Posted by Elena del Valle on May 8, 2008
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French owned starMedia continues to reach out to Latinos in the Americas. It recently launched starMedia EntertaiNEWS, the first of three new channels it plans for this year. The new portal is an online channel designed to bring Spanish-speakers in the United States global entertainment news and programming. Developed with C3 Entertainment, the portal recaps the week’s most important entertainment news and lists information about concerts, movies, theater and other cultural events.
Juan José Nuñez, COO, starMedia
“As a subsidiary of one of the world’s leading media organizations, starMedia accesses an extraordinary variety of content. That allows us to continue developing and introducing a new generation of services and resources for our users and advertisers,” said Juan José Nuñez, chief operating officer, starMedia. “StarMedia EntertaiNEWS is the first of a series of new offerings we look forward to launching over the next few months. StarMedia continues to affirm its market leadership position by introducing diverse and relevant content for its U.S. Hispanic audience. We’re totally committed to empowering our users with information and entertainment they value.”
Visitors to the new website can also watch movie previews and other video clips; peruse celebrity photos of the week; and receive entertainment reports. StarMedia plans a weekly a headliner show, a humorous five-minute news Webisodio or webcast sponsored by Toyota. A video capsule features popular entertainers, box office trailers, interviews and celebrity news and gossip.
StarMedia.com is a free-to-web service connecting three million Spanish-speakers online in the United States and 24 million overall. StarMedia has local operations in Mexico, Spain and the United States (Los Angeles, Miami and New York). Orange, starMedia’s parent company, is a subsidiary of the France Telecom Group. C3 is a privately-held entertainment company founded in 1959.
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids”