Posted by Elena del Valle on February 7, 2006
Jesus Chavarria, editor and publisher, Hispanic Business magazine
Photo: Hispanic Business
Santa Barbara, California – (Business Wire)- Hispanic Business Inc. introduced a digital edition of its flagship publication, Hispanic Business magazine. The digital edition promises subscribers faster delivery, direct links to advertisers, and convenient text searchability, for $9.99 which is less than half the cost of a print subscription. The digital edition will be distributed through Zinio Systems, Inc., a digital edition publisher featuring 1,700 magazine titles.
“We strongly believe that multiple platforms are essential in reaching an increasingly digital audience,” states Jesus Chavarria, editor and publisher of Hispanic Business magazine. “We are living in a digital age, and if we want to connect with the next generation of Hispanic business leaders, we need to make our magazine available digitally.”
The January/February issue of Hispanic Business magazine features the 2006 Corporate Elite with groundbreaking trends in corporate diversity and directories of the nation’s corporate and boardroom elite. The issue also features David Hernandez, founder and CEO of Liberty Power and winner of the 2005 EOY Award, as well as the 2006 Annual Economic Forecast.
Celebrating more than a quarter century as a publishing and information services company, Hispanic Business Inc. is a leading source of information for and about Hispanic professionals and entrepreneurs. Hispanic Business magazine is the company’s flagship publication. Other products and educational services include HireDiversity.com, HispanTelligence(R), and Hispanic Business Events including the EOY Awards Gala, the CEO Capital Markets Roundtable, and the WOY (Woman of the Year Awards). More information is available at Hispanic Business
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Posted by Elena del Valle on February 3, 2006
January 2006 Fox en Español magazine cover
Los Angeles, CA – Fox Pan American Sports finalized a licensing agreement with Cuatro Media, Inc. (Cuatro Media), a leading developer of Spanish-language media content, to produce and distribute a monthly magazine titled Fox Sports en Español in the United States. Available in New York, Chicago, Miami, Los Angeles, Dallas and Houston through Hispanic newspapers, and nationally via paid subscription, the high-quality, saddle-stitched, full-color Spanish-language sports magazine is scheduled to debut March 23, 2006.
“I can’t think of a better way to kick off our countdown to our 10th anniversary in November than with the launch of what we hope will become the preeminent sports magazine among Latinos,” said David Sternberg, executive vice president and general manager of Fox Sports en Español. “We have a great partner in Cuatro Media and are confident that their expertise in publishing and sales, combined with Fox Sports en Español’s brand equity and unrivaled passionate fan base, uniquely positions us for great success.”
While the exact terms of the deal were not revealed, with a robust starting circulation of 750,000, the Fox Sports en Español magazine will initially be available through distribution agreements with leading Spanish-language newspapers in the top Hispanic DMAs including Los Angeles, New York and Chicago (Tribune’s Hoy Newspaper); Houston (Houston Chronicle’s La Voz and La Vibra); Dallas (Dallas Morning News’ Al Dia); Fort Worth (Knight Ridder’s La Estrella); and Miami (Knight Ridder’s El Nuevo Herald). The magazine will also be available through subscription on a nationwide basis. Cuatro Media expects to lock in additional distribution agreements over the next few months to augment the publication’s circulation to over one million.
Advertising sales responsibilities for the new venture will be led by Cuatro Media’s Director of Sales Jeffrey Duque in close cooperation with Publicitas-LHM and Fox Sports en Español’s advertising sales team led by senior vice president of Advertising Sales Tom Maney. Exectuvites hope Fox Sports en Español magazine benefits from the strength and success the Fox Sports en Español brand has enjoyed among consumers and advertisers as a widely distributed and watched Spanish-language sports cable network over the past ten years, in the United States and Latin America. The Fox Sports en Español magazine will cater to Latinos’ deep-rooted culture, heritage and passion for sports by offering quality sports content available for and by Hispanics. Among its many points of differentiation, the magazine’s editorial staff, led by editor in chief Luis Viñuales of Cuatro Media, is made up of Latino writers, columnists and opinion leaders that have grown up playing, watching, and/or reporting on sports throughout the U.S., Spain and Latin America.
“Among Hispanics, sports are a deep rooted passion. We created a magazine that respects our readers and takes this passion very seriously. We are particularly excited about launching in this very special year when the soccer and baseball world cups coincidem,” said Viñuales.
January 2006 Fox en Español magazine cover
Departing from the monolithic model followed by other magazine ventures targeting Latino sports fans, Fox Pan American Sports and Cuatro Media embarked on months of extensive consumer and market research and based on those findings decided on the creation of two distinct editions of the magazine, which will be published simultaneously, as the most effective content model for meeting the diverse interests of today’s Latino sports enthusiast. One version will have a Caribbean Hispanic feel and reflect the distinct preferences and sports profiles of Caribbean Hispanics such as baseball. The other version will be more heavily targeted to the passionate soccer fan. Although features will vary between versions, both editions plan to cover a representative cross-section of sports including soccer, baseball, boxing, tennis, basketball, football, and motor sports.
Starting out in six of the top 10 Hispanic DMAs, which were selected based on their large Hispanic populations and high concentration of Hispanic advertising agencies, the Fox Sports en Español magazine is poised to become a preeminent Spanish-language sports magazine and deliver to advertisers the strongest male composition in the competitive category. Later in 2006, as part of the agreement, Fox Pan American Sports and Cuatro Media will introduce a second title targeting sports enthusiasts across the Spanish-speaking Americas. Fox Pan American Sports LLC is an international sports programming and production entity jointly owned by Hicks, Muse, Tate & Furst and News Corporation’s (NYSE: NWS) Fox Sports International.
Fox Sports en Español features more than 1,500 hours of live, exclusive sports programming in Spanish and, with few exceptions, English SAP each year, including the Copa Toyota Libertadores, Copa Nissan Sudamericana and InterLiga soccer tournaments; the Major League Baseball playoffs, All-Star Game and World Series; and Championship boxing from Mexico and the U.S. The channel reaches more than 7 million cable and satellite households in the U.S.
Fox Sports en Español is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by Hicks, Muse, Tate & Furst and News Corporation’s (NYSE: NWS) Fox Sports International. For more information, visit Fox Sports en Español online at fse.yahoo.com.
Principally owned by Savoy Capital, a Houston-based private investment firm, Cuatro Media, Inc. (Cuatro Media) was founded in 2003 and is a leading international developer, producer and distributor of content for Hispanic audiences worldwide. Headquartered in New York with regional offices in Spain and Argentina, Cuatro Media has built one of the largest and most diverse networks of Spanish-language media properties and is now capable of reaching an audience of more than seven million in 16 countries. In addition to representing the Fox Sports en Español brand, Cuatro Media also produces and sells content through licensing agreements with Sesame Street, MTV, and Discovery Channel, among others. Cuatro Media is currently exploring other viable platforms for content distribution, including television and digital platforms such as web-based technologies, blogs and pod-casts. For more information, visit Cuatro Media
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Posted by Elena del Valle on February 1, 2006
John Paton, chairman and CEO of ImpreMedia
New York, New York – ImpreMedia, LLC, a leading publisher of Spanish language newspapers in the U.S., acquired La Prensa, a leading Spanish language newspaper in central Florida. The acquisition was made with proceeds of an $82.5 million credit facility with Goldman Sachs Specialty Lending Group, L.P. This is the fifth company acquired by ImpreMedia, following one month after its acquisition of El Mensajero in the San Francisco Bay area.
"We are pleased to add La Prensa to our company," said John Paton, chairman and CEO of ImpreMedia. "By adding the Orlando and Tampa reach of La Prensa, we now offer seven first-class publications in six vibrant markets. We can continue to provide national advertisers with an unmatched Spanish language newspaper footprint in top U.S. markets that are home to over 16 million Hispanics, 37 percent of the U.S. Hispanic population. “This is a first step for ImpreMedia into Florida and we hope to expand that presence soon. We add La Prensa, which is distributed across Central Florida, to properties in New York, Illinois, and California, where we have the nation’s largest Spanish language daily newspaper , La Opinión in Los Angeles. ImpreMedia now offers irresistible market reach and an unbeatable nationwide platform of high quality local journalism.”
"My husband and I founded La Prensa more than a quarter of a century ago and we believe that ImpreMedia is the right custodian of La Prensa’s history and its future,” said Dora Casanova de Toro, publisher of La Prensa. “We are also genuinely excited by the growth opportunity that ImpreMedia now provides for our readers, advertisers and employees. ImpreMedia has demonstrated its strong commitment to the Hispanic community in each of its acquisitions and shown a genuine passion at each of its publications for local production of high-quality Spanish-language journalism. I look forward to continuing as a member of the ImpreMedia team in the next phase of La Prensa’s growth."
Rossana Rosado, publisher and CEO of El Diario and La Prensa
“National attention has been given to the Hispanic communities in South Florida,” said Rossana Rosado, publisher and CEO of El Diario and La Prensa in New York City. “But the growth of Hispanic communities in Central Florida has actually outpaced the rest of the state’s growth, 11 percent to 8 percent. Hispanic purchasing power in Central Florida alone is now in the range of $13 billion with no slowdown in sight.”
“The proportion of dollars spent on Hispanic-targeted newspaper advertising remains significantly below that spent on English-language newspapers, despite projections that say that Hispanic purchasing power will grow at three times the U.S. average,” added Paton. “We intend to bridge that gap by continuing to rapidly build upon what is already the biggest platform for publishing Spanish language newspapers in this country.”
La Prensa also joins ImpreMedia’s Domingo Network, one of the nation’s largest Hispanic residential print networks. According to ImpreMedia, with the addition of La Prensa’s weekly circulation of 50,000 ImpreMedia’s Domingo Network will now have a weekly distribution of more than 800,000 in high density Hispanic neighborhoods across the United States; between its Domingo Network and paid daily circulation in New York and Los Angeles, ImpreMedia now has a total weekly distribution of more than 1.9 million. ImpreMedia publishes La Opinión and La Opinión Contigo in Los Angeles, El Diario/La Prensa and El Diario Contigo in New York City, La Raza in Chicago, El Mensajero in the San Francisco Bay area, and now La Prensa in Central Florida, some of the leading Spanish language newspapers in each of their respective markets.
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Posted by Elena del Valle on January 31, 2006
Jeff Valdez, chairman and co-Founder of Sí TV
Los Angeles, California – Jeff Valdez, chairman and co-Founder of Sí TV, the first English-language Latino cable network, was named one of Advertising Age’s 2005 "Marketing 50." Sí TV was the only TV Network to make Ad Age’s "Marketing 50" list thanks bold and creative marketing initiatives such as branding Time Square’s Naked Cowboy (a troubadour who roams the area in his briefs, cowboy hat and boots), parking a taco truck directly outside an MTV event, and recruiting Segway scooter teams to roam the National Cable Television Association convention area while wearing video screens which promoted Sí TV.
"I am very pleased to be honored by Advertising Age,” said Valdez. “We have worked very hard to make Sí TV the destination of choice for 18-34 multicultural viewers." In less than two years, Sí TV has launched in several major markets including New York City, New York and surrounding areas; Los Angeles, California; Denver, Colorado; Las Vegas, Nevada; Detroit, Michigan; Fresno, California; Colorado Springs, Colorado; West Palm Beach, Florida; Wilmington, North Carolina; and Bakersfield, California.
Each year, Advertising Age editors select the most innovative and inspiring marketers who have successfully established or repositioned a brand. The honorees are marketers for a wide spectrum of products, services and ideas and are responsible for today’s hottest marketing success stories.
Sí TV is an English-language, Latino network featuring hip and culturally-relevant programming targeting the growing young Latino and multi-cultural TV audience. Voted by Multichannel News as one of the “2005 Top 10 Next Networks,” Sí TV is available nationwide. The network has forged affiliation agreements with Comcast Cable, Adelphia, Time Warner Cable, Cox Communications and Echostar. Investors in the network include Time Warner Inc. (NYSE: TWX), SYNCOM Funds, Columbia Capital, Rho Ventures, DND Capital Partners, EchoStar Communications Corporation (NASDAQ: DISH), Llano Partners and company co-founders Jeff Valdez and Barshop Ventures. More information is available at Si TV
Posted by Elena del Valle on January 31, 2006
Jaime Suchlicki, Ph.D., editor of Cuban Affairs
Photo: University of Miami
Coral Gables, Florida – The Institute for Cuban and Cuban-American Studies (ICCAS) of the University of Miami recently launched Cuban Affairs, a quarterly, peer reviewed electronic journal which publishes articles on economic, political and social issues in contemporary Cuba. The journal will also publish book reviews and an updated chronology of events on the island. Editions will be published in January, April, July and October of every year for a subscription or membership price of $25 for individuals and $95 for institutions.
Jaime Suchlicki is editor of Cuban Affairs. Susel Pérez is assistant to the editor while Eric Diggs and Hans de Salas del Valle are assistant editors. Juan del Aguila is book review editor, Kathy Hamman is copy editor and Eugene Pons is business manager.
One of the topics addressed in the first issue of Cuban Affairs is whether Americans should be allowed to travel to communist Cuba. The discussion is between the former chief of mission of the U.S. Interests Section in Havana, James Cason and William M. LeoGrande, dean of the School of Public Affairs at American University. In the point-counterpoint article on travel to Cuba, Cason writes that lifting the ban on Cuban travel at this time would send the wrong message.
“Unilaterally lifting the travel ban at this historical juncture, at the end of a failed experiment, in exchange for nothing would be a major waste of U.S. leverage,” Cason wrote. LeoGrande, on the other hand, believes that the U.S. imposed ban on travel is “punishment for punishment sake” and does nothing to help promote democracy in Cuba.
Besides the pro-con debate on travel to Cuba, the English-language electronic journal’s first edition carries articles on the Cuba/Venezuela connection, Cuba/China connection, Cuba’s economic policy, and an analysis of Cuba after Castro by Brian Latell, former CIA director for Latin America and now a senior research associate at ICCAS.
Jaime Suchlicki is the Emilio Bacardi Moreau Distinguished Professor of History and International Studies and director of the Institute for Cuban and Cuban-American Studies (ICCAS) at the University of Miami. He directs the Cuba Transition Project sponsored by the United States Agency for International Development.
He was the founding executive director of the North-South Center at the University of Miami. For the past decade he was also the editor of the Journal of Interamerican Studies and World Affairs. He is the author of a dozen books on Cuba and Latin America. His best-known books are Cuba: From Columbus to Castro, now in its fifth edition, and editor with Irving L. Horowitz of Cuban Communism, now in its eleventh edition. He is also the author of Mexico: From Montezuma to the Fall of the PRI. Dr. Suchlicki is a consultant to the private and public sector on Cuba and Latin American affairs. Details about the new journal can be found at Cuban Affairs.
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Posted by Elena del Valle on January 25, 2006
Jorge “El Travieso” Arce
Photo: TV Azteca
Los Angeles, California – Azteca America will present three championship boxing events live from Cancun at 10 p.m. ET on Saturday, January 28, in one of the first major international events held in the beach resort since the devastating passing of HurricaneWilma. Jorge “El Travieso” Arce will face off against Adonis Rivas for the World Boxing Council, WBC, World Flyweight Championship; Jackie Nava, from Mexico, will be putting on the gloves against Kelsie Jeffries, of the U.S., for the WBC World Super Bantamweight Women’s title; and Rodel Mayol, from the Philippines, will face Mexican fighter Lorenzo Trejo for the WBC Strawweight Final Elimination Bout. Special invited guests include Julio César Chávez, Muhammad Ali, Laila Ali, Oscar de la Hoya, Sugar Ray Leonard, Mike Tyson and Tommy “The Hitman” Hearns.
Jorge Armando “Travieso” Arce was born in 1979 in Los Mochis, Sinaloa, Mexico. He made his professional debut in Tijuana in 1996. The 5′ 6½ boxer’s record includes 46 official fights, 42 wins (32 by knock out), three losses and one draw. He has held the Interim WBC Flyweight title, the WBC Light Flyweight title, WBC Youth Flyweight title, the WBO NABO (North American Boxing Organization) Light Flyweight title, and the WBA Fedecentro Light Flyweight title amongst others. Travieso entered the entertainment world participating in a popular Reality TV show establishing himself as a young celebrity. Last December Arce fought Adonis Rivas and won when the referee stopped the fight on the tenth round. Adonis Antonio Rivas Ordoñez, born in Leon Nicaragua in 1972, has held 32 fights of which he has won 21 (10 by knock out), lost eight and drawn two. He has held the WBO Super Flyweight title, the WBO Latino Flyweight title and the Interim WBO Flyweight title as well as the WBC Fecarbox Bantamweight title.
Boxer Laila Ali, event guest
Photo: TV Azteca
Jacqueline “Aztec Princess” Mouett Nava was born in Tijuana Mexico in 1980. She lives in Tijuana, trains in San Diego and fights as a boxer and kickboxer. She currently holds the WBA Female Bantamweight title and the WBC Female Super Bantamweight title. As a kickboxer she became the IKKC Female North American Muay Thai Featherweight champion. Her record shows 14 fights, 12 wins (eight by knock out), one loss and one draw. Kelsey “Road Warrior” Jeffrey was born in Gilroy California in 1975. At 13 she moved to Hawai where she became involved with kickboxing. She eventually became a champion and then switched to boxing. She started boxing as an amateur in 1994. After coached boxing in Japan she returned to California and won the California Golden Gloves title from 1997 to 1999. Kelsey made her pro debut in 1999. Her record shows 41 fights with 33 wins (two by knock out) and eight losses.
Rodel “Batang Mandaue” Mayol was born in Mandaue City Philippines in 1981. His record shows 21 fights, 21 wins (16 by knock out), with no losses or draws. Lorenzo “Explosivo” Trejo, born in Ciudad Obregon Mexico in 1977, has a record of 36 fights, 24 wins (11 by knock out), 12 losses and no draws.
Azteca America, one of the fastest-growing Hispanic networks in the United States, is a wholly-owned subsidiary of TV Azteca S.A. de C.V., one of the two largest producers of Spanish language television content in the world. Azteca America has presence in more than 40 Hispanic markets, including: Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Antonio, San Francisco-Oakland-San Jose, Phoenix, Brownsville-McAllen, Albuquerque, San Diego, Fresno-Visalia, Sacramento-Stockton-Modesto, Denver, Orlando, Austin, Tampa, Corpus Christi, Tucson, Las Vegas, Colorado Springs, Monterey-Salinas, Hartford, Salt Lake City, Bakersfield, West Palm Beach-Ft. Pierce, Santa Barbara, Palm Springs, Omaha, Amarillo, Yakima, Naples-Ft. Myers, Wichita, Reno, Boise, Victoria, Oklahoma City, Charleston and Chattanooga. For more information, visit Azteca America’s website.
Posted by Elena del Valle on January 23, 2006
The Standard Periodical Directory
New York, New York – Hispanic publications led in growth over the last 10 years, up from 124 titles in 1996 to 329 titles in 2006, according to the publishers of the newest edition of The Standard Periodical Directory released recently (a review copy of the directory was unavailable). Published by Oxbridge® Communications, Inc., The Standard Periodical Directory is one of the largest directories of U.S. and Canadian periodicals, with information on 55,809 magazines, journals, newspapers, newsletters, directories, and yearbooks in its latest edition.
The Directory is priced at $1,595 for the print edition; $1,695 for the Single-User CD and $2,995 for print directory and CD. It is also available online as part of the MediaFinder® database service for $1,295 for a single user, and $2,090, for a site license annual subscription.
"We see tremendous growth in Hispanic periodicals, with an increasing number of regional publications, such as Tu Ciudad Los Angeles and Ser Magazine (Laredo, Texas), as well as an increase in national publications such as Siempre Mujer. Meanwhile, general interest, men’s, and women’s publications have declined," stated Deborah Striplin, editorial director of The Standard Periodical Directory.
Over the last ten years, these categories also grew in number: Interior design from 125 to 213 publications; wedding from 50 to 130 publications; and golf from 102 to 170 publications. Declining categories over the past ten years were college student press and business and industry publications: College student press from 4507 to 3097; and business and industry from 2505 to 1126.
The categories with the largest number of publications for 2006 are medicine, law, religion, ethnic, computers, education, business, health and fitness, regional interest, and travel. The use of the Internet in publishing continues to grow with more than 24 percent of the publications offering online or e-mail editions to supplement the print editions. There are also 238 digital, or virtual, publications, a new electronic format. A total of 3,665 publications are available in electronic format only.
The Standard Periodical Directory 2006 Edition includes listings for 15,654 magazines, 11,563 journals, 11,938 newsletters, 9,667 newspapers, 3,449 directories and 997 yearbooks. The new edition of the directory is includes more than 4,200 new titles.
Deborah Striplin, editorial director of The Standard Periodical Directory
"The Standard Periodical Directory is a great tool for librarians, advertisers, marketers, printers and publishers to research information on more than 55,000 U.S. and Canadian periodicals," said Striplin.
The Directory includes the publication’s name, phone number, fax, email, URL, editorial description, personnel, ISSN, year founded, frequency, circulation, subscription and advertising rates, list rental and production data, and target audience. Oxbridge Communications, founded in 1964, has one of the largest databases of U.S. and Canadian print media and catalogs. In addition to The Standard Periodical Directory, Oxbridge has a number of reference products including the MediaFinder CD-ROM, National Directory of Magazines; Oxbridge Directory of Newsletters; National Directory of Catalogs, and MediaFinder.com an online database of more than 70,000 publications, including catalogs. Details at Oxbridge Communications
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Posted by Elena del Valle on January 20, 2006
Fernando del Sola, La Academia USA host
Mexico City, Mexico – Concert 9 of La Academia USA was an evening of surprises. Catalina, from Miami, exited the show; Frankie, Nohelia and Iván made important gains; and Gustavo, decided to stay. Following a week where Gustavo appeared to change his mind daily on whether to stay or leave the program, and an interpretation of “Baila Morena,” La Academia USA host Fernando del Solar presented an ultimatum, “Do you want to leave La Academia?”
The public was divided between those that chanted for him to stay and others that chanted that he should go. After Gustavo’s parents, wife and children appeared on stage and spoke with La Academia USA Director Beto Castillo, his son decided to stay; kissed his wife and kids and went back to work.
With an opening medley dedicated to the Mexican pop group Maná, the students performed “Como te Deseo,” “Vivir Sin Aire,” “Perdido en un Barco” and “Oye mi Amor.” The first student solo was Yoshigei’s, “Bidi Bidi, Bombo.” It was well liked by the audience. Next was Jazmín, from Salt Lake City, with “Que le Den Candela.” Although the rendition brought the public to its feet, not all were enthralled by the performance.
Frankie, from Dubuque, Iowa, surprised many with his interpretation of “Corazón Partío.” Then Miami resident Nohelia, who received a large bouquet of roses sent by Honduran President-Elect José Manuel Zelaya and delivered by the Honduran Consul in Mexico, Miguel Lardizabal, gave a masterful performance of “Te Quedó Grande la Yegua.”
Also showing important advances were Adán, with “Sirena,” Iván with “Te Amo,” Afid, with “Salomé,” and Diana, with “Cómo Hemos Cambiado.” Heloisa, the performer from Seattle, gave a spirited performance of “I Love Rock and Roll.” The last act of the evening was Mariana, from El Paso, with “Ay Amor.” Although the number ended with a passionate kiss with her soul mate Iván, the critics expected more on the musical side.
