviews, safe and spyware-free downloads, and user-generated content. Founded in 1992, CNET Networks boasts a strong presence in the U.S., Asia, and Europe.
Univision Online, Inc. is the interactive division of Univision Communications Inc. Univision Communications Inc. is a United States Spanish-language media company. In addition to Univision Online, its operations include Univision Network, TeleFutura Network, Galavisión, Univision Television Group, Univision Radio, and Univision Music Group.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
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Filed Under: Media
Posted by Elena del Valle on March 19, 2008
Danny Crowe, president and founder, LATV
Photos: LATV
LATV recently announced its thirtieth national affiliation and a round of programs including talk shows, celebrity biopics, original music performances and interactive programming for the new season beginning March 17. The bilingual multicast network will premier a bi-weekly entertainment talk show, a daily celebrity biopic, a spoof on television, classic concerts and music videos with text messaging overlay to its programming lineup.
LATV programs will feature new hosts of Mexican, Puerto Rican and Cuban heritage. The spring lineup of programs includes: En la Zona (In the Zone), Classic en Concierto, Texty Videos, Verdad y Fama and Wachale. En la Zona will air twice a week at 6 pm and 9:30 pm PT and cover trends in music, film, fashion and glamour. The 30-minute entertainment program will be hosted by Viviana Vigil and Pili Montilla. In addition, there will be a guest host each episode. Silvia Olmeda, who currently has a TV show on Mexico City’s TeleHit, joins the cast the first week.
“As our national reach grows, so does the scope of LATV’s programming. With our new VP Programming Luca Bentivoglio on board, we are expanding our offerings to include a wider range of what we’re known for ground-breaking, bilingual shows,” said Danny Crowe, president, LATV.
Improve your outreach programs by understanding
how Latinos see themselves – listen to
“Latino Identity and Situational Latinidad ” audio recording
Presenters Diana Rios and Ph.D., Federico Subervi, Ph.D.
Find out
• Who is Latino
• Assimilation, acculturation and pluralism
• Hispanic culture dynamics affecting Latino
• Role of Latino identity
• Three factors that contribute to Latino identity
Click here for information on Latino Identity and Situational Latinidad
Pili Montilla, Alexis de la Rocha, Humberto Guida and Viviana Vigil take a break
Classic en Concierto, also twice a week at 6 pm and 9:30 pm PT, will feature music celebrities like Julieta Venegas, La Ley and Soraya. Texty Videos will air nightly at 7 pm PT with host Alexis de la Rocha who will dedicate one hour to the interactive forum for text messages while introducing the latest videos.
Every night at 8 pm PT LATV offers one hour of Verdad y Fama during which famous folk in entertainment, sports, music and film discuss their lives and work. Appearances by Juan Gabriel, Pepe Aguilar, Paulina Rubio, Cuauhtemoc Blanco and Rey Misterio are planned. Beginning March 26 at 6 pm PT Wachale (Take a Look), hosted by Humberto Guida, will spoof Latino television and pop culture for half an hour every week.
LATV has 30 affiliations across the country in 16 of the top 25 Hispanic television markets. LATV is also carried on basic cable through its affiliates and in Los Angeles on KJLA via cable, broadcast and DBS.
Headquartered in Los Angeles, LATV has been on the air in the Los Angeles market since 2001 and launched nationally on April 23, 2007. LATV Networks, LLC is owned by Costa del Oro Media. Post-Newsweek Stations, Inc. is an investor in the national network and has a minority ownership interest in the Company as well as a seat on its Board of Directors. LATV is ad-supported and offers original and live programming, music, lifestyle and entertainment. The network targets 12 to 34 year-old Latinos.
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids”
Posted by Elena del Valle on March 17, 2008
Ruth Gaviria, executive director, Meredith Hispanic Ventures
Photo: Meredith Corporation
A podcast interview with Ruth Gaviria, executive director, Meredith Hispanic Ventures is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Ruth discusses Meredith’s Spanish language publications with Elena del Valle, host of the HispanicMPR.com podcast.
Ruth assumed her position in January 2004. In this role, she was integral to the creation and September 2005 launch of Siempre Mujer. Prior to joining Meredith, she was director of Marketing and Brand Development for People en Español, a Time Inc., publication.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
She was also director of U.S. Hispanic Market at Colgate Palmolive from 1992 to 1999 and Brand Promotions Manager at Miller Brewing from 1987 to 1992. From 1999 to 2000, she was vice president, Global Marketing, for Fusion Networks, where she developed the company’s marketing and web brand positioning in the U.S. and Latin American Hispanic markets. Ruth began her career at Procter and Gamble, where she worked in sales and marketing.
Ruth, named one of Advertising Age’s Top 100 Marketers in 2000, received her undergraduate degree from Tulane University in New Orleans. She resides in Westport, Connecticut with her son.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Ruth Gaviria,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the March 2007 section of the podcast archive.
A word in Spanish from one of our sponsors
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
Discusses
- Assimilation versus acculturation
- Factors that affect Latino acculturation
- How to know if someone is acculturated
- Number of years necessary for acculturation
- Effects of immigration debate on acculturation
- Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
Posted by Elena del Valle on March 6, 2008
Aracely Arambula, co-host, ¡Viva la Familia! de Todobebé
Photos: Todobebe
Univision and Todobebé Inc. will produce ¡Viva la Familia! de Todobebé (Hooray for Families! from Todobebé), an hour long new program for mothers and young families hosted by Aracely Arámbula and Karen Martínez, telenovela actresses, as well as Jeannette Kaplun, editor and founder of Todobebé. No launch date was released for the program.
“Univision is a family network,” said Alina Falcón, executive vice president and operating manager of the Univision Network. “This new show will provide another strong connection with our viewers by offering a family program that not only provides the information that’s so important to new mothers and young families, but does so in such an innovative and entertaining way. And it will also provide advertisers with a powerful new platform to reach such a highly engaged group of consumers.”
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
According to promotional materials, the program, to be broadcast weekends, mixes humor, entertainment, “reality” segments, interactivity, and information about babies and childrearing. It also marks the return to television of actress and new mom Arámbula as host and executive producer.
“The news that ¡Viva la Familia! de Todobebé would be broadcast by Univision filled me with joy because I really feel at home here,” said Arámbula. “It’s so satisfying to see that our format was so enthusiastically embraced by both the network executives and sponsors, as well. I hope that the show becomes a favorite among viewers.”
Producers promise ¡Viva la Familia! de Todobebé will included humor, emotion-filled segments about making dreams come true for deserving viewers through hidden cameras, advice and tips from experts.
Karen Martínez and Jeannette Kaplun, co-host, ¡Viva la Familia! de Todobebé
“Our partnership with Univision opens a historic door for viewers and advertisers to be a part of the content that makes up the heart of Todobebé,” said Gillian Sandler, chief executive officer of Todobebé. “We look for opportunities to change lives and bring miracles and humorous situations to TV that celebrate the adventures of parents drawing from the experiences of millions of mothers, fathers, grandparents, aunts and uncles, siblings, and everyone who loves children.”
Born in Chihuahua, Mexico, Arámbula attended the Centro de Educación Artística de Televisa and following her graduation acted in several Mexican soaps. She is married to singer Luis Miguel; she also sings and has recorded albums in Spanish. In addition to her work in Spanish language soap operas, Martinez has starred in film and as a model. She is married to singer Juanes. Kaplun has experience in journalism, broadcast and online international media.
Todobebé Inc. reaches United States Spanish speaking Latino parents with books, television programs, radio, events and online. Todobebé focuses on families planning, expecting and raising babies through varied media platforms. Univision Communications Inc. is a United States Spanish-language media company. Its operations include Univision Network, TeleFutura Network, Galavisión, Univision Television Group, Univision Radio, Univision Music Group, and Univision Online.
Reach Latinos consumers with electronic publicity tools with
“Electronic Publicity and Broadcast Public Relations” audio recording
David Henry presenter
Broadcast publicity expert David Henry shares insights drawn from years of experience to help you target Latinos effectively during this presentation and interview.
Find out
- How to reach Latinos with electronic publicity
- How many TV stations offer news programming in Spanish in the U.S.
- Which markets have the number one newscasts in Spanish
- Which markets offer bilingual news TV programming
- Much more
Click here for information on Electronic Publicity and Broadcast Public Relations
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Posted by Elena del Valle on February 20, 2008
Renato Lopez, host, Holamun2.com: El Show
Photos: mun2
Last Thursday at 9 pm, mun2 launched Holamun2.com: El Show, a new 30 minute bicultural series hosted my musician Renato Lopez. The program, which combines online content and interactive features, will circulate “byte-sized mun2 entertainment from the web to television to mobile and back.”
“Holamun2.com: El Show offers never before seen bicultural wit and insights in a fresh program where everything that matters to the new Latino generation is on the radar and a target for comedy,” said Flavio Morales, vice president of Programming, mun2.
Flavio Morales, vice president, programming, mun2
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
Discusses
- Assimilation versus acculturation
- Factors that affect Latino acculturation
- How to know if someone is acculturated
- Number of years necessary for acculturation
- Effects of immigration debate on acculturation
- Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
Lopez will focus on youth oriented news and trends, introduce comedy original shorts featuring the mun2 audience and celebrity guests. Planned features in the series include Mexican-American pop artist Yuridia healing a sick child; reggaeton performers Wisin y Yandel locked in a thumb war; Tejano rapper Chingo Bling discussing Abraham Lincoln’s closeted Mexicanness; Cuban-American actress Eva Mendes rolling a giant pink R; and Daddy Yankee in a webcam chat with one of his fans.