Finally, with the votes tallied, it was Catalina, from Miami, who exited this ninth concert in a tearful moment following a tepid performance of “Ven Conmigo.” Catalina gave one last kiss to her beau, Adán, from Chicago, before bidding the audience farewell. For more information on the program, visit La Academia USA
Posted by Elena del Valle on January 20, 2006
Damian Alvarez of Monarcas Morelia in 2005 game
Los Angeles, California – Azteca America opens the soccer season with the kickoff of the 2006 Closing Tournament beginning Saturday, January 21 at 4 pm EST (3 pm CST and 1 pm PST) featuring the Jaguares of Chiapas facing off against the Chivas of Guadalajara in what is expected to be very exciting play. Next, at 6 pm EST (5 pm CST and 3 pm PST), they present the Tecos of Guadalajara versus San Luis, which pits one of the stronger teams in the league against a San Luis squad that needs to prove it belongs in the big league this season. At 8 pm EST (7 pm CST and 5 pm PST), Azteca America presents the Monarcas Morelia versus Cruz Azul. Both teams have strong traditions and need to prove to fans that 2006 is their year to shine.
On Sunday, January 22 at 5 pm EST (4 pm CST / 2 pm PST) it’s Pachuca against Monterrey. Pachuca, which finished the prior regular season in sixth place, will face the runners up of the prior championship, the Rayados of Monterrey. Special pre-game shows will be broadcast 30 minutes prior to the Jaguares-Chivas and Pachuca-Monterrey matches.
Azteca America is a wholly-owned subsidiary of TV Azteca S.A. de C.V., one of the largest producers of Spanish language television content in the world. Azteca America has presence in more than 40 Hispanic markets, including: Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Antonio, San Francisco-Oakland-San Jose, Phoenix, Brownsville-McAllen, Albuquerque, San Diego, Fresno-Visalia, Sacramento-Stockton-Modesto, Denver, Orlando, Austin, Tampa, Corpus Christi, Tucson, Las Vegas, Colorado Springs, Monterey-Salinas, Hartford, Salt Lake City, Bakersfield, West Palm Beach-Ft. Pierce, Santa Barbara, Palm Springs, Omaha, Amarillo, Yakima, Naples-Ft. Myers, Wichita, Reno, Boise, Victoria, Oklahoma City, Charleston and Chattanooga. For more information visit Azteca America
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Posted by Elena del Valle on January 16, 2006
Isabel González, editor-in-chief of Tu Vida
New York, NY – Isabel González was named editor-in-chief of Tu Vida, an English language bi-annual magazine “outsert” published by Hearst Magazines. The supplement, which was first introduced in November 2005, will be polybagged with select issues of Cosmopolitan, Country Living, Good Housekeeping, Harper’s Bazaar, House Beautiful, Marie Claire, O the Oprah Magazine, Redbook, and SHOP Etc. The publication, which will be sent with June and November 2006 issues of the host magazines, targets women who identify strongly with their Latin heritage and covers topics such as fashion, beauty, home, food, family and celebrity. Tu Vida’s content is almost exclusively in English.
Since July 2000, González has worked at Teen People, where she started the magazine’s Trendspotters™ program and then served as special projects editor. Since 2000, she also contributed fashion, trend, home, travel and lifestyle articles to TIME magazine and, since 2003, to the Washington Post. At Time Inc., González also co-founded the first-ever Hispanic employee affinity group, Hola@Time Inc. In 2001, she was awarded a President’s Award by the company’s chairman for her work on behalf of diversity.
Most recently, González co-authored the book Latin Chic (Rayo/HarperCollins), which was published in October 2005. She has also written about Latin culture and tradition for Bride’s, The Washington Post, and the Atlanta Journal-Constitution.
“I’m thrilled to be helping Hearst create a publication focused on Hispanic-American women who have style, passion and appreciate Latin traditions,” said González. “I have no doubt that Tu Vida will get a great response from the women who receive it.”
Hearst Magazines is a unit of The Hearst Corporation (www.hearst.com), one of the world’s largest publishers of monthly magazines, with a total of 19 U.S. titles and 145 international editions. The company also publishes 19 magazines in the United Kingdom through its wholly owned subsidiary, The National Magazine Company Limited.