Born in Mexico City, Lopez has lived in 15 cities and small towns in the United States and Mexico. He launched his hosting career with a simple homemade audition tape recorded on the beaches of Playa del Carmen. According to promotional materials, before e was selected for his mellow, Southern California personality to host several mun2 shows including Have you Cine?, mun2 on the Road, and Vivo. His upcoming solo album is due for release this year.
Launched in 2001, mun2 offers bilingual programming for young U.S. Latinos. The multi-platform youth entertainment network is available nationwide to 17 million viewers on cable and television. The network is part of Telemundo Cable Networks, a division of NBC Universal TV Networks Distribution. Holamun2.com is the companion website for mun2.
Listen to Cesar Melgoza discuss
“Changing Latino Landscape” audio recording
Presenter Cesar Melgoza, managing director, Latin Force Group
Find out about
• How demographic, social, political and economic factors affect Latinos
• Number of Hispanics in U.S.
• Hispanics as a percent of the mainstream population
• Number of Puerto Ricans in Puerto Rico
• Hispanics, including Puerto Rico, as a percent of U.S. mainstream
• Number of Asians and African Americans
• Estimated size of Hispanic market by 2012
• Percentage growth of new Hispanics per year
• Number of counties where Latinos are majority
• Areas of significant Latino growth
• Area of U.S. with a 950 percent Latino growth
• Role of acculturation
• Hispanicity segmentation
Click here for information on the Changing Latino Landscape
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Filed Under: Media
Posted by Elena del Valle on February 14, 2008
51st Most Beautiful contest website – click on image to enlarge
Photo: Yahoo! Telemundo, People en Español
People en Español magazine and Yahoo! Telemundo have been working together in a cross promotional beauty contest they hope will boost magazine readership, website traffic and television viewer numbers. The winner of the 51st Most Beautiful national contest will be included in the magazine’s 50 Most Beautiful issue.
The special annual issue, due in newsstands in late April highlights 50 popular Hispanic celebrities in TV, film and music. This year will be the first time a non-celebrity will be featured in the 50 Most Beautiful issue.
“The 50 Most Beautiful issue is one of our reader’s favorites,” said Jackie Hernandez, publisher of People en Español. “We are thrilled to bring a unique opportunity where we can connect readers with their favorite celebrities in this celebrated issue.”
Jackie Hernandez, publisher of People en Español
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
Discusses
- Assimilation versus acculturation
- Factors that affect Latino acculturation
- How to know if someone is acculturated
- Number of years necessary for acculturation
- Effects of immigration debate on acculturation
- Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
2007 50 Most Beautiful issue cover – click on image to enlarge
Yahoo! Telemundo invited visitors to submit photos to compete for the title of People en Español’s 51st Most Beautiful. People en Español and Yahoo! Telemundo together selected 25 finalists from the original 5,000 photo entries. Contest organizers hope to generate traffic for the website by inviting the public to view contestant photos, related articles, celebrity news, fashion and beauty tips, message boards, and profiles and vote for their favorites.
“We are thrilled to be partnering up with People en Español on this 360-degree media promotion, the first of its kind in any language,” said Peter Blacker, senior vice president, Digital Media, Telemundo.
Jose Rivera Font, general manager, Yahoo! Hispanic Americas
“Our Bello 51 site will not only allow our community of users to vie for the chance to be the first non-celebrity to be featured in the 50 Most Beautiful issue, it will also let them be an integral part of the selection process,” said Jose Rivera Font, general manager, Yahoo! Hispanic Americas.
Prior to the final selection the pool of finalists will be narrowed down to 15 and then five contestants. The winner of the 51st Most Beautiful contest will be selected February 26 by unnamed People en Español and Yahoo! Telemundo staff taking into account “user votes and other editorial components.”
The winner, who will receive a cameo role on a Telemundo telenovela, will be announced on Telemundo programs “Cada Dia” and “Al Rojo Vivo con María Celeste.” He or she will be flown to Miami for the show appearances; take part in a cover photo shoot; and be invited to the contest party in May.
Launched in 1996 as a special issue, People en Español has a monthly circulation of 515,000. Yahoo! Telemundo is a commercial venture between Yahoo! Inc. and Telemundo Communications Group, Inc.
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
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Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
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Discover what questions to ask, steps to take to be a Best in Class company
Click here for information on “Best in Class Hispanic Strategies” audio recording
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Filed Under: Media
